Patterns Of Successful Tv Advertising

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Brought to You By

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Author : Lawrence R. Samuel
Publisher : University of Texas Press
ISBN 13 : 0292774761
Total Pages : 441 pages
Book Rating : 4.2/5 (927 download)

Book Synopsis Brought to You By by : Lawrence R. Samuel

Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

A History of the Paper Pattern Industry

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Author : Joy Spanabel Emery
Publisher : Bloomsbury Publishing
ISBN 13 : 1472577469
Total Pages : 386 pages
Book Rating : 4.4/5 (725 download)

Book Synopsis A History of the Paper Pattern Industry by : Joy Spanabel Emery

Download or read book A History of the Paper Pattern Industry written by Joy Spanabel Emery and published by Bloomsbury Publishing. This book was released on 2014-04-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sewing patterns have been the principle blueprint for making garments in the home for centuries. From their origins in the tailoring manuals of the 16th century to the widely produced pamphlets of the 18th and 19th centuries, through to the full size packet patterns of today, their history and development has reflected major changes in technology (such as the advent of the sewing machine), retailing and marketing practices (the fashion periodical), and shifts in social and cultural influences. This accessible book explores this history, outlining innovations in patternmaking by the companies who produced patterns and how these reflected the fashions and demands of the market. Showcasing beautiful illustrations from original pattern pamphlets, packets and ads, as well as 9 complete patterns from which readers can reproduce vintage garments of different eras, the book provides a unique visual guide to homemade fashions as well as essential exploration of the industry that produced them.

Gimme! The Human Nature of Successful Marketing

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Author : John Hallward
Publisher : John Wiley & Sons
ISBN 13 : 0470117400
Total Pages : 240 pages
Book Rating : 4.4/5 (71 download)

Book Synopsis Gimme! The Human Nature of Successful Marketing by : John Hallward

Download or read book Gimme! The Human Nature of Successful Marketing written by John Hallward and published by John Wiley & Sons. This book was released on 2007-06-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

This Is Service Design Doing

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Author : Marc Stickdorn
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491927135
Total Pages : 1156 pages
Book Rating : 4.4/5 (919 download)

Book Synopsis This Is Service Design Doing by : Marc Stickdorn

Download or read book This Is Service Design Doing written by Marc Stickdorn and published by "O'Reilly Media, Inc.". This book was released on 2018-01-02 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Advances in Feature Selection for Data and Pattern Recognition

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Author : Urszula Stańczyk
Publisher : Springer
ISBN 13 : 3319675885
Total Pages : 334 pages
Book Rating : 4.3/5 (196 download)

Book Synopsis Advances in Feature Selection for Data and Pattern Recognition by : Urszula Stańczyk

Download or read book Advances in Feature Selection for Data and Pattern Recognition written by Urszula Stańczyk and published by Springer. This book was released on 2017-11-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents recent developments and research trends in the field of feature selection for data and pattern recognition, highlighting a number of latest advances. The field of feature selection is evolving constantly, providing numerous new algorithms, new solutions, and new applications. Some of the advances presented focus on theoretical approaches, introducing novel propositions highlighting and discussing properties of objects, and analysing the intricacies of processes and bounds on computational complexity, while others are dedicated to the specific requirements of application domains or the particularities of tasks waiting to be solved or improved. Divided into four parts – nature and representation of data; ranking and exploration of features; image, shape, motion, and audio detection and recognition; decision support systems, it is of great interest to a large section of researchers including students, professors and practitioners.

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

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Author : Ozgen, Ozlen
Publisher : IGI Global
ISBN 13 : 1522584927
Total Pages : 479 pages
Book Rating : 4.5/5 (225 download)

Book Synopsis Handbook of Research on Consumption, Media, and Popular Culture in the Global Age by : Ozgen, Ozlen

Download or read book Handbook of Research on Consumption, Media, and Popular Culture in the Global Age written by Ozgen, Ozlen and published by IGI Global. This book was released on 2019-05-15 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

ICON LATERALS 2023

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Author : Sahiruddin Sahiruddin
Publisher : European Alliance for Innovation
ISBN 13 : 1631904337
Total Pages : 306 pages
Book Rating : 4.6/5 (319 download)

Book Synopsis ICON LATERALS 2023 by : Sahiruddin Sahiruddin

Download or read book ICON LATERALS 2023 written by Sahiruddin Sahiruddin and published by European Alliance for Innovation. This book was released on 2023-12-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th ICON LATERALS proceeding consisted of 27 reviewed papers under the following subthemes of (1) foreign language teaching and learning (2) innovation in language teaching and learning, (3) macrolinguistics: Pragmatics, Sociolinguistics, Psycholinguistics, Discourse Analysis, Forensic Linguistics, and Linguistic Landscapes, (4) Translation, and (5) Literature. Prior to this publication the selected papers have been reviewed by three different reviewers to provide more comprehensive and in-depth perspectives for the intended respected readers in the respected areas. The keynote speakers invited to the conference, Prof. Heather Zwicker from University of Queensland, Prof. Hsueh-Hua Chuang, Ph.D. from Institute of Education, Center for Teacher Education National Sun Yat-sen University, Prof. Ogasawara Hiroki from Kobe University, Ismatul Khasanah, S.Pd., M.Pd., M.Ed., Ph.D. from Universitas Brawijaya, Syariful Muttaqin, M.A., Ph.D. from Universitas Brawijaya, Han-Chin Liu, Ph.D. Associate Professor from Sun Yat-sen University, Yu-Hui Chang, Ph.D. Assistant Professor from National Sun Yat-sen University, and Asri Saraswati, Ph.D. from Universitas Indonesia, have provided some insightful ideas for enriching the multidisciplinary perspectives of the selected articles in this proceeding. We are also indebted to the support and the encouragement from Universitas Brawijaya and Faculty of Cultural Studies for proving all means to the success of the event. Finally, we are thankful for the excellent work from the organizing committee who have been working very hard, effectively and efficiently before, during, and after the conference. Finally, it is our honour and pleasure to present this conference proceeding to our respected readers with the hope that the papers are inspiring and stimulating for the development of the knowledge in the field of language, literary, and cultural studies.

Readings in Advertising, Society, and Consumer Culture

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Author : Roxanne Hovland
Publisher : Routledge
ISBN 13 : 1317461363
Total Pages : 440 pages
Book Rating : 4.3/5 (174 download)

Book Synopsis Readings in Advertising, Society, and Consumer Culture by : Roxanne Hovland

Download or read book Readings in Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Television and Social Behavior: Television in day-to-day life: patterns of use

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Author : John P. Murray
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (3 download)

Book Synopsis Television and Social Behavior: Television in day-to-day life: patterns of use by : John P. Murray

Download or read book Television and Social Behavior: Television in day-to-day life: patterns of use written by John P. Murray and published by . This book was released on 1972 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research on the Effects of Television Advertising on Children

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Author :
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 (121 download)

Book Synopsis Research on the Effects of Television Advertising on Children by :

Download or read book Research on the Effects of Television Advertising on Children written by and published by . This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Television Advertising And Consumer Response: Children Buying Behaviour

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Author : Neeru Kapoor
Publisher : Mittal Publications
ISBN 13 : 9788170999010
Total Pages : 246 pages
Book Rating : 4.9/5 (99 download)

Book Synopsis Television Advertising And Consumer Response: Children Buying Behaviour by : Neeru Kapoor

Download or read book Television Advertising And Consumer Response: Children Buying Behaviour written by Neeru Kapoor and published by Mittal Publications. This book was released on 2003 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.

Congressional Record

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Author : United States. Congress
Publisher :
ISBN 13 :
Total Pages : 1392 pages
Book Rating : 4.A/5 ( download)

Book Synopsis Congressional Record by : United States. Congress

Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1972 with total page 1392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Webvertising

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Author : SCN Education B.V.
Publisher : Springer Science & Business Media
ISBN 13 : 3322867935
Total Pages : 251 pages
Book Rating : 4.3/5 (228 download)

Book Synopsis Webvertising by : SCN Education B.V.

Download or read book Webvertising written by SCN Education B.V. and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

Research on the Effects of Television Advertising on Children

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Author : Richard Adler
Publisher : Washington : National Science Foundation
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 ( download)

Book Synopsis Research on the Effects of Television Advertising on Children by : Richard Adler

Download or read book Research on the Effects of Television Advertising on Children written by Richard Adler and published by Washington : National Science Foundation. This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior in Action

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Author : Geoffrey P. Lantos
Publisher : M.E. Sharpe
ISBN 13 : 0765629119
Total Pages : 650 pages
Book Rating : 4.7/5 (656 download)

Book Synopsis Consumer Behavior in Action by : Geoffrey P. Lantos

Download or read book Consumer Behavior in Action written by Geoffrey P. Lantos and published by M.E. Sharpe. This book was released on 2010-08-23 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Down-to-earth, highly engaging, and thorough, Consumer Behavior in Action does more than any other consumer behavior textbook to generate student interest and involvement through extensive in-class and written application exercises. The text's four parts can be covered in any sequence after Part I, which provides an overview of consumer behavior and covers foundational material on market segmentation. Part II covers the consumer decision-making process in general as well as each of the specific stages of that process. Part III investigates societal influences on consumer behavior, from society and culture to interpersonal, and Part IV deals with the micro-psychological influences on consumer decision-making. Each chapter includes several exercises in self-contained units, each with its own applications, as well as learning objectives and an easy-to-understand background textual discussion. Each chapter also includes a key concepts list, review questions, and a solid summary to help initiate further student research. The text includes ten different types of engaging exercises: analysis of advertisements, analysis of scenarios, introspection into students' own consumer behavior, interactive Internet exercises, experimental and survey fieldwork, quantitative exercises, creative exercises, debatable issues, ethical analyses, and marketplace analyses. An Online Instructor's Manual is available to adopters.

International Marketing

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Author : Stanley Paliwoda
Publisher : Routledge
ISBN 13 : 1135387109
Total Pages : 531 pages
Book Rating : 4.1/5 (353 download)

Book Synopsis International Marketing by : Stanley Paliwoda

Download or read book International Marketing written by Stanley Paliwoda and published by Routledge. This book was released on 2013-11-05 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

TV Viewing Habits of the House Wives

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Author : Md. Mizanur Rahman
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis TV Viewing Habits of the House Wives by : Md. Mizanur Rahman

Download or read book TV Viewing Habits of the House Wives written by Md. Mizanur Rahman and published by . This book was released on 1997 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: