Positioning Higher Education Institutions

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Positioning Higher Education Institutions

Author : Rosalind M. O. Pritchard
Publisher : Springer
ISBN 13 : 9463006605
Total Pages : 278 pages
Book Rating : 4.4/5 (63 download)

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Book Synopsis Positioning Higher Education Institutions by : Rosalind M. O. Pritchard

Download or read book Positioning Higher Education Institutions written by Rosalind M. O. Pritchard and published by Springer. This book was released on 2016-09-26 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher education is of growing public and political importance for society and the economy. Globalisation is transforming it from a local and national concern into one of international significance. In order to fulfil societal, governmental and business sector needs, many universities are aiming to (re-)position themselves. The book initially considers their “compass”. They aspire to transformational planning, mission and strategy in which social justice is important, people are not treated as mere means to an end, and traditional moral positions are respected. This transformational urge is sometimes vitiated by blunt demands of new public management that overlook universities’ potential for serving the public good. The volume then addresses universities’ success in meeting their targets. Often the challenge in evaluation is the need to reconcile tensions, for example between structure and pastoral care of students; institutional competition and collaboration; roles of academics and administrators; performance-based funding versus increased differentiation. Measurement is supposed to provide discipline, align institutional and state policy, and provide a vital impetus for change. Yet many of these measurement instruments are not fully fit for purpose. They do not take sufficient account of institutional missions, either of “old” or of specialist universities; and sophisticated measurement of the student experience requires massive resources. Change and positioning have become increasingly key elements of a complex but heterogeneous sector requiring new services and upgraded instruments.

An Evaluation of Marketing Positioning in Four Year Colleges and Universities

Author : Cynthia M. Gerke-Newman
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.:/5 (187 download)

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Book Synopsis An Evaluation of Marketing Positioning in Four Year Colleges and Universities by : Cynthia M. Gerke-Newman

Download or read book An Evaluation of Marketing Positioning in Four Year Colleges and Universities written by Cynthia M. Gerke-Newman and published by . This book was released on 1998 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transformational Change in Higher Education

Author : Madeleine d'Ambrosio
Publisher : Edward Elgar Publishing
ISBN 13 : 1847208592
Total Pages : 141 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Transformational Change in Higher Education by : Madeleine d'Ambrosio

Download or read book Transformational Change in Higher Education written by Madeleine d'Ambrosio and published by Edward Elgar Publishing. This book was released on 2007 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a compelling and important text that presents both the complexity and the barriers confronting higher education in this global moment. Solutions will prize innovation, resilient leadership unifying diverse campus subcultures, and most certainly intellectual and academic integrity. This text begins to outline the new agenda. Richard Guarasci, Wagner College, US In Transformational Change in Higher Education, the TIAA-CREF Institute has brought together some of today s best minds to address the issues that every educational leader and policy maker should be thinking about. The topics range from financing to competition to financial aid to costs and pricing to faculty turnover to accountability to the roles presidents and boards must play. Lessons in transformation are provided by respected leaders from all segments of higher education. George R. Boggs, American Association of Community Colleges, US This is essential reading for everyone who cares about the future of higher education and is a priceless reference for those who are its leaders. The conversations not only cover each issue from a national perspective but also consider the specific strategies that have been employed by individual institutions to address it. Thus the volume is at the same time both reflective and practical. Sharon P. Smith, University of Pittsburgh at Greensburg, US This volume delves into the financing of institutional operations with entrepreneurial leaders and is a useful addition to any university administrator s reading list if they are struggling with modern financial challenges. David W. Pershing, University of Utah, US The volume, part of the TIAA-CREF Institute Series on Higher Education, is based on a national conference, Transformational Change in Higher Education: Positioning Your Institution for Future Success, which was convened by the TIAA-CREF Institute in November 2006. This unique volume discusses the management of transformational change in higher education as a key element of success. With input from researchers, presidents, provosts, and other senior leaders of the higher education community, this edited volume explores transformational change in a range of institutions from small teaching and community colleges to large comprehensive research universities. The role of entrepreneurial leaders and their interactions with trustees, policymakers and the public, are discussed, as are strategic issues such as financing college and university operations and student access, as related to pricing. The editors maintain that managing change in these areas impacts both an institution s balance sheet and ultimate success in realizing its vision. In this book, higher education presidents, chancellors, provosts, CFOs and governing boards will find new and actionable information to enhance decision-making and inform strategic planning. Association leadership will be provided with a deeper understanding of the challenges faced by their membership and possible responses. Researchers and practitioners in education, public policy, business, management and entrepreneurship interested in the business of higher education will find much of value.

Analysis on the Positioning of Private Higher Education Institutions Based on Fields of Science

Author : Muji Gunarto
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Analysis on the Positioning of Private Higher Education Institutions Based on Fields of Science by : Muji Gunarto

Download or read book Analysis on the Positioning of Private Higher Education Institutions Based on Fields of Science written by Muji Gunarto and published by . This book was released on 2018 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of colleges in Indonesia increases every year, especially private Higher Education Institution (PTS). The higher the number of PTS is, the more intense the competition in getting prospective students is. The purposes of this study are: 1) to determine the position of each PTS among competitors' positions; 2) to determine the variability of the fields of science that are favored by students; 3) to determine the characteristics of each PTS based on the fields of science. This research was conducted by analyzing secondary data from PDDIKTI (Higher Education Data Base) reports. The analysis technique was bi-plot analysis. The results show that PTS in the form of an academy is in a specific position of a group of certain fields of science, but PTS in the form of a university is in a quite various position of a group of fields of science. Based on the observations on eight fields of science, the analysis result shows that the most demanded fields are health science and computer science. The least interested field is social study, whereas the interest of students to the fields of Jurisprudence, Agriculture science, Economics, Engineering, and Education is relatively balanced. The characteristics of each PTS are shown by the closeness to the fields of science. The results could be used by the PTS for collecting information on market segment and as consideration for determining an effective marketing strategy in gaining prospective students.

Universities and the Production of Elites

Author : Roland Bloch
Publisher : Springer
ISBN 13 : 3319539701
Total Pages : 384 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Universities and the Production of Elites by : Roland Bloch

Download or read book Universities and the Production of Elites written by Roland Bloch and published by Springer. This book was released on 2017-08-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how universities as organizations influence and construct the production of academic elites and elitist institutions. It analyzes the role played by the reorganization of higher education (HE) institutions, stimulated by new performance-based narratives aimed at building attractiveness towards stakeholders such as governments, prospective employers, academics, and students. Based on American, European, and Asian case studies of HE systems and institutions considered at various scales, the volume analyzes the consequences of increasing competition between HE institutions which are facing challenges such as the internationalization of higher education supply, the shortage of public resources and the structural changes of labor market demands. It argues that policy discourses and tools, as well as assessment devices such as rankings and accreditation, incentivize HE institutions to develop positioning strategies that contribute to stratification and the production of elites. It will be of great interest to students and researchers in the fields of higher education, sociology, and education policy.

Re-Positioning University Governance and Academic Work

Author :
Publisher : BRILL
ISBN 13 : 9460911749
Total Pages : 171 pages
Book Rating : 4.4/5 (69 download)

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Book Synopsis Re-Positioning University Governance and Academic Work by :

Download or read book Re-Positioning University Governance and Academic Work written by and published by BRILL. This book was released on 2010-01-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines changing ways that academic work is governed—from outside and inside universities—in the shifting social, cultural and political contexts of new times. Chapters trace developments in institutions, national sectors, and internationally—all applying a global scope to identify significant shifts in the broader conditions of university operation.

Assessing Institutional Positioning for Potential New Student Markets in Lifelong Learning

Author : Loma Ruth Meyer
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Assessing Institutional Positioning for Potential New Student Markets in Lifelong Learning by : Loma Ruth Meyer

Download or read book Assessing Institutional Positioning for Potential New Student Markets in Lifelong Learning written by Loma Ruth Meyer and published by . This book was released on 1980 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Influencing Higher Education Policy

Author : Ant Bagshaw
Publisher : Routledge
ISBN 13 : 0429793022
Total Pages : 180 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Influencing Higher Education Policy by : Ant Bagshaw

Download or read book Influencing Higher Education Policy written by Ant Bagshaw and published by Routledge. This book was released on 2019-08-14 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together a team of expert contributors from across the sector to offer contemporary descriptions and critical reflection of practice in higher education, Influencing Higher Education Policy uncovers the nature of policymaking and interpretation. With a suite of authors whose experiences range from governmental to academic, this book shares insights from professionals working in the field of higher education policy to provide useful, practical, and implementable information. Placing focus on professional aspects, and with practical examples bringing to light experiences, insights, and recommendations across policy and public affairs, this book is divided into three sections. It covers concepts and theories for policy influence, regulation and the role of government, and institutions’ engagement with policy. Furthermore, it considers: what it means to work in policy and public affairs in higher education; the increased complexity and fluidity of higher education politics; regulatory reforms in higher education; the position of the student in policy discourses. Offering a contemporary representation, Influencing Higher Education Policy is an indispensable guide for all those who work in higher education, particularly those who work in communications, strategy, planning, and leadership roles.

EBOOK: Marketing Higher Education

Author : Felix Maringe
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335236863
Total Pages : 213 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Marketing Higher Education by : Felix Maringe

Download or read book EBOOK: Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.

Positioning for International Market Segments in Higher Education

Author : Yasine A. Qandile
Publisher :
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Positioning for International Market Segments in Higher Education by : Yasine A. Qandile

Download or read book Positioning for International Market Segments in Higher Education written by Yasine A. Qandile and published by . This book was released on 2014 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this qualitative research was to identify target segments to achieve objectives related to the recruitment of high performance international students and distinguished faculty in higher education sector of Saudi Arabia. Based on the premise that internal communicative branding activities are vital for educational institutions, the study examined faculty's perceptions of relevant positioning attributes for Saudi Arabia to compete in the global academic marketplace. Analysis of 92 faculty's responses helped to develop awareness of a perceived added value to occupy a niche in the higher education market. The findings highlighted distinctive positioning strengths to brand higher education institutions in Saudi Arabia. However, it can be implied that Universities should strategize their internal values rather than factors of the external environment to capitalize on these assets in the long run.

The Identity of Education Professionals

Author : Carles Monereo
Publisher : IAP
ISBN 13 : 1648028322
Total Pages : 331 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis The Identity of Education Professionals by : Carles Monereo

Download or read book The Identity of Education Professionals written by Carles Monereo and published by IAP. This book was released on 2022-02-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century and its many challenges (invasion of digital technology, climate change, health crises, political crises, etc.) alert us that we need new educational responses, led by new education professionals. Research has shown that for these professionals to change in a substantial and profound way, they must change their identity, that is, the way in which they give meaning and meaning to their professional work. This book exposes, based on one of the most current and advanced theories for analyzing identity change -the theory of the dialogical self-, what changes should take place and how to promote them in eleven fundamental professional profiles in current education (teachers of student-teachers, primary & secondary teachers, inclusive teachers, inquiring teachers, mentors, school principals, university teachers, academic advisors, technologic/hybrid teachers, Learning specialists & educational researchers).

Re-visioning Community Colleges

Author : Debbie Sydow
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1442214880
Total Pages : 162 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Re-visioning Community Colleges by : Debbie Sydow

Download or read book Re-visioning Community Colleges written by Debbie Sydow and published by Rowman & Littlefield Publishers. This book was released on 2012-12-27 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re-visioning Community Colleges has the foresight into the shape that community colleges will likely take in the future. Their predictions are based on an analysis of the growth and innovation trajectory in community colleges as they respond to the dramatic changes in the field.

The Organization of Higher Education

Author : Michael N. Bastedo
Publisher : JHU Press
ISBN 13 : 1421404486
Total Pages : 375 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis The Organization of Higher Education by : Michael N. Bastedo

Download or read book The Organization of Higher Education written by Michael N. Bastedo and published by JHU Press. This book was released on 2012-05 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tierney, University of Southern California; and the late J. Douglas Toma, University of Georgia

New Strategies in Higher Education Marketing

Author : James A Burns
Publisher : Routledge
ISBN 13 : 1136582495
Total Pages : 192 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis New Strategies in Higher Education Marketing by : James A Burns

Download or read book New Strategies in Higher Education Marketing written by James A Burns and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

Higher Education Strategy and Planning

Author : Tony Strike
Publisher : Taylor & Francis
ISBN 13 : 1351797077
Total Pages : 276 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Higher Education Strategy and Planning by : Tony Strike

Download or read book Higher Education Strategy and Planning written by Tony Strike and published by Taylor & Francis. This book was released on 2017-07-14 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher Education Strategy and Planning is an indispensable guide for academic leaders, scholars, strategic planners and postgraduate students, particularly aimed at those who work in strategy and planning roles and leaders who need to plan and work with planners. The book is produced with the support of HESPA (the Higher Education Strategic Planners Association) and draws together experts from across the sector. Split into five parts, it covers context and positioning, integrated planning, centrality, co-ordination and cnnection, analytical capacity and capability, and insight and information.

Social Inclusion and Higher Education

Author : Basit, Tehmina N
Publisher : Policy Press
ISBN 13 : 1447316215
Total Pages : 344 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Social Inclusion and Higher Education by : Basit, Tehmina N

Download or read book Social Inclusion and Higher Education written by Basit, Tehmina N and published by Policy Press. This book was released on 2014-04-09 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: As higher education has made deliberate strides in recent decades to become more inclusive and accessible, the number of students from non-traditional backgrounds has increased dramatically. There has been much study of the effects of higher education on previously underserved populations, showing that it can lead to higher lifetime income and higher status. But there has been little research on what happens to those students once they are in a university. This book fills that gap, taking a close look at this issue and drawing on case studies from the United States, the United Kingdom, and Australia to illuminate the problems that face non-traditional students, the resources they and their families are able to draw on, and the ways that administrators and staff can help them succeed. This paperback edition is well suited to postgraduate students and practitioners and alike.

Managing the Big Picture in Colleges and Universities

Author : Richard L. Alfred
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461733987
Total Pages : 300 pages
Book Rating : 4.4/5 (617 download)

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Book Synopsis Managing the Big Picture in Colleges and Universities by : Richard L. Alfred

Download or read book Managing the Big Picture in Colleges and Universities written by Richard L. Alfred and published by Rowman & Littlefield Publishers. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended to serve as a road map for strategy creation and execution for leaders and decision makers who, by choice or by necessity, are looking to use strategy to optimize the development of their institutions. It is the first book of its kind to focus exclusively on strategy as it applies to postsecondary education. As the authors explain, strategy is a systematic way of positioning an institution within a context of community stakeholders. In today's competitive environment, higher education leaders must become adept at differentiating their institutions from competitors to obtain the resources necessary for growth and sustainable advantage. The book begins by explaining the concept of strategy and its application. The authors describe the evolution of modern strategy and how it is has been applied and developed by strategy theorists and practitioners. The book also explores how strategy is shaped by critical factors related to the mission, control and culture of the institution. For example, strategy that is appropriate in a liberal arts college may be completely inappropriate for community college or a teaching university. Real-world cases are employed to illustrate the applications of strategy in three different settings: a private liberal arts college, a comprehensive public institution, and a special purpose institution. The last section moves to the hands-on world of strategy formulation and implementation inside the institution. The authors end with an outline of key concepts for building a plan for implementing strategy and provide a framework for evaluating its impact.