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Podcast Academy The Business Podcasting Book
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Book Synopsis Podcast Academy: The Business Podcasting Book by : Michael Geoghegan
Download or read book Podcast Academy: The Business Podcasting Book written by Michael Geoghegan and published by CRC Press. This book was released on 2012-07-26 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
Book Synopsis Podcast Solutions by : Michael W. Geoghegan
Download or read book Podcast Solutions written by Michael W. Geoghegan and published by Apress. This book was released on 2006-11-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Potentially huge market – podcasting is just starting to get really famous. Podcasters include Paris Hilton, Democrat John Edwards, and the BBC. Our book is written by two of the most famous podcasting pioneers. * Our book not only shows you how to make podcasts, but it also shows you how to start making money out of it, making the transition from amateur pastime to professional pursuit. * Our book includes an online component with all the software you could need to get started, plus sample podcasts to show you how it’s done.
Book Synopsis Start Your Own Podcast Business by : The Staff of Entrepreneur Media
Download or read book Start Your Own Podcast Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2021-05-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: TALK YOUR WAY TO SUCCESS Whether you're a master storyteller, skilled interviewer, branding genius, or have become passionate about making podcasts, now is the time to go from hobby to full-time business owner. And with million of listeners ready to discover your unique offerings it only makes sense to join the wildly popular podcast community. Our experts have teamed up with successful podcasters to provide you with Start Your Own Podcast Business, an easy-to-understand, comprehensive blueprint that takes you through setting up, recording, branding, marketing, and managing your podcast business. You'll learn how to: * Create pod listings and marketing plans that attract the right listeners * Choose keywords and tags design to drive traffic to your podcast * Pick the best equipment and tools to help you produce a winning show *Define your brand with carefully crafted logos, show listings, and images * Reach more shoppers with targeted social media and advertising campaigns * Maximize the power of storytelling to enhance your brand and business * Decide when it's time to turn your part-time hobby into a full-time business venture Plus, gain worksheets, templates, resource lists and tips designed to go from passion to profits. If you're ready to share your passion for your pod with millions around the world, this guide is for you.
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Book Synopsis Producing Video Podcasts by : Richard Harrington
Download or read book Producing Video Podcasts written by Richard Harrington and published by CRC Press. This book was released on 2012-08-06 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesn't with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including: * Preproduction: budgeting guidelines, mapping your production, and working with talent * Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists * Postproduction: resources for adding music and images, motion graphics, and editing techniques * Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes * Promotion: choosing directories, promoting your program, and monetizing your podcast Instruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion website-www.VidPodcaster.com-provides a blog, templates, planning documents, sample clips, and state-of-the-art updates.
Download or read book Podcast Authorized written by Jenn Foster and published by Elite Online Publishing. This book was released on 2020-07-31 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How to Build a High-Performance Podcast and Book That Can Yield Double-Digit Returns. Over 50% of the homes are podcast fans! Podcasts are poised to eclipse traditional radio in listenership, and podcasts are opening the door to individuals, businesses, and celebrities alike to have their own show with no barrier to entry. The smartest thing you can do as a business owner, expert and industry leader is to build a platform of raving fans. One of the best and easiest ways to attract new buyers, clients, and fans to you is through a podcast and a book. Watch your business grow as you create unique, expert content. With this expert advice, you'll learn: How to get your book written, edited, and designed painlessly How to use your podcast to write your book What to do after your book is published to get maximum results How to turn your book into a podcast How to create a book promotion super-team (if no one gets the book, what's the point...your super-team will get it into the right hands) How to 10x your referrals in 30-days using your book How to position your book to attract the right clients (this is critical and most authors miss the mark...they end up frustrated, with a book that collects dust) This book sprung for from a podcast interview with Steve Gordon, who we had never met before. Because of our podcast "Elite Expert Insider," we decided to do a webinar together which turned into this book. That's the power of a podcast. 85 percent of listeners will hear all, or at least most of, each episode of your podcast! If you are an entrepreneur or solopreneur, having a podcast and a book can give you opportunities and relationships your business never had before. This is a recipe for success when done right. Learn how podcasting and having a book can profit your business. Don't miss out on the opportunity to take your business to the next level! Expert podcast secrets from Steve Gordon, The Unstoppable CEO Podcast. Expert book publishing insights from #1 Bestselling Authors Jenn Foster & Melanie Johnson.
Book Synopsis Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by : Miguélez-Juan, Blanca
Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Book Synopsis Profit from Your Podcast by : Dave Jackson
Download or read book Profit from Your Podcast written by Dave Jackson and published by Simon and Schuster. This book was released on 2020-09-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your Audience How to Set Your Pricing Understanding Advertising Jargon How to Find Sponsors Best Strategies for Making Money as an Affiliate Master Strategies for Crowdfunding Harnessing the Power of Webinars and Events The Top Tools to Make Your Job Easy Built on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.
Book Synopsis Frontiers of Language and Teaching: Proceedings of the 2010 International Online Language Conference (IOLC 2010) by : Azadeh Shafaei
Download or read book Frontiers of Language and Teaching: Proceedings of the 2010 International Online Language Conference (IOLC 2010) written by Azadeh Shafaei and published by Universal-Publishers. This book was released on 2010-12-27 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection is comprised of papers submitted to the 3rd International Online Language Conference (IOLC) held in September 2010. IOLC 2010 was a two-day conference which aimed to provide a forum for academics, practitioners, experts and students to debate current international issues and challenges in the broad area of language learning and teaching. This annual world-renowned conference takes place over the internet, allowing participants to save accommodation and flight expenses and at the same time helping to save our planet by reducing CO2 emissions. All submitted papers went through a double blind review process before a decision was made. This was to ensure the quality level of the conference is kept high.
Book Synopsis The Complete Idiot's Guide to Target Marketing by : Susan Friedmann
Download or read book The Complete Idiot's Guide to Target Marketing written by Susan Friedmann and published by Penguin. This book was released on 2009-08-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques
Book Synopsis Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show by : David Hooper
Download or read book Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show written by David Hooper and published by Big Podcast. This book was released on 2019-03-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.
Book Synopsis Start Your Own Podcast Business by : The Staff of Entrepreneur Media
Download or read book Start Your Own Podcast Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2021-05-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: TALK YOUR WAY TO SUCCESS Whether you’re a master storyteller, skilled interviewer, branding genius, or have become passionate about making podcasts, now is the time to go from hobby to full-time business owner. And with million of listeners ready to discover your unique offerings it only makes sense to join the wildly popular podcast community.
Book Synopsis The Business of Podcasting by : Steve Lubetkin
Download or read book The Business of Podcasting written by Steve Lubetkin and published by CreateSpace. This book was released on 2015-08-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two of the pioneers in podcasting have joined forces to co-author The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, which focuses on the business aspects of producing audio programs for the Web. The book is also available for instant download on the Amazon Kindle.The authors are Donna Papacosta of Trafalgar Communications, host of the popular "Trafcom News Podcast" and an internationally known trainer and seminar leader; and Steve "@PodcastSteve" Lubetkin, founder of Professional Podcasts, one of the first podcast production companies and now a division of The Lubetkin Media Companies LLC, an award-winning producer of business and organizational podcasts, with more than three quarters of a million downloads. Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting describes the business side of podcasting: how to position clients' expertise through podcasting, the best business models, how to find clients, contracts, legal reviews, and much more. Here are some comments from some of our early readers:"Reading The Business of Podcasting was a pleasure ... The book is a great blend of practical business and technical advice about the value, pitfalls and practical realities of producing a podcast series for money, not love (well, okay a bit of love is okay). For seasoned podcasters who have the chops to tell great stories with strong audio, the book will give you insights into turning your passion into at least a part-time paycheque. Professional communicators will find the text a great starting point to enter the podcast business, from a technical point of view. Anyone with an interest in the now re-emerging podcast market will find the book a concise, readable and practical guide to a medium that has been around for over a decade and feels brand new to a market ready (finally) for the pleasures of anywhere audio. Donna and Steve have been doing this since the early days of podcasting, and and it shows in their nicely chosen case studies."- Wayne MacPhail, president, w8nc inc ."I have to say I love the book. Too often business books fall into one of two piles. Dry reads with lots of boring information or smarmy tactic books. This book is a fun read with very useful information. This isn't a get rich-quick scheme; this is how to put in the work and make podcasting work for you. I love it! Doing things the right way is always hard work, but it doesn't have to be boring. Seriously good read."- Paul RJ Muller, host, the Caffination Podcast "Donna and Steve represent a perfect mix of knowledge - and experience - radio production, corporate communication and podcasting. Reading and using this book is a must whether you come from a professional background in communications or from a non-professional background as a podcaster offering your services to businesses. The book completely lacks 'snake oil' talk about podcasting. What a relief. The book is not an attempt to oversell the benefits of audio podcasting. If you know the medium, you already know the pros and cons. The book is, however, the perfect way to guide the person who is going to offer her services and expertise to companies in a professional, safe and convincing manner."- Karin Høgh, owner, PodConsult
Book Synopsis Professional Web Video by : Richard Harrington
Download or read book Professional Web Video written by Richard Harrington and published by Taylor & Francis. This book was released on 2012-08-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.
Book Synopsis Podcasting 101 for Training and Development by : Kaliym A. Islam
Download or read book Podcasting 101 for Training and Development written by Kaliym A. Islam and published by John Wiley & Sons. This book was released on 2007-07-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting 101 for Training and Development Podcasting can help you revolutionize the way you deliver training. This groundbreaking book provides an innovative approach to designing and developing podcasts that can improve employees' productivity by providing them with easy-to-access up-to-date information. The book is designed to help you to decide if podcasting is the right solution for the business challenge that your organization is facing, and then guide you to make the right decisions in selecting the software and hardware that you will use to create your podcasts. Podcasting 101 for Training and Development includes critical information about the legal issues surrounding podcast development, contains an approach to developing podcasts that will ensure that your podcasts make a positive business impact, and teaches you how to plan, record, edit, and publish a training podcast. "Timely and relevant, Podcasting 101 for Training and Development is required reading for anyone interested in realistic cost-effective strategies for delivering rapidly changing content to an increasingly mobile-enabled workforce. Kaliym strikes a perfect balance between visionary thinking and practical application." --Tai Goodwin, principal lead, Learning Media "This book introduces not only a great media, but a great approach for developing and deploying podcasts in a training environment. Podcasting 101 for Training and Development is a must read for any training manager who must deploy frequently changing training programs to a distributed workforce." --Herman C. Thomas, deputy director for technical training, New York City Housing Authority
Book Synopsis Encyclopedia of Cyber Behavior by : Yan, Zheng
Download or read book Encyclopedia of Cyber Behavior written by Yan, Zheng and published by IGI Global. This book was released on 2012-03-31 with total page 1379 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers a complete look into the field of cyber behavior, surveying case studies, research, frameworks, techniques, technologies, and future developments relating to the way people interact and behave online"--Provided by publisher.
Book Synopsis Podcasting Marketing Strategy by : Daniel Rowles
Download or read book Podcasting Marketing Strategy written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2019-05-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
