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Persuadable
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Book Synopsis The Persuadable Voter by : D. Sunshine Hillygus
Download or read book The Persuadable Voter written by D. Sunshine Hillygus and published by Princeton University Press. This book was released on 2014-04-24 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.
Download or read book Persuadable written by Al Pittampalli and published by HarperBusiness. This book was released on 2016-01-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a leader, changing your mind has always been perceived as a weakness. Not anymore. In a world that’s changing faster than ever, successful leaders realize that a genuine willingness to change their own minds is the ultimate competitive advantage. Drawing on evidence from social science, history, politics, and more, business consultant Al Pittampalli reveals why confidence, consistency, and conviction, are increasingly becoming liabilities—while humility, inconsistency, and radical open-mindedness are powerful leadership assets. In Persuadable, you’ll learn how Ray Dalio became the most successful hedge fund manager in the world by strategically curbing confidence. How Alan Mullaly saved Ford Motor Company, not by staying the course, but by continually changing course. How one Nobel Prize-winning scientist discovered the cause of ulcers by bravely doubting his own entrenched beliefs. You’ll learn how Billy Graham’s change of heart helped propel the civil rights movement, and how a young NFL linebacker’s radical new position may prove to alter the world of professional football as we know it. Pittampalli doesn’t just explain why you should be persuadable. Distilling cutting edge research from cognitive and social psychology, he shows you precisely how. Rife with actionable advice, Persuadable is an invaluable guide for today’s data-driven, results-oriented leader.
Download or read book The Gamble written by John Sides and published by Princeton University Press. This book was released on 2014-09-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique "moneyball" look at the 2012 U.S. presidential contest between Barack Obama and Mitt Romney "Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest—and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election—with a big difference. Using an unusual "moneyball" approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written—and the only book of its kind. In a new preface, the authors reflect on the place of The Gamble in the tradition of presidential election studies, its reception to date, and possible paths for future social science research.
Book Synopsis Hacking the Electorate by : Eitan D. Hersh
Download or read book Hacking the Electorate written by Eitan D. Hersh and published by Cambridge University Press. This book was released on 2015-06-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.
Book Synopsis Artificial Intelligence by : Richard E. Neapolitan
Download or read book Artificial Intelligence written by Richard E. Neapolitan and published by CRC Press. This book was released on 2018-03-12 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this popular textbook, Contemporary Artificial Intelligence, provided an accessible and student friendly introduction to AI. This fully revised and expanded update, Artificial Intelligence: With an Introduction to Machine Learning, Second Edition, retains the same accessibility and problem-solving approach, while providing new material and methods. The book is divided into five sections that focus on the most useful techniques that have emerged from AI. The first section of the book covers logic-based methods, while the second section focuses on probability-based methods. Emergent intelligence is featured in the third section and explores evolutionary computation and methods based on swarm intelligence. The newest section comes next and provides a detailed overview of neural networks and deep learning. The final section of the book focuses on natural language understanding. Suitable for undergraduate and beginning graduate students, this class-tested textbook provides students and other readers with key AI methods and algorithms for solving challenging problems involving systems that behave intelligently in specialized domains such as medical and software diagnostics, financial decision making, speech and text recognition, genetic analysis, and more.
Book Synopsis The Myth of Presidential Representation by : B. Dan Wood
Download or read book The Myth of Presidential Representation written by B. Dan Wood and published by Cambridge University Press. This book was released on 2009-06-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Myth of Presidential Representation evaluates the nature of American presidential representation, questioning the commonly held belief that presidents represent the community at large.
Book Synopsis The Navajo Yearbook by : United States. Bureau of Indian Affairs Navajo Agency
Download or read book The Navajo Yearbook written by United States. Bureau of Indian Affairs Navajo Agency and published by . This book was released on 1957 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Planning in Action on the Navajo-Hopi Indian Reservations by :
Download or read book Planning in Action on the Navajo-Hopi Indian Reservations written by and published by . This book was released on 1955 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Uneasy Alliances written by Paul Frymer and published by Princeton University Press. This book was released on 2010-08-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uneasy Alliances is a powerful challenge to how we think about the relationship between race, political parties, and American democracy. While scholars frequently claim that the need to win elections makes government officials responsive to any and all voters, Paul Frymer shows that not all groups are treated equally; politicians spend most of their time and resources on white swing voters--to the detriment of the African American community. As both parties try to attract white swing voters by distancing themselves from blacks, black voters are often ignored and left with unappealing alternatives. African Americans are thus the leading example of a "captured minority." Frymer argues that our two-party system bears much of the blame for this state of affairs. Often overlooked in current discussions of racial politics, the party system represents a genuine form of institutional racism. Frymer shows that this is no accident, for the party system was set up in part to keep African American concerns off the political agenda. Today, the party system continues to restrict the political opportunities of African American voters, as was shown most recently when Bill Clinton took pains to distance himself from African Americans in order to capture conservative votes and win the presidency. Frymer compares the position of black voters with other social groups--gays and lesbians and the Christian right, for example--who have recently found themselves similarly "captured." Rigorously argued and researched, Uneasy Alliances is a powerful challenge to how we think about the relationship between black voters, political parties, and American democracy. In a new afterword, Frymer examines the impact of Barack Obama's election on the delicate relationship between race and party politics in America.
Download or read book Framing the Future written by Bernie Horn and published by Berrett-Koehler Publishers. This book was released on 2008-01-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how the 3 core progressive values - Freedom, Opportunity, Security - define the collective aspirations that drive the American nation, and how progressives can use this framework of values to communicate with "persuadable" voters.
Book Synopsis Bases Loaded by : Costas Panagopoulos
Download or read book Bases Loaded written by Costas Panagopoulos and published by Oxford University Press. This book was released on 2020-10-14 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presidential campaigns in recent years have shifted their strategy to focus increasingly on base partisans, a shift that has had significant consequences for democracy in America. Over the past few decades, political campaign strategy in US elections has experienced a fundamental shift. Campaigns conducted by both Republicans and Democrats have gradually refocused their attention increasingly toward their respective partisan bases. In Bases Loaded, Costas Panagopoulos documents this shift toward base mobilization and away from voter persuasion in presidential elections between 1956 and 2016. His analyses show that this phenomenon is linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. Demonstrating the broader implications of the shift toward base mobilization, he links the phenomenon to growing turnout rates among strong partisans and rising partisan polarization. A novel, data-rich account of how presidential campaigns have evolved in the past quarter century, Bases Loaded argues that what campaigns do matters--not only for election outcomes, but also for political processes in the US and for American democracy.
Download or read book The Navajo Yearbook written by and published by . This book was released on 1958 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Campaign Craft by : Michael J. Burton
Download or read book Campaign Craft written by Michael J. Burton and published by Bloomsbury Publishing USA. This book was released on 2015-06-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.
Book Synopsis Margin of Victory by : Nathaniel G. Pearlman
Download or read book Margin of Victory written by Nathaniel G. Pearlman and published by Bloomsbury Publishing USA. This book was released on 2012-04-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illuminates modern political technology, examining important technologies, companies, and people; putting recent innovations into historical context; and describing the possible future uses of technology in electoral politics. Despite a decade of political technology's celebrated triumphs—such as online fundraising of the presidential campaigns of McCain in 2000, Dean in 2003, and Obama in 2008; or the web-enabled, socially networked campaign of Obama 2008—the field of e-politics is still at an unsolidified stage. Margin of Victory: How Technologists Help Politicians Win Elections offers an unprecedented insiders' view of the fast-changing role of political technology that explains how innovations in the use of new media, software tools, data, and analytics hold yet untapped potential. Contributions from leading practitioners in this highly specialized field cover everything from political blogs to targeting mobile devices to utilizing software created specifically to manage campaigns. The book documents how political technology is still in an early stage, despite its enormous advances in recent years, and how the strategies that work today will inevitably be superseded as new technologies arrive and potential voters become less receptive to the previous campaign's tactics.
Book Synopsis Politics the Wellstone Way by : Wellstone Action Wellstone Action Wellstone Action
Download or read book Politics the Wellstone Way written by Wellstone Action Wellstone Action Wellstone Action and published by U of Minnesota Press. This book was released on 2013-11-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past four years, political activism has grown to a level that has not been seen in the United States since the Vietnam War. Tensions over the war in Iraq and the presidential election motivated hundreds of thousands of people on both sides of the political fence to take to the streets. Politics the Wellstone Way offers a comprehensive set of strategies to help progressives channel that energy into winning issue-based and electoral campaigns. Wellstone Action is a nonprofit organization dedicated to continuing Paul and Sheila Wellstone’s fight for progressive change and economic justice by teaching effective political action skills to people across the country. Politics the Wellstone Way is a workshop in book form, providing the detailed framework needed to jump-start a new generation of activists plus plenty of helpful tools for old pros, including articulating a strong message, base building, field organizing, budgeting, fundraising, scheduling, getting out the vote, and grassroots advocacy and lobbying, illustrated by practical and inspirational examples. From the school board all the way to the White House, Politics the Wellstone Way instructs people on becoming better organizers, candidates, campaign workers, and citizen activists, empowering them to make their voices heard. Wellstone Action was established by the Wellstones’ two surviving sons, David and Mark. The main vehicle for this ongoing work is Camp Wellstone, a weekend training program that Wellstone Action leads regularly in locations across the country. Jeff Blodgett, Paul Wellstone’s longtime campaign manager, is the executive director of Wellstone Action. For more information visit www.wellstoneaction.com.
Book Synopsis Persuasion Tactics (Without Manipulation) by : Patrick King
Download or read book Persuasion Tactics (Without Manipulation) written by Patrick King and published by PublishDrive. This book was released on 2019-08-29 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to (1) win people over, (2) negotiate and debate better, and (3) become an effective and engaging leader, Persuasion Tactics will be your seminal guide to coming out on top and ahead. "This book shows you proven and practical methods and techniques you can use to be a better persuader with every person you meet." Brian Tracy - Internationally renowned speaker and bestselling author of The Psychology of Selling, Maximum Achievement, and The Power of Charm. Master both direct and subconscious persuasion methods. Most books on persuasion promise “mind control hacks” – they are complete myth. Persuasion Tactics contains only scientifically proven methods from the world’s top researchers, marketers, leaders, and negotiators. Learn how to completely change people’s minds with undetected, invisible influence and mental maneuvers. Get your way without confrontation or feeling pushy. Persuasion is much more than simple arguing or negotiating – it’s about making your presence and impact felt in every aspect of life. As a social skills and charisma coach and internationally bestselling author who has sold over a quarter of a million books, this is exactly how people get ahead in life and become charming, confident, and likable. It's how people get what they want and are able to attract it into their lives. Learn how to make your strongest point – every time. ✔ The subtle power of emotional debt. ✔ How to covertly plant an idea in someone’s head without them realizing it. ✔ Specific phrases, words, and speaking techniques to persuade and influence. ✔ Classic psychological motivators. Become a highly effective people engineer. ✔ The anatomy of Adolf Hitler’s rise of power. ✔ Psychological models of behavior and desires. ✔ Mental and linguistics tactics to change people’s realities. ✔ Analyze communication styles to speak on people’s level. Gain non-manipulative social influence and persuasive power. Persuasion gives you the power to shape your life and the relationships around you. Nothing we want in life will ever be simply given to you – you have to seize it. Persuasion is the key to that. You will learn to simply get what you want, without appearing confrontational or turning people off. Persuasion skills will make your life exponentially easier as a result of understanding people and using universal mental triggers.
Book Synopsis AQA A Psychology A2 Student Unit Guide: Unit 4 New Edition eBook Psychology in Action and Research Methods by : Jean-Marc Lawton
Download or read book AQA A Psychology A2 Student Unit Guide: Unit 4 New Edition eBook Psychology in Action and Research Methods written by Jean-Marc Lawton and published by Philip Allan. This book was released on 2012-08-31 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a senior examiner, Jean-Marc Lawton, this AQA(A) A2 Psychology Student Unit Guide is the essential study companion for Unit 4: Psychology in Action and Research Methods. This full-colour book includes all you need to know to prepare for your unit exam: clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade meets 2012 specification changes
