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Persistent Preferences In Market Place Choices
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Book Synopsis Persistent Preferences in Market Place Choices by : A. V. Muthukrishnan
Download or read book Persistent Preferences in Market Place Choices written by A. V. Muthukrishnan and published by Now Publishers. This book was released on 2015-11-03 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persistent Preferences in Market Place Choices reviews classic research on loyalty, the many definitions of commitment and their relevance for persistent preference, the constituents of preference persistence, research on attitude strength, and behavioral decision theory research relevant for preference persistence.
Book Synopsis Handbook of the Economics of Marketing by :
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Book Synopsis The Routines of Decision Making by : Tilmann Betsch
Download or read book The Routines of Decision Making written by Tilmann Betsch and published by Psychology Press. This book was released on 2014-04-04 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience is currently a hot theme in decision making. For a long time, decision research was almost exclusively focused on new decisions and neglected the importance of experience. It took the field until the 1990s for a new direction in research and theorizing to become visible in the literature. There are parallel movements happening in sociology, political science, social psychology, and business. The purpose of this edited book is to provide a balanced and representative overview of what is currently known about the dynamics of experienced-based decision making. The chapters are written by renowned experts in the field and provide the latest theoretical developments, integrative frameworks, and state-of-the-art reviews of research in the laboratory and in the field.
Book Synopsis Complex Systems in Finance and Econometrics by : Robert A. Meyers
Download or read book Complex Systems in Finance and Econometrics written by Robert A. Meyers and published by Springer Science & Business Media. This book was released on 2010-11-03 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finance, Econometrics and System Dynamics presents an overview of the concepts and tools for analyzing complex systems in a wide range of fields. The text integrates complexity with deterministic equations and concepts from real world examples, and appeals to a broad audience.
Book Synopsis Education in the Marketplace by : Kevin Currie-Knight
Download or read book Education in the Marketplace written by Kevin Currie-Knight and published by Springer. This book was released on 2019-04-12 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an intellectual history of the libertarian case for markets in education. Currie-Knight tracks the diverse and evolving arguments libertarians have made, with each chapter devoted to a different libertarian thinker, their reasoning and their impact. What are the issues libertarians have had with state-controlled public schooling? What have been the libertarian voices on the benefits of markets in education? How have these thinkers interacted with law and policy? All of these questions are considered in this important text for those interested in debates over market mechanisms in education and those who are keen to understand how those arguments have changed over time.
Book Synopsis Building Models for Marketing Decisions by : Peter S.H. Leeflang
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Book Synopsis Beyond the Marketplace by : Roger Friedland
Download or read book Beyond the Marketplace written by Roger Friedland and published by Routledge. This book was released on 2019-08-21 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: For at least a half-century, there has been active debate on the nature of the economy between classical and neoclassical economists and advocates of a more -substantivist- approach (most recently, cultural anthropologists)... The essays are uniformly well written and excellently documented... Heartily recommended for academic libraries, community college level up. --S. M. Soiffer, Choice
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance Publisher : ISBN 13 : Total Pages :140 pages Book Rating :4.:/5 (319 download)
Book Synopsis Consumer Privacy and Protection in the Mobile Marketplace by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance
Download or read book Consumer Privacy and Protection in the Mobile Marketplace written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance and published by . This book was released on 2012 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bioeconomics of Invasive Species by : Reuben P. Keller
Download or read book Bioeconomics of Invasive Species written by Reuben P. Keller and published by Oxford University Press. This book was released on 2009-04-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biological invasions are one of the strongest drivers of global environmental change, and invasive species are now often in the public discourse. At the same time, economists have begun to take a real interest in determining how invasive species interact with economic systems, and how invaders should be controlled to optimize societal wealth. Although the work from ecologists and economists have both greatly expanded our understanding of the drivers and impacts of invasions, little integration between the fields has occurred that would allow managers and policy-makers to identify the optical expenditures on, for example, prevention and control of invasive species. Because the level of effort expended on invasive species management is intricately linked to the costs and projected benefits of that management, there is an urgent need for greater synthesis between ecology and economics. This book brings ecology and economics together in new ways to address how we deal with the dynamics and impacts of invasive species, and is the outcome fo many years of collaborative research between a small group of economists and ecologists. The outcome is clear demonstration of the utility of combining ecological and economic models for addressing critical questions in the management of invasive species.
Book Synopsis Discrete Choice Experiments in Marketing by : Klaus Zwerina
Download or read book Discrete Choice Experiments in Marketing written by Klaus Zwerina and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy.
Book Synopsis Marketplace Dignity by : Cait Lamberton
Download or read book Marketplace Dignity written by Cait Lamberton and published by University of Pennsylvania Press. This book was released on 2024-06-04 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don’t know where to start or have struggled to get things right. In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits. Marketplace dignity appeals to humans’ sense of justice and goes to the essence of what makes customers human. It is also a powerful driver of their engagement, loyalty, and satisfaction. In this book, you will discover how to: + Apply the principles of marketplace dignity to the whole of the customer journey, from the pre-consumption phase to the post-consumption phase; + Design and deliver products, services, and experiences that respect your customers’ dignity and value as human beings; + Improve your performance using the Marketplace Dignity Framework, which is underpinned by representation, agency, and equality; and + Create a competitive edge and a positive social impact with marketplace dignity. Drawing on the authors’ rigorous research, as well as the successes and failures of companies around the world, from Fortune 100 companies to nonprofits to independent organizations, Marketplace Dignity will empower you to diagnose, understand, and enhance the way that you engage with your customer base across the entirety of their journey with your organization.
Book Synopsis The Stated Preference Approach to Environmental Valuation, Volumes I, II and III by : Richard T. Carson
Download or read book The Stated Preference Approach to Environmental Valuation, Volumes I, II and III written by Richard T. Carson and published by Routledge. This book was released on 2018-12-20 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a truly enormous literature on using stated preference information to place a monetary value on environmental amenities. This three volume set provides the key papers for understanding the historical development of contingent valuation, its theoretical and statistical foundations, and the major controversies. It also contains representative papers covering all of the major application areas in environmental valuation.
Book Synopsis Arthritis and Society by : Nortin M. Hadler
Download or read book Arthritis and Society written by Nortin M. Hadler and published by Elsevier. This book was released on 2013-09-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arthritis and Society examines the interaction between the structure of our society and the impact of rheumatic diseases on the lifestyle of those afflicted. It has drawn the distinction between the private and public experience of illness in order to produce a comprehensive analysis of the impact of musculoskeletal disease on society. This book is organized into three main sections. Section 1 analyzes the personal experience of pain of the groups frequently afflicted and discusses the epidemiology and scope of the systemic rheumatic diseases. Section 2 views the plight of those suffering from rheumatic disease from a different perspective. Section 3 highlights the importance of appropriate care and of establishing a more compassionate society which can help lessen the impact of the disease. It also considers the role of rehabilitation. This book will be of interest to people dealing with studies on arthritis and other rheumatic disease and also those interested in understanding the impact on societal structure on healthcare issues.
Author :United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Transportation, and Tourism Publisher : ISBN 13 : Total Pages :104 pages Book Rating :4.3/5 (121 download)
Book Synopsis Ocean-based Incineration of Hazardous Wastes by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Transportation, and Tourism
Download or read book Ocean-based Incineration of Hazardous Wastes written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Transportation, and Tourism and published by . This book was released on 1981 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Principles of Forecasting by : J.S. Armstrong
Download or read book Principles of Forecasting written by J.S. Armstrong and published by Springer Science & Business Media. This book was released on 2001-05-31 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Forecasting: A Handbook for Researchers and Practitioners summarizes knowledge from experts and from empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. It applies to problems such as those in finance (How much is this company worth?), marketing (Will a new product be successful?), personnel (How can we identify the best job candidates?), and production (What level of inventories should be kept?). The book is edited by Professor J. Scott Armstrong of the Wharton School, University of Pennsylvania. Contributions were written by 40 leading experts in forecasting, and the 30 chapters cover all types of forecasting methods. There are judgmental methods such as Delphi, role-playing, and intentions studies. Quantitative methods include econometric methods, expert systems, and extrapolation. Some methods, such as conjoint analysis, analogies, and rule-based forecasting, integrate quantitative and judgmental procedures. In each area, the authors identify what is known in the form of `if-then principles', and they summarize evidence on these principles. The project, developed over a four-year period, represents the first book to summarize all that is known about forecasting and to present it so that it can be used by researchers and practitioners. To ensure that the principles are correct, the authors reviewed one another's papers. In addition, external reviews were provided by more than 120 experts, some of whom reviewed many of the papers. The book includes the first comprehensive forecasting dictionary.
Book Synopsis Marketplace of the Gods by : Larry Witham
Download or read book Marketplace of the Gods written by Larry Witham and published by Oxford University Press. This book was released on 2010-05-05 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface -- The economic approach -- Rational people and religion -- Life in the household -- The gods of risk -- Why religions form -- History of an idea -- Marketplace of the gods -- Debating secularism -- How religion shapes economics -- The merits of mammon.
Book Synopsis Spatial Behavior by : Reginald G. Golledge
Download or read book Spatial Behavior written by Reginald G. Golledge and published by Guilford Press. This book was released on 1997-01-01 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do human beings negotiate the spaces in which they live, work, and play? How are firms and institutions, and their spatial behaviors, being affected by processes of economic and societal change? What decisions do they make about their natural and built environment, and how are these decisions acted out? Updating and expanding concepts of decision making and choice behavior on different geographic scales, this major revision of the authors' acclaimed Analytical Behavioral Geography presents theoretical foundations, extensive case studies, and empirical evidence of human behavior in a comprehensive range of physical, social, and economic settings. Generously illustrated with maps, diagrams, and tables, the volume also covers issues of gender, discusses traditionally excluded groups such as the physically and mentally challenged, and addresses the pressing needs of our growing elderly population.
