The Influence Effect

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 152308278X
Total Pages : 192 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Influence Effect by : Kathryn Heath

Download or read book The Influence Effect written by Kathryn Heath and published by Berrett-Koehler Publishers. This book was released on 2017-11-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women hold over half of all professional jobs today, yet they represent just four percent of CEOs in the S&P 500. Even worse, that percentage has barely budged in a decade. That's where The Influence Effect comes in. Based on recent research by the authors of the New York Times bestseller Break Your Own Rules, this book begins with the premise that when it comes to political savvy, what works for men at work won't work for women. Packed with the authors' coaching insights and their “Big Five” strategies designed specifically for female executives, this book guides women to break past political barriers and get right to what they really want—influence. Authors Kathryn Heath, Jill Flynn, Mary Davis Holt, and Diana Faison make success far less complex, helping women overcome entrenched resistance to their ideas, create their own access points to power, and attract followers in a way that works for them. They present tools such as Influence Loops (to organically increase influence), Personal Scaffolding (to grow a groundswell of support), and Scenario Thinking (a savvy twist on strategic planning). These and other smart strategies finally allow women to succeed on their own terms. Illustrated with dozens of engaging, real stories culled from the authors' many years of coaching experience, The Influence Effect moves women past the politics problem and offers a new path to power. Actually, it's more than a path—it's a runway—it frees women to take off in their careers on their own terms. The Influence Effect will work for women, not because gender barriers will no longer exist, but because they will no longer hold women back.

Break Your Own Rules

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118103831
Total Pages : 210 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Break Your Own Rules by : Jill Flynn

Download or read book Break Your Own Rules written by Jill Flynn and published by John Wiley & Sons. This book was released on 2011-08-02 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller How women can make it to the top by adopting the new rules of leadership Women hold just 11 percent of the most senior-level leadership positions in U.S. Corporations—a number that hasn't changed in over 30 years. How can women break through? Break Your Own Rules distills the six faulty assumptions (or "rules") most women follow that get in the way—then delivers the correlating new rules that promise to clear that path. For example, the old rule of "Focus on Others" must be replaced by "Take Center Stage," "Hard Work Will Get You There" must yield to "Be Politically Savvy." "Play It Safe" must give way to "Play to Win." "Ask Permission" must be replaced by "Proceed Until Apprehended." Features the results of over 1,700 interviews with executives in Fortune 1000 companies, as well as the authors' new research and ongoing work with over 5,000 professional women Showcases previously-untold stories from high profile women including Ann Moore (CEO, Time Inc.), Susan Ivey (CEO, Reynolds American), Cathy Bessant (Global Executive for Technology and Operations for Bank of America), Lynn Ford (CEO, ING Solutions), and more Reveals what it really takes for any woman to succeed at the highest levels Foreword by Sharon Allen, Chairman of Deloitte This hands-on guide is for women who are ready to transform their assumptions and join the senior ranks of American business.

Women and Politics

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538154331
Total Pages : 449 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Women and Politics by : Julie Dolan

Download or read book Women and Politics written by Julie Dolan and published by Rowman & Littlefield. This book was released on 2021-08-17 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women and Politics: Paths to Power and Political Influence examines the role of women in politics from the early women's movements to the female politicians in power today. The revised fourth edition includes: a new preface analyzing the 2020 elections, focusing on the historic victory of Kamala Harris and the gendered and racist critiques she endured on the campaign trail. recognition of the centennial of women's suffrage, with greater attention to Black and Indigenous women's often overlooked contributions to the fight for suffrage and expanded rights election results from the historic 2020 elections when more women filed congressional candidacies than ever before and women’s numbers in both Congress and state legislatures reached record highs. analysis of the gender gap in voting in 2020, focusing on both race and gender. updates reflecting President Biden's historic cabinet picks, including Deb Haaland as the first Native American to lead the Department of the Interior and Janet Yellen as the first woman to lead the Treasury Department. coverage of the death of Supreme Court Justice Ruth Bader Ginsburg and the nomination and confirmation of her replacement, Amy Coney Barrett.

7 Rules of Power

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Author :
Publisher : BenBella Books
ISBN 13 : 1637741235
Total Pages : 179 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis 7 Rules of Power by : Jeffrey Pfeffer

Download or read book 7 Rules of Power written by Jeffrey Pfeffer and published by BenBella Books. This book was released on 2022-06-07 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to "change lives, change organizations, change the world," the Stanford business school’s motto, you need power. Is power the last dirty secret or the secret to success? Both. While power carries some negative connotations, power is a tool that can be used for good or evil. Don’t blame the tool for how some people used it. If fully understood and harnessed effectively, power skills and understanding become the keys to increasing salaries, job satisfaction, career advancement, organizational change, and, happiness. In 7 Rules of Power, Jeffrey Pfeffer, professor of organizational behavior at the Stanford University Graduate School of Business, provides the insights that have made both his online and on-campus classes incredibly popular—with life-changing results often achieved in 8 or 10 weeks. Rooted firmly in social science research, Pfeffer’s 7 rules provide a manual for increasing your ability to get things done, including increasing the positive effects of your job performance. The 7 rules are: 1) Get out of your own way. 2) Break the rules. 3) Show up in powerful fashion. 4) Create a powerful brand. 5) Network relentlessly. 6) Use your power. 7) Understand that once you have acquired power, what you did to get it will be forgiven, forgotten, or both. With 7 Rules of Power, you’ll learn, through both numerous examples as well as research evidence, how to accomplish change in your organization, your life, the lives of others, and the world.

Understanding Influence for Leaders at All Levels

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Author :
Publisher :
ISBN 13 : 9780074713808
Total Pages : 260 pages
Book Rating : 4.7/5 (138 download)

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Book Synopsis Understanding Influence for Leaders at All Levels by : Carolyn Barker

Download or read book Understanding Influence for Leaders at All Levels written by Carolyn Barker and published by . This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for leaders at any level. It provides a guide to the new rules of engagement and power in modern organisations and how to get things done by influencing people, the agenda and outcomes. It does this by introducing the reader to eight paths to influence, each of which is examined as a stand-alone chapter.

The Power Paradox

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Author :
Publisher : Penguin
ISBN 13 : 0698195590
Total Pages : 210 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Power Paradox by : Dacher Keltner

Download or read book The Power Paradox written by Dacher Keltner and published by Penguin. This book was released on 2016-05-17 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary and timely reconsideration of everything we know about power. Celebrated UC Berkeley psychologist Dr. Dacher Keltner argues that compassion and selflessness enable us to have the most influence over others and the result is power as a force for good in the world. Power is ubiquitous—but totally misunderstood. Turning conventional wisdom on its head, Dr. Dacher Keltner presents the very idea of power in a whole new light, demonstrating not just how it is a force for good in the world, but how—via compassion and selflessness—it is attainable for each and every one of us. It is taken for granted that power corrupts. This is reinforced culturally by everything from Machiavelli to contemporary politics. But how do we get power? And how does it change our behavior? So often, in spite of our best intentions, we lose our hard-won power. Enduring power comes from empathy and giving. Above all, power is given to us by other people. This is what we all too often forget, and it is the crux of the power paradox: by misunderstanding the behaviors that helped us to gain power in the first place we set ourselves up to fall from power. We abuse and lose our power, at work, in our family life, with our friends, because we've never understood it correctly—until now. Power isn't the capacity to act in cruel and uncaring ways; it is the ability to do good for others, expressed in daily life, and in and of itself a good thing. Dr. Keltner lays out exactly—in twenty original "Power Principles"—how to retain power; why power can be a demonstrably good thing; when we are likely to abuse power; and the terrible consequences of letting those around us languish in powerlessness.

The Path to Power

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Author :
Publisher : Vintage
ISBN 13 : 0307422577
Total Pages : 962 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Path to Power by : Robert A. Caro

Download or read book The Path to Power written by Robert A. Caro and published by Vintage. This book was released on 2011-11-23 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Years of Lyndon Johnson is the political biography of our time. No president—no era of American politics—has been so intensively and sharply examined at a time when so many prime witnesses to hitherto untold or misinterpreted facets of a life, a career, and a period of history could still be persuaded to speak. The Path to Power, Book One, reveals in extraordinary detail the genesis of the almost superhuman drive, energy, and urge to power that set LBJ apart. Chronicling the startling early emergence of Johnson’s political genius, it follows him from his Texas boyhood through the years of the Depression in the Texas hill Country to the triumph of his congressional debut in New Deal Washington, to his heartbreaking defeat in his first race for the Senate, and his attainment, nonetheless, of the national power for which he hungered. We see in him, from earliest childhood, a fierce, unquenchable necessity to be first, to win, to dominate—coupled with a limitless capacity for hard, unceasing labor in the service of his own ambition. Caro shows us the big, gangling, awkward young Lyndon—raised in one of the country’s most desperately poor and isolated areas, his education mediocre at best, his pride stung by his father’s slide into failure and financial ruin—lunging for success, moving inexorably toward that ultimate “impossible” goal that he sets for himself years before any friend or enemy suspects what it may be. We watch him, while still at college, instinctively (and ruthlessly) creating the beginnings of the political machine that was to serve him for three decades. We see him employing his extraordinary ability to mesmerize and manipulate powerful older men, to mesmerize (and sometimes almost enslave) useful subordinates. We see him carrying out, before his thirtieth year, his first great political inspiration: tapping-and becoming the political conduit for-the money and influence of the new oil men and contractors who were to grow with him to immense power. We follow, close up, the radical fluctuations of his relationships with the formidable “Mr. Sam” Raybum (who loved him like a son and whom he betrayed) and with FDR himself. And we follow the dramas of his emotional life-the intensities and complications of his relationships with his family, his contemporaries, his girls; his wooing and winning of the shy Lady Bird; his secret love affair, over many years, with the mistress of one of his most ardent and generous supporters . . . Johnson driving his people to the point of exhausted tears, equally merciless with himself . . . Johnson bullying, cajoling, lying, yet inspiring an amazing loyalty . . . Johnson maneuvering to dethrone the unassailable old Jack Garner (then Vice President of the United States) as the New Deal’s “connection” in Texas, and seize the power himself . . . Johnson raging . . . Johnson hugging . . . Johnson bringing light and, indeed, life to the worn Hill Country farmers and their old-at-thirty wives via the district’s first electric lines. We see him at once unscrupulous, admirable, treacherous, devoted. And we see the country that bred him: the harshness and “nauseating loneliness” of the rural life; the tragic panorama of the Depression; the sudden glow of hope at the dawn of the Age of Roosevelt. And always, in the foreground, on the move, LBJ. Here is Lyndon Johnson—his Texas, his Washington, his America—in a book that brings us as close as we have ever been to a true perception of political genius and the American political process.

Women, Politics, and Power

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Author :
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9781412998666
Total Pages : 480 pages
Book Rating : 4.9/5 (986 download)

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Book Synopsis Women, Politics, and Power by : Pamela Paxton

Download or read book Women, Politics, and Power written by Pamela Paxton and published by SAGE Publications, Incorporated. This book was released on 2013-04-17 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women, Politics, and Power provides a clear and detailed introduction to women's political participation and representation across a wide range of countries and regions. Using broad statistical overviews and detailed case-study accounts, authors Pamela Paxton and Melanie Hughes document both historical trends and the contemporary state of women's political strength across diverse countries. In addition to describing worldwide themes, the book acknowledges differences among women through attention to intersectionality and heterogeneity among women. Dedicated chapters on six geographic regions highlight the distinct paths women may take to political power in different parts of the world. There is simply no other book that offers such a thorough and multidisciplinary synthesis of research on women's political power around the world.

360 Degrees of Influence: Get Everyone to Follow Your Lead on Your Way to the Top

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071773894
Total Pages : 304 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis 360 Degrees of Influence: Get Everyone to Follow Your Lead on Your Way to the Top by : Harrison Monarth

Download or read book 360 Degrees of Influence: Get Everyone to Follow Your Lead on Your Way to the Top written by Harrison Monarth and published by McGraw Hill Professional. This book was released on 2011-12-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: SPREAD YOUR INFLUENCE FOR TRUE LEADERSHIP SUCCESS “The extraordinary power of influence is now within everyone’s reach. Recent graduates, executive assistants, project managers, and business leaders can all benefit from Monarth’s simple steps for ‘getting everyone to follow your lead.’” —MARSHALL GOLDSMITH, million-selling author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There “Monarth’s monograph is must reading for everyone who needs to build their personal brand and sell themselves—which is, of course, everybody.” —JEFFREY PFEFFER, Ph.D., professor, Stanford Graduate School of Business, and author of Power: Why Some People Have It—and Others Don’t “Your ability to influence and persuade others is the single most important skill for success in business and leadership—and this book shows you how with simple, powerful, practical, and proven techniques.” —BRIAN TRACY, author of Full Engagement “Finally! A book about influence that doesn’t tell you how to impose your position on others but rather illuminates ways to build authentic relationships that are mutually beneficial. Truly a 21st-century approach to a critical skill.” —LOIS P. FRANK EL, Ph.D., author of Nice Girls Don’t Get the Corner Office and Nice Girls Just Don’t Get It “360 Degrees of Influence breaks new ground. Harrison Monarth writes with fl air, passion, and insight. Even seasoned professionals will fi nd his advice practical and invaluable.” —HARRY MILLS, Managing Director of The Mills Group and author of Artful Persuasion and The StreetSmart Negotiator About the Book: Leadership doesn’t have to be a top-down proposition. In fact, the best leaders influence those who are below and above them, as well as people external to the organization, such as customers and partners. This 360 degrees of influence is what separates the good leader from the great leader. Founder of the global executive coaching firm GuruMaker, Harrison Monarth makes a living helping top figures in business and politics hone their influencing, communication, persuasion, impression management, and media skills. He teaches leaders how to operate without relying on spin or manipulation. Now, in 360 Degrees of Influence, Monarth provides everything you need to gain the trust and respect of those around you—no matter where they’re positioned in the organizational hierarchy—and expand your influence well beyond your immediate environment. Providing valuable insight into human emotion and behavior, Monarth reveals the secrets to becoming the most psychologically astute person in the room—so you can be the most influential leader in the room. Learn how to: Assess your current influencing power Overcome resistance to your ideas and proposals Know what people are thinking and feeling—even better than they do Avoid the most common decision-making pitfalls Create an influence strategy tailored to your organization’s hierarchy In addition to sharing insight he has gleaned during years of coaching leading executives, Monarth includes practice exercises, checklists, self-evaluations, and worksheets to help you tackle the challenge of influence and leadership head on. Right now, one of your own counterparts might be exerting influence over you and your boss. You can do the same thing. Apply the lessons of 360 Degrees of Influence to place yourself in the best possible position to lead the leaders.

The 48 Laws Of Power

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Author :
Publisher : Profile Books
ISBN 13 : 1847651348
Total Pages : 478 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis The 48 Laws Of Power by : Robert Greene

Download or read book The 48 Laws Of Power written by Robert Greene and published by Profile Books. This book was released on 2010-09-03 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE MILLION COPY INTERNATIONAL BESTSELLER 'If power is your ultimate goal, this is the book you need' The Times Amoral, cunning, ruthless, and instructive, this piercing work distils three thousand years of the history of power into forty-eight well-explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws require prudence ("Law 1: Never Outshine the Master"), some stealth ("Law 3: Conceal Your Intentions"), and some the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real-life situations. Illustrated through the tactics of Queen Elizabeth I, Henry Kissenger, P T Barnum, and other famous figures who have wielded - or been victimised by - power, these laws will fascinate any reader interested in gaining, observing or defending against ultimate control.

Supreme Influence

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Publisher : Harmony
ISBN 13 : 0307956873
Total Pages : 322 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis Supreme Influence by : Niurka

Download or read book Supreme Influence written by Niurka and published by Harmony. This book was released on 2013 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Niurka, a former Anthony Robbins corporate trainer and popular motivational expert, teaches how to increase confidence, enrich relationships, overcome fears, and achieve greater sucess--all by choosing the right words.

The New Psychology of Leadership

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Publisher : Psychology Press
ISBN 13 : 1136846492
Total Pages : 304 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis The New Psychology of Leadership by : S. Alexander Haslam

Download or read book The New Psychology of Leadership written by S. Alexander Haslam and published by Psychology Press. This book was released on 2010-09-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the University of San Diego Outstanding Leadership Book Award 2012! Shortlisted for the British Psychological Society Book Award 2011! Shortlisted for the CMI (Chartered Management Institute) Management Book of the Year Award 2011–2012! According to John Adair, the most important word in the leader's vocabulary is "we" and the least important word is "I". But if this is true, it raises one important question: why do psychological analyses of leadership always focus on the leader as an individual – as the great "I"? One answer is that theorists and practitioners have never properly understood the psychology of "we-ness". This book fills this gap by presenting a new psychology of leadership that is the result of two decades of research inspired by social identity and self-categorization theories. The book argues that to succeed, leaders need to create, champion, and embed a group identity in order to cultivate an understanding of 'us' of which they themselves are representative. It also shows how, by doing this, they can make a material difference to the groups, organizations, and societies that they lead. Written in an accessible and engaging style, the book examines a range of central theoretical and practical issues, including the nature of group identity, the basis of authority and legitimacy, the dynamics of justice and fairness, the determinants of followership and charisma, and the practice and politics of leadership. The book will appeal to academics, practitioners and students in social and organizational psychology, sociology, political science and anyone interested in leadership, influence and power.

Twenty Steps to Power, Influence and Control Over People

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Author :
Publisher : Parker Publishing Company
ISBN 13 : 9780139349508
Total Pages : 228 pages
Book Rating : 4.3/5 (495 download)

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Book Synopsis Twenty Steps to Power, Influence and Control Over People by : H. W. Gabriel

Download or read book Twenty Steps to Power, Influence and Control Over People written by H. W. Gabriel and published by Parker Publishing Company. This book was released on 1976 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Tao of Influence

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Author :
Publisher : Mango Media Inc.
ISBN 13 : 1642502766
Total Pages : 183 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis The Tao of Influence by : Karen McGregor

Download or read book The Tao of Influence written by Karen McGregor and published by Mango Media Inc.. This book was released on 2020-09-15 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Become a Great Leader By translating The Tao Te Ching into simple steps for greater influence, Karen has created a powerful tool for today’s leaders.” ―Andrea Menard, Métis Song Keeper Wall Street Journal Bestseller 2021 International Book Awards finalist in Business: Management & Leadership #1 New Release in Eastern Philosophy, Taoism People are yearning to make an impact and create much needed change. Building a business, starting a movement, generating a new initiative in the workplace, creating change within a family, or supporting a non-profit enterprise in the community? People want to be part of the solution. Author Karen McGregor believes the 4000-year-old “Four Pillars of Influence” of the Tao Te Ching may be the key. Positive vibes and how to influence others. Author Karen McGregor is an international keynote and TEDx speaker, and a guide to thousands of entrepreneurs and professionals seeking to become more influential leaders. In this book each chapter begins with a quote from the Tao Te Ching that connects with that chapter’s theme, then concludes with reflections and recommended actions. A unique leadership skills book. The Tao of Influence stands apart as a business book. It speaks ancient wisdom to the modern-day leader, while providing practical and tangible actions that lead to high levels of sustainable influence and positive power. Discover an easy-to-follow roadmap to creating lasting change in your workplace, community, and family, while navigating chaotic and demanding environments. Learn to: Handle challenges and difficult people End the dynamic that heightens power struggles and destroys influence Create stillness and space to generate authentic power If you have read books such as Weconomy, Leaders Eat Last, Radical Candor, Difficult Conversations, or Eckhart Tolle’s A New Earth, you will want to read and learn from Karen McGregor’s The Tao of Influence.

The Power of Presence

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Author :
Publisher : AMACOM
ISBN 13 : 0814437869
Total Pages : 260 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Power of Presence by : Kristi Hedges

Download or read book The Power of Presence written by Kristi Hedges and published by AMACOM. This book was released on 2017-01-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone, regardless of position or personality, can strengthen their presence. The Power of Presence shows how. When some people speak, everyone listens. When they need commitment to projects, others jump on board. They just seem to have that indescribable “presence”--a subtle magnetic field around them wherever they go that signals authority and authenticity and attracts disciples with ease. Wouldn’t it be incredible if doors opened as effortlessly for you? How amazing would it be if you could command the room like they do? You don’t have to wonder; you can make it happen! Filled with strategies, exercises, and personal stories from years spent coaching leaders, communications expert Kristi Hedges explains how to: Build relationships based on trust Rid yourself of limiting behaviors Embody the values you are trying to convey Explore how others see you and correct misperceptions Communicate in way that inspire The key is to cultivate the communication aptitude, mental attitude, and unique leadership style needed to connect with and motivate others. Everyone recognizes a commanding presence when they see it, and soon they’ll see it in you!

The Power and the Pain

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Author :
Publisher : Shambhala Publications
ISBN 13 : 1559397918
Total Pages : 342 pages
Book Rating : 4.5/5 (593 download)

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Book Synopsis The Power and the Pain by : Andrew Holecek

Download or read book The Power and the Pain written by Andrew Holecek and published by Shambhala Publications. This book was released on 2010-03-16 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all encounter obstacles on a daily basis—from small inconveniences and nuisances to the really big hardships wreaking havoc with our lives. Sometimes just the small things are enough to set us reeling. Andrew Holecek offers us a progressive path beginning with common, easily understood hardships and moving on to more subtle and challenging ones that commonly arise on our spiritual journeys.

Pre-Suasion

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1501109812
Total Pages : 469 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Pre-Suasion by : Robert Cialdini

Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).