Place Making Versus Place Marketing

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Place-making and Policies for Competitive Cities

Author : Sako Musterd
Publisher : John Wiley & Sons
ISBN 13 : 1118554450
Total Pages : 374 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Place-making and Policies for Competitive Cities by : Sako Musterd

Download or read book Place-making and Policies for Competitive Cities written by Sako Musterd and published by John Wiley & Sons. This book was released on 2013-03-06 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban policy makers are increasingly striving to strengthen the economic competitiveness of their cities. Currently, they do that mainly in the field of the creative knowledge economy - arts, media, entertainment, creative business services, architecture, publishing, design; and ICT, R&D, finance, and law. This book is about the policies that help to realise such objectives: policies driven by classic location theory, cluster policies, ‘creative class’ policies aimed at attracting talent, as well as policies that connect to pathways, place and personal networks. The experiences and policy strategies of 13 city-regions across Europe have been investigated: Amsterdam, Barcelona, Birmingham, Budapest, Dublin, Helsinki, Leipzig, Milan, Munich, Poznan, Riga, Sofia and Toulouse. All have different histories and roles: capital cities and secondary cities; cities with different economies and industries; port-based cities and land-locked cities. And all 13 have different cultural, political and welfare state traditions. Through this wide set of contexts, Place-making and Policies for Competitive Citiescontributes to the debate about the development of creative knowledge cities, their economic growth and competitiveness and advocates the development of context-sensitive tailored approaches. Chapter authors from the 13 European cities rigorously evaluate, reformulate and test assumptions behind old and new policies. This solidly-grounded and policy-focused study on the urban policy of place-making highlights practices for different contexts in managing knowledge-intensive cities and, by drawing on the varied experiences from across Europe, it establishes the state-of-the-art for both academic and policy debates in a fast-moving field.

An Insider's Guide to Place Branding

Author : Florian Kaefer
Publisher : Springer Nature
ISBN 13 : 3030671445
Total Pages : 276 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis An Insider's Guide to Place Branding by : Florian Kaefer

Download or read book An Insider's Guide to Place Branding written by Florian Kaefer and published by Springer Nature. This book was released on 2021-03-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Marketing Countries, Places, and Place-associated Brands

Author : Papadopoulos, Nicolas
Publisher : Edward Elgar Publishing
ISBN 13 : 1839107375
Total Pages : 392 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Marketing Countries, Places, and Place-associated Brands by : Papadopoulos, Nicolas

Download or read book Marketing Countries, Places, and Place-associated Brands written by Papadopoulos, Nicolas and published by Edward Elgar Publishing. This book was released on 2021-09-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

Rethinking Place Branding

Author : Mihalis Kavaratzis
Publisher : Springer
ISBN 13 : 3319124242
Total Pages : 252 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Rethinking Place Branding by : Mihalis Kavaratzis

Download or read book Rethinking Place Branding written by Mihalis Kavaratzis and published by Springer. This book was released on 2014-11-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.

Place Branding for Small Cities, Regions and Downtowns

Author : Bill Baker
Publisher : Independently Published
ISBN 13 : 9781098740900
Total Pages : 246 pages
Book Rating : 4.7/5 (49 download)

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Book Synopsis Place Branding for Small Cities, Regions and Downtowns by : Bill Baker

Download or read book Place Branding for Small Cities, Regions and Downtowns written by Bill Baker and published by Independently Published. This book was released on 2019-06-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were instant hits and considered classics. In this one, he takes place branding to the next level." - Dr. Florian Kaefer, The Place Brand Observer In this NEW, UPDATED, and EXPANDED edition Bill Baker presents proven techniques and real-world examples for transforming tourism, economic development, placemaking and wayfinding. He is straight to the point and gives you the nuts and bolts to reveal and manage a sustainable destination brand. PLACE BRANDING SIMPLIFIED "This book tackles the confusion, challenges, limitations, misconceptions, and the scope of place branding." - Robert Govers, Chair, International Place Branding Association 'Place Branding' explores the scope and dynamics of place branding, and provides step-by-step processes to research, define and deploy a winning brand strategy. Each chapter demystifies what can sometimes seem like complex concepts and practices required to establish and manage a competitive identity. PLACE BRANDING BEYOND LOGOS "Bill Baker does a great job of distilling the nuance of not just brand building, but the equal necessity of place building." - Maura Allen Gast, Executive Director, VisitIrving (TX) Baker explains why community partnerships are needed to bring a destination brand to life and create a beloved sense of place. He joins the dots to pinpoint issues related to the organization, staff, partnerships, regulations, experience delivery, placemaking, wayfinding, government policies, and personnel to make the point that success takes more than marketing communications and logos. NEW FRONTIERS AND TRENDS "This book is packed with killer insights. In his latest book, Bill Baker continues to redefine the art and science of community brands." - Bill Geist, Chief Instigator, DMOproz 'Place Branding' spotlights the trends reshaping the practice, scope and dynamics of place branding. It illustrates how place branding must embrace changes, as diverse as technology, consumer behavior, placemaking, urban design, organization roles, sustainability, an experiential focus, more engaged communities, and more. At the same time, he shows how small places must fit into a louder and more crowded world. WHO SHOULD READ THIS BOOK? "Bill Baker's words always entice and engage audiences at every level of expertise. Here, he targets newcomers to place branding, but his words are a good refresher for old-timers alike." - Erik Wolf, CEO, World Food Travel Association Whether you are new to place marketing and branding or you're seeking fresh inspiration, this is essential reading for destination marketers, DMOs, Boards and Committees, Chambers of Commerce, Downtown Associations, economic development managers, urban design teams, government leaders, as well as students and academics. WHAT'S INCLUDED? Reading 'Place Branding', you will: Discover the latest place branding trends and new applications Understand why many place branding efforts are doomed before they start Discover effective ways to bring your community's brand to life Access dozens of helpful tips and useful checklists Understand why branding is even more important in the Digital Age Gain valuable insights from some of the world's leading place branding consultants, academics and practitioners

Small Cities with Big Dreams

Author : Greg Richards
Publisher : Routledge
ISBN 13 : 1351201174
Total Pages : 238 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Small Cities with Big Dreams by : Greg Richards

Download or read book Small Cities with Big Dreams written by Greg Richards and published by Routledge. This book was released on 2018-07-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development. Placemaking has become an important tool for driving urban development that is sensitive to the needs of communities. This volume examines the development of creative placemaking practices that can help to link small cities to external networks, stimulate collaboration and help them make the most of the opportunities presented by the knowledge economy. The authors argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger places. Drawing on a range of examples from around the world, they analyse small city development strategies and identify key success factors. This book focuses on the case of ‘s-Hertogenbosch, a small Dutch city that used cultural programming to link itself to global networks and stimulate economic, cultural, social and creative development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Sense of Place and Place Attachment in Tourism

Author : Ning Chris Chen
Publisher : Routledge
ISBN 13 : 100039073X
Total Pages : 175 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Sense of Place and Place Attachment in Tourism by : Ning Chris Chen

Download or read book Sense of Place and Place Attachment in Tourism written by Ning Chris Chen and published by Routledge. This book was released on 2021-06-03 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human–place interactions and human–place relationships. Sense of place, also referred to as place attachment, topophilia, and community sentiment, has received significant attention in tourism studies because it both contributes to, and is affected by, tourism. This book, written by notable authors in the field, examines sense of place and place attachment in terms of a typology of sense of place/place attachment that includes genealogical/historical, narrative/cultural, economic, ideological, cosmological, and dynamic elements. Dimensions of place attachment such as place identity, place dependence, and affective attachment are discussed as well as place marketing, place making, and destination management. Complete with a range of illustrative international cases and examples ranging from Santa Claus to the importance of place in indigenous and traditional cultures, this book represents a substantial addition to knowledge on the inseparable relationship between tourism and place and will be of great interest to all upper-level students and researchers of Tourism.

Staging the New Berlin

Author : Claire Colomb
Publisher : Routledge
ISBN 13 : 1136489363
Total Pages : 369 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Staging the New Berlin by : Claire Colomb

Download or read book Staging the New Berlin written by Claire Colomb and published by Routledge. This book was released on 2013-06-17 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites. Public-private partnerships were set up specifically to market the ‘new Berlin’ to potential investors, tourists, Germans and the Berliners themselves. The book analyzes the images of the city and the narrative of urban change, which were produced over two decades. In the 1990s three key sites were turned into icons of the ‘new Berlin’: the new Postdamer Platz, the new government quarter, and the redeveloped historical core of the Friedrichstadt. Eventually, the entire inner city was ‘staged’ through a series of events which turned construction sites into tourist attractions. New sites and spaces gradually became part of the 2000s place marketing imagery and narrative, as urban leaders sought to promote the ‘creative city’. By combining urban political economy and cultural approaches from the disciplines of urban politics, geography, sociology and planning, the book contributes to a better understanding of the interplay between the symbolic ‘politics of representation’ through place marketing and the politics of urban development and place making in contemporary urban governance.

Event Design

Author : Greg Richards
Publisher : Routledge
ISBN 13 : 1134497091
Total Pages : 233 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Event Design by : Greg Richards

Download or read book Event Design written by Greg Richards and published by Routledge. This book was released on 2014-10-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words ‘imagineering’. This book brings together a wide range of international experts in the fields of events, design and imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers. Mega-events, small community events, business events and festivals in eight different countries are examined providing an international view of social issues in event design. A wide selection of current research perspectives is employed, integrating both theoretical and applied contributions. The multidisciplinary nature of the material means that it will appeal to a broad academic audience, such as art and design, cultural studies, tourism, events studies, sociology and hospitality.

The Routledge Handbook of Place

Author : Tim Edensor
Publisher : Routledge
ISBN 13 : 042984218X
Total Pages : 850 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis The Routledge Handbook of Place by : Tim Edensor

Download or read book The Routledge Handbook of Place written by Tim Edensor and published by Routledge. This book was released on 2020-05-26 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook presents a compendium of the diverse and growing approaches to place from leading authors as well as less widely known scholars, providing a comprehensive yet cutting-edge overview of theories, concepts and creative engagements with place that resonate with contemporary concerns and debates. The volume moves away from purely western-based conceptions and discussions about place to include perspectives from across the world. It includes an introductory chapter, which outlines key definitions, draws out influential historical and contemporary approaches to the theorisation of place and sketches out the structure of the book, explaining the logic of the seven clearly themed sections. Each section begins with a short introductory essay that provides identifying key ideas and contextualises the essays that follow. The original and distinctive contributions from both new and leading authorities from across the discipline provide a wide, rich and comprehensive collection that chimes with current critical thinking in geography. The book captures the dynamism and multiplicity of current geographical thinking about place by including both state-of-the-art, in-depth, critical overviews of theoretical approaches to place and new explorations and cases that chart a framework for future research. It charts the multiple ways in which place might be conceived, situated and practised. This unique, comprehensive and rich collection will be an essential resource for undergraduate and graduate teaching, for experienced academics across a wide range of disciplines and for policymakers and place-marketers. It will provide an invaluable and up-to-date guide to current thinking across the range of disciplines, such as Geography, Sociology and Politics, and interdisciplinary fields such as Urban Studies, Environmental Studies and Planning.

Landscape and Branding

Author : Nicole Porter
Publisher : Routledge
ISBN 13 : 1317550552
Total Pages : 233 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Landscape and Branding by : Nicole Porter

Download or read book Landscape and Branding written by Nicole Porter and published by Routledge. This book was released on 2015-10-05 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.

Destination Branding for Small Cities

Author : Bill Baker
Publisher : Destination Branding Book
ISBN 13 : 9780979707605
Total Pages : 196 pages
Book Rating : 4.7/5 (76 download)

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Book Synopsis Destination Branding for Small Cities by : Bill Baker

Download or read book Destination Branding for Small Cities written by Bill Baker and published by Destination Branding Book. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.

Confronting Capitalism

Author : Philip Kotler
Publisher : AMACOM
ISBN 13 : 0814436463
Total Pages : 278 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Confronting Capitalism by : Philip Kotler

Download or read book Confronting Capitalism written by Philip Kotler and published by AMACOM. This book was released on 2015-04-15 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: With one side of the political aisle proposing increasingly more socialistic and anti-capitalistic ideas, the other side has been quick to defend our country’s great economic model, with good reason. Capitalism--spanning a spectrum from laissez faire to authoritarian--shapes the market economies of all the wealthiest and fastest-growing nations. But does that mean it is perfect as is, and that we would not all benefit from an honest evaluation and reconstruction of the free market system that has shaped our country’s way of economic growth?The truth is, trouble is cracking capitalism’s shiny veneer. In the US, Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. In Confronting Capitalism, business expert Philip Kotler explains 14 major problems undermining capitalism, including:• Persistent and increasing poverty• Automation’s effects on job creation• High debt burdens• Steep environmental costs• Boom-bust economic cycles• And moreBut this landmark book does not stop with merely revealing the problems. It also delivers a heartening message: We can turn things around! Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change, and offers suggestions for returning to a healthier, more sustainable capitalism that works for all.

Placemaking Fundamentals for the Built Environment

Author : Dominique Hes
Publisher : Springer Nature
ISBN 13 : 9813296240
Total Pages : 326 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Placemaking Fundamentals for the Built Environment by : Dominique Hes

Download or read book Placemaking Fundamentals for the Built Environment written by Dominique Hes and published by Springer Nature. This book was released on 2019-11-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for all those actively working in the built environment. It presents the latest theory and practice of engaging with stakeholders to co-design, develop and manage thriving places. It starts from the importance of integrating design of nature into practice built on a foundation of First Nations understanding of place. The art of engagement of community, government and the development industry is discussed with reference to case studies and best practice techniques. The book then focuses on the critical role placemaking has in supporting resilience and adaptability of communities and looks at issues of leadership and governance. Building on these steps for placemaking, the last parts of the book address economics, evaluation, digital and art based tools and approaches to support projects that aim to create an engaged, contributive, collaborative and active citizen.

A Research Agenda for Place Branding

Author : Dominic Medway
Publisher : Edward Elgar Publishing
ISBN 13 : 1839102853
Total Pages : 352 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis A Research Agenda for Place Branding by : Dominic Medway

Download or read book A Research Agenda for Place Branding written by Dominic Medway and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.

Placemaking in Practice Volume 1

Author :
Publisher : BRILL
ISBN 13 : 9004542388
Total Pages : 344 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Placemaking in Practice Volume 1 by :

Download or read book Placemaking in Practice Volume 1 written by and published by BRILL. This book was released on 2023-12-21 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Placemaking has become a key concept in many disciplines. Due to an increase in digitization, mobilities, migration and rapid changes to the urban environments, it is important to learn how planning and social experts practice it in different contexts. Placemaking in Practice provides an inventory of practices, reflecting on different issues related to placemaking from a pan European perspective. It brings different cases, perspectives, and results analysed under the same purpose, to advance knowledge on placemaking, the actors engaged and results for people. It is backed by an intensive review of recent literature on placemaking, engagement, methods and activism results - towards developing a new placemaking agenda. Placemaking in Practice combines theory, methodology, methods (including digital ones) and their application in a pan-European context and imbedded into a relevant historical context. Contributors are: Branislav Antonić, Tatisiana Astrouskaya,Lucija Ažman Momirski, Anna Louise Bradley, Lucia Brisudová, Monica Bocci, David Buil-Gil, Nevena Dakovic, Alexandra Delgado Jiménez, Despoina Dimelli, Aleksandra Djukic, Nika Đuho, Agisilaos Economou, Ayse Erek, Mastoureh Fathi, Juan A. García-Esparza, Gilles Gesquiere, Nina Goršič, Preben Hansen, Carola Hein, Conor Horan, Erna Husukić, Kinga Kimic, Roland Krebs, Jelena Maric, Edmond Manahasa, Laura Martinez-Izquierdo, Marluci Menezes, Tim Mavric, Bahanaur Nasya, Mircea Negru, Matej Nikšič, Jelena Maric, Paulina Polko, Clara Julia Reich, Francesco Rotondo, Ljiljana Rogac Mijatovi, Tatiana Ruchinskaya, Carlos Smaniotto Costa, Miloslav Šerý, Reka Solymosi, Dina Stober, Juli Székely, Nagayamma Tavares Aragão, Piero Tiano, Cor Wagenaar, and Emina Zejnilović

The Routledge Handbook of People and Place in the 21st-Century City

Author : Kate Bishop
Publisher : Routledge
ISBN 13 : 1351211528
Total Pages : 460 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Routledge Handbook of People and Place in the 21st-Century City by : Kate Bishop

Download or read book The Routledge Handbook of People and Place in the 21st-Century City written by Kate Bishop and published by Routledge. This book was released on 2019-08-13 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing urbanization and increasing urban density put enormous pressure on the relationships between people and place in cities. Built environment professionals must pay attention to the impact of people–place relationships in small- to large-scale urban initiatives. A small playground in a neighborhood pocket park is an example of a small-scale urban development; a national environmental policy that influences energy sources is an example of a large-scale initiative. All scales of decision-making have implications for the people–place relationships present in cities. This book presents new research in contemporary, interdisciplinary urban challenges, and opportunities, and aims to keep the people–place relationship debate in focus in the policies and practices of built environment professionals and city managers. Most urban planning and design decisions, even those on a small scale, will remain in the urban built form for many decades, conditioning people’s experience of their city. It is important that these decisions are made using the best available knowledge. This book contains an interdisciplinary discussion of contemporary urban movements and issues influencing the relationship between people and place in urban environments around the world which have major implications for both the processes and products of urban planning, design, and management. The main purpose of the book is to consolidate contemporary thinking among experts from a range of disciplines including anthropology, environmental psychology, cultural geography, urban design and planning, architecture and landscape architecture, and the arts, on how to conceptualize and promote healthy people and place relationships in the 21st-century city. Within each of the chapters, the authors focus on their specific areas of expertise which enable readers to understand key issues for urban environments, urban populations, and the links between them.