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Author : M. Kaser
Publisher : Springer
ISBN 13 : 1349154105
Total Pages : 253 pages
Book Rating : 4.3/5 (491 download)
Download or read book Planning and Market Relations written by M. Kaser and published by Springer. This book was released on 1971-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Charles Kaser
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (751 download)
Download or read book Planning and Market Relations written by Michael Charles Kaser and published by . This book was released on 1971 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Charles Kaser
Publisher :
ISBN 13 :
Total Pages : 261 pages
Book Rating : 4.:/5 (49 download)
Download or read book Planning and Market Relations written by Michael Charles Kaser and published by . This book was released on 1971 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bill Donaldson
Publisher : John Wiley & Sons
ISBN 13 : 0470028807
Total Pages : 289 pages
Book Rating : 4.4/5 (7 download)
Download or read book Strategic Market Relationships written by Bill Donaldson and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic. Continues to map relationships from strategy to implementation Text more clearly divided into strategy and implementation parts Continues to focus on close relationships and on the management of relationships Continues with introductory case illustration and end of chapter teaching cases with many new ones All chapter updated with new research since the last publication Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships New chapter on organizing relationships New chapter on people and relationships E-relationship chapter integrated into chapter on communication and dialogue in a relationship New chapter on channel relationships Chapter on relationship performance restructured around costs and value. Ethics and researching relationships expanded in the conclusion chapter
Author : Deborah A. Silverman
Publisher : Taylor & Francis
ISBN 13 : 1003849512
Total Pages : 686 pages
Book Rating : 4.0/5 (38 download)
Download or read book Strategic Planning for Public Relations written by Deborah A. Silverman and published by Taylor & Francis. This book was released on 2024-03-14 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .
Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1135634432
Total Pages : 361 pages
Book Rating : 4.1/5 (356 download)
Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2007-07-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Michael Kleinaltenkamp
Publisher : Springer
ISBN 13 : 3662438569
Total Pages : 342 pages
Book Rating : 4.6/5 (624 download)
Download or read book Business Relationship Management and Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2014-09-30 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Author : Michael Charles Kaser
Publisher :
ISBN 13 : 9780333406267
Total Pages : 261 pages
Book Rating : 4.4/5 (62 download)
Download or read book Planning and Market Relations written by Michael Charles Kaser and published by . This book was released on 1986 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Copley
Publisher : SAGE
ISBN 13 : 1473908337
Total Pages : 759 pages
Book Rating : 4.4/5 (739 download)
Download or read book Marketing Communications Management written by Paul Copley and published by SAGE. This book was released on 2014-09-24 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.
Author : Heikki Juslin
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hollensen Svend
Publisher : World Scientific
ISBN 13 : 1944659641
Total Pages : 520 pages
Book Rating : 4.9/5 (446 download)
Download or read book Marketing: A Relationship Perspective (Second Edition) written by Hollensen Svend and published by World Scientific. This book was released on 2019-03-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.
Author : Kenneth Le Meunier-Fitzhugh
Publisher : Business Expert Press
ISBN 13 : 1606498592
Total Pages : 150 pages
Book Rating : 4.6/5 (64 download)
Download or read book Creating Effective Sales and Marketing Relationships written by Kenneth Le Meunier-Fitzhugh and published by Business Expert Press. This book was released on 2015-01-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this. Sales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on customer needs and the activities of competitors. To gain the maximum bene ts for the organization, sales and marketing need to interact effectively and communicate both formally and informally. Creating Effective Sales and Marketing Relationships will consider the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote mutual understanding.
Author : Colin Gilligan
Publisher : Routledge
ISBN 13 : 1136362444
Total Pages : 644 pages
Book Rating : 4.1/5 (363 download)
Download or read book Strategic Marketing Planning written by Colin Gilligan and published by Routledge. This book was released on 2012-05-23 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: * Emarketing, strategic thinking and competitive advantage * The significance of vision and how this needs to drive the planning process * Hypercompetition and the erosion of competitive advantage * The growth and status of relationship marketing * Each chapter contains a series of expanded illustrations
Author : Devanathan Sudharshan
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.E/5 ( download)
Download or read book Marketing Strategy written by Devanathan Sudharshan and published by Prentice Hall. This book was released on 1995 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments. Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.
Author : Mary E. Lassanyi
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (319 download)
Download or read book US-Mexican Trade and Market Relations, 1970-85 written by Mary E. Lassanyi and published by . This book was released on 1985 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laurie J. Wilson
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.0/5 ( download)
Download or read book Strategic Communications Planning written by Laurie J. Wilson and published by . This book was released on 2008 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The basic principles of researched-based strategic planning remain unchanged
Author : Edward T. Vieira, Jr.
Publisher : Routledge
ISBN 13 : 1351590405
Total Pages : 528 pages
Book Rating : 4.3/5 (515 download)
Download or read book Public Relations Planning written by Edward T. Vieira, Jr. and published by Routledge. This book was released on 2018-10-03 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.
