Pop Up Retail

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Pop-Up Retail

Author : Ghalia Boustani
Publisher : Routledge
ISBN 13 : 1000422445
Total Pages : 104 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Pop-Up Retail by : Ghalia Boustani

Download or read book Pop-Up Retail written by Ghalia Boustani and published by Routledge. This book was released on 2021-05-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

PopUp Republic

Author : Jeremy Baras
Publisher : John Wiley & Sons
ISBN 13 : 1119145910
Total Pages : 224 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis PopUp Republic by : Jeremy Baras

Download or read book PopUp Republic written by Jeremy Baras and published by John Wiley & Sons. This book was released on 2015-10-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"--

Ephemeral Retailing

Author : Ghalia Boustani
Publisher : Routledge
ISBN 13 : 0429996497
Total Pages : 111 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Ephemeral Retailing by : Ghalia Boustani

Download or read book Ephemeral Retailing written by Ghalia Boustani and published by Routledge. This book was released on 2019-07-26 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.

Pop-Up Business For Dummies

Author : Dan Thompson
Publisher : John Wiley & Sons
ISBN 13 : 1118443470
Total Pages : 197 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Pop-Up Business For Dummies by : Dan Thompson

Download or read book Pop-Up Business For Dummies written by Dan Thompson and published by John Wiley & Sons. This book was released on 2012-09-27 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you’ll find: Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!

The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age

Author : Melissa Gonzalez
Publisher : Lioncrest Publishing
ISBN 13 : 9781619613027
Total Pages : 166 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age by : Melissa Gonzalez

Download or read book The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age written by Melissa Gonzalez and published by Lioncrest Publishing. This book was released on 2014-11-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.

Pop-up Retailing

Author : Gary Warnaby
Publisher : Springer
ISBN 13 : 3319713744
Total Pages : 99 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Pop-up Retailing by : Gary Warnaby

Download or read book Pop-up Retailing written by Gary Warnaby and published by Springer. This book was released on 2017-12-28 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.

The Pop-Up Guide: Space

Author : Sophie Dussaussois
Publisher : Twirl
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.0/5 (363 download)

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Book Synopsis The Pop-Up Guide: Space by : Sophie Dussaussois

Download or read book The Pop-Up Guide: Space written by Sophie Dussaussois and published by Twirl. This book was released on 2021-03-16 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's out in space? Can we travel to other planets? What do astronauts do? Children can find out the answers to these questions and more in this accessible and interactive guide. The multilayered 3-D scenes leap off every page, allowing young readers to experience space in a unique way. * 10 big multilayered pop-ups, one on every spread! * Descriptive text and labeled illustrations for quick and easy learning * Built-in elastic bands that allow readers to display their favorite scenes on a bookcase or desk * Sturdy construction that's perfect for at-home or on-the-go From exploring the planets and landing on the moon to planning future space missions, this first title in the new Pop-Up Guide(tm) series brings to life dramatic settings that capture children's imagination and encourage them to find out more. * Great family read-aloud book * Books for 3-5 years old * Books for preschool and kindergarten students

The Walking Dead: The Pop-Up Book

Author : S. D. Perry
Publisher : Insight Editions
ISBN 13 : 9781608874446
Total Pages : 0 pages
Book Rating : 4.8/5 (744 download)

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Book Synopsis The Walking Dead: The Pop-Up Book by : S. D. Perry

Download or read book The Walking Dead: The Pop-Up Book written by S. D. Perry and published by Insight Editions. This book was released on 2015-11-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on AMC’s The Walking Dead, this blood-curdling pop-up book brings the hit TV series to life like never before. Lurking within its pages are more than twenty ingeniously crafted pop-ups that add a horrifying new dimension to the series. Experience the terror of “Bicycle Girl” reaching out with her decaying arms; the ravenous walker hordes crowding the streets of Atlanta; Michonne’s deadly katana skills; and the horror of a walker feeding frenzy. Plus, go inside some of the most memorable locations from the television series and discover the battle-torn West Georgia Correctional Facility, Hershel Greene’s doomed farm, and the gut-wrenching secrets of Terminus. Featuring ten pages packed with exclusive pop-up illustrations and blood-drenched action, AMC’s The Walking Dead: The Pop-Up Book is a uniquely terrifying way to experience the walker apocalypse. The Walking Dead © 2015 AMC Film Holdings LLC. All Rights Reserved.

The Hearthstone Pop-Up Book

Author : Simon Arizpe
Publisher : Insight Editions
ISBN 13 : 9781683831433
Total Pages : 0 pages
Book Rating : 4.8/5 (314 download)

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Book Synopsis The Hearthstone Pop-Up Book by : Simon Arizpe

Download or read book The Hearthstone Pop-Up Book written by Simon Arizpe and published by Insight Editions. This book was released on 2018-11-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enter the tavern, take your seat by the fire, and tuck into The Hearthstone Pop-Up Book, a celebration of Blizzard Entertainment’s acclaimed collectible card game. Embark on an exhilarating journey into the world of Blizzard Entertainment’s Hearthstone. Take your place alongside the nine major heroes, engage in a stunning arena battle, and enjoy a charming story told with the game’s signature wit and whimsy. Unfold each page to reveal a spectacular central pop accompanied by booklets of smaller pops. The Hearthstone Pop-Up Book is a marvel of creativity and paper engineering—and a must-have for Hearthstone fans everywhere. About the game: Hearthstone® is a fast-paced digital strategy card game in which players sling spells, summon minions, and wield powerful weapons to do battle with their opponent. Featuring familiar characters from the Warcraft® universe, Hearthstone has won over legions of fans with its compelling gameplay and lively style.

Paris Pop-up

Author : Dominique Ehrhard
Publisher : Rizzoli Publications
ISBN 13 : 078933688X
Total Pages : 0 pages
Book Rating : 4.7/5 (893 download)

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Book Synopsis Paris Pop-up by : Dominique Ehrhard

Download or read book Paris Pop-up written by Dominique Ehrhard and published by Rizzoli Publications. This book was released on 2020-03-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A celebration of the monuments, landmarks and other sites that make Paris unmistakable from any other world city in a fun, interactive pop-up book format A selection of the city's most iconic monuments, landmarks, and architectural wonders unfold in seven pop-ups contained in a charming pint-sized package making it an easy impulse purchase. Easy to tuck in a bag or a pocket, this book is truly the perfect keepsake for tourists as well as the ideal gift for anyone who wants to share their love of the world's favorite city - Paris. Each spread delivers an iconic building or monument accompanied by a two page spread of text provifing the historical background and cultural significance of the structure depicted by the pop-up. The package is designed with a retro feel like travel guides from the past lending it a nostalgic charm. This elegant, charming little book is the ideal gift or souvenir for anyone who wishes a keepsake of a visit to Paris. Represented as pop-ups are the most beautiful classic architectural sites of Paris: Arc de Triomphe, Eiffel Tower, Hôtel des Invalides, the Louvre, Notre Dame, Place des Vosges, Centre Pompidou, and Sacré-Coeur. Artist Dominique Ehrhard has conceived a one of a kind work that will delight all ages.

BrandLife: Concept Stores and Pop-Ups

Author : Viction:ary
Publisher :
ISBN 13 : 9789887774792
Total Pages : 280 pages
Book Rating : 4.7/5 (747 download)

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Book Synopsis BrandLife: Concept Stores and Pop-Ups by : Viction:ary

Download or read book BrandLife: Concept Stores and Pop-Ups written by Viction:ary and published by . This book was released on 2019-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.Hyper-curated, many emphasize quality over quantity of goods, presenting a well thought out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create stories around which to merchandise, dramatically changing their inventories month-to-month. This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.

Branding the Man

Author : Bertrand Pellegrin
Publisher : Simon and Schuster
ISBN 13 : 1581157290
Total Pages : 250 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Branding the Man by : Bertrand Pellegrin

Download or read book Branding the Man written by Bertrand Pellegrin and published by Simon and Schuster. This book was released on 2010-02-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Investments in Pop-up Stores

Author : Alessia Breda
Publisher : Springer Nature
ISBN 13 : 3658428341
Total Pages : 136 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Investments in Pop-up Stores by : Alessia Breda

Download or read book Investments in Pop-up Stores written by Alessia Breda and published by Springer Nature. This book was released on 2023-12-24 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces. The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value. This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.

Farm

Author : Priddy Books
Publisher :
ISBN 13 : 9781838991401
Total Pages : 0 pages
Book Rating : 4.9/5 (914 download)

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Book Synopsis Farm by : Priddy Books

Download or read book Farm written by Priddy Books and published by . This book was released on 2021-09-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kids will love to explore the barnyard with Pop-up Places: Farm by Priddy Books. With stand-up scenes, press-out pieces and even a board game, there is lots to see and do. Learn about farm life with fact pages then in the centre of the book discover two pop-up backdrops which create a barnyard scene. There are also press-out characters and animals to interact within the scenes, creating a unique play space. Once played with, the press-out pieces can be stored in the enclosed envelope so this book can be easily transported and enjoyed again and again. There are little text prompts to encourage children to explore: Drive the tractor along the lane, Whizzing up and down again! As well as an eye-catching cover, this book also has a board game at the end, so makes a great gift for any preschooler!

Strong Towns

Author : Charles L. Marohn, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1119564816
Total Pages : 262 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Strong Towns by : Charles L. Marohn, Jr.

Download or read book Strong Towns written by Charles L. Marohn, Jr. and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.

Paddington Pop-Up London: Movie Tie-in: Collector's Edition

Author :
Publisher : HarperCollins Children's Books
ISBN 13 : 9780008254520
Total Pages : 14 pages
Book Rating : 4.2/5 (545 download)

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Book Synopsis Paddington Pop-Up London: Movie Tie-in: Collector's Edition by :

Download or read book Paddington Pop-Up London: Movie Tie-in: Collector's Edition written by and published by HarperCollins Children's Books. This book was released on 2017 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Paddington 2 opening in theaters on January 12, this spectacular gift book helps readers discover Paddington's London with six pop-up scenes as featured in the movie! Full color. 10 1/8 x 12 13/16.

Vaginas and Periods 101

Author : Kristen Lilla
Publisher :
ISBN 13 : 9781732913202
Total Pages : pages
Book Rating : 4.9/5 (132 download)

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Book Synopsis Vaginas and Periods 101 by : Kristen Lilla

Download or read book Vaginas and Periods 101 written by Kristen Lilla and published by . This book was released on 2019-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: