Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

The House With No Rooms

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1784972207
Total Pages : 532 pages
Book Rating : 4.7/5 (849 download)

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Book Synopsis The House With No Rooms by : Lesley Thomson

Download or read book The House With No Rooms written by Lesley Thomson and published by Bloomsbury Publishing. This book was released on 2016-04-21 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: A woman lies dead on the ground. A girl watches from the shadows. What did she really see? The summer of 1976 was the hottest in living memory. A lost little girl, dizzied by the head, stumbled upon a deserted museum. She thought she saw a woman lying dead on the ground. But when she opened her eyes, the woman had gone. Forty years later, cleaner and detective Stella Darnell is investigating a suspected murder in the Botanical Gardens at Kew. Working methodically, stain by stain, she is drawn into an obsessive world, and towards a killer who has never been caught... THE DETECTIVE'S DAUGHTER SERIES: The Detective's Daughter. Ghost Girl. The Detective's Secret. The House With No Rooms. The Dog Walker. What people are saying about THE HOUSE WITH NO ROOMS: 'I'd give it 6 stars if it were possible' 'An unsettling, accomplished book by a writer at the top of her game' 'There is a sense of menace, suspense and sadness all interspersed with pockets of humour. So cleverly written' 'Can't put it down, the perfect present'

Encyclopedia of Insects

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Publisher : Academic Press
ISBN 13 : 008092090X
Total Pages : 1169 pages
Book Rating : 4.0/5 (89 download)

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Book Synopsis Encyclopedia of Insects by : Vincent H. Resh

Download or read book Encyclopedia of Insects written by Vincent H. Resh and published by Academic Press. This book was released on 2009-07-22 with total page 1169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Awarded Best Reference by the New York Public Library (2004), Outstanding Academic Title by CHOICE (2003), and AAP/PSP 2003 Best Single Volume Reference/Sciences by Association of American Publishers' Professional Scholarly Publishing Division, the first edition of Encyclopedia of Insects was acclaimed as the most comprehensive work devoted to insects. Covering all aspects of insect anatomy, physiology, evolution, behavior, reproduction, ecology, and disease, as well as issues of exploitation, conservation, and management, this book sets the standard in entomology. The second edition of this reference will continue the tradition by providing the most comprehensive, useful, and up-to-date resource for professionals. Expanded sections in forensic entomology, biotechnology and Drosphila, reflect the full update of over 300 topics. Articles contributed by over 260 high profile and internationally recognized entomologists provide definitive facts regarding all insects from ants, beetles, and butterflies to yellow jackets, zoraptera, and zygentoma. 66% NEW and revised content by over 200 international experts New chapters on Bedbugs, Ekbom Syndrome, Human History, Genomics, Vinegaroons Expanded sections on insect-human interactions, genomics, biotechnology, and ecology Each of the 273 articles updated to reflect the advances which have taken place in entomology research since the previous edition Features 1,000 full-color photographs, figures and tables A full glossary, 1,700 cross-references, 3,000 bibliographic entries, and online access save research time Updated with online access

Blue Lipstick

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780618568604
Total Pages : 56 pages
Book Rating : 4.5/5 (686 download)

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Book Synopsis Blue Lipstick by : John Grandits

Download or read book Blue Lipstick written by John Grandits and published by Houghton Mifflin Harcourt. This book was released on 2007 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of poems about high school.

Between the Tides

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Publisher : Down East Books
ISBN 13 : 1461743834
Total Pages : 35 pages
Book Rating : 4.4/5 (617 download)

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Book Synopsis Between the Tides by : Fran Hodgkins

Download or read book Between the Tides written by Fran Hodgkins and published by Down East Books. This book was released on 1991-01-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens to the denizens of the tidal zone when the sea recedes every 12 hours? This is the question that Hodgkins answers in a playful yet instructive way. Children are introduced to crabs, sea urchins, mussels, sea worms, starfish, lobsters, periwinkles, and other creatures that must adapt to constantly changing conditions. Previously announced spring 2006.

British Cultural Identities

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Author :
Publisher : Routledge
ISBN 13 : 1134469594
Total Pages : 318 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis British Cultural Identities by : Mike Storry

Download or read book British Cultural Identities written by Mike Storry and published by Routledge. This book was released on 2003-09-06 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear introduction to British culture and 'identity', giving readers an insider's view on the way British people perceive themselves, and are positioned by their culture. Tables, photo- graphs and exercises make this an ideal text.

Shattered Nerves

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Publisher : JHU Press
ISBN 13 : 9780801885143
Total Pages : 324 pages
Book Rating : 4.8/5 (851 download)

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Book Synopsis Shattered Nerves by : Victor D. Chase

Download or read book Shattered Nerves written by Victor D. Chase and published by JHU Press. This book was released on 2006-11-24 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shattered Nerves takes us on a journey into a new medical frontier, where sophisticated, state-of-the-art medical devices repair and restore failed sensory and motor systems. In a compelling narrative that reveals the intimate relationship between technology and the physicians, scientists, and patients who bring it to life, Victor D. Chase explores groundbreaking developments in neural technology.

Photomosaics

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Publisher : Holt Paperbacks
ISBN 13 : 9780805051704
Total Pages : 96 pages
Book Rating : 4.0/5 (517 download)

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Book Synopsis Photomosaics by : Robert Silvers

Download or read book Photomosaics written by Robert Silvers and published by Holt Paperbacks. This book was released on 1997-10-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents twenty-five composite photographic images that unite the technology of image manipulation by computer with the art of photography, and discusses the techniques used in each

Catalog of Copyright Entries. Third Series

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Author :
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1760 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office

Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1975 with total page 1760 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Science for All Americans

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Publisher : Oxford University Press
ISBN 13 : 0195361865
Total Pages : 299 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Science for All Americans by : F. James Rutherford

Download or read book Science for All Americans written by F. James Rutherford and published by Oxford University Press. This book was released on 1991-02-14 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to compete in the modern world, any society today must rank education in science, mathematics, and technology as one of its highest priorities. It's a sad but true fact, however, that most Americans are not scientifically literate. International studies of educational performance reveal that U.S. students consistently rank near the bottom in science and mathematics. The latest study of the National Assessment of Educational Progress has found that despite some small gains recently, the average performance of seventeen-year-olds in 1986 remained substantially lower than it had been in 1969. As the world approaches the twenty-first century, American schools-- when it comes to the advancement of scientific knowledge-- seem to be stuck in the Victorian age. In Science for All Americans, F. James Rutherford and Andrew Ahlgren brilliantly tackle this devastating problem. Based on Project 2061, a scientific literacy initiative sponsored by the American Association for the Advancement of Science, this wide-ranging, important volume explores what constitutes scientific literacy in a modern society; the knowledge, skills, and attitudes all students should acquire from their total school experience from kindergarten through high school; and what steps this country must take to begin reforming its system of education in science, mathematics, and technology. Science for All Americans describes the scientifically literate person as one who knows that science, mathematics, and technology are interdependent enterprises with strengths and limitations; who understands key concepts and principles of science; who recognizes both the diversity and unity of the natural world; and who uses scientific knowledge and scientific ways of thinking for personal and social purposes. Its recommendations for educational reform downplay traditional subject categories and instead highlight the connections between them. It also emphasizes ideas and thinking skills over the memorization of specialized vocabulary. For instance, basic scientific literacy means knowing that the chief function of living cells is assembling protein molecules according to the instructions coded in DNA molecules, but does not mean necessarily knowing the terms "ribosome" or "deoxyribonucleic acid." Science, mathematics, and technology will be at the center of the radical changes in the nature of human existence that will occur during the next life span; therefore, preparing today's children for tomorrow's world must entail a solid education in these areas. Science for All Americans will help pave the way for the necessary reforms in America's schools.

Down, Down, Down

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0618966366
Total Pages : 45 pages
Book Rating : 4.6/5 (189 download)

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Book Synopsis Down, Down, Down by : Steve Jenkins

Download or read book Down, Down, Down written by Steve Jenkins and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a top-to-bottom look at the ocean, from birds and waves to thermal vents and ooze.

Floret Farm's Discovering Dahlias

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Publisher : Chronicle Books
ISBN 13 : 1452181853
Total Pages : 229 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Floret Farm's Discovering Dahlias by : Erin Benzakein

Download or read book Floret Farm's Discovering Dahlias written by Erin Benzakein and published by Chronicle Books. This book was released on 2021-03-09 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning guide to growing, harvesting, and arranging gorgeous dahlia blooms from celebrated farmer-florist and New York Times bestselling author Erin Benzakein, founder of Floret Flower Farm. World-renowned flower farmer and floral designer Erin Benzakein reveals all the secrets to growing, cultivating, and arranging gorgeous dahlias. These coveted floral treasures come in a dazzling range of colors, sizes, and forms, with enough variety for virtually every garden space and personal preference, making them one of the most beloved flowers for arrangements. In these pages, readers will discover: • Expert advice for planting, harvesting, and arranging garden-fresh dahlias • A simple-to-follow overview of the dahlia classification system • An A–Z guide with photos and descriptions of more than 350 varieties • Step-by-step how-to's for designing show-stopping dahlia bouquets that elevate any occasion Expert Author: Erin Benzakein's gorgeous flowers are celebrated throughout the world. Her book Floret Farm's A Year in Flowers was a New York Times bestseller and her first book, Floret Farm's Cut Flower Garden, won the American Horticultural Society Book Award. Filled with Wisdom: Overflowing with hundreds of lush photographs and invaluable advice, DISCOVERING DAHLIAS is an essential resource for gardeners and a must-have for anyone who loves flowers, including flower lovers, avid and novice gardeners, floral designers, florists, small farmers, stylists, and designers.

Missouri Botanical Garden Bulletin

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Author :
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.:/5 (36 download)

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Book Synopsis Missouri Botanical Garden Bulletin by : Missouri Botanical Garden

Download or read book Missouri Botanical Garden Bulletin written by Missouri Botanical Garden and published by . This book was released on 1967 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The January number of v. 1- contains the annual reports of the officers of the board and the director.

A History of Selsey

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Publisher : A History of S
ISBN 13 : 9780850336726
Total Pages : 152 pages
Book Rating : 4.3/5 (367 download)

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Book Synopsis A History of Selsey by : Frances Mee

Download or read book A History of Selsey written by Frances Mee and published by A History of S. This book was released on 1988 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Flight 103

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Author :
Publisher : Century
ISBN 13 : 9781846052705
Total Pages : 0 pages
Book Rating : 4.0/5 (527 download)

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Book Synopsis Flight 103 by : Sam Green

Download or read book Flight 103 written by Sam Green and published by Century. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former Israeli Secret Service officer Sam Woolfman is about to be plunged into the most deadly conspiracy of his career. He has been called out of retirement to investigate the terror attack that occurred onboard an American jet that has crashed in the Scottish village of Lockerbie. A bomb clearly detonated inside the aircraft, but who planted it? Who were they working for? And who were they really trying to kill? As Sam starts to unravel the mystery, a global conspiracy of terrifying proportions involving Iran, Lebanon, and even the CIA takes shape. Most terrifying of all, Sam knows that if he finds the real answer, he might be the next to die.