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Popular Lies About Graphic Design
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Book Synopsis Popular Lies about Graphic Design by : Craig Ward
Download or read book Popular Lies about Graphic Design written by Craig Ward and published by ACTAR Publishers. This book was released on 2012 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ward pulls from his ten years' experience as a designer and art director to tackle subjects such as design fetishists, Helvetica's neutrality, urgent briefs, as well as topics such as the validity of design education, the supposed death of print, client relationships and pitch planning. In addition, the book features contributions and insights from more than a dozen other established practitioners such as Milton Glaser, Stefan Sagmeister, Christoph Niemann and David Carson--Provided by publisher.
Book Synopsis Design, Form, and Chaos by : Paul Rand
Download or read book Design, Form, and Chaos written by Paul Rand and published by Yale University Press. This book was released on 2017-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Book Synopsis Popular Lies about Graphic Design by : Craig Ward
Download or read book Popular Lies about Graphic Design written by Craig Ward and published by Actar D, Inc.. This book was released on 2013-01-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book - Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design. Lovingly designed and written both passionately and irreverently, Ward pulls from his ten years of experience to tackle lighter subjects such as design fetishists, Helvetica's neutrality and urgent briefs, alongside discussions on more worthy topics such as the validity of design education, the supposed death of print, client relationships and pitch planning. In addition, the book features contributions and insights from more than a dozen other established practitioners such as Milton Glaser, Stefan Sagmeister, Christoph Niemann and David Carson making it a must for students, recent graduates and seasoned practitioners alike.
Book Synopsis The Art of Looking Sideways by : Alan Fletcher
Download or read book The Art of Looking Sideways written by Alan Fletcher and published by Phaidon Press. This book was released on 2001-08-20 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer in visual intelligence and an exploration of the workings of the eye, the hand, the brain and the imagination is comprised of an inexhaustible mine of anecdotes, quotations, images, trivia, oddities, serious science, jokes and memories, all concerned with the limitless resources of the human mind.
Download or read book Screen written by Jessica Helfand and published by Princeton Architectural Press. This book was released on 2001-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers. Her essays--at once pithy, polemical, and precise--appear in places as diverse as Eye, Print, ID, The New Republic, and the LA Times. The essays collected here decode the technologies, trends, themes, and personalities that define design today, especially the new media, and provide a road map of things to come. Her first two chapbooks--Paul Rand: American Modernist and Six (+2) Essays on Design and New Media--became instant classics. This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars, the cult of the scratchy, television, sex on the screen, and more. Designers, students, educators, visual literati, and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject.
Book Synopsis GOOD: an Introduction to Ethics in Graphic Design by : Lucienne Roberts
Download or read book GOOD: an Introduction to Ethics in Graphic Design written by Lucienne Roberts and published by AVA Publishing. This book was released on 2006 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author seeks to marry abstract ideas with practical application, removing some of the mystique that surrounds philosophy and highlighting its relevance for all of us. It will engage designers in a debate about their profession and in an analysis of their value and worth.
Book Synopsis The Elements of Graphic Design by : Alex W. White
Download or read book The Elements of Graphic Design written by Alex W. White and published by Simon and Schuster. This book was released on 2011-03-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book Synopsis Design for Communication by : Elizabeth Resnick
Download or read book Design for Communication written by Elizabeth Resnick and published by John Wiley & Sons. This book was released on 2003-06-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Book Synopsis Graphic Design America Two by : D. K. Holland
Download or read book Graphic Design America Two written by D. K. Holland and published by Rockport Publishers. This book was released on 2000 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume displays the work of 37 of the best designers and design firms from across the United States. Organized by DK Holland of the Pushpin with Chip Kidd and Jessica Helfand, the selection presents such firms as Looking, Los Angeles; Post Tool, San Francisco, Modern Dog, Seattle; Carlos Segura, Chicago; Go Media, Austin Texas; Greteman Design, Wichita, Kansas; P. Scott Makela, Minneapolis; Werner Design Works, Minneapolis; and Design!, Atlanta.
Book Synopsis Graphic Design Basics by : Amy E. Arntson
Download or read book Graphic Design Basics written by Amy E. Arntson and published by . This book was released on 2012 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: GRAPHIC DESIGN BASICS, International Edition combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
Book Synopsis The Pacific Crest Trail by : Joshua M. Powell
Download or read book The Pacific Crest Trail written by Joshua M. Powell and published by Sasquatch Books. This book was released on 2021-03-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pacific Crest Trail as you've never seen it before! A visual feast for the senses, this highly designed paperback showcases the PCT through clever infographics, modern illustration, and insightful text. The book captures both the grandeur of the West Coast as well as the tiniest things that a thru-hiker notices and experiences during a 140-day trek. Through the written word, graphic design, and illustration, The Pacific Crest Trail: A Visual Compendium conveys the beauty and the beastliness of a 2,650-mile wilderness hike from Mexico to Canada. The author chronicles the PCT through infographics about the trail and the thru-hikers' experience, and includes arresting illustrations of the landscape and minutiae of the trail. Everything from trail markers, weather challenges, and the stories behind popular toponyms to the songs stuck in a hiker's head, thru-hiker trail names, and food consumed will be addressed, making this an ideal gift for any outdoor enthusiast.
Download or read book Judge This written by Chip Kidd and published by Simon and Schuster. This book was released on 2015-06-02 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel. In Judge This, the reader travels through a day in the life of renowned designer Chip Kidd as he takes in first impressions of all kinds. We follow this visual journey with Kidd as he encounters and engages with everyday design, breaking down the good, the bad, the absurd and the brilliant as only a designer can. From the design of the paper you read in the morning to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd will reveal the hidden secrets behind each of the design choices, with a healthy dose of humour, expertise and judgment
Download or read book Book of Ideas written by Radim Malinic and published by Brand Nu Limited. This book was released on 2018-09-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Ideas series Vol.2 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their career. Book of Ideas - vol.2 continues what designer and creative director Radim Malinic started in the first edition, offering yet more indispensable advice on making it in the creative industries. Chapters cover issues ranging from creativity for good, how to decode our own creative DNA, embracing limitations, using humour and how to entertain the right wrongs . It discusses how to improve design work through more skilful use of language, and in doing so, how to stir the right reactions and present well-rounded creative projects with confidence. Among the ideas and the work illustrating them, Book of Ideas - vol.2 offers holistic guidance on better understanding yourself as a creative and how to approach your life and work in a mindful, smart way to make you a better designer, creator and thinker, at any point in your career.
Book Synopsis A History of Graphic Design for Rainy Days by : Studio 3
Download or read book A History of Graphic Design for Rainy Days written by Studio 3 and published by Die Gestalten Verlag. This book was released on 2011 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: What you always wanted to know about graphic design but were afraid to ask.
Book Synopsis The Shape of Design by : Frank Chimero
Download or read book The Shape of Design written by Frank Chimero and published by . This book was released on 2012 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis What Lies Above by : Caitlin Lambert
Download or read book What Lies Above written by Caitlin Lambert and published by . This book was released on 2021-05-22 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Eider, traitors of a 40-year-long war are sent to a distant, frozen planet to die.
Book Synopsis Understanding Photobooks by : Jorg Colberg
Download or read book Understanding Photobooks written by Jorg Colberg and published by Taylor & Francis. This book was released on 2016-11-10 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Photobooks is a user-friendly guide to engaging with the photographic book— or, as it is widely known, the photobook. Despite its importance as a central medium in which many photographers showcase their work today, there is surprisingly little information on the mechanics of the photobook: what exactly it does and how it does it. Written for makers and artists, this book will help you develop a better understanding of the images, concept, sequence, design, and production of the photobook. With an awareness of the connections between these elements, you’ll be able to evaluate photobooks more clearly and easily, ultimately allowing for a deeper and more rewarding experience of the work.
