Planning in 140 Tweets (Chinese Edition)

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Author :
Publisher :
ISBN 13 : 9781544731100
Total Pages : 122 pages
Book Rating : 4.7/5 (311 download)

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Book Synopsis Planning in 140 Tweets (Chinese Edition) by : Ricardo Viana Vargas

Download or read book Planning in 140 Tweets (Chinese Edition) written by Ricardo Viana Vargas and published by . This book was released on 2017-03-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quick tips on ideas, concepts and the use of project management in your profession and life. No matter what is your profession, every time that a temporary nature shows up in a work of yours, which is different from routine, you have in front of you a project. And managing a project is different from managing routine.

Plan Red

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Publisher : Humanix Books
ISBN 13 : 1630062812
Total Pages : 85 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis Plan Red by : Gordon G. Chang

Download or read book Plan Red written by Gordon G. Chang and published by Humanix Books. This book was released on 2024-10-01 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A much needed wake-up call that China assumes that it is open season on Americans." —Victor Davis Hanson "There is a Red Storm rising in the East—and America is already under assault from the Chinese Communist Party." —Lou Dobbs “THE EAST IS RISING AND THE WEST IS DECLINING” —Xi Jinping, 2020 Xi Jinping, general secretary of the Chinese Communist Party, chairman of the Central Military Commission and the president of the People's Republic of China, wants to shape the world in China’s image, and in his conception of the world there is no place for the United States or even the current international order. Noted China analyst Gordon G. Chang warns that Xi Jinping believes he must destroy America to accomplish his objectives. And that Xi already has a plan to do it! Xi reveres Mao and is marching China back to Maoism. He is reinstituting totalitarian social controls, demanding absolute political obedience from everyone, and cutting foreign links. Closing China off from the world is an essential element of his plan to save the communist system. His isolationism and xenophobia evoke policies from the earliest years of the People’s Republic and during the two millennia of imperial rule. And Xi can’t stop talking about war. More significantly, he is implementing the largest military buildup since the Second World War, he is trying to sanctions-proof the Chinese regime, he is stockpiling grain and other commodities, he is surveying America for strikes and sabotage, he is mobilizing China’s civilians for battle, and he is purging China’s military of officers opposed to going to war. While America’s elite thinks their country is at peace, China’s regime is waging its brand of war. The Chinese regime has deliberately killed Americans in great numbers this century—with disease and in other ways—and it has a plan to destroy America. The communist party-state in fact believes it must eliminate the United States to ensure its own survival. And to accomplish its goals, the regime is now fast mobilizing to go to war. China is preparing to plunge the world into conflict. In PLAN RED: China's Project to Destroy America, Chang argues: China’s campaign against America excludes nothing and uses every point of contact with American society to destroy it. China has been attacking America from inside America! China’s penetration of American society has been so thorough that the Communist Party has been able to kill Americans with impunity Xi turned an in-country epidemic into a once-in-a-century pandemic. This is the first time in history that one nation has attacked all the others. The Communist Party is using all its resources to support criminal activity in America, and Americans are dying as a direct result of those activities. Xi Jinping’s China is preparing to go to war. Not just “unrestricted war” or political war but “hot war” or “kinetic war,” in other words, war as Americans see it in the movies. And China’s regime is planning to kill Americans in even greater numbers. It is marching the country to war. Americans, in the triumphalist mood after the fall of the Soviet Union, thought they should establish contacts with China. Now, the Chinese regime uses every point of contact against America, and at the moment the regime is overwhelming American institutions. The FBI is being overwhelmed, local law enforcement is being overwhelmed, governments at all levels are being overwhelmed, and private organizations are being overwhelmed. After more than three decades of intensive “engagement,” it is clear Washington’s generous approach has failed. America has not changed China, as everyone now realizes; China has changed America. Chang believes it is time to take a page from Ronald Reagan’s playbook and work to bring down the enemy: the Communist Party. The Communist Party often talks about “win-win” solutions, but as its actions make clear, it believes there can be only one survivor, either the People’s Republic of China or the United States of America. In this situation, there is only one solution: America needs to sever virtually every point of contact with the regime. As much as the United States wants to avoid war, China, for a host of internal reasons, is driving hard toward it. And should China ultimately choose war, the United States will almost certainly be in the fight. China has a plan to destroy America. Does America have a plan to defend itself?

The Great Firewall of China

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Author :
Publisher : Zed Books Ltd.
ISBN 13 : 1786995387
Total Pages : 386 pages
Book Rating : 4.7/5 (869 download)

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Book Synopsis The Great Firewall of China by : James Griffiths

Download or read book The Great Firewall of China written by James Griffiths and published by Zed Books Ltd.. This book was released on 2019-03-14 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Readers will come away startled at just how fragile the online infrastructure we all depend on is and how much influence China wields – both technically and politically' – Jason Q. Ng, author of Blocked on Weibo 'An urgent and much needed reminder about how China's quest for cyber sovereignty is undermining global Internet freedom’ – Kristie Lu Stout, CNN ‘An important and incisive history of the Chinese internet that introduces us to the government officials, business leaders, and technology activists struggling over access to information within the Great Firewall’ – Adam M. Segal, author of The Hacked World Order Once little more than a glorified porn filter, China’s ‘Great Firewall’ has evolved into the most sophisticated system of online censorship in the world. As the Chinese internet grows and online businesses thrive, speech is controlled, dissent quashed, and attempts to organise outside the official Communist Party are quickly stamped out. But the effects of the Great Firewall are not confined to China itself. Through years of investigation James Griffiths gained unprecedented access to the Great Firewall and the politicians, tech leaders, dissidents and hackers whose lives revolve around it. As distortion, post-truth and fake news become old news James Griffiths shows just how far the Great Firewall has spread. Now is the time for a radical new vision of online liberty.

Great Powers’ Foreign Policy

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Author :
Publisher : BRILL
ISBN 13 : 9004523448
Total Pages : 507 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Great Powers’ Foreign Policy by :

Download or read book Great Powers’ Foreign Policy written by and published by BRILL. This book was released on 2022-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a timely comparative analysis on the foreign policy of eleven great powers, in the context of the Russian invasion of Ukraine, Putin’s war against the West and the global competition reshaping the world order.

Chinese Grand Strategy in the 21st Century

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Publisher : Taylor & Francis
ISBN 13 : 1315387360
Total Pages : 170 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Chinese Grand Strategy in the 21st Century by : Thomas M. Kane

Download or read book Chinese Grand Strategy in the 21st Century written by Thomas M. Kane and published by Taylor & Francis. This book was released on 2023-10-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the state of China’s grand strategy in the 21st century, including political, military and economic factors. Over the past two decades, the People’s Republic of China (PRC) has attained the second highest gross domestic product in the world, taken a leadership role in East Asian regional organisations and substantially improved its military capabilities. Each of these developments – and many others like them – have attracted attention from scholars, journalists and policymakers. Less frequently acknowledged – but perhaps of greater significance – is the impressive congruence of Beijing’s accomplishments. This book highlights how the PRC’s successes support one another and pave the way for future accomplishments, and how these successes seem to be achieved in an unusually coherent and purposeful way. As Beijing’s relations with the rest of the world continue to evolve, with events ranging from the ongoing global economic crisis to the turbulence in China’s own stock market which may bring the PRC’s government under pressure to re-order its priorities, this book assesses China’s grand strategy and long-term approach to national policy. It identifies the political, military and economic instruments it is likely to use, the key challenges which it will face, and explores the implications for the global community. This book will be of great interest to students of Chinese politics, foreign policy, strategic studies, international security and IR in general.

AI Superpowers

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Publisher : Harper Business
ISBN 13 : 132854639X
Total Pages : 275 pages
Book Rating : 4.3/5 (285 download)

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Book Synopsis AI Superpowers by : Kai-Fu Lee

Download or read book AI Superpowers written by Kai-Fu Lee and published by Harper Business. This book was released on 2018 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI Superpowers is Kai-Fu Lee's New York Times and USA Today bestseller about the American-Chinese competition over the future of artificial intelligence.

MLA Handbook

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Publisher : Modern Language Association
ISBN 13 : 1603293523
Total Pages : 339 pages
Book Rating : 4.6/5 (32 download)

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Book Synopsis MLA Handbook by : The Modern Language Association of America

Download or read book MLA Handbook written by The Modern Language Association of America and published by Modern Language Association. This book was released on 2021-04-22 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relied on by generations of writers, the MLA Handbook is published by the Modern Language Association and is the only official, authorized book on MLA style. The new, ninth edition builds on the MLA's unique approach to documenting sources using a template of core elements--facts, common to most sources, like author, title, and publication date--that allows writers to cite any type of work, from books, e-books, and journal articles in databases to song lyrics, online images, social media posts, dissertations, and more. With this focus on source evaluation as the cornerstone of citation, MLA style promotes the skills of information and digital literacy so crucial today. The many new and updated chapters make this edition the comprehensive, go-to resource for writers of research papers, and anyone citing sources, from business writers, technical writers, and freelance writers and editors to student writers and the teachers and librarians working with them. Intended for a variety of classroom contexts--middle school, high school, and college courses in composition, communication, literature, language arts, film, media studies, digital humanities, and related fields--the ninth edition of the MLA Handbook offers New chapters on grammar, punctuation, capitalization, spelling, numbers, italics, abbreviations, and principles of inclusive language Guidelines on setting up research papers in MLA format with updated advice on headings, lists, and title pages for group projects Revised, comprehensive, step-by-step instructions for creating a list of works cited in MLA format that are easier to learn and use than ever before A new appendix with hundreds of example works-cited-list entries by publication format, including websites, YouTube videos, interviews, and more Detailed examples of how to find publication information for a variety of sources Newly revised explanations of in-text citations, including comprehensive advice on how to cite multiple authors of a single work Detailed guidance on footnotes and endnotes Instructions on quoting, paraphrasing, summarizing, and avoiding plagiarism A sample essay in MLA format Annotated bibliography examples Numbered sections throughout for quick navigation Advanced tips for professional writers and scholars

A Village with My Name

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Publisher : University of Chicago Press
ISBN 13 : 022633905X
Total Pages : 262 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis A Village with My Name by : Scott Tong

Download or read book A Village with My Name written by Scott Tong and published by University of Chicago Press. This book was released on 2017-11-17 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: An “immensely readable” journey through modern Chinese history told through the experiences of the author’s extended family (Christian Science Monitor). When journalist Scott Tong moved to Shanghai, his assignment was to start the first full-time China bureau for “Marketplace,” the daily business and economics program on public radio stations across the US. But for Tong the move became much more: an opportunity to reconnect with members of his extended family who’d remained there after his parents fled the communists six decades prior. Uncovering their stories gave him a new way to understand modern China’s defining moments and its long, interrupted quest to go global. A Village with My Name offers a unique perspective on China’s transitions through the eyes of regular people who witnessed such epochal events as the toppling of the Qing monarchy, Japan’s occupation during WWII, exile of political prisoners to forced labor camps, mass death and famine during the Great Leap Forward, market reforms under Deng Xiaoping, and the dawn of the One Child Policy. Tong focuses on five members of his family, who each offer a specific window on a changing country: a rare American-educated girl born in the closing days of the Qing Dynasty, a pioneer exchange student, a toddler abandoned in wartime who later rides the wave of China’s global export boom, a young professional climbing the ladder at a multinational company, and an orphan (the author’s daughter) adopted in the middle of a baby-selling scandal fueled by foreign money. Through their stories, Tong shows us China anew, visiting former prison labor camps on the Tibetan plateau and rural outposts along the Yangtze, exploring the Shanghai of the 1930s, and touring factories across the mainland—providing a compelling and deeply personal take on how China became what it is today. “Vivid and readable . . . The book’s focus on ordinary people makes it refreshingly accessible.” —Financial Times “Tong tells his story with humor, a little snark, [and] lots of love . . . Highly recommended, especially for those interested in Chinese history and family journeys.” —Library Journal (starred review)

Proceedings of Second Asian Symposium on Cellular Automata Technology

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Publisher : Springer Nature
ISBN 13 : 9819906881
Total Pages : 232 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Proceedings of Second Asian Symposium on Cellular Automata Technology by : Sukanta Das

Download or read book Proceedings of Second Asian Symposium on Cellular Automata Technology written by Sukanta Das and published by Springer Nature. This book was released on 2023-05-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected research papers presented at the Second Asian Symposium on Cellular Automata Technology (ASCAT 2023), organized by academicians from Kolkata at Indian Institute of Engineering Science and Technology, Shibpur, West Bengal, India, and by researchers of Cellular Automata India, a research group which was created during the pandemic, during March 2–4, 2023. The book presents one of the most emergent areas in natural computing, cellular automaton (CA). CA is a paradigm of uniform fine-grained parallel computation which has been explored to understand complex systems by developing its model at the microscopic level. The book discusses many real-life problems in the domain of pattern recognition and classification, clustering, electronic circuit design, bioinformatics, material and mining engineering, modelling of physical and social systems, etc., by using CA.

The Retreat of Western Liberalism

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Publisher : Atlantic Monthly Press
ISBN 13 : 0802188869
Total Pages : 168 pages
Book Rating : 4.8/5 (21 download)

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Book Synopsis The Retreat of Western Liberalism by : Edward Luce

Download or read book The Retreat of Western Liberalism written by Edward Luce and published by Atlantic Monthly Press. This book was released on 2017-06-13 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: An “insightful and harrowing” analysis of the state of Western-style democracy by the Financial Times columnist and author of Time to Start Thinking (The New York Times). In his widely acclaimed book Time to Start Thinking, Financial Times columnist Edward Luce charted the course of America’s economic and geopolitical decline, proving to be a prescient voice on the state of the nation. In The Retreat of Western Liberalism, Luce makes a larger statement about the weakening of western hegemony and the crisis of democratic liberalism—of which Donald Trump and his European counterparts are not the cause, but a symptom. Luce argues that we are on a menacing trajectory brought about by ignorance of what it took to build the West, arrogance toward society’s economic losers, and complacency about our system’s durability—attitudes that have been emerging since the fall of the Berlin Wall. Unless the West can rekindle an economy that produces gains for the majority of its people, its political liberties may be doomed. Combining on-the-ground reporting with economic analysis, Luce offers a detailed projection of the consequences of the Trump administration and a forward-thinking analysis of what those who believe in enlightenment values must do to protect them.

The Leavers (National Book Award Finalist)

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Publisher : Algonquin Books
ISBN 13 : 161620804X
Total Pages : 369 pages
Book Rating : 4.6/5 (162 download)

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Book Synopsis The Leavers (National Book Award Finalist) by : Lisa Ko

Download or read book The Leavers (National Book Award Finalist) written by Lisa Ko and published by Algonquin Books. This book was released on 2018-04-24 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST FOR THE 2017 NATIONAL BOOK AWARD FOR FICTION Named a Best Book of 2017 by NPR, Entertainment Weekly, the Los Angeles Times, BuzzFeed, Bustle, and Electric Literature “There was a time I would have called Lisa Ko’s novel beautifully written, ambitious, and moving, and all of that is true, but it’s more than that now: if you want to understand a forgotten and essential part of the world we live in, The Leavers is required reading.” —Ann Patchett, author of Commonwealth Lisa Ko’s powerful debut, The Leavers, is the winner of the 2016 PEN/Bellwether Prize for Fiction, awarded by Barbara Kingsolver for a novel that addresses issues of social justice. One morning, Deming Guo’s mother, Polly, an undocumented Chinese immigrant, goes to her job at a nail salon—and never comes home. No one can find any trace of her. With his mother gone, eleven-year-old Deming is left mystified and bereft. Eventually adopted by a pair of well-meaning white professors, Deming is moved from the Bronx to a small town upstate and renamed Daniel Wilkinson. But far from all he’s ever known, Daniel struggles to reconcile his adoptive parents’ desire that he assimilate with his memories of his mother and the community he left behind. Told from the perspective of both Daniel—as he grows into a directionless young man—and Polly, Ko’s novel gives us one of fiction’s most singular mothers. Loving and selfish, determined and frightened, Polly is forced to make one heartwrenching choice after another. Set in New York and China, The Leavers is a vivid examination of borders and belonging. It’s a moving story of how a boy comes into his own when everything he loves is taken away, and how a mother learns to live with the mistakes of the past.

Your Digital Afterlife

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Publisher : New Riders
ISBN 13 : 0132345374
Total Pages : 217 pages
Book Rating : 4.1/5 (323 download)

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Book Synopsis Your Digital Afterlife by : Evan Carroll

Download or read book Your Digital Afterlife written by Evan Carroll and published by New Riders. This book was released on 2010-11-15 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost without realizing it, we have shifted toward an all-digital culture. Future heirlooms like family photos, home movies, and personal letters now exist only in digital form, and in many cases they are stored using popular services like Flickr, YouTube, and Gmail. These digital possessions form a rich collection that chronicles our lives and connects us to each other. But have you considered what will happen to your treasured digital possessions when you die? Unfortunately the answer isn’t as certain as we might presume. There are numerous legal, cultural, and technical issues that could prevent access to these assets, and if you don’t take steps to make them available to your heirs, your digital legacy could be lost forever. Written by the creators of TheDigitalBeyond.com, this book helps you secure your valuable digital assets for your loved ones and perhaps posterity. Whether you’re the casual email user or the hyper-connected digital dweller, you’ll come away with peace of mind knowing that your digital heirlooms won’t be lost in the shuffle. “Death is the final frontier of cyberspace—and this book provides a road map to the key issues, problems and future prospects for bridging this ultimate transition with dignity, security and grace.” — Daniel “Dazza” Greenwood, Executive Director of the eCitizen Foundation “To be ahead of one’s time usually means stepping to the side of one’s time in order to see it clearly. This book does just that, putting our digital lives and afterlives into sharp focus. Fascinating.” — David Eagleman, neuroscientist and author

The Future of Global Retail

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Author :
Publisher : Routledge
ISBN 13 : 1000435679
Total Pages : 250 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Future of Global Retail by : Winter Nie

Download or read book The Future of Global Retail written by Winter Nie and published by Routledge. This book was released on 2021-09-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China’s retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.

Trump's America

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Publisher : Simon and Schuster
ISBN 13 : 1501172670
Total Pages : 176 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Trump's America by : Scott Dikkers

Download or read book Trump's America written by Scott Dikkers and published by Simon and Schuster. This book was released on 2017-02-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a satirical portrait of life during the presidency of Donald J. Trump.

Role of Language and Corporate Communication in Greater China

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Publisher : Springer
ISBN 13 : 3662468816
Total Pages : 270 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Role of Language and Corporate Communication in Greater China by : Patrick P.K. Ng

Download or read book Role of Language and Corporate Communication in Greater China written by Patrick P.K. Ng and published by Springer. This book was released on 2015-05-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.

Natural Language Processing in the Real World

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Author :
Publisher : CRC Press
ISBN 13 : 1000902315
Total Pages : 428 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Natural Language Processing in the Real World by : Jyotika Singh

Download or read book Natural Language Processing in the Real World written by Jyotika Singh and published by CRC Press. This book was released on 2023-07-03 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Natural Language Processing in the Real World is a practical guide for applying data science and machine learning to build Natural Language Processing (NLP) solutions. Where traditional, academic-taught NLP is often accompanied by a data source or dataset to aid solution building, this book is situated in the real world where there may not be an existing rich dataset. This book covers the basic concepts behind NLP and text processing and discusses the applications across 15 industry verticals. From data sources and extraction to transformation and modelling, and classic Machine Learning to Deep Learning and Transformers, several popular applications of NLP are discussed and implemented. This book provides a hands-on and holistic guide for anyone looking to build NLP solutions, from students of Computer Science to those involved in large-scale industrial projects.

E-marketing

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Author :
Publisher : Routledge
ISBN 13 : 1315506521
Total Pages : 497 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis E-marketing by : Raymond D. Frost

Download or read book E-marketing written by Raymond D. Frost and published by Routledge. This book was released on 2016-06-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)