Persuade on Purpose:

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Author :
Publisher : Mercier Press Ltd
ISBN 13 : 178117475X
Total Pages : 193 pages
Book Rating : 4.7/5 (811 download)

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Book Synopsis Persuade on Purpose: by : Eric Fitzpatrick

Download or read book Persuade on Purpose: written by Eric Fitzpatrick and published by Mercier Press Ltd. This book was released on 2017-02-17 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: By combining all his research and ideas on what makes an effective presentation, Eric Fitzpatrick has compiled the 'Presentation Scorecard', which itemises all the things that a speaker needs to consider when making a presentation. He has summed up the key points with the acronym 'TRUE': the presentation should make your audience THINK, should be easy to REMEMBER and UNDERSTAND and should ENGAGE the audience. He outlines all the traps and pitfalls of making a presentation and how to avoid them, and details the tricks and techniques that will attract your audience's attention and convince them of your message. In straightforward chapters he addresses preparation, the structure of your presentation, the use of stories and humour, delivering the presentation, how to use slides and – more importantly – how not to. While the ideas in the book are focused on presentations, they are equally effective when giving speeches, pitching ideas, for one-to-one meetings and communicating in general.

Dear Mrs. LaRue

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Author :
Publisher : Scholastic Inc.
ISBN 13 : 0439206634
Total Pages : 34 pages
Book Rating : 4.4/5 (392 download)

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Book Synopsis Dear Mrs. LaRue by :

Download or read book Dear Mrs. LaRue written by and published by Scholastic Inc.. This book was released on 2002 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gertrude LaRue receives typewritten and paw-written letters from her dog Ike, entreating her to let him leave the Igor Brotweiler Canine Academy and come back home.

Persuade

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Author :
Publisher : Made For Success Publishing
ISBN 13 : 1613397712
Total Pages : 223 pages
Book Rating : 4.6/5 (133 download)

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Book Synopsis Persuade by : Scott Hogle

Download or read book Persuade written by Scott Hogle and published by Made For Success Publishing. This book was released on 2018-01-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Becoming successful in business requires that you win with others relationally before you can persuade them financially. It is not enough to sell your product - you must sell yourself. Customers must buy what you are saying before they buy what you are selling. Persuade is a success playbook filled with skills that will help you connect quicker, communicate confidently, and close more sales. But Persuade is not your typical business book. It is filled with stories of life and love, family and friends, and success strategies that will help you serve more, sell more, and succeed more.

If your success is dependent on your ability to build relationships and increase revenue, you will find this book invaluable. Persuade will help you grow in your confidence to communicate, connect, and successfully persuade customers through the stages of the sale.

Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow who share stories & case studies on how they deploy the powers of persuasion discovered in Persuade.

The Power to Persuade

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Author :
Publisher : Mariner Books
ISBN 13 : 9780395735251
Total Pages : 292 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Power to Persuade by : Richard N. Haass

Download or read book The Power to Persuade written by Richard N. Haass and published by Mariner Books. This book was released on 1995-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Power to Persuade answers a fundamental question: how can you navigate a world where persuasion, rather than direct command, is the rule? In public sector organizations, and in today's "flattened" corporate hierarchies, traditional management strategies simply do not work. This book shows how to hone the political skills that are so often the key to improved performance - whether the goal is better policy or greater profit. While teaching at Harvard University, Richard Haass realized that no existing book advised people working in political settings how to be more effective. Now he has filled the gap. Using a compass as his operating metaphor - your boss is north of you, your staff is south, colleagues are east, and so on - Haass provides guidelines for managing relationships, setting goals, and translating goals into results. His interviews with Colin Powell, James Baker, Robert Strauss, and dozens of others yield valuable, practical insight. For the tens of millions of Americans

Tell to Win

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Author :
Publisher : Crown Currency
ISBN 13 : 0307587975
Total Pages : 274 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Tell to Win by : Peter Guber

Download or read book Tell to Win written by Peter Guber and published by Crown Currency. This book was released on 2011-03-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Doesn't Hurt to Ask

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Publisher : Forum Books
ISBN 13 : 0593138910
Total Pages : 290 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Doesn't Hurt to Ask by : Trey Gowdy

Download or read book Doesn't Hurt to Ask written by Trey Gowdy and published by Forum Books. This book was released on 2020-08-18 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Former congressman and prosecutor Trey Gowdy teaches you how to effectively communicate and persuade on the issues that matter most to you, drawing on his experience in the courtroom and the halls of Congress. “A must-read for people who want to learn how best to succeed.”—Dana Perino, Fox News host and bestselling author of Everything Will Be Okay You do not need to be in a courtroom to advocate for others. You do not need to be in Congress to champion a cause. From the boardroom to the kitchen table, opportunities to make your case abound, and Doesn’t Hurt to Ask shows you how to seize them. By blending gripping case studies from nearly two decades in a courtroom and four terms in national politics with personal stories and practical advice, Trey Gowdy walks you through the tools and the mindset needed to effectively communicate your message. Along the way, Gowdy reflects on the moments in his life when he learned the most about how to argue and convince. He recounts his missteps during his first murder trial, the conversation that changed his view on criminal justice reform, and what he learned while questioning James Comey and Secretary Hillary Clinton. Sharing the techniques he perfected advocating in law and politics, Gowdy helps you identify your objective, understand your personal jury, and engage in the art of questioning so you can be heard, be understood, and, ultimately, move others. Whether it’s getting a boss to take a chance on your idea, convincing someone to support your cause, or urging a child to invest more effort in an important task, movement requires persuasion. Doesn’t Hurt to Ask shows you how to persuade, no matter the jury and no matter the cause.

Yes!

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1416571124
Total Pages : 273 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Yes! by : Noah J. Goldstein

Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

P Is for President

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Author :
Publisher : Penguin
ISBN 13 : 1101996137
Total Pages : 36 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis P Is for President by : Wendy Cheyette Lewison

Download or read book P Is for President written by Wendy Cheyette Lewison and published by Penguin. This book was released on 2016-08-16 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing in time for the 2016 Presidential election, readers can discover what it means to be President of the United States in this easy-to-read informational picture book. Being President of the United States is a big job —he biggest job in all of America! Follow the president as he or she campaigns, runs, moves into the White House, and works to fix problems. Learn about historically significant presidents along the way, and see what it takes to be president. Do you have what it takes to run the U.S.?

Persuasive Writing

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Publisher : Pearson UK
ISBN 13 : 0273746162
Total Pages : 132 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Persuasive Writing by : Peter Frederick

Download or read book Persuasive Writing written by Peter Frederick and published by Pearson UK. This book was released on 2012-09-26 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

Earrings!

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Author :
Publisher : Atheneum Books for Young Readers
ISBN 13 : 9781442412811
Total Pages : 0 pages
Book Rating : 4.4/5 (128 download)

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Book Synopsis Earrings! by : Judith Viorst

Download or read book Earrings! written by Judith Viorst and published by Atheneum Books for Young Readers. This book was released on 2010-09-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: I want them. I need them. I love them. Beautiful earrings. Glorious earrings. What will a young girl do to get her ears pierced? Will she walk the dog for a year? YES! Will she clean her room every day for a year? YES! Will she be nice to her brother for a year? YES! Well, maybe for six months...

Good Is the New Cool

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Publisher : Simon and Schuster
ISBN 13 : 1682450473
Total Pages : 304 pages
Book Rating : 4.6/5 (824 download)

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Book Synopsis Good Is the New Cool by : Afdhel Aziz

Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Persuade

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Author :
Publisher :
ISBN 13 : 9781784521424
Total Pages : 0 pages
Book Rating : 4.5/5 (214 download)

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Book Synopsis Persuade by : Bob Hayward, Hayward

Download or read book Persuade written by Bob Hayward, Hayward and published by . This book was released on 2018-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why would you want to persuade anyone about anything?* Do you lead, manage or supervise others?* Do you find suppliers, sub-contractors, or colleagues challenging?* Do you want to increase sales from your advertising or marketing?* Do you find getting your ideas across effectively in meetings difficult?Persuasion is a skill - part psychology - part human relationships - part communication. Can you turn someone around to see things your way? The chances are you will want to persuade someone, some time to your way of thinking.5 Reasons why you have to buy this book...5. Teaches strategies to significantly increase your persuasiveness.4. Provides a deeper understanding of the process of persuasion to enable a change of heart and mind in others.3. Explores useful theories that have been applied by successful leaders.2. Shows how to communicate your ideas more effectively, creating greater buy-in and maximising support.1. This book will significantly improve your chances of success both professionally and personally.

Persuasion in Your Life

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Author :
Publisher : Routledge
ISBN 13 : 1000442373
Total Pages : 403 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Persuasion in Your Life by : Shawn T. Wahl

Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by Routledge. This book was released on 2021-09-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl

Speaking to Persuade

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Author :
Publisher : Harcourt College Pub
ISBN 13 : 9780155021327
Total Pages : 274 pages
Book Rating : 4.0/5 (213 download)

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Book Synopsis Speaking to Persuade by : Barbara L. Breaden

Download or read book Speaking to Persuade written by Barbara L. Breaden and published by Harcourt College Pub. This book was released on 1996 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pre-Suasion

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Publisher : Simon and Schuster
ISBN 13 : 1501109812
Total Pages : 469 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Pre-Suasion by : Robert Cialdini

Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Presentation Advantage

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Publisher : BenBella Books, Inc.
ISBN 13 : 1941631223
Total Pages : 225 pages
Book Rating : 4.9/5 (416 download)

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Book Synopsis Presentation Advantage by : Kory Kogon

Download or read book Presentation Advantage written by Kory Kogon and published by BenBella Books, Inc.. This book was released on 2015-09-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average attention span of an adult is eight seconds—eight seconds! That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You're competing with a slew of activities demanding their attention—email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule. How do you get a message across in a world like that? The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the twenty-first-century workplace. Learn to connect with your audience, and you'll stop having unproductive meetings and wasted time. In Presentation Advantage, FranklinCovey outlines its "Connect Model," the mental model that allows you to connect with the message, yourself, and the audience during any presentation by: Structuring relevant and purpose-driven messages Understanding how our brains best synthesize and remember key information Using visuals such as PowerPoint to inspire instead of torture your audience Aligning your message, body language, and tone of voice for a powerful delivery Whether to one person or one hundred, effective presenting is today's top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage, you can deliver dynamic, compelling, and truly effective presentations every time.

The Great Kapok Tree

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780152026141
Total Pages : 52 pages
Book Rating : 4.0/5 (261 download)

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Book Synopsis The Great Kapok Tree by : Lynne Cherry

Download or read book The Great Kapok Tree written by Lynne Cherry and published by Houghton Mifflin Harcourt. This book was released on 2000 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: The many different animals that live in a great Kapok tree in the Brazilian rainforest try to convince a man with an ax of the importance of not cutting down their home.