Personality Design And Marketing

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Personality, Design and Marketing

Author : Gloria Moss
Publisher : Routledge
ISBN 13 : 1351974211
Total Pages : 165 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Personality, Design and Marketing by : Gloria Moss

Download or read book Personality, Design and Marketing written by Gloria Moss and published by Routledge. This book was released on 2017-01-20 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts. Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This book reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed. Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, or marketing or general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.

Designing for Emotion

Author : Aarron Walter
Publisher : Book Apart
ISBN 13 : 9781952616495
Total Pages : 0 pages
Book Rating : 4.6/5 (164 download)

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Book Synopsis Designing for Emotion by : Aarron Walter

Download or read book Designing for Emotion written by Aarron Walter and published by Book Apart. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspiring guidance for the principles of designing for humans.

The Brand Strategy Canvas

Author : Patrick Woods
Publisher : Apress
ISBN 13 : 1484251598
Total Pages : 129 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis The Brand Strategy Canvas by : Patrick Woods

Download or read book The Brand Strategy Canvas written by Patrick Woods and published by Apress. This book was released on 2019-12-09 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side. What You Will Learn Examine the key differences between strategy and executionUnderstand how you can avoid brand debtCraft meaningful messages with the Features>Benefits ContinuumDevelop a positioning statement that differentiates from the competition and inspires your marketingDiscover your distinctive brand personality and how it impacts your marketing Equip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging Who This Book Is For This book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.

Design for Emotion

Author : Trevor van Gorp
Publisher : Elsevier
ISBN 13 : 0123865328
Total Pages : 241 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Design for Emotion by : Trevor van Gorp

Download or read book Design for Emotion written by Trevor van Gorp and published by Elsevier. This book was released on 2012-06-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.This isn't just another design theory book – it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. - Explains the relationship between emotions and product personalities - Details the most important dimensions of a product's personality - Examines models for understanding users' relationships with products - Explores how to intentionally design product personalities - Provides extensive examples from the worlds of product, web and application design - Includes a simple and effective model for creating more emotional designs

Sprint

Author : Jake Knapp
Publisher : Simon and Schuster
ISBN 13 : 1501121774
Total Pages : 288 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Sprint by : Jake Knapp

Download or read book Sprint written by Jake Knapp and published by Simon and Schuster. This book was released on 2016-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.

Political Branding

Author : Christopher Pich
Publisher : Routledge
ISBN 13 : 1000257940
Total Pages : 166 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Political Branding by : Christopher Pich

Download or read book Political Branding written by Christopher Pich and published by Routledge. This book was released on 2020-12-17 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Enlightened Marketing in Challenging Times

Author : Felipe Pantoja
Publisher : Springer Nature
ISBN 13 : 3030425452
Total Pages : 658 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Enlightened Marketing in Challenging Times by : Felipe Pantoja

Download or read book Enlightened Marketing in Challenging Times written by Felipe Pantoja and published by Springer Nature. This book was released on 2020-09-17 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Introduction to Psychology

Author : Jennifer Walinga
Publisher : Hasanraza Ansari
ISBN 13 :
Total Pages : 810 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Psychology by : Jennifer Walinga

Download or read book Introduction to Psychology written by Jennifer Walinga and published by Hasanraza Ansari. This book was released on with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to help students organize their thinking about psychology at a conceptual level. The focus on behaviour and empiricism has produced a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. The beginning of each section includes learning objectives; throughout the body of each section are key terms in bold followed by their definitions in italics; key takeaways, and exercises and critical thinking activities end each section.

Trait-names

Author : Gordon W. Allport
Publisher :
ISBN 13 :
Total Pages : 171 pages
Book Rating : 4.:/5 (313 download)

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Book Synopsis Trait-names by : Gordon W. Allport

Download or read book Trait-names written by Gordon W. Allport and published by . This book was released on 1970 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Master Class in Brand Planning

Author : Judie Lannon
Publisher : John Wiley & Sons
ISBN 13 : 0470517913
Total Pages : 404 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis A Master Class in Brand Planning by : Judie Lannon

Download or read book A Master Class in Brand Planning written by Judie Lannon and published by John Wiley & Sons. This book was released on 2007-12-10 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

MARKETING MANAGEMENT

Author : Dr. Saroj Kumar
Publisher : Thakur Publication Private Limited
ISBN 13 : 9361804138
Total Pages : 200 pages
Book Rating : 4.3/5 (618 download)

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Book Synopsis MARKETING MANAGEMENT by : Dr. Saroj Kumar

Download or read book MARKETING MANAGEMENT written by Dr. Saroj Kumar and published by Thakur Publication Private Limited. This book was released on 2024-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of MARKETING MANAGEMENT For MBA 1st Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP

Predicting Personality

Author : Drew D'Agostino
Publisher : John Wiley & Sons
ISBN 13 : 1119630967
Total Pages : 254 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Predicting Personality by : Drew D'Agostino

Download or read book Predicting Personality written by Drew D'Agostino and published by John Wiley & Sons. This book was released on 2019-11-12 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers Not long ago, we imagined a hyper-connected world full of trust and openness—a world where effortless communication would bring about a new understanding between people everywhere. Judging from our current environment, this vision of the future may have been overly optimistic. With infinite channels and countless voices flooding them with messages, most people have become highly skeptical and guarded by necessity. As a result, communication is much harder than ever before. Despite the unprecedented connectivity enabled by modern technology, we are far less likely to trust and to invest the time needed to build strong relationships. How can we use technology to reverse this trend? A groundbreaking new branch of artificial intelligence—Personality AI—may be the answer. Combining traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators tear down walls, establish trust with their audiences, and utilize data to build meaningful relationships, strengthen empathy, and win more customers. Predicting Personality is a practical, real-world playbook for any individual or business whose success hinges on the ability to communicate effectively and build teams. Authors Drew D’Agostino and Greg Skloot—CEO and President, respectively, of Crystal, the app that tells you anyone's personality—show you how businesses can leverage Personality AI and machine learning to grow faster and communicate more effectively than was previously possible. This reader-friendly guide teaches you what Personality AI is, how it works, and demonstrates its practical applications in both life and business. This book: ● Explains how to understand personality types in various contexts, including sales, recruiting, coaching ● Provides guidelines for using personality data to learn and execute ● Explores ethics and compliance considerations surrounding the use of Personality AI ● Offers valuable insights from a leader in the business applications of Personality AI Predicting Personality: Using AI to Understand People and Win More Business is a must-have guide for C-suite executives, sales and marketing professionals, coaches, recruiters, and business owners.

Ode to Color

Author : Lori Weitzner
Publisher : HarperCollins
ISBN 13 : 0062396188
Total Pages : 240 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Ode to Color by : Lori Weitzner

Download or read book Ode to Color written by Lori Weitzner and published by HarperCollins. This book was released on 2016-12-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally renowned textile designer Lori Weitzner presents a novel, layered perspective on the use and significance of color in design and culture in this spectacular treasury illustrated with 225 full-color images. Ode to Color, a stunning anthology by renowned and award-winning textile and wallcovering designer Lori Weitzner, principal of Lori Weitzner Design, Inc., offers an immersive, sensual, and engaging journey in the world of color as it applies to culture, design, mood, and memory. Each of the ten chapters in this richly illustrated volume presents a distinct color world through an intimate and often kaleidoscopic perspective, a compilation of the numerous—and often shifting—associations and emotions we assign to a color or group of colors. Each chapter combines diverse imagery—evocative fine art and photography, environmental interiors, details of Weitzner’s gorgeous designs as well as her sketches and watercolors—with excerpts from literature and her own essays on a wide array of topics relating to the palette. The result is a fully sensory conveyance of each palette’s particular power as well as a consideration of its tangible and intangible connections, from its place in religion, pop culture, and commerce to the impact it has upon our decision making, our moods, and our tastes. While each chapter is unique in its approach to the ten worlds, with its mix of essays, prose and range of art, from a Technicolor Disney cartoon in Out Loud to David Bowie as Ziggy Stardust in Silverlight, each chapter includes: An introductory essay on a subject that characterizes the palette A two-page photographer of an open drawer in Weitzner’s studio that she has arranged with various fabrics, skeins, and objects that, together, comprise the palette; An evocative two-page word collage that presents both color names and the words commonly associated with the palette; Design pointers that provide in-depth insight to working with color and to decorating with each palette throughout the home, from wall treatments to accessories. Spectacular and imaginative, this experiential volume will captivate, inspire, and inform a broad audience, including interior designers and decorators, architects, graphic and fine artists, and anyone interested in art, design, fashion, pop culture, and spiritual discovery. Sumptuous, beautifully designed, and filled with wondrous imagery and compelling stories and facts, it makes an inspiring and unusual gift for almost any occasion.

The Psychology of Design

Author : Rajeev Batra
Publisher : Routledge
ISBN 13 : 1317502108
Total Pages : 377 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Psychology of Design by : Rajeev Batra

Download or read book The Psychology of Design written by Rajeev Batra and published by Routledge. This book was released on 2015-07-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.

Marketing

Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415213998
Total Pages : 576 pages
Book Rating : 4.2/5 (139 download)

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Book Synopsis Marketing by : Michael John Baker

Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing

Author : Paul Baines
Publisher : Oxford University Press, USA
ISBN 13 : 019957961X
Total Pages : 792 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Marketing by : Paul Baines

Download or read book Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and the best ways to use social networking sites in marketing efforts. Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further.

Marketing Management

Author : K. Muthukumar
Publisher : Thakur Publication Private Limited
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Management by : K. Muthukumar

Download or read book Marketing Management written by K. Muthukumar and published by Thakur Publication Private Limited. This book was released on 2022-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the comprehensive Marketing Management e-Book designed specifically for MBA II Semester students of Anna University, Chennai. Published by Thakur Publication, this invaluable resource provides in-depth insights into the principles and practices of marketing, empowering aspiring business leaders with the knowledge and strategies needed to excel in the dynamic world of marketing. Get ready to enhance your marketing acumen and achieve academic success with this essential e-Book.