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Author : Liam Fahey
Publisher : Wiley
ISBN 13 : 9780471233220
Total Pages : 528 pages
Book Rating : 4.2/5 (332 download)
Download or read book Portable MBA Strategy 2E with Online Business Survival Guide Set written by Liam Fahey and published by Wiley. This book was released on 2001-12-20 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Liam Fahey
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Portable MBA in Strategy written by Liam Fahey and published by John Wiley & Sons. This book was released on 2001 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 525,000 Copies of the Portable MBA Series Sold Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy. H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders. You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.
Author : Liam Fahey
Publisher : Wiley
ISBN 13 : 9780471436478
Total Pages : pages
Book Rating : 4.4/5 (364 download)
Download or read book The Portable MBA in Strategy written by Liam Fahey and published by Wiley. This book was released on 2001-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert F. Bruner
Publisher : Wiley
ISBN 13 : 9780471379256
Total Pages : pages
Book Rating : 4.3/5 (792 download)
Download or read book Portable MBA with WSJ Online Business Survival Guide Set written by Robert F. Bruner and published by Wiley. This book was released on 1999-08-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Bygrave
Publisher : John Wiley & Sons
ISBN 13 : 1118463803
Total Pages : 504 pages
Book Rating : 4.1/5 (184 download)
Download or read book The Portable MBA in Entrepreneurship written by William D. Bygrave and published by John Wiley & Sons. This book was released on 2015-07-24 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship Includes customizable, downloadable forms for launching your own business Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
Author : Kenneth M. Eades
Publisher : John Wiley & Sons
ISBN 13 : 0470627255
Total Pages : 381 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Portable MBA written by Kenneth M. Eades and published by John Wiley & Sons. This book was released on 2010-04-06 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
Author : William D. Bygrave
Publisher : Wiley
ISBN 13 : 9780471160786
Total Pages : 48 pages
Book Rating : 4.1/5 (67 download)
Download or read book The Portable MBA in Entrepreneurship written by William D. Bygrave and published by Wiley. This book was released on 1997-02-27 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your golden opportunity to get a state-of-the-art education in entrepreneurship in your spare time and at a tiny fraction of the cost of an MBA program . . . . . . From an all-star team that includes: William D. Bygrave, Babson College . . . Jeffry Timmons, Harvard University and Babson College . . . Karl Vesper, University of Washington . . . Gerry Hills, University of Illinois, Chicago . . . Robert Ronstadt, Pepperdine University . . . David E. Gumpert, David Gumpert Communications . . . William Wetzel, University of New Hampshire . . . Joel Shulman, Babson College . . . Elizabeth Gatewood, University of Houston . . . Richard Mandel, Babson College . . . Joseph Iandiorio, Iandiorio & Teska . . . Steve Spinelli, Babson College . . . J. William Petty, Baylor University . . . Bruce Kirchhoff, New Jersey Institute of Technology . . . Julian Lange, Babson College. "Bygrave has assembled a thoughtful and highly usable volume. The fundamentals are all here . . . from how to recognize entrepreneurial opportunity to the development of successful business plans and financial arrangements. This book will be on the desk of every aspiring entrepreneur who wants a ready reference with a wealth of information equal to his dreams of entrepreneurial success." —Alfred E. Osborne, Jr. Director, Entrepreneurial Studies Center "Bygrave's book includes all the right stuff: the right topics, the right applications, and the right concepts for the MBA student seriously interested in entrepreneurship or providing goods and services to the growth segment of the business world." — Donald L. Sexton, William H. Davis Chair of American Free Enterprise System, Ohio State University "This book is a 'keeper.' The entrepreneur will be referring to it through the startup process and long afterward. This will be the bible for those who want to create and grow their own ventures." —Frank Hoy Dean, College of Business Administration, University of Texas, El Paso With the global marketplace now a reality, entrepreneurs and small businesses are seizing opportunities at a rate never before equaled. New markets emerge almost daily, offering boundless potential to those with the vision to see them, the courage to pursue them, and the persistence to capture them. But a keen eye, a strong heart, and a tenacious temperament do not guarantee success in this swirling maelstrom of competition. You'll also need a generous supply of the most precious commodity in the global marketplace—knowledge. The Portable MBA in Entrepreneurship, Second Edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. William Bygrave has reassembled his all-star team of professors, consultants, and entrepreneurs to expand and update this bestseller. Every chapter is brought into step with the times through a host of new case studies and examples, and the changing legal, tax, and regulatory climates for small businesses and entrepreneurs are examined and explained as well. New and updated topics covered in this indispensable Second Edition include: Using the Internet as both a source of opportunities and a resource for generating additional revenues Discovering the perfect business opportunity Creating a business plan Financing a business with venture capital or debt financing Managing for growth Protecting intellectual property Harvesting your business Amazingly, while The Portable MBA in Entrepreneurship, Second Edition brings you the collective wisdom of some of the top guns in the academic and business worlds, you don't need an academic background to understand it. Featuring solid, substantive information written in a clear and engaging style, this book is your golden opportunity to get a five-star education in entrepreneurship at a take-out price. Also available, The Portable MBA in Entrepreneurship Case Studies. The Portable MBA Series The Portable MBA, with over 150,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Now, with the Portable MBA Series, Wiley takes this idea one step further by providing readers with a continuing business education. These titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The New Portable MBA The Portable MBA in Marketing The Portable MBA in Finance and Accounting The Portable MBA in Management The Portable MBA in Entrepreneurship, Second Edition The Portable MBA in Investment The Portable MBA in Strategy The Portable MBA in Economics Vital Business Topics Real-Time Strategy New Product Development Total Quality Management Psychology for Leaders Market-Driven Management Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies
Author : Schermerhorn
Publisher : Wiley
ISBN 13 : 9780471214410
Total Pages : pages
Book Rating : 4.2/5 (144 download)
Download or read book Management 7E with Online Business Survival Guide Set written by Schermerhorn and published by Wiley. This book was released on 2001-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Baker Library
Publisher :
ISBN 13 : 9780875847740
Total Pages : 454 pages
Book Rating : 4.8/5 (477 download)
Download or read book Harvard Business School Core Collection, 1998 written by Baker Library and published by . This book was released on 1998 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide lists approximately 3,500 books -- recent titles of general interest to the business reader that Harvard Business School faculty, researchers, and students consider central to their work. Revised and updated annually, it includes the full bibliographic record for each book and features an appendix of publishers' addresses as well as indexes by title, author, core classics, and notable books.
Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 3570 pages
Book Rating : 4./5 ( download)
Download or read book MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 3570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author : Peter L. Bernstein
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Portable MBA in Investment written by Peter L. Bernstein and published by John Wiley & Sons. This book was released on 1995-10-13 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of Capital Ideas presents a landmark investment book. The Portable MBA in Investment includes in-depth discussions on the nature of today's markets, setting objectives, asset valuation, investment strategies, managing risks, and performance measurement.
Author :
Publisher :
ISBN 13 :
Total Pages : 1336 pages
Book Rating : 4.3/5 (91 download)
Download or read book Library Journal written by and published by . This book was released on 1995 with total page 1336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Author : Stanley Charles Abraham
Publisher : Emerald Group Publishing
ISBN 13 : 1780525214
Total Pages : 253 pages
Book Rating : 4.7/5 (85 download)
Download or read book Strategic Planning written by Stanley Charles Abraham and published by Emerald Group Publishing. This book was released on 2012-01-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.
Author : Avi Gordon
Publisher : Open University Press
ISBN 13 : 9780335218905
Total Pages : 200 pages
Book Rating : 4.2/5 (189 download)
Download or read book MBA admissions strategy: written by Avi Gordon and published by Open University Press. This book was released on 2005-09-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I would definitely buy this book if I were applying again."--Rodney Bryant, Macquarie Bank, Australia, formerly of Morgan Stanley, New York Learn all about MBA admissions techniques and skills from an expert! MBA Admissions Strategy guides candidates through the four most important aspects of a successful, competitive business school application: Competitive Strategy Profile Development Essay Management and Writing Technique This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays. The book outlines a system for candidates to identify the competitive value of their past and construct an application profile and compelling message from this. The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls. An essential must-read for all those considering applying for a MBA.
Author : Richard Rumelt
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)
Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Author : Carl Shapiro
Publisher : Harvard Business Press
ISBN 13 : 9780875848631
Total Pages : 374 pages
Book Rating : 4.8/5 (486 download)
Download or read book Information Rules written by Carl Shapiro and published by Harvard Business Press. This book was released on 1999 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.
Author :
Publisher :
ISBN 13 :
Total Pages : 2252 pages
Book Rating : 4.F/5 ( download)
Download or read book American Book Publishing Record written by and published by . This book was released on 2002 with total page 2252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
