Perspectives On Corporate Communication Strategies In The Context Of Environmental Issues

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Corporate Communication

Author : Otto Lerbinger
Publisher : John Wiley & Sons
ISBN 13 : 1119471370
Total Pages : 360 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Corporate Communication by : Otto Lerbinger

Download or read book Corporate Communication written by Otto Lerbinger and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.

Strategic Corporate Communication

Author : Ross Brinkert
Publisher :
ISBN 13 : 9781516532735
Total Pages : 280 pages
Book Rating : 4.5/5 (327 download)

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Book Synopsis Strategic Corporate Communication by : Ross Brinkert

Download or read book Strategic Corporate Communication written by Ross Brinkert and published by . This book was released on 2017-12-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.

Perspectives on Corporate Communication Strategies in the Context of Environmental Issues

Author : Leigh Eldridge Knopf
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Perspectives on Corporate Communication Strategies in the Context of Environmental Issues by : Leigh Eldridge Knopf

Download or read book Perspectives on Corporate Communication Strategies in the Context of Environmental Issues written by Leigh Eldridge Knopf and published by . This book was released on 1983 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainable Development and Green Communication

Author : J. Servaes
Publisher : Palgrave Macmillan
ISBN 13 : 9781137329400
Total Pages : 0 pages
Book Rating : 4.3/5 (294 download)

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Book Synopsis Sustainable Development and Green Communication by : J. Servaes

Download or read book Sustainable Development and Green Communication written by J. Servaes and published by Palgrave Macmillan. This book was released on 2013-09-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a comprehensive overview of contemporary theoretical and programmatic issues in the fields of sustainability, culture, communication, development and social change, this book explores the relationship between communication and sustainability from a social change perspective.

Communication Research at Cornell University, 1986

Author : New York State College of Agriculture and Life Sciences. Department of Communication
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Communication Research at Cornell University, 1986 by : New York State College of Agriculture and Life Sciences. Department of Communication

Download or read book Communication Research at Cornell University, 1986 written by New York State College of Agriculture and Life Sciences. Department of Communication and published by . This book was released on 1986 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

History of the Department of Communication at Cornell University

Author :
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis History of the Department of Communication at Cornell University by :

Download or read book History of the Department of Communication at Cornell University written by and published by . This book was released on 2000 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Management and Communication Perspectives in Industry 4.0

Author : Özbebek Tunç, Ay?egül
Publisher : IGI Global
ISBN 13 : 1522594183
Total Pages : 354 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Business Management and Communication Perspectives in Industry 4.0 by : Özbebek Tunç, Ay?egül

Download or read book Business Management and Communication Perspectives in Industry 4.0 written by Özbebek Tunç, Ay?egül and published by IGI Global. This book was released on 2019-07-26 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.

Corporate Communication Strategy

Author : Benita Steyn
Publisher :
ISBN 13 : 9781868539314
Total Pages : 241 pages
Book Rating : 4.5/5 (393 download)

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Book Synopsis Corporate Communication Strategy by : Benita Steyn

Download or read book Corporate Communication Strategy written by Benita Steyn and published by . This book was released on 2000 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essentials of Corporate Communication

Author : Cees B.M. Van Riel
Publisher : Routledge
ISBN 13 : 1134335067
Total Pages : 323 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel

Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

The Strategic Communication Imperative

Author : James Mahoney
Publisher : Routledge
ISBN 13 : 1000522091
Total Pages : 194 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Strategic Communication Imperative by : James Mahoney

Download or read book The Strategic Communication Imperative written by James Mahoney and published by Routledge. This book was released on 2021-12-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.

Sustainability Communication

Author : Jasmin Godemann
Publisher : Springer Science & Business Media
ISBN 13 : 9400716974
Total Pages : 208 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Sustainability Communication by : Jasmin Godemann

Download or read book Sustainability Communication written by Jasmin Godemann and published by Springer Science & Business Media. This book was released on 2011-06-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.

The Fundamentals of Corporate Communication

Author : Richard R. Dolphin
Publisher : Routledge
ISBN 13 : 075064186X
Total Pages : 238 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis The Fundamentals of Corporate Communication by : Richard R. Dolphin

Download or read book The Fundamentals of Corporate Communication written by Richard R. Dolphin and published by Routledge. This book was released on 1999 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. Aimed at students and practitioners of marketing it is both practical and comprehensive.

Corporate Communications

Author : Joep Cornelissen
Publisher : SAGE
ISBN 13 : 9780761944362
Total Pages : 218 pages
Book Rating : 4.9/5 (443 download)

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Book Synopsis Corporate Communications by : Joep Cornelissen

Download or read book Corporate Communications written by Joep Cornelissen and published by SAGE. This book was released on 2004 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.

Elgar Encyclopedia of Corporate Communication

Author : Klement Podnar
Publisher : Edward Elgar Publishing
ISBN 13 : 1802200878
Total Pages : 579 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Elgar Encyclopedia of Corporate Communication by : Klement Podnar

Download or read book Elgar Encyclopedia of Corporate Communication written by Klement Podnar and published by Edward Elgar Publishing. This book was released on 2024-03-14 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

Green Accounting Initiatives and Strategies for Sustainable Development

Author : Caraiani, Chira?a
Publisher : IGI Global
ISBN 13 : 1466687215
Total Pages : 398 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Green Accounting Initiatives and Strategies for Sustainable Development by : Caraiani, Chira?a

Download or read book Green Accounting Initiatives and Strategies for Sustainable Development written by Caraiani, Chira?a and published by IGI Global. This book was released on 2015-07-24 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s society, environmental concerns are at the forefront of entrepreneurial decision-making and planning. With increased attention on an organization’s environmental impact, researchers and business leaders strive to provide the best methodologies and strategies for effective environmental reporting and accountability. Green Accounting Initiatives and Strategies for Sustainable Development presents the latest scholarly research on the economic, social, and environmental objectives essential to the planning and support of future organizations and communities. This publication is an essential reference source for academicians, researchers, advanced level students, and professionals interested in designing business models and financial plans with consideration for environmental and social liabilities. This publication features timely, research based chapters on economic, social, and environmental policies including, but not limited to, green performance measurement, triple bottom line reporting, sustainable societies, environmental protection, and risk and adaptive management.

Greenwashing

Author : Agostino Vollero
Publisher : Emerald Group Publishing
ISBN 13 : 1801179689
Total Pages : 155 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Greenwashing by : Agostino Vollero

Download or read book Greenwashing written by Agostino Vollero and published by Emerald Group Publishing. This book was released on 2022-05-23 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends.

The SAGE Encyclopedia of Corporate Reputation

Author : Craig E. Carroll
Publisher : SAGE Publications
ISBN 13 : 1483376532
Total Pages : 1876 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Corporate Reputation by : Craig E. Carroll

Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-04 with total page 1876 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities