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Author :
Publisher :
ISBN 13 :
Total Pages : 820 pages
Book Rating : 4.:/5 (914 download)
Download or read book Plan de marketing aplicado al ciclo de gestión de la oficina bancaria written by and published by . This book was released on 1994 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manuel Teruel Sierra
Publisher : Universidad Pontificia Comillas
ISBN 13 : 9788487840739
Total Pages : 244 pages
Book Rating : 4.8/5 (47 download)
Download or read book Marketing Financiero y de Servicios de la Oficina Bancaria written by Manuel Teruel Sierra and published by Universidad Pontificia Comillas. This book was released on 1995-01-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aplicación de una metodología comercial, sustentada en una sistemática con diferentes procesos de desarrollo, y bajo una estructura organizativa que permita a cualquier oficina bancaria del sector conceptuarse como auténtica unidad de negocio, considerando el eje central de su gestión, la relación con el cliente.
Author : Jaime Rivera Camino
Publisher : ESIC Editorial
ISBN 13 : 8415986831
Total Pages : 265 pages
Book Rating : 4.4/5 (159 download)
Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC Editorial. This book was released on 2015-06-08 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales. Índice El sector financiero: aspectos específicos y entorno.- Sistemas de Información de Marketing en las entidades financieras.- La segmentación en el mercado bancario.- Los productos y servicios financieros.- La distribución en el sector financiero.- Los precios en el sector financiero.- La comunicación y promoción de productos y servicios financieros.- El plan de marketing.- Perspectivas de futuro.
Author : David Parmerlee
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788480887946
Total Pages : 212 pages
Book Rating : 4.8/5 (879 download)
Download or read book La preparación del plan de marketing written by David Parmerlee and published by Grupo Planeta (GBS). This book was released on 2002 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro le guiara por las distintas tareas basicas del desarrollo de un plan de marketing completo y efectivo. Le ensenara como determinar sus objetivos, seleccionar estrategias de marketing que le permitiran alcanzar dichos objetivos, establecer un marketing mix que integre todas las actividades de marketing dirigidas a los clientes, desarrollar una gestion de proyectos y una programacion realista de medios de comunicacion.
Author : Lucian Peter Christoph Peppelenbos
Publisher : Kit Pub
ISBN 13 : 9789460220555
Total Pages : 0 pages
Book Rating : 4.2/5 (25 download)
Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.
Author : Miguel Santesmases Mestre
Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author : United States. Bureau of Labor Statistics
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (319 download)
Download or read book Employment in Metropolitan Areas written by United States. Bureau of Labor Statistics and published by . This book was released on 1947 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Project Management Institute
Publisher :
ISBN 13 : 9781628250909
Total Pages : 215 pages
Book Rating : 4.2/5 (59 download)
Download or read book Construction Extension to the PMBOK® Guide written by Project Management Institute and published by . This book was released on 2016-10-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to the Project Management Body of Knowledge (PMBOK� Guide) provides generalized project management guidance applicable to most projects most of the time. In order to apply this generalized guidance to construction projects, the Project Management Institute has developed the Construction Extension to the PMBOK� Guide. This Construction Extension provides construction-specific guidance for the project management practitioner for each of the PMBOK� Guide Knowledge Areas, as well as guidance in these additional areas not found in the PMBOK� Guide: * All project resources, rather than just human resources * Project health, safety, security, and environmental management * Project financial management, in addition to cost * Management of claims in construction This edition of the Construction Extension also follows a new structure, discussing the principles in each of the Knowledge Areas rather than discussing the individual processes. This approach broadens the applicability of the Construction Extension by increasing the focus on the "what” and "why” of construction project management. This Construction Extension also includes discussion of emerging trends and developments in the construction industry that affect the application of project management to construction projects.
Author : Paul Belleflamme
Publisher : Cambridge University Press
ISBN 13 : 1139485245
Total Pages : 725 pages
Book Rating : 4.1/5 (394 download)
Download or read book Industrial Organization written by Paul Belleflamme and published by Cambridge University Press. This book was released on 2010-01-07 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides.
Author : Rajendra Sisodia
Publisher : Pearson Prentice Hall
ISBN 13 : 0132716178
Total Pages : 319 pages
Book Rating : 4.1/5 (327 download)
Download or read book Firms of Endearment written by Rajendra Sisodia and published by Pearson Prentice Hall. This book was released on 2003-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.
Author : V. Kashturi Rangan
Publisher : John Wiley & Sons
ISBN 13 : 0787988545
Total Pages : 455 pages
Book Rating : 4.7/5 (879 download)
Download or read book Business Solutions for the Global Poor written by V. Kashturi Rangan and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Author : Mary Charleton
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.3/5 (91 download)
Download or read book Self-directed Learning in Counsellor Training written by Mary Charleton and published by Burns & Oates. This book was released on 1996 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-directed learning seeks to provide students with the greatest possible control over the content of their courses and the methods used to deliver them. This fits with counselling process, where the intention is to increase the client's power and autonomy. This book gives practical examples of ways in which this method has been carried out and considers some of the dilemmas facing both students and trainers. Self-directed Learning in Counsellor Training provides a developmental model of self-directed learning together with exercises and methods of facilitating. It looks at ways of managing entry into this form of learning and demonstrates methods of designing courses which reinforce the principles. There is a discussion of the underlying philosophy, the possible outcomes and examples of ways to self and peer assess.
Author : Kit Publishers
Publisher : Kit Pub
ISBN 13 : 9789460220913
Total Pages : 0 pages
Book Rating : 4.2/5 (29 download)
Download or read book Chain Empowerment written by Kit Publishers and published by Kit Pub. This book was released on 2010-06-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book of hope for Africa's smallholder farmers. It shows how they can earn more from their crops and livestock by taking control over the value chains they are part of -- chains that link them with consumers in Africa's towns and cities, as well as in other countries. The book is written in easy-to-understand language and is richly illustrated with line drawings. The book describes two basic strategies that groups of farmers can use to improve their incomes: vertical and horizontal integration. Vertical integration means taking on additional activities in the value chain: processing or grading produce, for example. Horizontal integration means becoming more involved in managing the value chain itself -- by farmers' improving their access to and management of information, their knowledge of the market, their control over contracts, or their co-operation with other actors in the chain. This book contains 19 case studies showing how groups of farmers throughout Africa have adopted one or both of these strategies to improve their incomes. It shows how development organisations have helped them do this -- how they have succeeded, and how they have sometimes failed. It shows the need to invest in improving the quality of existing products, developing new products, establishing market linkages, and building farmer organisation and capacity. The book provides numerous insights for those striving to empower smallholder farmers to develop markets. It will be of particular interest to government policymakers and staff involved in agricultural development, non-government organisations, university faculty and students, trainers, evaluators, and donors seeking ways to promote agriculture in Africa and elsewhere in the developing world.
Author : Carla Freeman
Publisher : Duke University Press
ISBN 13 : 0822376008
Total Pages : 432 pages
Book Rating : 4.8/5 (223 download)
Download or read book Entrepreneurial Selves written by Carla Freeman and published by Duke University Press. This book was released on 2015-02-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Selves is an ethnography of neoliberalism. Bridging political economy and affect studies, Carla Freeman turns a spotlight on the entrepreneur, a figure saluted across the globe as the very embodiment of neoliberalism. Steeped in more than a decade of ethnography on the emergent entrepreneurial middle class of Barbados, she finds dramatic reworkings of selfhood, intimacy, labor, and life amid the rumbling effects of political-economic restructuring. She shows us that the déjà vu of neoliberalism, the global hailing of entrepreneurial flexibility and its concomitant project of self-making, can only be grasped through the thickness of cultural specificity where its costs and pleasures are unevenly felt. Freeman theorizes postcolonial neoliberalism by reimagining the Caribbean cultural model of 'reputation-respectability.' This remarkable book will allow readers to see how the material social practices formerly associated with resistance to capitalism (reputation) are being mobilized in ways that sustain neoliberal precepts and, in so doing, re-map class, race, and gender through a new emotional economy.
Author : Anthony F. Rotatori
Publisher : Emerald Group Publishing
ISBN 13 : 0857246291
Total Pages : 389 pages
Book Rating : 4.8/5 (572 download)
Download or read book History of Special Education written by Anthony F. Rotatori and published by Emerald Group Publishing. This book was released on 2011-01-25 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the history of special education by categorical areas (for example, Learning Disabilities, Mental Retardation, and Autistic Spectrum Disorders). This title includes chapters on the changing philosophy related to educating students with exceptionalities as well as a history of legal and legislation content concerned with special education.
Author : Karen Marie Mokate
Publisher : IDB
ISBN 13 : 9781931003940
Total Pages : 368 pages
Book Rating : 4.0/5 (39 download)
Download or read book Women's Participation in Social Development written by Karen Marie Mokate and published by IDB. This book was released on 2004 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gabriele Kuby
Publisher :
ISBN 13 : 9783982147307
Total Pages : 316 pages
Book Rating : 4.1/5 (473 download)
Download or read book The Global Sexual Revolution written by Gabriele Kuby and published by . This book was released on 2019-10-24 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the standard work on The Global Sexual Revolution. First published in 2012, it is translated into 15 languages and updated for this edition. The new ideology of gender denies the binary structure of human existence as man and woman and overthrows moral limitations of sexuality. This destroys marriage and family as the foundation of culture.
