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Positioning The Battle For Your Mind 20th Anniversary Edition
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Book Synopsis Positioning: The Battle for Your Mind by : Al Ries
Download or read book Positioning: The Battle for Your Mind written by Al Ries and published by McGraw Hill Professional. This book was released on 2001-01-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Download or read book Focus written by Al Ries and published by Harper Collins. This book was released on 2005-09-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Download or read book Marketing Warfare written by Al Ries and published by McGraw Hill Professional. This book was released on 1997-11-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Book Synopsis Differentiate Or Die by : Jack Trout
Download or read book Differentiate Or Die written by Jack Trout and published by John Wiley & Sons. This book was released on 2000-03-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
Download or read book Horse Sense written by Al Ries and published by New York ; McGraw-Hill. This book was released on 1991 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Horse Sense, the authors convert their marketing principles into personal principles and pitch their book at a wide range of general readers who want to succeed - whether in their careers or in their personal lives.
Book Synopsis The 100 Best Business Books of All Time by : Jack Covert
Download or read book The 100 Best Business Books of All Time written by Jack Covert and published by Penguin. This book was released on 2016-08-02 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
Download or read book Horse Sense written by Al Ries and published by Plume Books. This book was released on 1992 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to break out of the corporate pack and race down the homestretch for the winner's circle.
Book Synopsis Every Man's Battle by : Stephen Arterburn
Download or read book Every Man's Battle written by Stephen Arterburn and published by WaterBrook. This book was released on 2009 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated for a new generation, a resource for overcoming sexual temptation shares the stories of men who have escaped sexual immorality and offers a practical plan for achieving sexual integrity.
Book Synopsis Jack Trout on Strategy by : Jack Trout
Download or read book Jack Trout on Strategy written by Jack Trout and published by McGraw Hill Professional. This book was released on 2004-03-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book Bottom-up Marketing written by Al Ries and published by Plume Books. This book was released on 1990 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
Book Synopsis The Bait of Satan, 20th Anniversary Edition by : John Bevere
Download or read book The Bait of Satan, 20th Anniversary Edition written by John Bevere and published by Charisma Media. This book was released on 2014-01-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bait of Satan exposes one of the most deceptive snares Satan uses to get believers out of the will of God--offense.
Book Synopsis Positioning: The Battle for Your Mind, 20th Anniversary Edition by : Al Ries
Download or read book Positioning: The Battle for Your Mind, 20th Anniversary Edition written by Al Ries and published by McGraw Hill Professional. This book was released on 2000-11-20 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.
Book Synopsis Every Man's Battle, Revised and Updated 20th Anniversary Edition by : Stephen Arterburn
Download or read book Every Man's Battle, Revised and Updated 20th Anniversary Edition written by Stephen Arterburn and published by WaterBrook. This book was released on 2020-02-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking guide to fighting sexual temptation, with more than 4 million copies sold in the series—now revised and updated to help men navigate the realities of technology and other contemporary challenges “Every male should read this book. As the battle for our minds intensifies, the need for direction increases.”—Max Lucado, pastor and bestselling author We live in a world awash with sensual images 24/7. The exponential growth of pornography and internet infidelity has men locked in a battle of spiritual warfare against these temptations, often drowning in addiction, defeat, and shame. But you can be victorious in the battle for sexual integrity. Every Man’s Battle reveals a detailed strategy that has helped millions of men win the war against temptation. This revised and updated edition of the bestselling classic offers: • Guidance for navigating cultural challenges with a godly view of women and sexuality • Current insights into the proven connection between porn and sexual dysfunction • Critical advances in brain science that show how addiction affects our minds • Practical solutions to rein in wandering eyes and lustful thoughts • Suggestions for nurturing a marriage filled with vibrant sexual intimacy • A clear plan to help you avoid or end addictive behavior and experience lasting freedom Every Man’s Battle offers a practical, biblical plan to help you experience victory and wholeness, as well as a comprehensive workbook for group discussion or personal reflection.
Book Synopsis The Origin of Consciousness in the Breakdown of the Bicameral Mind by : Julian Jaynes
Download or read book The Origin of Consciousness in the Breakdown of the Bicameral Mind written by Julian Jaynes and published by Houghton Mifflin Harcourt. This book was released on 2000-08-15 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry
Book Synopsis The Purity Principle by : Randy Alcorn
Download or read book The Purity Principle written by Randy Alcorn and published by Multnomah. This book was released on 2009-02-19 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: For thirty years Randy Alcorn has been encouraging people-young and old-to pursue the rewards of sexual purity. Too often we settle for a compromised Christianity that's just a baptized version of the world's sad existence, rather than the abundant life to which God calls us. This book deals with - raising children to embrace sexual purity - providing an example of purity in the home - protecting purity in dating (at any age) - and maintaining purity in marriage. Biblical, practical, and concise, The Purity Principle is a one-stop handbook for individuals, families and churches. Some people have given up on purity. Some have never tried. Bestselling author Randy Alcorn shows us why, in this culture of impurity, the stakes are so high—and what we can do to experience the freedom of purity. Impurity will always destroy us; purity always leads to higher pleasures! Choose wisely. Let the insights of this amazing book—written for old and young, married and single—help you gain your footing on the path to truly lasting joy.
Download or read book Sophie's World written by Jostein Gaarder and published by Farrar, Straus and Giroux. This book was released on 2007-03-20 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.
Book Synopsis The Selfish Gene by : Richard Dawkins
Download or read book The Selfish Gene written by Richard Dawkins and published by Oxford University Press, USA. This book was released on 1989 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science need not be dull and bogged down by jargon, as Richard Dawkins proves in this entertaining look at evolution. The themes he takes up are the concepts of altruistic and selfish behaviour; the genetical definition of selfish interest; the evolution of aggressive behaviour; kinshiptheory; sex ratio theory; reciprocal altruism; deceit; and the natural selection of sex differences. 'Should be read, can be read by almost anyone. It describes with great skill a new face of the theory of evolution.' W.D. Hamilton, Science
