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Persuasion Points
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Book Synopsis Persuasion Points by : Brian Backman
Download or read book Persuasion Points written by Brian Backman and published by Maupin House Publishing, Inc.. This book was released on 2013 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Points answers those questions for secondary teachers, helping you seamlessly teach the explicit elements of high-scoring persuasive essays, which are so important for end-of-course writing examinations, state assessments, advanced courses, and national college-entrance tests. These 82 ready-to-go strategic exercises save you time and make writing instruction easy to incorporate in your instructional hour. Author Brian Backman includes: writing exercises for students, with teacher notes and reference sheets; tools to help students practice drafting, revising, and editing their essays while infusing elements of style; practice essays for students to score against a rubric; and skill-sharpening games and activities for the whole class; questions for close reading; a glossary of terms; and 101 writing prompts. With Persuasion Points, your students will be able to tackle any persuasive writing task with confidence!
Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish
Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Download or read book PERSUASION written by Jane Austen and published by Strelbytskyy Multimedia Publishing. This book was released on 2021-01-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is a novel written by a famous British writer Jane Austen. It is a story about the life of Anne Elliot, a middle daughter of baronet Sir Walter, a spender and bluffer. Due to these features of his character, he found himself in a difficult financial position. He has to rent a family estate Kellynch Hall in order to pay his debts. Meanwhile, his most smart and considerate daughter Anne goes to Uppercross to look after a sick sister. In the days of her youth she was mutually in love with Frederick Wentworth, but because of a fear of a poor marriage, “reasons of conscience” and on the insistence of a “family friend” Lady Russel Anne stopped her relationship with him. But now after eight years, some incredible coincidence happens. The family that rents Kellynch Hall is related to Frederick Wentworth. Is the old-time love still alive in the hearts of Anne and Frederick?
Download or read book Persuasion written by Jasper Kim and published by Routledge. This book was released on 2018-03-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.
Book Synopsis Practical Principles of Persuasion by : Kathryn Sue Young
Download or read book Practical Principles of Persuasion written by Kathryn Sue Young and published by Waveland Press. This book was released on 2021-09-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.
Download or read book Win Bigly written by Scott Adams and published by Penguin. This book was released on 2017-10-31 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
Book Synopsis Influencing Like Jesus by : Michael Zigarelli
Download or read book Influencing Like Jesus written by Michael Zigarelli and published by B&H Publishing Group. This book was released on 2008 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Zigarelli shows how to influence others for good by adopting the same methods of persuasion that Jesus exemplified during his life and ministry.
Book Synopsis Methods of Persuasion by : Nick Kolenda
Download or read book Methods of Persuasion written by Nick Kolenda and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life."--Publisher's description.
Book Synopsis Persuasion in Advertising by : John O'Shaughnessy
Download or read book Persuasion in Advertising written by John O'Shaughnessy and published by Psychology Press. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Book Synopsis 27 Powers of Persuasion by : Chris St. Hilaire
Download or read book 27 Powers of Persuasion written by Chris St. Hilaire and published by Penguin. This book was released on 2010-09-07 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to: *Persuade people without browbeating them. *Unite with your audience, not conquer them. *Use language that lets people agree with you on their terms. *Get people to see things your way and feel good about it. With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
Download or read book Persuasion IQ written by Kurt Mortensen and published by AMACOM. This book was released on 2008-06-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach readers the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides readers an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth. Readers will discover powerful techniques that enable them to: read people quickly; create instant trust; get others to take immediate action; close more sales; win over clients; accelerate business success; earn what they're really worth; influence others to accept their points of view; win negotiations; enhance relationships; and--most important--hear the magical word “yes” more often!Your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people. Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Book Synopsis Power Points in Persuasion by : Mike Somdal
Download or read book Power Points in Persuasion written by Mike Somdal and published by Fleming H. Revell Company. This book was released on 1986 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Persuasion Equation by : Mark Rodgers
Download or read book Persuasion Equation written by Mark Rodgers and published by AMACOM. This book was released on 2015-05-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Perfect the five-step persuasion process Generate group buy-in Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.
