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Potemkin Inc How Perception Is Everything And What To Do With It In Business
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Book Synopsis Potemkin, Inc. - How Perception Is Everything and What to Do With It In Business by : Philippe Joly
Download or read book Potemkin, Inc. - How Perception Is Everything and What to Do With It In Business written by Philippe Joly and published by Philippe Joly. This book was released on 2014-03-18 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs always seem hungry for success, don’t they? But what if many were also just hungry, literally, as they struggle in their quest for success? Philippe Joly shares his true, entertaining, and funny stories and anecdotes, to show a controversial reality behind many Start-Ups, and takes the reader on a guided-tour backstage to see what is really going on. "POTEMKIN, Inc. - How Perception Is Everything And What To Do With It In Business" is a personal visit behind the scenes, which provides a fascinating insight into the Samson and Goliath battles that many one-man bands and small businesses fight, and win, every day, by inventing their own rules and finding creative ways in order to seize opportunities. An eye-opening first book that offers every small business owner some serious food for thought, and a must-read for anyone embarking on the roller-coaster ride of starting a business.
Download or read book Potemkin, Inc. written by Philippe Joly and published by Philippe Joly. This book was released on 2011 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs always seem hungry for success, don't they? But what if many, were also just hungry, literally, as they struggle in their quest for success? Philippe Joly shares his true, entertaining, and funny stories and anecdotes, to show a controversial reality behind many Start-Ups, and takes the reader on a guided-tour backstage to see what is really going on. POTEMKIN, Inc. is a personal visit behind the scenes, which provides a fascinating insight into the Samson and Goliath battles that many one-man bands, and small businesses, fight and win, every day, by inventing their own rules, and finding creative ways in order to seize opportunities. An eye-opening first book that offers every small business owner some serious food for thought, and a must-read for anyone embarking on the rollercoaster ride of starting a business. Forget about what you learned in business school and discover that the only 80/20 rule that matters is the 20 you show and the 80 you don't.
Book Synopsis Words That Work by : Dr. Frank Luntz
Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Download or read book Deadly Spin written by Wendell Potter and published by Bloomsbury Publishing USA. This book was released on 2010-11-09 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: That's how Wendell Potter introduced himself to a Senate committee in June 2009. He proceed to explain how insurance companies make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they make it nearly impossible to understand information that the public needs. Potter quit his high-paid job as head of public relations at a major insurance corporation because he could no longer abide the routine practices of the insurance industry, policies that amounted to a death sentence for thousands of Americans every year. In Deadly Spin, Potter takes readers behind the scenes of the insurance industry to show how a huge chunk of our absurd healthcare expenditures actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. With the unique vantage of both a whistleblower and a high-powered former insider, Potter moves beyond the healthcare crisis to show how public relations works, and how it has come to play a massive, often insidious role in our political process-and our lives. This important and timely book tells Potter's remarkable personal story, but its larger goal is to explain how people like Potter, before his change of heart, can get the public to think and act in ways that benefit big corporations-and the Wall Street money managers who own them.
Book Synopsis The Future of Sustainability by : Marco Keiner
Download or read book The Future of Sustainability written by Marco Keiner and published by Springer Science & Business Media. This book was released on 2006-09-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a broad discussion on sustainable development, rethinking and improving its effectiveness as a paradigm of today and tomorrow. Outstanding visionary thinkers and scientists offer their timely assessment on the future prospects of mankind: In what direction are we heading? How can the world become more just and equitable, and how can future development be sustained to adequately address economic, social, and – perhaps most important – environmental issues?
Download or read book C.D. Jackson written by John Allen Stern and published by University Press of America. This book was released on 2012-01-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a study of U.S. propaganda strategy and some of its major proponents during the seminal Cold War period of the 1950s, including Dwight Eisenhower and C.D. Jackson, his chief adviser for psychological warfare. Stern analyzes “democratic propaganda” as a tool in confronting post-World War II communist expansion.
Book Synopsis Learning To Talk by : Malcolm McIntosh
Download or read book Learning To Talk written by Malcolm McIntosh and published by Routledge. This book was released on 2017-09-29 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The UN Global Compact complements other corporate citizenship initiatives by promoting dialogue on the relationship between business and society. At the same time it is the only truly global corporate citizenship initiative. It is not an auditable standard; indeed, it is not a standard or a code in the way that these are normally viewed. It is a set of principles through which business and the United Nations can work in partnership for global social development. For some businesses it is a simplified codification of their existing policies and management practices, but for many engagement represents a challenge and an opportunity to raise their game by aligning profitability with the common good. As the only genuinely global corporate citizenship initiative, the Global Compact draws its moral authority from the UN Secretary-General and its moral and political legitimacy from the UN as the only global political body. It can be viewed as a series of nested networks involving the Secretary-General's Office, the ILO, UNEP, UNHCHR, UNDP and UNIDO, business, NGOs and labour. It can variously be described as an international learning network, as a social network of people and organizations engaged in a global conversation, as a global public policy network, and as a multi-stakeholder dialogue. It is all of these things, but more than anything its greatest success has been in providing a convening platform for a growing global conversation about social development among a variety of actors. However the Global Compact is viewed, it is time to reflect on the first tentative steps of an initiative born in the aftermath of the Cold War, in the "triumph of global economic liberalism" and mass demonstrations against "globalisation". In its first few years, the world has experienced 9/11 and the Iraq War, not forgetting the forty or so civil wars that are ongoing at this time. Whatever is written about the UN Global Compact or its success will be tentative. But there can be some serious reflection on its aims and origins; some telling of stories of engagement; and discussion on how this initiative has quickly become an important reference point in the dialogue on global and corporate governance.
Book Synopsis The Film Sense by : Sergei Eisenstein
Download or read book The Film Sense written by Sergei Eisenstein and published by Houghton Mifflin Harcourt. This book was released on 1947 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A renowned Soviet director discusses his theory of film as an artistic medium which must appeal to all senses and applies it to an analysis of sequences from his major movies.
Download or read book Film Form written by Sergei Eisenstein and published by HMH. This book was released on 2014-06-17 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic on the aesthetics of filmmaking from the pioneering Soviet director who made Battleship Potemkin. Though he completed only a half-dozen films, Sergei Eisenstein remains one of the great names in filmmaking, and is also renowned for his theory and analysis of the medium. Film Form collects twelve essays, written between 1928 and 1945, that demonstrate key points in the development of Eisenstein’s film theory and in particular his analysis of the sound-film medium. Edited, translated, and with an introduction by Jay Leyda, this volume allows modern-day film students and fans to gain insights from the man who produced classics such as Alexander Nevsky and Ivan the Terrible and created the renowned “Odessa Steps” sequence.
Book Synopsis The Cult of Smart by : Fredrik deBoer
Download or read book The Cult of Smart written by Fredrik deBoer and published by All Points Books. This book was released on 2020-08-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Vulture’s Top 10 Best Books of 2020! Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices, or outdated curricula, but no one acknowledges a scientifically-proven fact that we all understand intuitively: Academic potential varies between individuals, and cannot be dramatically improved. In The Cult of Smart, educator and outspoken leftist Fredrik deBoer exposes this omission as the central flaw of our entire society, which has created and perpetuated an unjust class structure based on intellectual ability. Since cognitive talent varies from person to person, our education system can never create equal opportunity for all. Instead, it teaches our children that hierarchy and competition are natural, and that human value should be based on intelligence. These ideas are counter to everything that the left believes, but until they acknowledge the existence of individual cognitive differences, progressives remain complicit in keeping the status quo in place. This passionate, voice-driven manifesto demands that we embrace a new goal for education: equality of outcomes. We must create a world that has a place for everyone, not just the academically talented. But we’ll never achieve this dream until the Cult of Smart is destroyed.
Book Synopsis Index of Patents Issued from the United States Patent Office by :
Download or read book Index of Patents Issued from the United States Patent Office written by and published by . This book was released on 1977 with total page 2124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Index of Patents Issued from the United States Patent and Trademark Office by :
Download or read book Index of Patents Issued from the United States Patent and Trademark Office written by and published by . This book was released on 1977 with total page 2150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business in Russia written by and published by . This book was released on 1997 with total page 1210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :The New York Times Editorial Staff Publisher :The Rosen Publishing Group, Inc ISBN 13 :1642821691 Total Pages :226 pages Book Rating :4.6/5 (428 download)
Book Synopsis North Korea's Supreme Leaders by : The New York Times Editorial Staff
Download or read book North Korea's Supreme Leaders written by The New York Times Editorial Staff and published by The Rosen Publishing Group, Inc. This book was released on 2018-12-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2018 summit meeting between Donald Trump and Kim Jong-un brought renewed international attention to North Korea and its leading dynasty. Ruled by three successive generations of the Kim family, North Korea is one of the most authoritarian states in the world. This collection of articles covers the history of their dynasty, including Kim Il-sung's assumption of power in the wake of World War II, the intense cult of personality surrounding him that followed, and the twice-over handoff of power from father to son, first to Kim Jong-il and later to Kim Jong-un. This in-depth coverage presents a tale of human rights abuses, famine, and nuclearization at the hands of three eccentric, unpredictable, and fiercely nationalistic dictators.
Book Synopsis Propaganda and Persuasion by : Garth Jowett
Download or read book Propaganda and Persuasion written by Garth Jowett and published by SAGE. This book was released on 2006 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition contains revised and updated persuasion and propaganda theories and recent studies. The coverage of theory is expanded as is the discussion on the global war against terrorism, US attempts to "sell" itself to the Arab countries, and the question of ideological propaganda in a polarized mass media system. The authors incorporate examples from Jihad and US propaganda after September 11, 2001, and include new as well as revised case studies.
Book Synopsis Present at the Creation, Leaping in the Dark, and Going Against the Grain by : Stuart Ostrow
Download or read book Present at the Creation, Leaping in the Dark, and Going Against the Grain written by Stuart Ostrow and published by Hal Leonard Corporation. This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Applause Books). "The best way I know to resuscitate the theatre is to produce dangerous new works." Stuart Ostrow. Producer Stuart Ostrow's manifesto of how intelligent life might be restored to the theatre is also a unique personal memoir of the producer-creator relationship and an evaluation of the essentials that can make a show fly, or remain earthbound. As a solo producer, Ostrow's many productions include M. Butterfly , which won the Tony Award for Best Play; Pippin ; and 1776 , which received both the New York and London Drama Critics Awards as well as the Tony Award for Best Musical. He produced the original Broadway production of the critically acclaimed La Bete , which won the Olivier Award in London for Best Comedy. Ostrow was brought in to fix the original production of Chicago , collaborated with Anthony Hopkins on a London production of M. Butterfly , that was not meant to be, and even had his own play, Stages , directed on Broadway by the avant-garde theatrical pioneer Richard Foreman. He riffs about the heroes and heels he's met along the way and that great cast includes Frank Loesser, Meredith Willson, Mel Brooks, Mike Nichols, Bob Fosse, David Geffen, Andrew Lloyd Webber, David Henry Hwang, John Kander, Fred Ebb, and many more.
Book Synopsis The Global Encyclopaedia of Informality, Volume 2 by : Alena Ledeneva
Download or read book The Global Encyclopaedia of Informality, Volume 2 written by Alena Ledeneva and published by UCL Press. This book was released on 2018-01-17 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alena Ledeneva invites you on a voyage of discovery to explore society’s open secrets, unwritten rules and know-how practices. Broadly defined as ‘ways of getting things done’, these invisible yet powerful informal practices tend to escape articulation in official discourse. They include emotion-driven exchanges of gifts or favours and tributes for services, interest-driven know-how (from informal welfare to informal employment and entrepreneurship), identity-driven practices of solidarity, and power-driven forms of co-optation and control. The paradox, or not, of the invisibility of these informal practices is their ubiquity. Expertly practised by insiders but often hidden from outsiders, informal practices are, as this book shows, deeply rooted all over the world, yet underestimated in policy. Entries from the five continents presented in this volume are samples of the truly global and ever-growing collection, made possible by a remarkable collaboration of over 200 scholars across disciplines and area studies. By mapping the grey zones, blurred boundaries, types of ambivalence and contexts of complexity, this book creates the first Global Map of Informality. The accompanying database (www.in-formality.com) is searchable by region, keyword or type of practice, so do explore what works, how, where and why! Praise for Global Encyclopaedia of Informality ‘The Global Informality Project unveils new ways of understanding how the state functions and ways in which civil servants and citizens adapt themselves to different local contexts by highlighting the diversity of the relationships between state and society. The project is of great interest to policymakers who want to imagine solutions that are benefi cial for all, but sufficiently pragmatic to ensure a seamless implementation, particularly in the field of cross-border trade in developing countries.’ - Kunio Mikuriya, Secretary General of the World Customs Organisation, Brussels ‘An extremely interesting and stimulating collection of papers. Ledeneva’s challenging ideas, first applied in the context of Russia’s economy of shortage, came to full blossom and are here contextualized by practices from other countries and contemporary systems. Many original and relevant practices were recognized empirically in socialist countries, but this book shows their generality.’ - János Kornai, Allie S. Freed Professor of Economics Emeritus at Harvard and Professor Emeritus at Corvinus University of Budapest ‘Alena Ledeneva’s Global Encyclopedia of Informality is a unique contribution, providing a global atlas of informal practices through the contributions of over 200 scholars across the world. It is far more rewarding for the reader to discover how commonalities of informal behavior become apparent through this rich texture like a complex and hidden pattern behind local colors than to presume top down universal benchmarks of good versus bad behavior. This book is a plea against reductionist approaches of mathematics in social science in general, and corruption studies in particular and makes a great read, as well as an indispensable guide to understand the cultural richness of the world.’ - Alina Mungiu-Pippidi, Professor of Democracy Studies, Hertie School of Governance, Berlin ‘Transformative scholarship in method, object, and consequence. Ledeneva and her networked expertise not only enable us to view the informal comparatively, but challenge conventionally legible accounts of membership, markets, domination and resistance with these rich accounts from five continents. This project offers nothing less than a social scientific revolution… if the broader scholarly community has the imagination to follow through. And by globalizing these informal knowledges typically hidden from view, the volumes’ contributors will extend the imaginations of those business consultants, movement mobilizers, and peace makers who can appreciate the value of translation from other world regions in their own work.’ Michael D. Kennedy, Professor of Sociology and International and Public Aff irs, Brown University and author of Globalizing Knowledge ‘Don’t mistake these weighty volumes for anything directory-like or anonymous. This wonderful collection of short essays, penned by many of the single best experts in their fields, puts the reader squarely in the kinds of conversations culled only after years of friendship, trust, and with the keen eye of the practiced observer. Perhaps most importantly, the remarkably wide range of offerings lets us “de-parochialise” corruption, and detach it from the usual hyper-local and cultural explanations. The reader, in the end, is the one invited to consider the many and striking commonalities.’ Bruce Grant, Professor at New York University and Chair of the US National Council for East European and Eurasian Research
