PME : Gagnez en compétitivité grâce à votre marketing

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Publisher : Dunod
ISBN 13 : 2100703250
Total Pages : 201 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis PME : Gagnez en compétitivité grâce à votre marketing by : François Laurent

Download or read book PME : Gagnez en compétitivité grâce à votre marketing written by François Laurent and published by Dunod. This book was released on 2013-09-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marketing peut et doit devenir un levier de compétitivité pour les PME, surtout en ces temps de crise. Mais force est de constater que peu l’actionnent, par manque de confiance, de pratique ou de capacités d’investissements. L’objectif de ce livre est de donner aux entrepreneurs les clés pour mettre en place une stratégie marketing performante qui repose sur six leviers d’efficacité : La vision client Le plan marketing La mesure du marketing Le marketing international Les process et technologies Le lancement de produits Il s’adresse aux patrons de TPE/PME, aux créateurs d’entreprise ou porteurs de projets, aux marketers et aux étudiants en entrepreneuriat.

Entrepreneurial Marketing

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1781907862
Total Pages : 324 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Entrepreneurial Marketing by : Zubin Sethna

Download or read book Entrepreneurial Marketing written by Zubin Sethna and published by Emerald Group Publishing. This book was released on 2013-07-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing

Innovate Bristol

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Publisher :
ISBN 13 : 9781949677072
Total Pages : pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Innovate Bristol by : Sven Boermeester

Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.

Innovative Methodologies in Enterprise Research

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Publisher : Edward Elgar Publishing
ISBN 13 : 1847204279
Total Pages : 336 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Innovative Methodologies in Enterprise Research by : Damian Hine

Download or read book Innovative Methodologies in Enterprise Research written by Damian Hine and published by Edward Elgar Publishing. This book was released on 2007 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth. This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.

Interpretation

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Publisher : Multilingual Matters
ISBN 13 : 1847698107
Total Pages : 341 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Interpretation by : James Nolan

Download or read book Interpretation written by James Nolan and published by Multilingual Matters. This book was released on 2012-10-09 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades the explosive growth of globalization and regional integration has fuelled parallel growth in multilingual conferences. Although conference interpreting has come of age as a profession, interpreter training programs have had varied success, pointing to the need for an instructional manual which covers the subject comprehensively. This book seeks to fill that need by providing a structured syllabus and an overview of interpretation accompanied by exercises in various aspects of the art. It is meant to serve as a practical guide for interpreters and as a complement to interpreter training programs in the classroom and online, particularly those for students preparing for conference interpreting in international governmental and business settings. This expanded second edition includes additional exercises and provides direct links to a variety of web-based resources and practice speeches, also including additional language combinations.

Managing Marketing in the 21st Century

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Publisher : Ingram
ISBN 13 : 9780983330042
Total Pages : 595 pages
Book Rating : 4.3/5 (3 download)

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Book Synopsis Managing Marketing in the 21st Century by : Noel Capon

Download or read book Managing Marketing in the 21st Century written by Noel Capon and published by Ingram. This book was released on 2012-08-30 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Enterprise Resource Planning Systems

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Publisher : Cambridge University Press
ISBN 13 : 9780521791526
Total Pages : 16 pages
Book Rating : 4.7/5 (915 download)

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Book Synopsis Enterprise Resource Planning Systems by : Daniel E. O'Leary

Download or read book Enterprise Resource Planning Systems written by Daniel E. O'Leary and published by Cambridge University Press. This book was released on 2000-07-31 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the pros and cons of ERP systems and their role in e-commerce.

Industrial Restructuring

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Publisher :
ISBN 13 : 9780646071206
Total Pages : 19 pages
Book Rating : 4.0/5 (712 download)

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Book Synopsis Industrial Restructuring by :

Download or read book Industrial Restructuring written by and published by . This book was released on 1991 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurship As Practice

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Publisher : Routledge
ISBN 13 : 1000434788
Total Pages : 133 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Entrepreneurship As Practice by : Neil Aaron Thompson

Download or read book Entrepreneurship As Practice written by Neil Aaron Thompson and published by Routledge. This book was released on 2021-08-19 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book takes seriously the ordinary activities of entrepreneurship and maps out new pathways for scholars to understand the nature, properties, and implications of studying practices for entrepreneurship studies. Entrepreneurship is neither an art nor a science, but a bundle of practices, as Peter Drucker once observed. Curiously however, academic research on entrepreneurship mostly abstracts away from practical activity. In contrast, Entrepreneurship As Practice takes ordinary activities of entrepreneurship seriously by mapping out new pathways for scholars to consider the everyday practices through which entrepreneurship occurs. Each chapter draws on contemporary theories of practice to illuminate the nature, properties, and implications of studying the practices of entrepreneurship. The chapters in this book were originally published as a special issue of the journal Entrepreneurship & Regional Development.

Revisiting Moroccan Migrations

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Publisher : Routledge
ISBN 13 : 1317215303
Total Pages : 232 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Revisiting Moroccan Migrations by : Mohammed Berriane

Download or read book Revisiting Moroccan Migrations written by Mohammed Berriane and published by Routledge. This book was released on 2018-02-02 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the 20th century, Morocco has become one of the world’s major emigration countries. But since 2000, growing immigration and settlement of migrants from sub-Saharan Africa, the Middle East, and Europe confronts Morocco with an entirely new set of social, cultural, political and legal issues. This book explores how continued emigration and increasing immigration is transforming contemporary Moroccan society, with a particular emphasis on the way the Moroccan state is dealing with shifting migratory realities. The authors of this collective volume embark on a dialogue between theory and empirical research, showcasing how contemporary migration theories help understanding recent trends in Moroccan migration, and, vice-versa, how the specific Moroccan case enriches migration theory. This perspective helps to overcome the still predominant Western-centric research view that artificially divide the world into ‘receiving’ and ‘sending’ countries and largely disregards the dynamics of and experiences with migration in countries in the Global South. This book was previously published as a special issue of The Journal of North African Studies.

Multi-party Elections in Africa

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Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Multi-party Elections in Africa by : Michael Cowen

Download or read book Multi-party Elections in Africa written by Michael Cowen and published by . This book was released on 2002 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains electoral studies of multiparty politics in 14 African countries during the 1990s. Most are about national elections in Anglophone Africa. There are also less well-known examples from Sudan, Ethiopia and Guinea Bissau. The collection also features studies of the local elections in Namibia and of a significant by-election in Malawi. The multiparty period had been put, wherever possible, within the historical context of earlier elections in Africa. Questions addressed include: how did incumbent governing regimes learn to live with multiparty politics? Why have some elections been so closely fought and others have suffered from apathy? Why has there been relatively open political expression and activity when the elections have increased the political and economic manipulation by incumbent governments? Why have the elections of the 1990s been so marked by local and ethnic variations? To what extent did this wave of democracy result from pressure from donor countries?

Community, Economic Creativity, and Organization

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Publisher : Oxford University Press
ISBN 13 : 0199545499
Total Pages : 322 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Community, Economic Creativity, and Organization by : Ash Amin

Download or read book Community, Economic Creativity, and Organization written by Ash Amin and published by Oxford University Press. This book was released on 2008-09-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Communities of practice', like 'social capital' and 'networks', is an idea that has been widely adopted in the social sciences, particularly in discussion of innovation and creativity. This book evaluates the concept and its uses, and will be an essential guide for students and researchers.

CIKM'13

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Publisher :
ISBN 13 : 9781450326964
Total Pages : 938 pages
Book Rating : 4.3/5 (269 download)

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Book Synopsis CIKM'13 by : CIKM 13 Conference Committee

Download or read book CIKM'13 written by CIKM 13 Conference Committee and published by . This book was released on 2013-10-27 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: CIKM'13: 22nd ACM International Conference on Information and Knowledge Management Oct 27, 2013-Nov 01, 2013 San Francisco, USA. You can view more information about this proceeding and all of ACM�s other published conference proceedings from the ACM Digital Library: http://www.acm.org/dl.

Implementing Cisco IP Routing (ROUTE) Foundation Learning Guide

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Publisher : Pearson Education
ISBN 13 : 1587204568
Total Pages : 765 pages
Book Rating : 4.5/5 (872 download)

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Book Synopsis Implementing Cisco IP Routing (ROUTE) Foundation Learning Guide by : Diane Teare

Download or read book Implementing Cisco IP Routing (ROUTE) Foundation Learning Guide written by Diane Teare and published by Pearson Education. This book was released on 2015 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a Cisco authorized, self-paced learning tool for CCNP preparation. This book teaches readers how to design, configure, maintain, and scale routed networks that are growing in size and complexity. The book covers all routing principles covered in the CCNP Implementing Cisco IP Routing course. This intermediate-level text assumes that readers have been exposed to beginner-level networking concepts contained in the CCNA (ICND1 and ICND2) certification curriculum. No previous exposure to the CCNP level subject matter is required, so the book provides a great deal of detail on the topics covered.

Creating Futures

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Publisher :
ISBN 13 : 9782717852448
Total Pages : 0 pages
Book Rating : 4.8/5 (524 download)

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Book Synopsis Creating Futures by : Michel Godet

Download or read book Creating Futures written by Michel Godet and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research at the Marketing/entrepreneurship Interface

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Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.:/5 (221 download)

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Book Synopsis Research at the Marketing/entrepreneurship Interface by : Gerald E. Hills

Download or read book Research at the Marketing/entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 1992 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Dynamics of Learning Entrepreneurship in a Cross-cultural University Context

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Publisher :
ISBN 13 : 9789514463792
Total Pages : 382 pages
Book Rating : 4.4/5 (637 download)

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Book Synopsis The Dynamics of Learning Entrepreneurship in a Cross-cultural University Context by : Paula Kyrö

Download or read book The Dynamics of Learning Entrepreneurship in a Cross-cultural University Context written by Paula Kyrö and published by . This book was released on 2005 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: