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Persuasive Signs
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Download or read book Persuasive Signs written by Ron Beasley and published by Walter de Gruyter. This book was released on 2010-12-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Book Synopsis Writings on the General Theory of Signs by : Charles W. Morris
Download or read book Writings on the General Theory of Signs written by Charles W. Morris and published by Walter de Gruyter. This book was released on 2014-01-02 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Engaging Consumers through Branded Entertainment and Convergent Media by : Parreno, Jose Marti
Download or read book Engaging Consumers through Branded Entertainment and Convergent Media written by Parreno, Jose Marti and published by IGI Global. This book was released on 2015-04-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Book Synopsis Peirce’s Twenty-Eight Classes of Signs and the Philosophy of Representation by : Tony Jappy
Download or read book Peirce’s Twenty-Eight Classes of Signs and the Philosophy of Representation written by Tony Jappy and published by Bloomsbury Publishing. This book was released on 2016-12-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access and available on www.bloomsburycollections.com. It is funded by Knowledge Unlatched. The major principles and systems of C. S. Peirce's ground-breaking theory of signs and signification are now generally well known. Less well known, however, is the fact that Peirce initially conceived these systems within a 'Philosophy of Representation', his latter-day version of the traditional grammar, logic and rhetoric trivium. In this book, Tony Jappy traces the evolution of Peirce's Philosophy of Representation project and examines the sign systems which came to supersede it. Surveying the stages in Peirce's break with this Philosophy of Representation from its beginnings in the mid-1860s to his final statements on signs between 1908 and 1911, this book draws out the essential theoretical differences between the earlier and later sign systems. Although the 1903 ten-class system has been extensively researched by scholars, this book is the first to exploit the untapped potential of the later six-element systems. Showing how these systems differ from the 1903 version, Peirce's Twenty-Eight Classes of Signs and the Philosophy of Representation offers an innovative and valuable reinterpretation of Peirce's thinking on signs and representation. Exploring the potential of the later sign-systems that Peirce scholars have hitherto been reluctant to engage with and extending Peirce's semiotic theory beyond the much canvassed systems of his Philosophy of Representation, this book will be essential reading for everyone working in the field of semiotics.
Download or read book Warning Signs written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2021-12-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warning signs are all around us. In ancient Egypt, tombs were lavishly adorned with signs and symbols warning of the dire consequences that would befall any robbers and thieves. And yet these signs were often read as provocations and challenges. Why was this? And how could we more effectively communicate dangers from our world, such as toxic waste, to future civilizations? This book examines and evaluates the kinds of signs, symbols, narratives and other semiotic strategies humans have used across time to communicate the sense of danger. From paleolithic cave art and ancient monuments to the dangers of nuclear waste, carbon emissions and other pollution, Marcel Danesi explores how danger has been encoded in language, discourse, and symbolism. At the same time, the book puts forward a plan for a more effective 'semiotising' of risk and peril, calling on linguists, semioticians and agencies to face up our collective responsibilities, and work together to more clearly communicate vitally important warnings about the dangers we've left behind to civilizations beyond the semiotic gap.
Book Synopsis Signs of the times: extr. from the works of E. Swedenborg. To which is added a pamphlet by a member of 'The Victoria discussion society' by : Emanuel Swedenborg
Download or read book Signs of the times: extr. from the works of E. Swedenborg. To which is added a pamphlet by a member of 'The Victoria discussion society' written by Emanuel Swedenborg and published by . This book was released on 1872 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Signs of the Times: Explanations Applicable and Necessary for the Present Time. Extracted from the Works of ... Emanuel Swedenborg. To which is Added a Pamphlet by a Member of “The Victoria Discussion Society” [i.e. Mrs. Stafford]. by : Emanuel Swedenborg
Download or read book Signs of the Times: Explanations Applicable and Necessary for the Present Time. Extracted from the Works of ... Emanuel Swedenborg. To which is Added a Pamphlet by a Member of “The Victoria Discussion Society” [i.e. Mrs. Stafford]. written by Emanuel Swedenborg and published by . This book was released on 1872 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Changing Signs of Truth by : Crystal L. Downing
Download or read book Changing Signs of Truth written by Crystal L. Downing and published by InterVarsity Press. This book was released on 2012-05-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history and the academy, Downing shows you how signs work and how sensitivity to their dynamics can make or break an attempt to communicate truth.
Book Synopsis Engagement in Professional Genres by : Carmen Sancho Guinda
Download or read book Engagement in Professional Genres written by Carmen Sancho Guinda and published by John Benjamins Publishing Company. This book was released on 2019-04-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engagement has turned essential in today’s communication, as professional communities are becoming more specialised and transient, and their audiences more diverse. Promotionalism and competitiveness, in addition, increasingly pervade human activity, and thus engaging readers, listeners and viewers to attract and persuade them is part of the know-how of almost every profession. The eighteen chapters in this book, written by well-known discourse analysts from different nationalities and research backgrounds, and with various interests and understandings of communicative engagement, guide us through a discovery of perspectives and strategies across work settings and practices, genres, semiotic modes, discourses, disciplines, and theoretical frameworks and methods. They build a mosaic that leads to a broad picture of (meta)discursive engagement as (di)stance and raises current issues, challenges, and future research directions.
Book Synopsis Swipe, Scan, Shop by : Kate Schaefer
Download or read book Swipe, Scan, Shop written by Kate Schaefer and published by Bloomsbury Publishing. This book was released on 2021-03-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
Book Synopsis The Development of Scientific Marketing in the Twentieth Century by : Jean-Paul Gaudilliere
Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudilliere and published by Routledge. This book was released on 2015-10-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Book Synopsis Signs, Language, and Behavior by : Charles William Morris
Download or read book Signs, Language, and Behavior written by Charles William Morris and published by . This book was released on 1955 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Museums and the Persuasive Impulse by : J. Donald Ragsdale
Download or read book American Museums and the Persuasive Impulse written by J. Donald Ragsdale and published by Cambridge Scholars Publishing. This book was released on 2009 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In American Museums and the Persuasive Impulse, Professor Ragsdale assesses American museums as means of visual persuasion. He demonstrates that museums, their contents, and their manners of display are as capable of influencing visitors as speeches or advertisements and that an awareness of their social influence provides an insight into the cultural roles of museums. The book considers a diverse array of museums ranging from such national cultural icons as the Metropolitan Museum of Art and the Art Institute to such city museums as the Philadelphia Museum of Art and the Los Angeles Country Museum of Art, and includes separate chapters on museums devoted to modern and contemporary art and to the specialized collections of individual connoisseurs. In addition to these primarily art museums, Professor Ragsdale assesses museums devoted to collections, such as the National Air and Space Museum, and to commemoration and remembrance, such as the National World War II Museum and the US Holocaust Memorial Museum. American Museums and the Persuasive Impulse makes an important contribution to the theory of persuasion and to visual communication, art history, and museology. It utilizes a theory of visual signs based on the semiotic theory of C. S. Peirce. In so doing, it demonstrates that museum buildings, the art and other objects contained within them, and the spaces used for display may all be thought of in terms of means of social influence.
Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Book Synopsis Use of Signs as a Protective Measure for Cultural Resource Sites by : Paul R. Nickens
Download or read book Use of Signs as a Protective Measure for Cultural Resource Sites written by Paul R. Nickens and published by . This book was released on 1993 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Month written by and published by . This book was released on 1885 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Western European Museums and Visual Persuasion by : J. Donald Ragsdale
Download or read book Western European Museums and Visual Persuasion written by J. Donald Ragsdale and published by Cambridge Scholars Publishing. This book was released on 2009 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book condiers a diverse array of institutions ranging from such national cultural icons as the Louvre, the British Museum, and the Prado to museums of partisan advocacy such as the Centre Georges Pompidou, the Tate Modern, and the Museum Nacional Centro Arte de Reina Sofia.
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