Pintastic Marketing

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Pintastic Marketing

Author : Dotty Weldon
Publisher : Zen Mastery Srl
ISBN 13 : 9786069837757
Total Pages : 60 pages
Book Rating : 4.8/5 (377 download)

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Book Synopsis Pintastic Marketing by : Dotty Weldon

Download or read book Pintastic Marketing written by Dotty Weldon and published by Zen Mastery Srl. This book was released on 2021-02-22 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pintastic Marketing: The Ultimate Guide to the Power of Pinterest, Learn Useful Methods and Techniques on How You Can Build and Market Your Business Using Pinterest Most marketers don't include Pinterest in their marketing strategies and if you look at different websites for most businesses, many of them don't have links for a Pinterest page. You only see the three common social networking sites. This is a huge mistake for most online marketers because Pinterest has so much potential to help their business grow and succeed. The latest statistics show that there are 322 million active Pinterest users per month and the numbers are still steadily rising. Pinterest users go to the site mainly for shopping and they are usually actively doing research for purchases. Some marketers are not using Pinterest mainly because they don't have an idea how to relate it to their product or service. Pinterest is visual so it usually mainly appeal to trendy and artistic companies. But this book will serve as a comprehensive guide to know everything about Pinterest. You will learn everything you need to know to set up an account and build your audience. You will discover techniques to effectively use Pinterest and stay ahead of the competition. This book will teach you about the following topics: Why is Pinterest so Powerful? Pinterest Basics Popular Uses For Pinterest Marketing With Pinterest The Pinterest Interface Your Strategy Advanced Techniques How Business Use Pinterest Your Pinterest Plan Final Words Pinterest has a much larger reach because people don't actually have to sign up in order to use it. It could only help your business to have a Pinterest page even if your business is not on the creative or visual side. If you want to learn more about how Pinterest can help your business succeed, scroll up and click "add to cart" now.

Pintastic Marketing: Achieve Pinterest Marketing Success In 2020

Author : Fraser Hay
Publisher :
ISBN 13 : 9781700207692
Total Pages : 84 pages
Book Rating : 4.2/5 (76 download)

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Book Synopsis Pintastic Marketing: Achieve Pinterest Marketing Success In 2020 by : Fraser Hay

Download or read book Pintastic Marketing: Achieve Pinterest Marketing Success In 2020 written by Fraser Hay and published by . This book was released on 2019-10-16 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve Pinterest Marketing Success in 2020 Stop pinning your hopes on online success & learn how to use Pinterest for Business & Pinterest Marketing strategies instead. Don't suppose you... Want more exposure & traffic online? Struggle to generate engagement online? Feel stressed about a lack of sales online? Get frustrated by others stealing the limelight? If any of the above apply to you, then download "Pintastic Marketing: Achieve Pinterest Marketing Success in 2020" and start mastering your marketing with Pinterest.com. In "Pintastic Marketing: Acheve Pinterest Marketing Success in 2020", you will discover: 6 Reasons why businesses like yours need to start Pinterest marketing 10 different types of traffic generating content for 2020 50+ Reasons to post content on Pinterest and other major platforms The Best 2 tools for creating stunning & engaging content How to create stunning pinterest images, quotes, pins and boards 5 sources of copyright free images you can use at no cost How to plan a 12 month long Pinterest Marketing Strategy 7 ways to get your pins to go viral & convert into sales 3 ways to booar your google results How to reach #1 in the search results And much, much more Achieve Pinterest Marketing Success in 2020 with "Pintastic Marketing" What are you waiting for? Download "Pintastic Marketing: Achieve Pinterest Marketing Success in 2020" NOW ...and learn how to use Pinterest for business - today.

Shiny Objects Marketing

Author : David A. LaBonte
Publisher : John Wiley & Sons
ISBN 13 : 0470527722
Total Pages : 228 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Shiny Objects Marketing by : David A. LaBonte

Download or read book Shiny Objects Marketing written by David A. LaBonte and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." –Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers." –Catherine Monson, President, PIP Printing "Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same." –Marc Anthony, President, Black Dot Wireless "In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service." –Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management

The Perfect Plan

Author : Donald W. Barden
Publisher : WestBow Press
ISBN 13 : 1449765653
Total Pages : 176 pages
Book Rating : 4.4/5 (497 download)

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Book Synopsis The Perfect Plan by : Donald W. Barden

Download or read book The Perfect Plan written by Donald W. Barden and published by WestBow Press. This book was released on 2012-10-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hypothesis was so radical, no one would touch it. One person wanted to know why. A collision soon occurred that would not only change the way we looked at today’s sales and marketing techniques, but the way we communicate as well. It was simple—a perfect plan. In the past, we found the future. What if you were able to look back into the minds of the greatest marketing people of all time and experience their thoughts, processes, and patterns? What if you knew how they obtained a 95 percent close ratio and one-third global market share? What if you knew ... the perfect plan? The Perfect Plan is the spark that will ignite a fire of emotion with a visual communication that will create an evolutionary impact on each and every project. The Perfect Plan takes you back to a time and place where the world was hungry for an answer and when every action was for a purpose. From first-century Rome to today, the keys to the most successful marketing plans of all time are revealed and explained in a way that will take you to another place ... a place that is simply perfect. Once you go there, you may be so intrigued that you change your marketing strategy to reflect the most successful campaigns in history, and in turn, reap their rewards.

Ooohh Pinterestng

Author : Ally Davis
Publisher :
ISBN 13 : 9781694712486
Total Pages : 142 pages
Book Rating : 4.7/5 (124 download)

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Book Synopsis Ooohh Pinterestng by : Ally Davis

Download or read book Ooohh Pinterestng written by Ally Davis and published by . This book was released on 2019-09-23 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ally is an expert in her field and is set to be one of the most successful strategic Pinterest mentors globally in the coming years, I am sure of it"Are you using Pinterest? Did you know that Pinterest could be your highest route of traffic to your website or for conversions? In Ooohh Pinteresting, Ally explains why you should be using Pinterest for your business, how to get set up, how to convert clients and get amazing results! Motivating and practical this book will give you a step by step process to ensure you get results needed for your business!

Gimme! The Human Nature of Successful Marketing

Author : John Hallward
Publisher : John Wiley & Sons
ISBN 13 : 0470117400
Total Pages : 240 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Gimme! The Human Nature of Successful Marketing by : John Hallward

Download or read book Gimme! The Human Nature of Successful Marketing written by John Hallward and published by John Wiley & Sons. This book was released on 2007-06-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

The Marketing Mavens

Author : Noel Capon
Publisher : Crown Currency
ISBN 13 : 0307394476
Total Pages : 322 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis The Marketing Mavens by : Noel Capon

Download or read book The Marketing Mavens written by Noel Capon and published by Crown Currency. This book was released on 2007-06-12 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few customers, offering more goods and services than the market can absorb. Noel Capon set out to discover what differentiates people who know how to succeed in this changed world-people who are able to create customers for the products and services of their business. The Marketing Mavens is based on a four-year-long research program that spanned twenty-five industries, identifying long-term winners and what they do differently. Put simply, Marketing Mavens place customers at the center of their business and make marketing everyone’s job. Using a wide variety of intriguing, in-depth examples, from ESPN to the Mayo Clinic, Dr. Capon shows how the mavens create customers. How by placing the sports fan at the center of its business, ESPN creates programming that meets the needs of fans that were never given a second thought by the networks; or how physicians at the Mayo Clinic, being both technical experts and skilled at creating a patient-centric ambience, motivate people to pay the extra travel and lodging expenses not covered by insurance. Marketing Mavens, though a rare breed, can be found up and down an organization-from the CEO to chief marketing officers to business unit managers. Noel Capon has talked to mavens from across the global economy and brings forth their uncanny insights behind the five imperatives of the true Marketing Maven: • Picking markets that matter • Selecting segments to dominate and finding the sweet spot in that segment • Designing the offer to create customer value and secure differential advantage • Integrating to serve the customer • And measuring what matters Noel Capon in The Marketing Mavens redefines marketing, moving it from a focus on selling and communication into a discipline that guides all the key decisions of a business. By seeing marketing as everyone’s business-not the domain of a few specialists-you’ll get your business in step with the way the world really works . . . and start creating customers. Next year’s profits don’t depend on next year’s numbers but on next year’s customers. The Marketing Mavens points the way to those customers, profits, and an increased stock price.

Experiential Marketing

Author : Kerry Smith
Publisher : John Wiley & Sons
ISBN 13 : 1119145872
Total Pages : 227 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Experiential Marketing by : Kerry Smith

Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

Unfiltered Marketing

Author : Stephen Denny
Publisher : Red Wheel/Weiser
ISBN 13 : 1632657570
Total Pages : 258 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Unfiltered Marketing by : Stephen Denny

Download or read book Unfiltered Marketing written by Stephen Denny and published by Red Wheel/Weiser. This book was released on 2020-11-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture. “Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms.” —Blake Irving, former CEO of GoDaddy You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing. Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others.

The Passion Conversation

Author : Robbin Phillips
Publisher : John Wiley & Sons
ISBN 13 : 1118768361
Total Pages : 224 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Passion Conversation by : Robbin Phillips

Download or read book The Passion Conversation written by Robbin Phillips and published by John Wiley & Sons. This book was released on 2013-08-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119651603
Total Pages : 380 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2020-04-28 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Loved

Author : Martina Lauchengco
Publisher : John Wiley & Sons
ISBN 13 : 1119704367
Total Pages : 294 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Loved by : Martina Lauchengco

Download or read book Loved written by Martina Lauchengco and published by John Wiley & Sons. This book was released on 2022-03-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

How to Market to People Not Like You

Author : Kelly McDonald
Publisher : John Wiley & Sons
ISBN 13 : 0470879009
Total Pages : 246 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis How to Market to People Not Like You by : Kelly McDonald

Download or read book How to Market to People Not Like You written by Kelly McDonald and published by John Wiley & Sons. This book was released on 2011-03-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

The New Rules of Marketing & PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1394282176
Total Pages : 487 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis The New Rules of Marketing & PR by : David Meerman Scott

Download or read book The New Rules of Marketing & PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2024-08-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

The Seven Principles of WOM and Buzz Marketing

Author : Panos Mourdoukoutas
Publisher : Springer Science & Business Media
ISBN 13 : 3642021107
Total Pages : 110 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis The Seven Principles of WOM and Buzz Marketing by : Panos Mourdoukoutas

Download or read book The Seven Principles of WOM and Buzz Marketing written by Panos Mourdoukoutas and published by Springer Science & Business Media. This book was released on 2010-05-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment

The Age of Engage

Author : Denise Shiffman
Publisher : Hunt Street Press
ISBN 13 : 0979802806
Total Pages : 242 pages
Book Rating : 4.9/5 (798 download)

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Book Synopsis The Age of Engage by : Denise Shiffman

Download or read book The Age of Engage written by Denise Shiffman and published by Hunt Street Press. This book was released on 2008 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In this book, Denise Shiffman lays out a blueprint for how you can create persuasive value so that your products stand out, build trust by reshaping audience interactions, expand social currency and extend your sphere of influence, and deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers.--[book cover].

The New Rules of Marketing & PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1394282168
Total Pages : 487 pages
Book Rating : 4.3/5 (942 download)

DOWNLOAD NOW!

Book Synopsis The New Rules of Marketing & PR by : David Meerman Scott

Download or read book The New Rules of Marketing & PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2024-08-20 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.