Power Up Your Profits

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Power Your Profits

Author : Susie Carder
Publisher : Simon and Schuster
ISBN 13 : 1982137703
Total Pages : 336 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Power Your Profits by : Susie Carder

Download or read book Power Your Profits written by Susie Carder and published by Simon and Schuster. This book was released on 2020-09-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to create “success in all aspects of life and business” (Lisa Nichols, New York Times bestselling author) with this comprehensive, bulletproof plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method™. In the United States, most small business owners struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder—entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell—has developed the ultimate formula for incredible success. But she didn’t create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up. Today, she takes what she learned during that difficult time and shares her radical business strategies that have helped countless entrepreneurs and small business owners increase their revenues by more than 3,000%. As the creator of the Predictable Success Method™, Carder has a proven, twenty-year track record that includes building two $10 million companies herself, which she later sold. Filled with clear-eyed and practical advice, Power Your Profits teaches you how to run your daily operations, understand your finances, account for sales, and employ marketing systems that lead to predictable and substantial revenue and profit growth. And now, she’s sharing her hard-won wisdom—worth $5,000 an hour in coaching fees—with you.

Power Up Your Profits

Author : Troy Waugh
Publisher : John Wiley & Sons
ISBN 13 : 0471703583
Total Pages : 370 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Power Up Your Profits by : Troy Waugh

Download or read book Power Up Your Profits written by Troy Waugh and published by John Wiley & Sons. This book was released on 2005-01-21 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

Power Your Profits

Author : Susie Carder
Publisher : Atria Books
ISBN 13 : 1982137681
Total Pages : 336 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Power Your Profits by : Susie Carder

Download or read book Power Your Profits written by Susie Carder and published by Atria Books. This book was released on 2020-09-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The book I wish I had when I was struggling to figure out how to take my business to the next level. Follow Susie’s strategies and power up your success!” —JJ Virgin, founder of Mindshare Collaborative and New York Times bestselling author A comprehensive, bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method™. In the United States, most people who own small businesses struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder—entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell—has developed the ultimate formula for incredible success. But she didn’t create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up. Today, she takes what she learned during that difficult time and shares her radical business strategies that have helped countless entrepreneurs and small business owners increase their revenues by more than 3,000%. As the creator of the Predictable Success Method™, Carder has a proven, twenty-year track record that includes building two $10 million companies herself, which she later sold. Filled with clear-eyed and practical advice, Power Your Profits teaches you how to run your daily operations, understand your finances, account for sales, and employ marketing systems that lead to predictable and substantial revenue and profit growth. And now, she’s sharing her hard-won wisdom—worth $5,000 an hour in coaching fees—with you.

Power Up for Profits

Author : Kathleen Gage
Publisher :
ISBN 13 : 9780989235709
Total Pages : 300 pages
Book Rating : 4.2/5 (357 download)

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Book Synopsis Power Up for Profits by : Kathleen Gage

Download or read book Power Up for Profits written by Kathleen Gage and published by . This book was released on 2013-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of women are launching online businesses. Power Up for Profits is the first book written exclusively for women who want to leverage the power of the Internet to reach a global audience and build a successful business with integrity, heart, and massive success. Kathleen Gage has been actively marketing on the Internet since 1994, building a multiple six figure business and a stellar reputation for honesty, outstanding content, and success. She's taught thousands her internet marketing methods in seminars and trainings. For the first time, Gage's signature tips and techniques are organized into one easy to read book. Filled with step-by-step instructions, entertaining stories, and the heart centered business acumen women crave, Power Up for Profits includes state of the art information on blogging and social media website creation and traffic generation joint ventures and affiliate partnerships packaging information in products and services marketing strategy specifically for women entrepreneurs If you relish the thought of how the Internet can help you share your message with the world, create a profitable business, and enjoy the freedom of entrepreneurship, Power Up for Profits is the book for you. "Kathleen Gage clearly understands two things: Power and Profit. While this book allows you to use your passions and creativity to find a wealthy path in business it doesn't allow you to get bogged down in the BS of "how." It's clear. It's step by step. AND it's funny and compassionate. This is a must read for any woman ready to build a business (with lots of profits)." Suzanne Evans - Suzanne Evans Coaching "Follow these simple steps and become the successful, prosperous, and happy business owner you are meant to be!" Janet Bray Attwood - New York Times Bestselling Author - The Passion Test "Simply enlightening...gives you a step-by-step process to create a great big beautiful impact for your clients... and in your bank account, too. Read it!" Dr. Joe Vitale - Bestselling author - Hypnotic Writing "Power Up for Profits! is the perfect blend needed to create a successful online business. Follow Kathleen's advice and watch your profits soar." Peggy McColl - New York Times Bestselling Author - Dynamic Destinies Inc. "For the first time, a book outlines in simple, easy-to-understand, and usable terms, the most powerful yet overlooked combination of true spiritual principles and sound marketing strategies." Eva Gregory - Leading Edge Coaching & Training "Looking for no-fluff marketing training? You found it in this gem of a book! Kathleen's practical steps make it simple to market and grow a business that is a perfect - and profitable - expression of YOU!" Kendall SummerHawk - International Association of Women in Coaching

Profits from Power

Author : Frederick C. Lane
Publisher : State University of New York Press
ISBN 13 : 1438410026
Total Pages : 138 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis Profits from Power by : Frederick C. Lane

Download or read book Profits from Power written by Frederick C. Lane and published by State University of New York Press. This book was released on 1979-06-30 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Of the many sources of power, these essays deal with only one: physical violence and the threat of violence exerted by some men over others." Thus Frederic C. Lane introduces his essays on profits and protection rent, or the cost of protecting economic activities from the disruption of violence. With the theme of protection rent, Lane analyzes both particular cases, such as the development of trade in the West Indies and the prosperity of sixteenth-century Venice, and general questions, such as the role of capitalism in economic development and the economic relationships of the West to the rest of the world. In prose that is always graceful and clear, Lane presents his thoughts from many years of study that will be stimulating to sociologists and anthropologists, as well as to economic historians.

Grow

Author : Jim Stengel
Publisher : Crown Currency
ISBN 13 : 0307720373
Total Pages : 338 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Grow by : Jim Stengel

Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

The Power of Company Culture

Author : Chris Dyer
Publisher : Kogan Page Publishers
ISBN 13 : 074948196X
Total Pages : 193 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Power of Company Culture by : Chris Dyer

Download or read book The Power of Company Culture written by Chris Dyer and published by Kogan Page Publishers. This book was released on 2018-02-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Independent Press Award 2018 - Business General Category Culture is the foundation for success in any organization. It's no coincidence that the companies with the strongest cultures not only consistently top the leaderboards of best places to work but also have the most engaged workforces, are the most in-demand employers and have the strongest financial performance. The Power of Company Culture debunks the myth that a remarkable company culture is something that a business either has or hasn't and shows how any company of any size can implement and maintain a world-class culture for business success. Structured around the seven pillars of culture success, The Power of Company Culture shows how to develop a company culture that improves productivity, performance, staff retention, company reputation and profits. Packed full of insights from leading practitioners at the forefront of developing outstanding company cultures including Michael Arena, Chief Talent Officer at General Motors, and Shari Conaway, Director of People at Southwest Airlines, this is essential reading for all HR Managers and business leaders who are responsible for building, monitoring and managing culture in their organizations.

The Power of Co-Creation

Author : Venkat Ramaswamy
Publisher : Simon and Schuster
ISBN 13 : 1439181063
Total Pages : 290 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Power of Co-Creation by : Venkat Ramaswamy

Download or read book The Power of Co-Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.

Power Up Your Profits

Author : Andrew Wood
Publisher :
ISBN 13 : 9781890777128
Total Pages : 384 pages
Book Rating : 4.7/5 (771 download)

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Book Synopsis Power Up Your Profits by : Andrew Wood

Download or read book Power Up Your Profits written by Andrew Wood and published by . This book was released on 2011-04-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Profits With Principles

Author : Ira A. Jackson
Publisher : Broadway Business
ISBN 13 : 0385501633
Total Pages : 402 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Profits With Principles by : Ira A. Jackson

Download or read book Profits With Principles written by Ira A. Jackson and published by Broadway Business. This book was released on 2004 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws on detailed case studies from more than fifty top companies to demonstrate how engaging in ethical practices can enable businesses to gain a competitive advantage, improve a brand image, secure consumer loyalty, and foster greater employee satisfaction.

The Profit Paradox

Author : Jan Eeckhout
Publisher : Princeton University Press
ISBN 13 : 0691224293
Total Pages : 352 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Profit Paradox by : Jan Eeckhout

Download or read book The Profit Paradox written by Jan Eeckhout and published by Princeton University Press. This book was released on 2022-10-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pioneering account of the surging global tide of market power—and how it stifles workers around the world In an era of technological progress and easy communication, it might seem reasonable to assume that the world’s working people have never had it so good. But wages are stagnant and prices are rising, so that everything from a bottle of beer to a prosthetic hip costs more. Economist Jan Eeckhout shows how this is due to a small number of companies exploiting an unbridled rise in market power—the ability to set prices higher than they could in a properly functioning competitive marketplace. Drawing on his own groundbreaking research and telling the stories of common workers throughout, he demonstrates how market power has suffocated the world of work, and how, without better mechanisms to ensure competition, it could lead to disastrous market corrections and political turmoil. The Profit Paradox describes how, over the past forty years, a handful of companies have reaped most of the rewards of technological advancements—acquiring rivals, securing huge profits, and creating brutally unequal outcomes for workers. Instead of passing on the benefits of better technologies to consumers through lower prices, these “superstar” companies leverage new technologies to charge even higher prices. The consequences are already immense, from unnecessarily high prices for virtually everything, to fewer startups that can compete, to rising inequality and stagnating wages for most workers, to severely limited social mobility. A provocative investigation into how market power hurts average working people, The Profit Paradox also offers concrete solutions for fixing the problem and restoring a healthy economy.

How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits

Author : Judy Robinett
Publisher : McGraw Hill Professional
ISBN 13 : 007183074X
Total Pages : 240 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits by : Judy Robinett

Download or read book How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits written by Judy Robinett and published by McGraw Hill Professional. This book was released on 2014-05-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a personal "power grid" of influence to spark professional and personal success "Other people have the answers, deals, money, access, power, and influence you need to get what you want in this world. To achieve any goal, you need other people to help you do it." -- JUDY ROBINETT As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority. When you combine your specific skills and talents with a clear, workable path for creating and managing your relationships, nothing will stop you from meeting your goals. With high-value connections, you'll tap into a dynamic "power grid" of influence guaranteed to accelerate your personal and professional success. Robinett uses her decades of experience connecting the world's highest achievers with one another to help you build high-value relationships. She reveals all the secrets of her trade, including proven ways to: Find and enter the best network "ecosystem" to meet your goals Reach even the most unreachable people quickly and effectively Get anyone's contact information within 30 seconds Create a "3-D connection" that adds value to multiple people at the same time Access key infl uencers through industry and community events Subtly seed conversation with information about interests and needs Use social media to your best advantage Robinett has based her methods on solid research proving that social groups begin to break up when they become larger than 150 people, and that 50 members is the optimal size for group communication. As such, she has developed what she calls the "5+50+100" method: contact your top 5 connections daily, your Key 50 weekly, and your Vital 100 monthly. this is your power grid, and it will work wonders for your career. Nothing will stop you when you learn How to Be a Power Connector. PRAISE FOR HOW TO BE A POWER CONNECTOR: "Unlike many books in this genre, this one is written by a woman who has lived it.. . . Judy Robinett offers guidance on how to form authentic relationships that bring mutual benefits." -- ADAM GRANT, Wharton professor and New York Times bestselling author of Give and Take "How to Be a Power Connector is like an MBA in networking: an advanced course in finding and developing quality relationships with the people who can make the biggest difference in your professional success." -- IVAN MISNER, founder and chairman of BNI "Talk about power! Follow Judy Robinett's logical, straightforward, and helpfully detailed advice, and you can be a 'Power Connector' yourself! Great ideas, well presented, with no ‘wasted space’ in her argument!" -- DON PEPPERS, coauthor of Extreme Trust: Honesty as a Competitive Advantage "Absolutely brilliant. A step-by-step guide to building a network that will be both invaluable to you and just as valuable to those whose lives you will now have the opportunity to touch. I can't imagine a more powerful book for one who truly desires to be a Power Connector." -- BOB BURG, coauthor of The Go-Giver and author of Adversaries into Allies "In the C-Suite or in your personal life everything comes down to the quality of your relationships. Judy's book helps you attract and maintain the relationships that will get you what you want most. Be a super connector now!" -- JEFFREY HAYZLETT, TV host and bestselling author of Running the Gauntlet

Harvesting Profits on Wall Street

Author : Ron Muhlenkamp
Publisher : Muhlenkamp, Incorporated
ISBN 13 : 9780965301534
Total Pages : 300 pages
Book Rating : 4.3/5 (15 download)

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Book Synopsis Harvesting Profits on Wall Street by : Ron Muhlenkamp

Download or read book Harvesting Profits on Wall Street written by Ron Muhlenkamp and published by Muhlenkamp, Incorporated. This book was released on 2006 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ron Muhlenkamp began investing in the stock market in 1968, just as the bull market of the 1960s was about to run headlong into the bear market of 1973?74 and the stagflation of the 1970s. Decades worth of investment knowledge and conventional wisdom came crashing down, and everything that people thought they knew about stocks and investing quit working. So he began his career by starting from scratch. He studied academic theory and conventional wisdom, but also started asking some fundamental questions. How do you figure out what a company is worth, and how do you know what to pay for it in the stock market? When it comes to investing in stocks and bonds, what works and why? The answers are in Harvesting Profits for Wall Street.

Power Up Your Library

Author : Bloomsbury Publishing
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313079951
Total Pages : 308 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Power Up Your Library by : Bloomsbury Publishing

Download or read book Power Up Your Library written by Bloomsbury Publishing and published by Bloomsbury Publishing USA. This book was released on 1996-09-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the methods of the New York City Library Power Program, this is a practical handbook for revitalizing or rebuilding the school library. Putting the many facets of the media specialist's professional life into the context of a flexibly scheduled, collaboratively planned teaching program, the book offers simple strategies for effecting positive change. It covers such topics as the librarian's role as teacher, programming, assessment, collection development, facilities, technology, the library budget, support staff, and public relations. Written for the school library media specialist who has or plans to have a library that conforms to today's vision of an effective school library media program, this book places the library media center at the heart of the school's educational program and shows how to position the library as the catalyst for school reform.

People, Power, and Profits

Author : Joseph Stiglitz
Publisher : Penguin UK
ISBN 13 : 0241399343
Total Pages : 400 pages
Book Rating : 4.2/5 (413 download)

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Book Synopsis People, Power, and Profits by : Joseph Stiglitz

Download or read book People, Power, and Profits written by Joseph Stiglitz and published by Penguin UK. This book was released on 2019-04-23 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Nobel Prize-winning economist and bestselling author Joseph Stiglitz, this account of the dangers of free market fundamentalism reveals what has gone so wrong, but also shows us a way out. We all have the sense that our economy tilts toward big business, but as Joseph E. Stiglitz explains in People, Power and Profits, a few corporations have come to dominate entire sectors, contributing to skyrocketing inequality and slow growth. This is how the financial industry has managed to write its own regulations, tech companies have accumulated reams of personal data with little oversight, and government has negotiated trade deals that fail to represent the best interests of workers. Too many have made their wealth through exploitation of others rather than through wealth creation. If something isn't done, new technologies may make matters worse, increasing inequality and unemployment. Stiglitz identifies the true sources of wealth and increases in standards of living, based on learning, advances in science and technology, and the rule of law. He shows that the assault on the judiciary, universities, and the media undermines the very institutions that have long been the foundation of economic prosperity and democracy. Helpless though we may feel today, we are far from powerless. In fact, the economic solutions are often quite clear. We need to exploit the benefits of markets while taming their excesses, making sure that markets work for people and not the other way around. If enough rally behind this agenda for change, we can create a progressive capitalism that will recreate a shared prosperity. Stiglitz shows how a decent middle-class life can once again be attainable by all.

Power Your Profits

Author : Susie Carder
Publisher : Simon and Schuster
ISBN 13 : 198213769X
Total Pages : 336 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Power Your Profits by : Susie Carder

Download or read book Power Your Profits written by Susie Carder and published by Simon and Schuster. This book was released on 2024-01-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A comprehensive, bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method"--

The Art of Profitability

Author : Adrian Slywotzky
Publisher : Business Plus
ISBN 13 : 0759527725
Total Pages : 151 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis The Art of Profitability by : Adrian Slywotzky

Download or read book The Art of Profitability written by Adrian Slywotzky and published by Business Plus. This book was released on 2002-09-26 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extraordinarily new business slant on how companies can generate greater profits in 23 compact lessons with ongoing tutorials between two fictitious individuals. In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three chapters in this concise, challenging book presents a different, powerful business model...and a provocative dialogue between an extraordinary teacher called David Zhao and his young protégé. Revealed are the invisible but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating in each session with the exuberant, challenging master, you too will learn how your company and your competitors generate profit...what approach best applies to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more.