Buying Power

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Publisher : University of Chicago Press
ISBN 13 : 0226298663
Total Pages : 424 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Buying Power by : Lawrence B. Glickman

Download or read book Buying Power written by Lawrence B. Glickman and published by University of Chicago Press. This book was released on 2009-06-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive history of consumer activism, Buying Power traces the lineage of this political tradition back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon. Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, and emerging contemporary movements like slow food. Uncovering previously unknown episodes and analyzing famous events from a fresh perspective, Glickman illuminates moments when consumer activism intersected with political and civil rights movements. He also sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency.

Energy Branding

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Publisher : Springer
ISBN 13 : 3319571982
Total Pages : 175 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Energy Branding by : Friðrik Larsen

Download or read book Energy Branding written by Friðrik Larsen and published by Springer. This book was released on 2017-06-10 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

The Cambridge Handbook of Consumer Psychology

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Publisher : Cambridge University Press
ISBN 13 : 1009243942
Total Pages : 873 pages
Book Rating : 4.0/5 (92 download)

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Book Synopsis The Cambridge Handbook of Consumer Psychology by : Cait Lamberton

Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Purchasing Power

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Publisher : U of Minnesota Press
ISBN 13 : 9780816635115
Total Pages : 284 pages
Book Rating : 4.6/5 (351 download)

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Book Synopsis Purchasing Power by : Elizabeth M. Liew Siew Chin

Download or read book Purchasing Power written by Elizabeth M. Liew Siew Chin and published by U of Minnesota Press. This book was released on 2001 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to be young, poor, and black in our consumer culture? Are black children "brand-crazed consumer addicts" willing to kill each other over a pair of the latest Nike Air Jordans or Barbie backpack? In this first in-depth account of the consumer lives of poor and working-class black children, Elizabeth Chin enters the world of children living in hardship in order to understand the ways they learn to manage living poor in a wealthy society. To move beyond the stereotypical images of black children obsessed with status symbols, Chin spent two years interviewing poor children in New Haven, Connecticut, about where and how they spend their money. An alternate image of the children emerges, one that puts practicality ahead of status in their purchasing decisions. On a twenty-dollar shopping spree with Chin, one boy has to choose between a walkie-talkie set and an X-Men figure. In one of the most painful moments of her research, Chin watches as Davy struggles with his decision. He finally takes the walkie-talkie set, a toy that might be shared with his younger brother. Through personal anecdotes and compelling stories ranging from topics such as Christmas and birthday gifts, shopping malls, Toys-R-Us, neighborhood convenience shops, school lunches, ethnically correct toys, and school supplies, Chin critically examines consumption as a medium through which social inequalities -- most notably of race, class, and gender -- are formed, experienced, imposed, and resisted. Along the way she acknowledges the profound constraints under which the poor and working class must struggle in their daily lives.

Consumer, Prosumer, Prosumager

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Publisher : Academic Press
ISBN 13 : 0128168366
Total Pages : 550 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Consumer, Prosumer, Prosumager by : Fereidoon P. Sioshansi

Download or read book Consumer, Prosumer, Prosumager written by Fereidoon P. Sioshansi and published by Academic Press. This book was released on 2019-02-19 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers, Prosumers, Prosumagers: How Customer Stratification will Disrupt the Utility Business Model examines customer stratification in the electric power sector, arguing that it is poised to become one of the fundamental drivers of the 21st century power network as distributed energy generation, storage, sharing and trading options become available at scale. The book addresses the interface and the relationship between key players and their impacts on incumbent and disruptive service providers. Topics covered include innovations that lead to consumer stratification, regulatory policy, the potential of service, the speed and spread of stratification, and a review of potential business models and strategies. The work also covers the evolution and potential end-states of electricity service provision, from its basis in current pilot programs as distributed generation scales and its potential to supplant industry norms. Explores the impacts and trajectories of increasing distributed power generation and storage adoption Analyzes the growing number of electricity services and their impact on the existing power grid and service providers, including incumbent and disruptor utilities Discusses future market trends and trends in costs, pricing and business models

Mobile Influence

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Publisher : St. Martin's Press
ISBN 13 : 1137356243
Total Pages : 258 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Mobile Influence by : Chuck Martin

Download or read book Mobile Influence written by Chuck Martin and published by St. Martin's Press. This book was released on 2013-06-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.

Applying Social Cognition to Consumer-Focused Strategy

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Publisher : Psychology Press
ISBN 13 : 113560181X
Total Pages : 415 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Applying Social Cognition to Consumer-Focused Strategy by : Frank R. Kardes

Download or read book Applying Social Cognition to Consumer-Focused Strategy written by Frank R. Kardes and published by Psychology Press. This book was released on 2006-04-21 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.

Shopping for Change

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Publisher : Cornell University Press
ISBN 13 : 1501712632
Total Pages : 392 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Shopping for Change by : Louis Hyman

Download or read book Shopping for Change written by Louis Hyman and published by Cornell University Press. This book was released on 2017-06-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today's consumer activists.Contributors Kyle Asquith, University of Windsor; Dawson Barrett, Del Mar College; Lawrence Black, University of York; Madeline Brambilla, Northeastern University; Joshua Carreiro, Springfield Technical Community College, Springfield, MA; H. Louise Davis, Miami University; Jeffrey Demsky, San Bernardino Valley College; Tracey Deutsch, University of Minnesota–Twin Cities; Mara Einstein, Queens College, CUNY; Bart Elmore, University of Alabama; Sarah Elvins, University of Manitoba; Daniel Faber, Northeastern University; Julie Guard, University of Manitoba; Louis Hyman, ILR School, Cornell University; Meredith Katz, Virginia Commonwealth University; Randall Kaufman, Miami Dade College–Homestead Campus; Larry Kirsh, IMR Health Economics, Portland, OR; Katrina Lacher, University of Central Oklahoma; Bettina Liverant, University of Calgary; Amy Lubitow, Portland State University; Robert N. Mayer, University of Utah; Michelle McDonald, Stockton University; Wendy Wiedenhoft Murphy, John Carroll University; Mark W. Robbins, Del Mar College; Jessica Stewart, Cornell University;Joseph Tohill, York University and Ryerson University; Allison Ward, Queen's University and McMaster University; Philip Wight, Brandeis University

The Consumer Revolution

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Publisher :
ISBN 13 : 9789353885939
Total Pages : 254 pages
Book Rating : 4.8/5 (859 download)

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Book Synopsis The Consumer Revolution by : Naren Nath

Download or read book The Consumer Revolution written by Naren Nath and published by . This book was released on 2020 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all-the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment.

Renewable Energy Cannot Sustain a Consumer Society

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Publisher : Springer Science & Business Media
ISBN 13 : 1402055498
Total Pages : 195 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Renewable Energy Cannot Sustain a Consumer Society by : Ted Trainer

Download or read book Renewable Energy Cannot Sustain a Consumer Society written by Ted Trainer and published by Springer Science & Business Media. This book was released on 2007-07-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely assumed that our consumer society can move from using fossil fuels to using renewable energy sources while maintaining the high levels of energy use to which we have become accustomed. This book details the reasons why this almost unquestioned assumption is seriously mistaken. It challenges fundamental assumptions and stimulates the discussion about our common future in a way that will be of interest to professionals and lay-readers alike.

Purchasing Power

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Publisher : University of Toronto Press
ISBN 13 : 1442629118
Total Pages : 278 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Purchasing Power by : Donica Belisle

Download or read book Purchasing Power written by Donica Belisle and published by University of Toronto Press. This book was released on 2020 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do Canadians consume? This book explores the meanings of consumption in early-twentieth-century Canada, demonstrating that many Canadians have long viewed consumer goods as central to their visions of belonging, identity, and citizenship.

Purchasing Power

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Publisher : Cambridge University Press
ISBN 13 : 9780521467148
Total Pages : 386 pages
Book Rating : 4.4/5 (671 download)

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Book Synopsis Purchasing Power by : Dana Frank

Download or read book Purchasing Power written by Dana Frank and published by Cambridge University Press. This book was released on 1994-01-28 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing consumer organizing tactics and the decline of the Seattle movement as a case study of the U.S. labor movement, this work traces its transformation after the famous Seattle General Strike of 1919, paying special attention to the gender dynamics of labor's consumer campaigns.

FMCG: The Power of Fast-Moving Consumer Goods

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Publisher : First Edition Design Pub.
ISBN 13 : 1622876474
Total Pages : 525 pages
Book Rating : 4.6/5 (228 download)

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Book Synopsis FMCG: The Power of Fast-Moving Consumer Goods by : Greg Thain

Download or read book FMCG: The Power of Fast-Moving Consumer Goods written by Greg Thain and published by First Edition Design Pub.. This book was released on 2014-07-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever

Electoral Systems and the Balance of Consumer-Producer Power

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Publisher : Cambridge University Press
ISBN 13 : 1139492187
Total Pages : 281 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Electoral Systems and the Balance of Consumer-Producer Power by : Eric C. C. Chang

Download or read book Electoral Systems and the Balance of Consumer-Producer Power written by Eric C. C. Chang and published by Cambridge University Press. This book was released on 2010-11-22 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the effects of electoral systems on the relative legislative and, hence, regulatory influence of competing interests in society. Building on Ronald Rogowski and Mark Andreas Kayser's extension of the classic Stigler–Peltzman model of regulation, the authors demonstrate that majoritarian electoral arrangements should empower consumers relative to producers. Employing real price levels as a proxy for consumer power, the book rigorously establishes this proposition over time, within the OECD, and across a large sample of developing countries. Majoritarian electoral arrangements depress real prices by approximately ten percent, all else equal. The authors carefully construct and test their argument and broaden it to consider the overall welfare effects of electoral system design and the incentives of actors in the choice of electoral institutions.

The Making of the Consumer

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Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Making of the Consumer by : Frank Trentmann

Download or read book The Making of the Consumer written by Frank Trentmann and published by . This book was released on 2006 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Making of the Consumer' follows the evolution of the consumer in the modern world, ranging from imperial Britain to contemporary Papua New Guinea, and from the European Union to China.

A Consumers' Republic

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Publisher : Vintage
ISBN 13 : 0307555364
Total Pages : 578 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis A Consumers' Republic by : Lizabeth Cohen

Download or read book A Consumers' Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.

Consumer Power

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Publisher :
ISBN 13 :
Total Pages : 245 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis Consumer Power by : Treesa Drury

Download or read book Consumer Power written by Treesa Drury and published by . This book was released on 1974 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: