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Pharmaceutical Sales Management
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Book Synopsis Essentials of Pharmaceutical Sales Management by : Vivek Mehrotra
Download or read book Essentials of Pharmaceutical Sales Management written by Vivek Mehrotra and published by Cambridge India. This book was released on 2007-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: . What is my role as a Pharmaceutical Field Manager? . How do I keep my MRs motivated? . How do I plan and provide on-the-job training? . How do I keep the customers happy? . How do I achieve my target? Are these some of the questions that worry you while working in an extremely competitive pharmaceutical market? Essentials of Pharmaceutical Sales Management attempts to answer these and many more related questions. Key topics discussed: . Joint fieldwork and on-the-job training . Management of key/difficult customers . Performance appraisal and counselling . Organising successful meetings and symposia . Interfacing with marketing department
Book Synopsis How to Break Into Pharmaceutical Sales by : Tom Ruff
Download or read book How to Break Into Pharmaceutical Sales written by Tom Ruff and published by Tom Ruff Company. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This book is an] organized 'formulary' written for those who are considering a specific field - 'drug reps', as they are known in the industry.-Introd.
Book Synopsis How to Get a Dream Job in Pharmaceutical Sales by : Clint Cora
Download or read book How to Get a Dream Job in Pharmaceutical Sales written by Clint Cora and published by . This book was released on 2008-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking volume teaches the most effective ways to break into the exciting and lucrative pharmaceutical industry.
Book Synopsis Marketing Planning for the Pharmaceutical Industry by : John Lidstone
Download or read book Marketing Planning for the Pharmaceutical Industry written by John Lidstone and published by Taylor & Francis. This book was released on 2017-07-05 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.
Book Synopsis Sales Management Control, Territory Design, Sales Force Performance, and Sales Organizational Effectiveness in the Pharmaceutical Industry by : Eric Longino
Download or read book Sales Management Control, Territory Design, Sales Force Performance, and Sales Organizational Effectiveness in the Pharmaceutical Industry written by Eric Longino and published by Universal-Publishers. This book was released on 2009 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Limited research exists about the determinants of sales organization effectiveness in pharmaceutical sales organizations. To fill this void, sales management control, sales territory design, and sales force performance are conceptualized as antecedents to sales organization effectiveness in pharmaceutical sales organizations. The results of the structural equation model tested suggested that pharmaceutical sales representatives perform better and are more effective when they are satisfied with sales territory design because of its significant relationship with sales force behavioral performance. The present study suggests sales force behavioral performance leads to sales organization effectiveness through its significant relationship to sales force outcome performance. These findings are somewhat different to those from similar studies in other industries, and identify some important implications for sales leaders in the pharmaceutical industry as well as suggesting a number of important research directions.
Book Synopsis Global Issues in Pharmaceutical Marketing by : Lea Prevel Katsanis
Download or read book Global Issues in Pharmaceutical Marketing written by Lea Prevel Katsanis and published by Routledge. This book was released on 2015-07-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.
Book Synopsis A Textbook of Pharmaceutical Industrial Management - E-Book by : Biren Shah
Download or read book A Textbook of Pharmaceutical Industrial Management - E-Book written by Biren Shah and published by Elsevier Health Sciences. This book was released on 2012-05-14 with total page 739 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook of Pharmaceutical Industrial Management Written in strict accordance with the prescribed syllabus, this book caters to the needs of B. Pharm. students of different universities in the country. The book can also be used as a supplementary text for MBA courses in Pharmaceutical Industrial Management. The book has been written in purview of modern requirement of students to keep them abreast with the latest management practices and operational patterns being followed in the pharmaceutical industry. It educates students about the latest techniques of strategic management and their application in the market, preparing them as adept professionals to play vital roles in futuristic global market. Salient Features Student-friendly narrative language Point wise presentation of key concepts Caricatures providing an aesthetic visual impact for understanding vital concepts 107 tables and 110 illustrations to aid students in learning and mastering key concepts Plenty of examples and practice tables to facilitate expertise in accountancy and preparation of financial documents like ledger preparation, balance book/accounts maintenance, etc. Points to Ponder at the end to help students quickly revise the chapter End-of-chapter questions from previous years’ examinations to test knowledge and skills
Book Synopsis The Pharmaceutical Sales Representative Handbook by : Todd Bearden and Larry Martin
Download or read book The Pharmaceutical Sales Representative Handbook written by Todd Bearden and Larry Martin and published by iUniverse. This book was released on 2008-12 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most updated, comprehensive, real world, field manual on modern day pharmacuetical sales available today. This handbook was written by reps for reps. It was designed with you in mind, those that are out in the field everyday; selling and driving business for your company. This is not a handbook for getting into the industry or how to interview for your next pharmaceutical sales job, it is a boots on the ground field manual for success in this field, updated to include what the environment is like today and what it will be like in 5 years. As a retired military officer, I wish I had this book when I entered the industry eight years ago. Now you have the opportunity to hit the ground running with this field book, providing detailed information from being a standout in training to driving your sales beyond the competition in your first year in the field.
Book Synopsis Key Account Management Excellence in Pharma & Medtech by : Mike Moorman
Download or read book Key Account Management Excellence in Pharma & Medtech written by Mike Moorman and published by Routledge. This book was released on 2022-02-27 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities. Pharmaceutical and medtech companies are increasingly pursuing KAM in response to the rapid rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers. This book is groundbreaking in both its scope and its tailoring of leading KAM practices specifically for life sciences. The central theme is that "key account management is an organization-wide business strategy, not just a role or a sales-specific initiative." KAM is a strategy focused on providing unique offerings and value through an orchestrated, cross-functional, go-to-market model designed specifically to address the needs and engagement preferences of a unique segment of customers. The insights and practices shared in this book are designed to be a valuable reference at every stage of the KAM journey. The book has been designed to facilitate a common language and deep understanding of KAM issues and leading practices organization-wide—particularly for life sciences leaders, account managers and cross-functional team members responsible for building, transforming and supporting their organization’s KAM strategies and capabilities.
Book Synopsis Pharmaceutical Marketing by : Mickey C. Smith
Download or read book Pharmaceutical Marketing written by Mickey C. Smith and published by CRC Press. This book was released on 1991-10-24 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
Book Synopsis Vault Career Guide to Pharmaceuticals Sales and Marketing by : Carole Moussalli
Download or read book Vault Career Guide to Pharmaceuticals Sales and Marketing written by Carole Moussalli and published by Vault Inc.. This book was released on 2006-04 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the inside scoop on pharmaceutical sales careers with this new Vault Guide. Overview of the industry; functions in pharmaceutical sales: field sales, sales management, training and development, instructional design/content development, project management; jobs and career paths; getting hired - education, interview preparation, and more.
Book Synopsis Pharmaceutical Marketing by : Brent L. Rollins
Download or read book Pharmaceutical Marketing written by Brent L. Rollins and published by Jones & Bartlett Publishers. This book was released on 2014 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Project Management for the Pharmaceutical Industry by : Laura Brown
Download or read book Project Management for the Pharmaceutical Industry written by Laura Brown and published by Routledge. This book was released on 2016-04-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry has encountered major shifts in recent years, both within the industry, and in its external environment. The cost of healthcare rising due to an ageing population, the intensification of regulatory requirements and mergers within the industry have led to an increased need for restructuring, cost reduction and culture change projects. Project management is the key to addressing these needs, and also to effective drug development. Given the costs of development and the critical issue of 'time to market', project management techniques - appropriately used - are a key factor in bringing a drug to market. In this book, Laura Brown and Tony Grundy's pharmaceutical expertise and experience offers the reader a guide to the most relevant project management tools and techniques and how to rigorously apply them in the pharmaceutical industry. The authors cover the technical, strategic and human aspects of project management, including contingency planning, simulation techniques and different project options. Complete with decision-tree diagrams, checklists, exercises and a full glossary, Project Management for the Pharmaceutical Industry provides clinical research, drug development and quality assurance managers or directors with a one-stop reference for successfully managing pharmaceutical projects. The text has been revised for this edition and now includes some additional material on risk management.
Book Synopsis Pharmaceutical Process Design and Management by : Kate McCormick
Download or read book Pharmaceutical Process Design and Management written by Kate McCormick and published by Routledge. This book was released on 2016-04-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A quality product or service is the successful and profitable outcome of organising resources, as judged by the final customer. Every business unit needs processes in order to do this effectively; and all processes must be documented so that achievements can be measured and future improvements planned and implemented. Pharmaceutical Process Design and Management takes a step-wise approach to process management. It presents the various elements comprising a process (man, machine, materials, method and environment); it looks at quality control and quality assurance, tools for quality improvements and ways of structuring a process into discrete, fully accountable elements; it proposes that for processes to run successfully, all operators must be the initial problem-solvers; finally, it illustrates how, with the right tools, every problem can be broken down into solvable elements. Learn how to deploy a science and risk-based approach to pharmaceutical manufacturing, by taking a fundamental approach to process design and management and, as a consequence, keep your customers satisfied and your profits healthy.
Book Synopsis Pharmaceutical Marketing in the 21st Century by : Mickey Smith
Download or read book Pharmaceutical Marketing in the 21st Century written by Mickey Smith and published by CRC Press. This book was released on 2014-07-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
Book Synopsis Pharmaceutical Sales Rep Notebook by : Charles Charles
Download or read book Pharmaceutical Sales Rep Notebook written by Charles Charles and published by . This book was released on 2019-04-28 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step up your sales game by getting more organized! The author of this book has been in medical, specialty and pharmaceutical sales for over 15 years. He has won 5 President's Club trips and numerous other awards over the years. One key to his success was customer service in terms of follow up. With the increased automation in recording details of sales calls on computers and ipads, recording of what to follow up on has become more difficult. This simple notebook can be kept in your car to jot down notes in between calls. Record the office, date, discussion and follow-up necessary. If you get an email or phone number, write it in the area provided. As you complete the follow-up, check the box (perhaps in red ink) so that you can easily flip through pages and make sure that you delivered what was promised. The notebook also includes 28 pages of blank lined pages at the back for extra notes. Remember that demonstrating commitment and reliability to your customer is a vital key to sales success!
Book Synopsis Powerful Medical Device Sales Guidebook by : Susan Postnikoff
Download or read book Powerful Medical Device Sales Guidebook written by Susan Postnikoff and published by UniversityOfHealthCare. This book was released on 2005-08 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for the medical device and pharmaceutical sales representative on sales skills to use with doctors and hospitals while observing correct procedures and building trust. It covers the structure of a hospital, medical staff, the hospital pharmacy, hospital-based pharmacist, the nursing service, policies and procedures for hospital vendors.