Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Positioning Fmcg Brands
Download Positioning Fmcg Brands full books in PDF, epub, and Kindle. Read online Positioning Fmcg Brands ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Rural Marketing strategies for FMCG products by : Dr. Pritesh Shukla
Download or read book Rural Marketing strategies for FMCG products written by Dr. Pritesh Shukla and published by Lulu.com. This book was released on 2016-06-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rural market is an area of darkness to Indian entrepreneurs. The Indian rural market, with its vast size and demand base, offers great opportunities to marketers.
Book Synopsis Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context by : S. Ramesh Kumar
Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Book Synopsis EBOOK: Managing Brands by : LAFORET, SYLVIE
Download or read book EBOOK: Managing Brands written by LAFORET, SYLVIE and published by McGraw Hill. This book was released on 2009-12-16 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Managing Brands
Book Synopsis The New Strategic Brand Management by : Jean-Noël Kapferer
Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-01-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Download or read book Brands written by S. Hart and published by Springer. This book was released on 1997-11-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.
Book Synopsis Improving Marketing Strategies for Private Label Products by : Arslan, Yusuf
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Download or read book Tilt written by Niraj and published by Harvard Business Press. This book was released on 2013-10-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory—and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product’s secret sauce and use it against you. “Upstream,” product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found “downstream,” where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream—and achieving enduring competitive advantage.
Book Synopsis Integrated Advertising, Promotion, and Marketing Communications by : Kenneth E. Clow
Download or read book Integrated Advertising, Promotion, and Marketing Communications written by Kenneth E. Clow and published by Prentice Hall. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
Book Synopsis Strategic Brand Management by : Richard H. Elliott
Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2007 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.
Download or read book The Corporate Brand written by N. Ind and published by Springer. This book was released on 1997-06-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.
Download or read book Brand Medicine written by T. Blackett and published by Springer. This book was released on 2001-04-27 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Author :Dr Astha Joshi Dr Geeta Nema Publisher :Archers & Elevators Publishing House ISBN 13 :9386501139 Total Pages : pages Book Rating :4.3/5 (865 download)
Book Synopsis Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion by : Dr Astha Joshi Dr Geeta Nema
Download or read book Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion written by Dr Astha Joshi Dr Geeta Nema and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Building Brand Authenticity by : M. Beverland
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Book Synopsis Perspectives on Product Stewardship by : Scott Cassel
Download or read book Perspectives on Product Stewardship written by Scott Cassel and published by Rowman & Littlefield. This book was released on 2023-08-21 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The massive increase in consumer product waste, its toxicity, and the complexity of materials have created an unbearable financial and management burden for municipal officials—it has become untenable. We have outgrown the era of municipalities being solely responsible for recycling. A paradigm shift is needed. The concepts of Extended Producer Responsibility and Product Stewardship play a significant role in bringing our consumption of natural resources and emission of greenhouse gases back into balance with the earth’s ability to absorb these impacts. Perspectives on Product Stewardship provides an overview on managing products throughout their life cycles in order to conserve resources, decrease environmental impact, and share the burden of responsibility. It gives the reader a broad understanding of the origins and evolution of the rapidly expanding field of product stewardship and extended producer responsibility, while providing exemplary and precautionary case studies—on paint, batteries, and packaging. Informative and timely, this reference will be useful to anyone engaged in, or embarking on, efforts to reduce impacts from consumer products: producers, retailers, waste management professionals, recyclers, governments, environmental advocates, students, and the public.
Book Synopsis The 7 Steps of an Effective Sales Call by : Rajul Chaturvedi
Download or read book The 7 Steps of an Effective Sales Call written by Rajul Chaturvedi and published by Partridge Publishing. This book was released on 2017-06-16 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If youre looking for a sales book by a management guru, then keep on searching. But if you want proven strategies from a humble, simple salesperson who worked his way up the ranks, then youve struck gold. Rajul Chaturvedi, a veteran salesman who has worked at some of the worlds most respected companies, including Gillette, Duracell, Henkel, and United Biscuit, walks you through the seven key components of sales calls: planning and preparation, observation, introduction, opening the call, presentation, objection handling, and closing the call. Drawing on his own experiences from thousands of sales calls, he shares simple steps to achieve success, including calling when you say you will, sticking to deadlines, and following a routine. He also outlines how salespeople are often the biggest barrier to their own success. Every word and action you take during a sales call leads to reactions and objections, and its imperative to take a structured, layered approach so you can maintain control over conversations and steer clear of problem areas. Boost your confidence and generate results with the lessons in The Seven Steps of an Effective Sales Call.
Book Synopsis Getting a Top Job in Marketing by : Patrick Forsyth
Download or read book Getting a Top Job in Marketing written by Patrick Forsyth and published by Kogan Page Publishers. This book was released on 2001 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to be the best - and thinks they have what it takes to make it to the top of their chosen career this new series of books offers a wealth of advice and insider's tips. Informative and inspirational each book in the series includes * Case studies, interviews or profiles of successful people in the field * Advice on key skills to develop * Information on key elements of particular jobs * Hints on getting in and on * Contact points and useful addresses * Glossary * Websites of interest * Advice on where to find the top jobs
