Persuasion Ethics Today

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Persuasion Ethics Today

Author : Margaret Duffy
Publisher : Routledge
ISBN 13 : 1317309634
Total Pages : 413 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Persuasion Ethics Today by : Margaret Duffy

Download or read book Persuasion Ethics Today written by Margaret Duffy and published by Routledge. This book was released on 2015-12-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.

Persuasion Ethics Today

Author : Margaret Duffy
Publisher :
ISBN 13 : 9780415829595
Total Pages : pages
Book Rating : 4.8/5 (295 download)

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Book Synopsis Persuasion Ethics Today by : Margaret Duffy

Download or read book Persuasion Ethics Today written by Margaret Duffy and published by . This book was released on 2014-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication. Linking real world persuasive communication activities to fundamental philosophies of ethics, the book's goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. This book also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.

Persuasion Ethics Today

Author : Margaret Duffy
Publisher :
ISBN 13 : 9780415829601
Total Pages : pages
Book Rating : 4.8/5 (296 download)

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Book Synopsis Persuasion Ethics Today by : Margaret Duffy

Ethics, Persuasion and Truth

Author : J. J. C. Smart
Publisher : Routledge
ISBN 13 : 1000077144
Total Pages : 202 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Ethics, Persuasion and Truth by : J. J. C. Smart

Download or read book Ethics, Persuasion and Truth written by J. J. C. Smart and published by Routledge. This book was released on 2020-07-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1984, deals with meta-ethics – that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others – not with exploring a supposed realm of ethical fact.

Propaganda and the Ethics of Persuasion - Second Edition

Author : Randal Marlin
Publisher : Broadview Press
ISBN 13 : 1770484663
Total Pages : 394 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Propaganda and the Ethics of Persuasion - Second Edition by : Randal Marlin

Download or read book Propaganda and the Ethics of Persuasion - Second Edition written by Randal Marlin and published by Broadview Press. This book was released on 2013-09-30 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.

Ethics and Professional Persuasion

Author : Ralph D. Barney
Publisher : Routledge
ISBN 13 : 1135586624
Total Pages : 185 pages
Book Rating : 4.1/5 (355 download)

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Book Synopsis Ethics and Professional Persuasion by : Ralph D. Barney

Download or read book Ethics and Professional Persuasion written by Ralph D. Barney and published by Routledge. This book was released on 2003-07-30 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 1317328876
Total Pages : 765 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2016-12-19 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Persuasion in the Media Age

Author : Timothy Borchers
Publisher : Waveland Press
ISBN 13 : 1478647809
Total Pages : 471 pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Persuasion in the Media Age by : Timothy Borchers

Download or read book Persuasion in the Media Age written by Timothy Borchers and published by Waveland Press. This book was released on 2021-09-14 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.

Ethics and Persuasion

Author : Weslen Carvalho
Publisher : Weslen Lucas Eredes Carvalho
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4./5 ( download)

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Book Synopsis Ethics and Persuasion by : Weslen Carvalho

Download or read book Ethics and Persuasion written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-07-19 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the complexities and nuances of ethical persuasion in this essential guide that delves deeply into the fundamental principles of integrity and responsible influence. Discover how to apply persuasive techniques ethically and effectively, navigating through inspiring case studies and practical strategies that foster authentic relationships and positive impact. This book provides a clear roadmap for those seeking not only to persuade but also to build trust, respect, and sustainability in all interactions, elevating their power of influence with unwavering integrity.

The Ethics of Persuasion

Author : Brooke Rollins
Publisher :
ISBN 13 : 9780814255834
Total Pages : 0 pages
Book Rating : 4.2/5 (558 download)

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Book Synopsis The Ethics of Persuasion by : Brooke Rollins

Download or read book The Ethics of Persuasion written by Brooke Rollins and published by . This book was released on 2024-02-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges the traditional thinking that rhetoric is primarily utilitarian by demonstrating how Derrida's philosophy prioritizes ethical imperatives even as one is trying to persuade.

Media & Ethics

Author :
Publisher : DIANE Publishing
ISBN 13 : 1428967184
Total Pages : 38 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Media & Ethics by :

Download or read book Media & Ethics written by and published by DIANE Publishing. This book was released on 2005 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasion in Your Life

Author : Shawn T. Wahl
Publisher : Routledge
ISBN 13 : 1000442373
Total Pages : 403 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Persuasion in Your Life by : Shawn T. Wahl

Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by Routledge. This book was released on 2021-09-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl

Practical Principles of Persuasion

Author : Kathryn Sue Young
Publisher : Waveland Press
ISBN 13 : 1478648287
Total Pages : 233 pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Practical Principles of Persuasion by : Kathryn Sue Young

Download or read book Practical Principles of Persuasion written by Kathryn Sue Young and published by Waveland Press. This book was released on 2021-09-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.

Persuasion in Society

Author : Jean G. Jones
Publisher : Routledge
ISBN 13 : 9781003107651
Total Pages : 366 pages
Book Rating : 4.1/5 (76 download)

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Book Synopsis Persuasion in Society by : Jean G. Jones

Download or read book Persuasion in Society written by Jean G. Jones and published by Routledge. This book was released on 2022 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, it draws from popular culture, mass media, social media, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies show how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. This new edition includes extended treatment of the ethics of persuasion, including opposing views on handling controversial issues in the college classroom; a new chapter on propaganda and ideology; and a greater focus on digital contexts and social media. Discussion questions, exercises, and key terms are provided for each chapter. This textbook will be a valuable tool for students of communication, media studies, politics, psychology, and business and advertising. Online resources for instructors include PowerPoint slides and test bank"--

Influence

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Persuasion in Society

Author : Herbert W. Simons
Publisher : Taylor & Francis
ISBN 13 : 1135890633
Total Pages : 585 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Persuasion in Society by : Herbert W. Simons

Download or read book Persuasion in Society written by Herbert W. Simons and published by Taylor & Francis. This book was released on 2011-04-20 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.

Persuasion

Author : Charles U. Larson
Publisher :
ISBN 13 : 9780495800125
Total Pages : 449 pages
Book Rating : 4.8/5 (1 download)

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Book Synopsis Persuasion by : Charles U. Larson

Download or read book Persuasion written by Charles U. Larson and published by . This book was released on 2009-03-26 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: PERSUASION: RECEPTION AND RESPONSIBILITY, International Edition, examines various aspects of popular cultureùpolitics, mass media, advertising, and the Internetùas they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.