Personal Branding Storytelling And Beyond

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Personal Branding, Storytelling and Beyond

Author : Dr. Amit Nagpal and Dr. Prakash Hindustani
Publisher : StoryMirror Infotech Pvt Ltd
ISBN 13 : 8193287673
Total Pages : 222 pages
Book Rating : 4.1/5 (932 download)

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Book Synopsis Personal Branding, Storytelling and Beyond by : Dr. Amit Nagpal and Dr. Prakash Hindustani

Download or read book Personal Branding, Storytelling and Beyond written by Dr. Amit Nagpal and Dr. Prakash Hindustani and published by StoryMirror Infotech Pvt Ltd. This book was released on 2016 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it is the work of two great minds, the story only comes out to be fantabulous! The new book - ""Personal Branding, Story Telling and Beyond"" authored by eminent authors and successful professionals Dr. Amit Nagpal and Dr. Prakash Hindustani surely conveys the powerful message - 'Branding is only the journey and Bonding is the destination'. As you go through the book, you would understand the rationale of story-telling and becoming the architect of your own personal brand using the Social Media skills while you dwell into the positivity of authentic personal branding. And by the virtue of which you are sure to steer swiftly in your pathway which eventually takes you smoothly towards your destination. This books is a playbook for success using two of the most effective strategies in life and business. Each section provides a concise explanation of what you need to know and why. Tips are included so you can return to the text when you need help.

Personal Branding, Storytelling and Beyond

Author : Dr. Amit Nagpal and Dr. Prakash Hindustani
Publisher : StoryMirror Infotech Pvt Ltd
ISBN 13 : 8193287673
Total Pages : 222 pages
Book Rating : 4.1/5 (932 download)

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Book Synopsis Personal Branding, Storytelling and Beyond by : Dr. Amit Nagpal and Dr. Prakash Hindustani

Brand Storytelling

Author : Miri Rodriguez
Publisher : Kogan Page Publishers
ISBN 13 : 1398610097
Total Pages : 257 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Brand Storytelling by : Miri Rodriguez

Download or read book Brand Storytelling written by Miri Rodriguez and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

Beyond Brand: Master Your Power, Joy, and Media To Live Your Legacy

Author : Joy Donnell
Publisher : Superjoy Media
ISBN 13 : 9781734124309
Total Pages : 336 pages
Book Rating : 4.1/5 (243 download)

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Book Synopsis Beyond Brand: Master Your Power, Joy, and Media To Live Your Legacy by : Joy Donnell

Download or read book Beyond Brand: Master Your Power, Joy, and Media To Live Your Legacy written by Joy Donnell and published by Superjoy Media. This book was released on 2019-10-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a brand sounds like a big idea for people, but it's actually a small, limiting concept. Humans are creators, changemakers, disruptors, and innovators. We're the forces that shift behaviors, environments, and norms. To limit our abilities to finite public images is a disservice to human advancement as well as personal growth.For those seeking a different direction, Beyond Brand explores tapping your power, inner joy and media outreach to build cultural legacy - a legacy you can live in real-time as well as leave behind. Through stories, self examination, best practices and strategy, Donnell explores how to keep what you create aligned with who you are becoming.You're human. You deserve to be more than a brand. Look beyond brand and live your legacy.

How to Find Growth Beyond Your Personal Brand

Author : Mohit Rajhans
Publisher : Think Start Inc.
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Find Growth Beyond Your Personal Brand by : Mohit Rajhans

Download or read book How to Find Growth Beyond Your Personal Brand written by Mohit Rajhans and published by Think Start Inc.. This book was released on with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've spent a lot of your career and focusing on your 'personal brand' it's time to start thinking about how to future proof your work. While digital platforms come and go, so do opportunities to create, build and nurture your customer and audiences, but we can't rely on them. The idea of Growth Branding, helps you to start to consider how to turn the value of your personal brand into something you can actually benefit from. The book comes with an 'audit' for you to do that will help you organize your path to growth and success factors. Likes, connections, comments and shares are good, but NOT the solution to building something sustainable. You have dreams, ambition and goal, it's time to find the path to Growth that is right for you.

Brand Storytelling

Author : Miri Rodriguez
Publisher : Kogan Page
ISBN 13 : 9781789660586
Total Pages : 240 pages
Book Rating : 4.6/5 (65 download)

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Book Synopsis Brand Storytelling by : Miri Rodriguez

Download or read book Brand Storytelling written by Miri Rodriguez and published by Kogan Page. This book was released on 2019-12-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.

Hinduism : Ritual, Reason and Beyond | Part 3 | A Journey Through the Evolution of 5000 Year Old Traditions | Sanatan Dharma | Knowledge & Philosophy

Download Hinduism : Ritual, Reason and Beyond | Part 3 | A Journey Through the Evolution of 5000 Year Old Traditions | Sanatan Dharma | Knowledge & Philosophy PDF Online Free

Author : Ashok Mishra
Publisher : StoryMirror Infotech Pvt Ltd
ISBN 13 : 8119445139
Total Pages : 300 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Hinduism : Ritual, Reason and Beyond | Part 3 | A Journey Through the Evolution of 5000 Year Old Traditions | Sanatan Dharma | Knowledge & Philosophy by : Ashok Mishra

Download or read book Hinduism : Ritual, Reason and Beyond | Part 3 | A Journey Through the Evolution of 5000 Year Old Traditions | Sanatan Dharma | Knowledge & Philosophy written by Ashok Mishra and published by StoryMirror Infotech Pvt Ltd. This book was released on 2023-12-13 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featured as One of the Best Hinduism History Books To Read by Book Authority https://bookauthority.org/books/new-hinduism-history-books About the Book: The book is journey through 5000 years of evolution of Hinduism, and is outcome of seven years of study to understand the roots of Hinduism. Tracing the genesis of Hinduism to pre-Indus Valley period, the book explains Hindu, Hinduism and Sanatana Dharma, before it takes one through Hinduism’s oldest scriptures - the four Vedas, the four components of each Veda, and what they contain. How all original translations of Vedic texts were done by Western Sanskrit scholars, and why their works have left scope for doubt about the fidelity of translations. The yajnas (yagya) like Ashvamedha, Rajsooya, Vajpeya, etc., about which we only hear on TV serials and talk shows, have been demystified. The reader will be taken aback reading the sheer size and scale of Soma yajna, described step by step, in great detail. Hinduism’s journey to the Age of Reason, the Upanishads, its encounter with Buddhism, and its transformation into idol worshipping society with many gods and a multitude of stories about its millions of gods is lucidly explained. Puranas, what they contain and what was the reason they were created, has been described and explained next. Hinduism's journey to its modern form - idol worship, the modern puja, detailed description of puja and Sanskaras like Vivaha, their detailed description, the meaning of each action and how they are conducted, the gift to the priest, types of idols, their consecration, all are explained to help a reader understand the why and the how of what we do as a Hindu. The book concludes with a discussion of - Do mantras have power? & Do rituals have meaning? About the Author: Author, Ashok Mishra, a double post graduate in electronic engineering was CEO of a Indo Japanese manufacturing venture and Director of International Management Consultancy. He runs manufacturing business producing defense grade electronic components for US & other markets.

The Best Story Wins

Author : Matthew Luhn
Publisher : Morgan James Publishing
ISBN 13 : 1642790214
Total Pages : 135 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis The Best Story Wins by : Matthew Luhn

Download or read book The Best Story Wins written by Matthew Luhn and published by Morgan James Publishing. This book was released on 2018-08-07 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves! “Award-winning Pixar storyteller, artist, and writer Matthew Luhn has a message for CEOs, marketers, and business professionals: to capture your audience’s attention, you need to hook them with a great story.” —Seattlepi.com

Beyond Branding

Author : Nicholas Ind
Publisher : Kogan Page Publishers
ISBN 13 : 9780749443993
Total Pages : 262 pages
Book Rating : 4.4/5 (439 download)

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Book Synopsis Beyond Branding by : Nicholas Ind

Download or read book Beyond Branding written by Nicholas Ind and published by Kogan Page Publishers. This book was released on 2005 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.

Marketing Communications and Brand Development in Emerging Economies Volume I

Author : Ogechi Adeola
Publisher : Springer Nature
ISBN 13 : 3030886786
Total Pages : 322 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Marketing Communications and Brand Development in Emerging Economies Volume I by : Ogechi Adeola

Download or read book Marketing Communications and Brand Development in Emerging Economies Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.

Brand Storytelling

Author : Miri Rodriguez
Publisher : Kogan Page Publishers
ISBN 13 : 0749490535
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Brand Storytelling by : Miri Rodriguez

Download or read book Brand Storytelling written by Miri Rodriguez and published by Kogan Page Publishers. This book was released on 2020-03-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Independent Press Award 2021 - Marketing & Public Relations category WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer's personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, to tap into authentic brand loyalty and human connection.

Story Driven

Author : Bernadette Jiwa
Publisher :
ISBN 13 : 9780994432810
Total Pages : 181 pages
Book Rating : 4.4/5 (328 download)

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Book Synopsis Story Driven by : Bernadette Jiwa

Download or read book Story Driven written by Bernadette Jiwa and published by . This book was released on 2018 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Every one of us-- regardless of where we were born, how we were brought up, how many setbacks we've endured or privileges we've been afforded-- has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers--the ones we respect, admire and try to emulate--choose an alternative path to success. They have a powerful sense of identity. They don't worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Whether you're an individual or you're representing an organisation or a movement, a city or a country, 'Story Driven' gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you're proud of and create the future you want to see"--Page 4 of cover.

Beyond the Brand

Author : John Winsor
Publisher : Kaplan
ISBN 13 : 9780793188369
Total Pages : 269 pages
Book Rating : 4.1/5 (883 download)

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Book Synopsis Beyond the Brand by : John Winsor

Download or read book Beyond the Brand written by John Winsor and published by Kaplan. This book was released on 2004 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert John Winsor shows readers what some of the most forward-thinking companies today do to develop aggressive, innovative growth. This title also explains why engaging the right customers is essential to winning in business.

Culture-Bending Narratives

Author : Jason Locy
Publisher : FiveStone
ISBN 13 : 0578425998
Total Pages : 233 pages
Book Rating : 4.5/5 (784 download)

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Book Synopsis Culture-Bending Narratives by : Jason Locy

Download or read book Culture-Bending Narratives written by Jason Locy and published by FiveStone. This book was released on 2019-12-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s no shortage of books talking about the importance of story, and for good reason. Effective storytelling is an important tool for your organization. But … Storytelling is not enough. If you want an organization that creates long-term positive impact, then you need more than clever stories. You need to create meaning through narrative. In Culture-Bending Narratives, Jason Locy takes you through the process of moving beyond the fundamentals of storytelling and into a deeper conversation around the power of narrative. With narrative, your organization can challenge the way others see the world and invite them on a journey to discovering a deeper purpose and meaning. In the end, you will leave with a new way of thinking that weaves your organization’s desire for a better world throughout all you do.

The Fundamentals of Personal Branding and Marketing

Author : Richard Works
Publisher : Richard Floyd Works
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Fundamentals of Personal Branding and Marketing by : Richard Works

Download or read book The Fundamentals of Personal Branding and Marketing written by Richard Works and published by Richard Floyd Works. This book was released on 2019-10-28 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to building a personal brand, some people dismiss the process as being too time-consuming, or not that important. To be honest, you will have to devote time and energy to self-branding properly. Consistency and quality are key to getting the best out of your branding exercise. But the idea that building a personal brand is not essential is just false, and here's why: People are Googling you at every stage of your career. Regardless of your age or professional stage, someone is screening you online. What they find can have significant implications for your professional (and personal) well-being. Personal branding gives you the chance to control how clients and prospects see you. It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.

Embrace Balance Leadership with Human Face : To Achieve 3Ps : Profit, Praise & Peace

Author : Sapan Kumar Bardhan
Publisher : StoryMirror Infotech Pvt Ltd
ISBN 13 : 8119445295
Total Pages : 190 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Embrace Balance Leadership with Human Face : To Achieve 3Ps : Profit, Praise & Peace by : Sapan Kumar Bardhan

Download or read book Embrace Balance Leadership with Human Face : To Achieve 3Ps : Profit, Praise & Peace written by Sapan Kumar Bardhan and published by StoryMirror Infotech Pvt Ltd. This book was released on 2023-09-06 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book: Unlock the Power Within ! … A Guide to Leadership Excellence Discover the key to unlocking your true potential with this indispensable book, tailored specifically for those in executive positions across private and government organizations. From the ambitious junior employee to the seasoned top-tier executive, this enlightening read offers invaluable insights and strategies to propel your career to unprecedented heights. Embracing a diverse range of readers, including entrepreneurs and individuals in influential leadership roles, even within the political arena, this book is a beacon of wisdom for those committed to the collective welfare of society, the betterment of our communities and the transformation of our nation. The book will help the readers to strive to make Bharat/India … a shining example of greatness on the global stage. Calling all aspiring Leaders of Tomorrow ! This book is an essential companion on the journey to become an effective and efficient leader in the near future. With its practical advice and visionary concepts, it equips you with the tools necessary to ascend the stairs of success at an accelerated pace. Don't miss out on this invaluable resource … it's a must-read for students who dare to dream big and are determined to make a lasting impact. ‘Satyamev Jayate’ … not a mere a slogan, it reflects the core values and aspirations of the Indian people. It encapsulates the timeless and universal principle that truth has the power to overcome darkness and lead to a better world. It serves as a constant reminder for individuals and society to uphold truth, righteousness and moral values in all endeavours. Let all of us rethink … The book provides an opportunity for an introspection by all the readers and to re-think about their current style of leadership and how it could really be for better governance, … throws light on various steps for perusal and also the suggested actions for implementation at ground level. About the Author: BK & Vir Sapan Kumar Bardhan is an author and a veteran stalwart of national repute in the field of Total Quality Management (TQM), Life Coaching, People & Organisation/Human Resource Development, Integrated Management Systems & Assessments, Training & Business Consulting. He is a Civil Engineer by profession but Professionally Qualified in TQM through IRD Inc. USA & AOTS, Japan along with a vast number of prestigious National & International Certifications in Lean Management & IMS Auditing and Business Process Re-engineering. Mr. Sapan is a motivational speaker too and has an enriched experience of about forty five years in Industries, which includes Senior Positions in large corporates, Consulting Faculty, Trainer and Assessor of numerous organisations. His first book ‘Unfolding Success‘ -Amazon Bestseller has acted like a guiding lighthouse to many readers and continues to inspire new readers.

Hinduism: Challenges | Interaction with Buddhism, Jainism and The Greeks

Author : Ashok Mishra
Publisher : StoryMirror Infotech Pvt Ltd
ISBN 13 : 9360705233
Total Pages : 366 pages
Book Rating : 4.3/5 (67 download)

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Book Synopsis Hinduism: Challenges | Interaction with Buddhism, Jainism and The Greeks by : Ashok Mishra

Download or read book Hinduism: Challenges | Interaction with Buddhism, Jainism and The Greeks written by Ashok Mishra and published by StoryMirror Infotech Pvt Ltd. This book was released on with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: . Embark on a journey tracing Hinduism's evolution from Vedic rituals to modern practices, revealing a seamless continuity despite apparent change. . Witness ancient mantras echoing in contemporary ceremonies, bridging the gap between millennia. . Explore the etymology of "Hindu" and its alignment with "Sanatana Dharma," encapsulating timeless principles of righteous living. . Discover Hinduism's encounters with Jainism, Buddhism, and the influence of Alexander the Great, shaping its diverse identity. Marvel at Hinduism's adaptability, absorbing and assimilating diverse ideologies over centuries. . Beyond a religion, Hinduism embodies Dharma—the righteous path to spiritual liberation. In this dynamic interplay of cultures and beliefs, Hinduism emerges as a beacon of inclusivity and adaptation.