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Planning Implementing And Evaluating Targeted Communication Programs
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Book Synopsis Planning, Implementing, and Evaluating Targeted Communication Programs by : William D. Crano
Download or read book Planning, Implementing, and Evaluating Targeted Communication Programs written by William D. Crano and published by Bloomsbury Publishing USA. This book was released on 1987-06-23 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.
Author :James F. McKenzie Publisher :Benjamin-Cummings Publishing Company ISBN 13 :9780321495112 Total Pages :0 pages Book Rating :4.4/5 (951 download)
Book Synopsis Planning, Implementing, and Evaluating Health Promotion Programs by : James F. McKenzie
Download or read book Planning, Implementing, and Evaluating Health Promotion Programs written by James F. McKenzie and published by Benjamin-Cummings Publishing Company. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. "I too just took the CHES exam in April and passed...What I found to be most helpful was reading over "Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4th Ed.)" by Mckenzie, Neiger, & Smeltzer. I think it would give individuals who have been out of school for a while a good "refresher" on not only the terminology, but also core concepts." Joseph D. Visker, MS,CHES, Department of Health Education & Recreation Southern Illinois University, Carbondale
Book Synopsis Health Program Planning, Implementation, and Evaluation by : Lawrence W. Green
Download or read book Health Program Planning, Implementation, and Evaluation written by Lawrence W. Green and published by JHU Press. This book was released on 2022-02-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: A time-tested, landmark approach to health promotion and communication projects and everything that goes into making them successful. For more than 40 years, the PRECEDE-PROCEED model, developed in the early 1970s by Lawrence W. Green and first published as a text in 1980 with Marshall W. Kreuter, Sigrid G. Deeds, and Kay B. Partridge, has been effectively applied worldwide to address a broad range of health issues: risk factors like tobacco and lack of exercise, social determinants of health such as lack of access to transportation and safe housing, and major disease challenges like heart disease and guinea worm disease. In Health Program Planning, Implementation, and Evaluation, Green and his team of senior editors and chapter authors combine their expertise to offer a high-level guide to public health programming. This guide aligns with foundational public health competencies required by increasingly rigorous certification and accreditation standards. Driven by the coronavirus pandemic and a looming climate crisis, the book addresses the rapid changes in modern-day conceptions of disease prevention and health promotion. Today's public health practitioners and researchers are often called upon to address a complex web of factors, including population inequities, that influence health status, from biology to social and structural determinants. Program and policy solutions to population health challenges require systematic planning, implementation, and evaluation. Providing students with knowledge, skills, and a range of tools, the book recognizes new approaches to communication and fresh methods for reaching a greater diversity of communities. The authors highlight the importance of starting the population health planning process with an inclusive assessment of the social needs and quality-of-life concerns of the community. They explain how to assess health problems systematically in epidemiological terms and address the behavioral and environmental determinants of the most important and changeable health problems. They also cover procedures for assessing and developing the capacity of communities and organizations to implement and evaluate programs. Drawing on more than 1,200 published applications of the PRECEDE-PROCEED model, Health Program Planning, Implementation, and Evaluation features numerous case studies and contributions from internationally recognized experts, including governmental, academic, and community public health leaders, giving readers a thorough and well-rounded view of the subject. Ultimately, it is an up-to-date powerhouse for community and global health promotion at all levels. Contributors: Faten Ben Abdelaziz, John P. Allegrante, Patricia Chalela, Cam Escoffery, Maria E. Fernandez, Jonathan E. Fielding, Robert S. Gold, Shelly Golden, Holly Hunt, Vanya C. Jones, Michelle C. Kegler, Gerjo Kok, Lloyd J. Kolbe, Chris Y. Lovato, Rodney Lyn, Guy Parcel, Janey C. Peterson, Nico Pronk, Amelie G. Ramirez, Paul Terry
Book Synopsis AR 600-63 04/14/2015 ARMY HEALTH PROMOTION , Survival Ebooks by : Us Department Of Defense
Download or read book AR 600-63 04/14/2015 ARMY HEALTH PROMOTION , Survival Ebooks written by Us Department Of Defense and published by Delene Kvasnicka www.survivalebooks.com. This book was released on with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: AR 600-63 04/14/2015 ARMY HEALTH PROMOTION , Survival Ebooks
Book Synopsis The Psychology of Attitudes and Attitude Change by : Joseph P. Forgas
Download or read book The Psychology of Attitudes and Attitude Change written by Joseph P. Forgas and published by Psychology Press. This book was released on 2011-01-07 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes are central to understanding human beings' unique ability to create elaborate predispositions and evaluations based on their social experiences. This volume reviews cutting-edge research on attitudes by leading scholars and is essential reading for social psychologists, and practitioners in clinical, counseling, organizational, marketing, forensic, and developmental psychology.
Book Synopsis Evaluation in Social Work by : Yvonne A. Unrau
Download or read book Evaluation in Social Work written by Yvonne A. Unrau and published by Oxford University Press. This book was released on 2007 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written for you-a graduate social work student-as an introduction to program evaluation. We selected and arranged its contents so it can be used in a beginning one-semester social work program evaluation course, a social work administrative course, or a program planning course. It is designed to prepare you to: Participate in evaluative activities within your social service organization, Become a beginning critical producer of the professional evaluative literature, Become a beginning consumer of the professional evaluative literature, Master more advanced evaluation courses and texts.
Download or read book Federal Register written by and published by . This book was released on 2014 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Harvard Business School Core Collection, 1998 by : Baker Library
Download or read book Harvard Business School Core Collection, 1998 written by Baker Library and published by . This book was released on 1998 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide lists approximately 3,500 books -- recent titles of general interest to the business reader that Harvard Business School faculty, researchers, and students consider central to their work. Revised and updated annually, it includes the full bibliographic record for each book and features an appendix of publishers' addresses as well as indexes by title, author, core classics, and notable books.
Download or read book Theory at a Glance written by Karen Glanz and published by . This book was released on 1997 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Nutrition in Public Health by : Sari Edelstein
Download or read book Nutrition in Public Health written by Sari Edelstein and published by Jones & Bartlett Learning. This book was released on 2017-02-25 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated, Nutrition in Public Health explores the complex, multifaceted array of programs and services that exist in the United States today that are dedicated to bettering population health through improved nutrition. The Fourth Edition explores the subject by first considering how nutrition fits into public health and then by examining policymaking, assessment and intervention methods, special populations, food security, and program management.
Download or read book Cancer Control written by J. Mark Elwood and published by Oxford University Press. This book was released on 2010-01-07 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cancer control is the term applied to the development of integrated population-based approaches to reduce the incidence and mortality from cancer and to minimize its impact on affected individuals and on the community. The integrated nature of cancer control is reflected in this multi-disciplinary text, the first in this rapidly developing field.
Book Synopsis Establishing Family-School Partnerships in School Psychology by : S. Andrew Garbacz
Download or read book Establishing Family-School Partnerships in School Psychology written by S. Andrew Garbacz and published by Routledge. This book was released on 2019-07-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing Family-School Partnerships in School Psychology provides actionable, evidence-based practices toward effective family-school partnerships. Offering scoped and sequenced approaches to embed family-school partnership interventions within a three-tier prevention framework, the book covers mental health screening, cultural responsiveness, technology use, and more. This volume in the Foundations of School Psychology Research and Practice Series makes clear how sustained implementation of family-school partnerships can be achieved within existing educational infrastructures to promote student achievement across developmental periods and schooling levels.
Book Synopsis Program Evaluation for Social Workers by : Richard M. Grinnell
Download or read book Program Evaluation for Social Workers written by Richard M. Grinnell and published by Oxford University Press, USA. This book was released on 2016 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1994, this text is designed to be used by graduate-level social work students in courses on evaluation and program design. Over the course of 20 years and 6 editions, the goals of the book have remained the same: to prepare students to participate in evaluative activities within their organizations; to prepare students to become critical producers and consumers of professional evaluative literature; and to prepare students for more advanced evaluation courses and texts. Grinnell, Gabor, and Unrau aim to meet these objectives by presenting a unique approach that is realistic, practical, applied, and user-friendly. While a majority of textbooks focus on program-level evaluation, some recent books present case-level evaluation methods but rely on inferentially powerful -- but difficult-to-implement -- experimental baseline designs. This text assumes that neither of these approaches adequately reflects the realities of the field or the needs of students and beginning practitioners. Instead, Program Evaluation for Social Workers offers a blend of the two that demonstrates how they can complement one another. The integration of case-level and program-level approaches provides an accessible, adaptable, and realistic framework for students to more easily grasp and implement in the real-world.
Download or read book JQ. Journalism Quarterly written by and published by . This book was released on 1988 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes section "Book reviews" and other bibliographical material.
Book Synopsis Entrepreneurial Science by : Robert F. Johnston
Download or read book Entrepreneurial Science written by Robert F. Johnston and published by Bloomsbury Publishing USA. This book was released on 1987-09-22 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johnston and Edwards propose that high technology will be at the heart of the United States economy as it enters the 21st century. They also state that small business will be the key to the expansion of the United States economy in the year 2000. In this volume, the authors analyze some significant trends that tend to support their proposals. Drawing upon case studies from the bio-technology and microelectronics industries, they discuss how changing the relationship between industry, universities, and the government is encouraging an entrepreneurial way of thinking. Business Library Newsletter Management strategy now is the management of continuous change, and this timely book provides an in depth view of the remarkable opportunities that will be present for those who understand its message. D. Bruce Merrifield, Assistant Secretary for Productivity, Technology, and Innovation, U.S. Department of Commerce Entrepreneuial Science is a provocative analysis of some of the most significant new trends in the high technology-based economy. Authors Johnston and Edwards use case studies from the biotechnology and microelectronics indstries to illustrate how the traditional relationships between industry, universities, and the government are shifting towards new entrepreneurial relationships that will have significant and lasting effects on the U.S. economy. Demonstrating that the entrepreneurial firm is better equipped to develop the early stages of technology than the large company, they contend that both individuals and corporations must adapt to an entrepreneurial way of thinking if they are to compete successfully in the marketplace over the next decade. Drawing heavily upon their own considerable experience in the biotechnology industry, Johnston and Edwards fully discuss such emerging trends as the commercialization of the university, innovative regional technology development programs, the links between small entrepreneurial firms and university laboratories, and the collaboration between large research-based corporations and startup companies. As they clearly illustrate, each of these trends is related and all will work together to radically alter the traditional path by which a product gets from the laboratory bench to the marketplace. Corporate managers, entrepreneurs, public policy experts, and university administrators will find this book an indispensable aid as they plan for the future in their own institutions.
Book Synopsis Practical Program Evaluation by : Huey-tsyh Chen
Download or read book Practical Program Evaluation written by Huey-tsyh Chen and published by SAGE. This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concentrates on the steps vital to program evaluation, including systematically identifying stakeholder needs, selecting evaluation options best suited to particular needs, and turning decisions into action.
Book Synopsis Ebook: Advertising and Promotion by : Belch
Download or read book Ebook: Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
