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Author : Shirley McHugh
Publisher :
ISBN 13 : 9780729900522
Total Pages : 145 pages
Book Rating : 4.9/5 (5 download)
Download or read book Pitman Business Communication written by Shirley McHugh and published by . This book was released on 1988 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Hartley
Publisher : Routledge
ISBN 13 : 1134645716
Total Pages : 459 pages
Book Rating : 4.1/5 (346 download)
Download or read book Business Communication written by Peter Hartley and published by Routledge. This book was released on 2008-01-28 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.
Author :
Publisher :
ISBN 13 :
Total Pages : 530 pages
Book Rating : 4.M/5 ( download)
Download or read book Pitman's Business Man's Encyclopædia and Dictionary of Commerce written by and published by . This book was released on 1920 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1048 pages
Book Rating : 4.A/5 ( download)
Download or read book Pitman's Journal of Commercial Education written by and published by . This book was released on 1903 with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur Coles
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.E/5 ( download)
Download or read book Pitman's Business Man's Encyclopaedia and Dictionary of Commerce written by Arthur Coles and published by . This book was released on 1927 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Verma Shalini
Publisher : Vikas Publishing House
ISBN 13 : 9325981173
Total Pages : 472 pages
Book Rating : 4.3/5 (259 download)
Download or read book Business Communication: Essential Strategies for 21st Century Managers, 2e written by Verma Shalini and published by Vikas Publishing House. This book was released on 2014 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book Business Communication: Essential Strategies for Twenty-first Century Managers brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book must be read by students of MBA, practicing managers, executives, corporate trainers and professors. KEY FEATURES • Learning Objectives: They appear at the beginning of each chapter and enumerate the topics/concepts that the readers would gain an insight into after reading the chapter • Marginalia: These are spread across the body of each chapter to clarify and highlight the key points • Case Study 1: It sets the stage for the areas to be discussed in the concerned chapter • Case Study 2: It presents real-world scenarios and challenges to help students learn through the case analysis method • Tech World: It throws light on the latest advancements in communication technology and how real-time business houses are leveraging them to stay ahead of their competitors • Communication Snippet: It talks about real organizations/people at workplaces, their on-job communication challenges and their use of multiple communication channels to gain a competitive edge • Summary: It helps recapitulate the different topics discussed in the chapter • Review and Discussion Questions: These help readers assess their understanding of the different topics discussed in the chapter • Applying Ethics: These deal with situation-based ethical dilemmas faced by real managers in their professional lives • Simulation-based Exercise: It is a roleplay management game that helps readers simulate real managers or workplace situations, and thereby enables students to apply the theoretical concepts • Experiential Learning: It provides two caselets, each followed by an Individual Activity and a Team Activity, based on real-time business processes that help readers ‘feel’ or ‘experience’ the concepts and theories they learn in the concerned chapter to gain hands-on experience • References: These are given at the end of each chapter for the concepts and theories discussed in the chapter
Author : Sandra Oliver
Publisher : Kogan Page Publishers
ISBN 13 : 9780749423735
Total Pages : 240 pages
Book Rating : 4.4/5 (237 download)
Download or read book Corporate Communication written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
Author : Cees B.M. Van Riel
Publisher : Routledge
ISBN 13 : 1134335059
Total Pages : 325 pages
Book Rating : 4.1/5 (343 download)
Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Author :
Publisher :
ISBN 13 :
Total Pages : 1400 pages
Book Rating : 4.:/5 (51 download)
Download or read book Bookbuyers' Reference Book written by and published by . This book was released on 1993 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael B. Goodman
Publisher : State University of New York Press
ISBN 13 : 1438404387
Total Pages : 432 pages
Book Rating : 4.4/5 (384 download)
Download or read book Corporate Communication written by Michael B. Goodman and published by State University of New York Press. This book was released on 1994-07-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.
Author : Klement Podnar
Publisher : Routledge
ISBN 13 : 131761917X
Total Pages : 235 pages
Book Rating : 4.3/5 (176 download)
Download or read book Corporate Communication written by Klement Podnar and published by Routledge. This book was released on 2014-11-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.
Author : Kogan Page
Publisher : Kogan Page Publishers
ISBN 13 : 9780749439613
Total Pages : 572 pages
Book Rating : 4.4/5 (396 download)
Download or read book British Vocational Qualifications written by Kogan Page and published by Kogan Page Publishers. This book was released on 2003 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade as the importance of vocational qualifications has been firmly established, the system has become increasingly complex and hard to grasp. Now in its sixth edition, this popular and accessible reference book provides up-to-date information on over 3500 vocational qualifications in the UK. Divided into five parts, the first clarifies the role of the accrediting and major awarding bodies and explains the main types of vocational qualifications available. A directory then lists over 3500 vocational qualifications, classified by professional and career area, giving details of type of qualification, title, level, awarding body and, where possible, the course code and content. The third section comprises a glossary of acronyms used, together with a comprehensive list of awarding bodies, industry lead bodies, professional institutes and associations, with their contact details. Section four is a directory of colleges offering vocational qualifications in the UK, arranged alphabetically by area. Finally, section five is an index of all qualifications, listed alphabetically by title.
Author : Michael B. Goodman
Publisher : SUNY Press
ISBN 13 : 9780791437612
Total Pages : 350 pages
Book Rating : 4.4/5 (376 download)
Download or read book Corporate Communications for Executives written by Michael B. Goodman and published by SUNY Press. This book was released on 1998-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication -- computers, digital media, interactive corporate television, faxes, e-mail, the Internet -- fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
Author :
Publisher :
ISBN 13 :
Total Pages : 2410 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Cumulative Book Index written by and published by . This book was released on 1992 with total page 2410 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.
Author : Jesper Falkheimer
Publisher : Edward Elgar Publishing
ISBN 13 : 1800379897
Total Pages : 523 pages
Book Rating : 4.8/5 (3 download)
Download or read book Research Handbook on Strategic Communication written by Jesper Falkheimer and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
Author : Michael Chesher
Publisher : Springer Science & Business Media
ISBN 13 : 1447130189
Total Pages : 279 pages
Book Rating : 4.4/5 (471 download)
Download or read book Electronic Commerce and Business Communications written by Michael Chesher and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Electronic Business Communications, Mike Chesher and Ricky Kaura tell you all that you need to know about electronic commerce over the Internet. All the major topics are covered: - How electronic business communications can give you the edge over your competitors; - How you can develop effective business strategies for electronic commerce; - All you need to know about EDI/E-commerce Security concerns? What security concerns ̈ the Internet is open for business! - What are the E-commerce standards and why do they matter? - Making the most of trading via the Internet and value added networks; - Breakthroughs in Web-based EDI and Internet applications Information highway initiatives; - Lots of case studies are included. Anyone working in or coming into contact with the exciting world of business electronic communications will find something to interest them here.
Author : Craig E. Carroll
Publisher : John Wiley & Sons
ISBN 13 : 1119061237
Total Pages : 656 pages
Book Rating : 4.1/5 (19 download)
Download or read book The Handbook of Communication and Corporate Reputation written by Craig E. Carroll and published by John Wiley & Sons. This book was released on 2015-06-22 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
