Portrayal Of Male Power In Advertisements

Download Portrayal Of Male Power In Advertisements full books in PDF, epub, and Kindle. Read online Portrayal Of Male Power In Advertisements ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Controversies in Contemporary Advertising

Author : Kim Bartel Sheehan
Publisher : SAGE Publications
ISBN 13 : 1483315436
Total Pages : 336 pages
Book Rating : 4.4/5 (833 download)

DOWNLOAD NOW!

Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan

Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Fresh Lipstick

Author : Linda M. Scott
Publisher : Macmillan
ISBN 13 : 140397134X
Total Pages : 367 pages
Book Rating : 4.4/5 (39 download)

DOWNLOAD NOW!

Book Synopsis Fresh Lipstick by : Linda M. Scott

Download or read book Fresh Lipstick written by Linda M. Scott and published by Macmillan. This book was released on 2006-02-21 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges feminist beliefs that the fashion and beauty industry objectifies women, contending that elite women are out of touch with most women in the U.S. while arguing that fashion is more an expression of creativity and identity than a means of attracting men.

Media, Power and Empowerment

Author : Tereza Pavlíčková
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443869449
Total Pages : 495 pages
Book Rating : 4.4/5 (438 download)

DOWNLOAD NOW!

Book Synopsis Media, Power and Empowerment by : Tereza Pavlíčková

Download or read book Media, Power and Empowerment written by Tereza Pavlíčková and published by Cambridge Scholars Publishing. This book was released on 2014-10-16 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together 71 papers by 83 authors from 20 countries presented at the 5th Central and Eastern European Communication and Media Conference, titled “Media, Power and Empowerment”, in Prague, Czech Republic, in April 2012. It maps out trends in CEE media research across the entire region and provides insight into the broad span of relevant topics. The contributors to the volume successfully voice the multiple, yet specific, questions relevant to the CEE countries; the papers offer original research results to the reader, and invite them to participate in further debate on CEE media and communications research. To date, there have not been many publications dedicated to outlining the media and communications research interests across the region. This collection shows that the countries of the region indeed have a lot in common – historically, politically, and socially – while also discussing the differences among them, including the multiple political particularities within the unifying label “the East”, and variations in the transformation process and the consequences for concerned societies and their media scenes, as well as the individual lived experiences of the people of the CEE countries.

Can't Buy My Love

Author : Jean Kilbourne
Publisher : Simon and Schuster
ISBN 13 : 1451698410
Total Pages : 372 pages
Book Rating : 4.4/5 (516 download)

DOWNLOAD NOW!

Book Synopsis Can't Buy My Love by : Jean Kilbourne

Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

Utopian Images and Narratives in Advertising

Author : Luigi Daniele Manca
Publisher : Lexington Books
ISBN 13 : 073917326X
Total Pages : 297 pages
Book Rating : 4.7/5 (391 download)

DOWNLOAD NOW!

Book Synopsis Utopian Images and Narratives in Advertising by : Luigi Daniele Manca

Download or read book Utopian Images and Narratives in Advertising written by Luigi Daniele Manca and published by Lexington Books. This book was released on 2012 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.

Brandsplaining

Author : Jane Cunningham
Publisher : Penguin UK
ISBN 13 : 0241456010
Total Pages : 240 pages
Book Rating : 4.2/5 (414 download)

DOWNLOAD NOW!

Book Synopsis Brandsplaining by : Jane Cunningham

Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Power in Advertising

Author : William Hurst Richards
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.3/5 (243 download)

DOWNLOAD NOW!

Book Synopsis Power in Advertising by : William Hurst Richards

Download or read book Power in Advertising written by William Hurst Richards and published by . This book was released on 1915 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cambridge Handbook of the International Psychology of Women

Author : Fanny M. Cheung
Publisher : Cambridge University Press
ISBN 13 : 1108602185
Total Pages : 1552 pages
Book Rating : 4.1/5 (86 download)

DOWNLOAD NOW!

Book Synopsis The Cambridge Handbook of the International Psychology of Women by : Fanny M. Cheung

Download or read book The Cambridge Handbook of the International Psychology of Women written by Fanny M. Cheung and published by Cambridge University Press. This book was released on 2020-08-06 with total page 1552 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing knowledge base in understanding the differences and similarities between women and men, as well as the diversities among women and sexualities. Although genetic and biological characteristics define human beings conventionally as women and men, their experiences are contextualized in multiple dimensions in terms of gender, sexuality, class, age, ethnicity, and other social dimensions. Beyond the biological and genetic basis of gender differences, gender intersects with culture and other social locations which affect the socialization and development of women across their life span. This handbook provides a comprehensive and up-to-date resource to understand the intersectionality of gender differences, to dispel myths, and to examine gender-relevant as well as culturally relevant implications and appropriate interventions. Featuring a truly international mix of contributors, and incorporating cross-cultural research and comparative perspectives, this handbook will inform mainstream psychology of the international literature on the psychology of women and gender.

Gender, Race, and Class in Media

Author : Bill Yousman
Publisher : SAGE Publications
ISBN 13 : 1544393458
Total Pages : 769 pages
Book Rating : 4.5/5 (443 download)

DOWNLOAD NOW!

Book Synopsis Gender, Race, and Class in Media by : Bill Yousman

Download or read book Gender, Race, and Class in Media written by Bill Yousman and published by SAGE Publications. This book was released on 2020-07-24 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Incisive analyses of mass media - including such forms as talk shows, MTV, the internet, soap operas, television sitcoms, dramatic series, pornography, and advertising-enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption. Throughout, Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities, especially in regard to gender, race, and class"--

Gender Advertisements

Author : Erving Goffman
Publisher : Palgrave
ISBN 13 : 9780333239537
Total Pages : 84 pages
Book Rating : 4.2/5 (395 download)

DOWNLOAD NOW!

Book Synopsis Gender Advertisements by : Erving Goffman

Download or read book Gender Advertisements written by Erving Goffman and published by Palgrave. This book was released on 1979 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Humor in Advertising

Author : Marc G. Weinberger
Publisher : Routledge
ISBN 13 : 1000404420
Total Pages : 298 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Humor in Advertising by : Marc G. Weinberger

Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.

Racialized Politics of Desire in Personal Ads

Author : Neal A. Lester
Publisher : Lexington Books
ISBN 13 : 9780739122082
Total Pages : 224 pages
Book Rating : 4.1/5 (22 download)

DOWNLOAD NOW!

Book Synopsis Racialized Politics of Desire in Personal Ads by : Neal A. Lester

Download or read book Racialized Politics of Desire in Personal Ads written by Neal A. Lester and published by Lexington Books. This book was released on 2007 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in Racialized Politics of Desire in Personal Ads explore complex intersections among the social categories of race, gender and sexuality within personal ads, revealing a dynamic tapestry of power relations and hierarchies. The ephemeral nature of personal ads, their anonymity, the space limitations, and the linguistic encoding characteristic of the genre make it an interesting and important opportunity to witness the performative nature of identity politics.

Advances in Advertising Research (Vol. VI)

Author : Peeter Verlegh
Publisher : Springer
ISBN 13 : 3658105585
Total Pages : 400 pages
Book Rating : 4.6/5 (581 download)

DOWNLOAD NOW!

Book Synopsis Advances in Advertising Research (Vol. VI) by : Peeter Verlegh

Download or read book Advances in Advertising Research (Vol. VI) written by Peeter Verlegh and published by Springer. This book was released on 2015-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Character Portrayals and Values in Network TV Commercials

Author : Cynthia Leone Scheibe
Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.E/5 ( download)

DOWNLOAD NOW!

Book Synopsis Character Portrayals and Values in Network TV Commercials by : Cynthia Leone Scheibe

Download or read book Character Portrayals and Values in Network TV Commercials written by Cynthia Leone Scheibe and published by . This book was released on 1983 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising in Developing and Emerging Countries

Author : Emmanuel C. Alozie
Publisher : CRC Press
ISBN 13 : 131718498X
Total Pages : 418 pages
Book Rating : 4.3/5 (171 download)

DOWNLOAD NOW!

Book Synopsis Advertising in Developing and Emerging Countries by : Emmanuel C. Alozie

Download or read book Advertising in Developing and Emerging Countries written by Emmanuel C. Alozie and published by CRC Press. This book was released on 2016-03-23 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

Body Panic

Author : Shari L. Dworkin
Publisher : NYU Press
ISBN 13 : 0814719686
Total Pages : 236 pages
Book Rating : 4.8/5 (147 download)

DOWNLOAD NOW!

Book Synopsis Body Panic by : Shari L. Dworkin

Download or read book Body Panic written by Shari L. Dworkin and published by NYU Press. This book was released on 2009-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this, the third volume of an interdisciplinary history of the United States since the Civil War, Sean Dennis Cashman provides a comprehensive review of politics and economics from the tawdry affluence of the 1920s throught the searing tragedy of the Great Depression to the achievements of the New Deal in providing millions with relief, job opportunities, and hope before America was poised for its ascent to globalism on the eve of World War II. The book concludes with an account of the sliding path to war as Europe and Asia became prey to the ambitions of Hitler and military opportunists in Japan. The book also surveys the creative achievements of America's lost generation of artists, writers, and intellectuals; continuing innovations in transportation and communications wrought by automobiles and airplanes, radio and motion pictures; the experiences of black Americans, labor, and America's different classes and ethnic groups; and the tragicomedy of national prohibition. The cast of characters includes FDR, the New Dealers, Eleanor Roosevelt, George W. Norris, William E. Borah, Huey Long, Henry Ford, Clarence Darrow, Ernest Hemingway, Scott Fitzgerald, W.E.B. DuBois, A. Philip Randolph, Orson Welles, Wendell Willkie, and the stars of radio and the silver screen. The first book in this series, America in the Gilded Age, is now accounted a classic for historiographical synthesis and stylisic polish. America in the Age of the Titans, covering the Progressive Era and World War I, and America in the Twenties and Thirties reveal the author's unerring grasp of various primary and secondary sources and his emphasis upon structures, individuals, and anecdotes about them. The book is lavishly illustrated with various prints, photographs, and reproductions from the Library of Congress, the Museum of Modern Art, and the Whitney Museum of American Art.

Men, Masculinity and the Media

Author : Steve Craig
Publisher : SAGE
ISBN 13 : 0803941633
Total Pages : 285 pages
Book Rating : 4.8/5 (39 download)

DOWNLOAD NOW!

Book Synopsis Men, Masculinity and the Media by : Steve Craig

Download or read book Men, Masculinity and the Media written by Steve Craig and published by SAGE. This book was released on 1992-02-26 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although studies of men and masculinity have gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity and the Media addresses this shortcoming. Scholars from across the social sciences investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted and how men respond to media images. From comic books and rock music to film and television, this groundbreaking volume scrutinizes the interrelationship among men, the media and masculinity.