The Marketing Book

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Publisher : Routledge
ISBN 13 : 1134506120
Total Pages : 907 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis The Marketing Book by : Michael J. Baker

Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Mountains Beyond Mountains

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Publisher : Random House Trade Paperbacks
ISBN 13 : 0812980557
Total Pages : 354 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Mountains Beyond Mountains by : Tracy Kidder

Download or read book Mountains Beyond Mountains written by Tracy Kidder and published by Random House Trade Paperbacks. This book was released on 2009-08-25 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “[A] masterpiece . . . an astonishing book that will leave you questioning your own life and political views.”—USA Today “If any one person can be given credit for transforming the medical establishment’s thinking about health care for the destitute, it is Paul Farmer. . . . [Mountains Beyond Mountains] inspires, discomforts, and provokes.”—The New York Times (Best Books of the Year) In medical school, Paul Farmer found his life’s calling: to cure infectious diseases and to bring the lifesaving tools of modern medicine to those who need them most. Tracy Kidder’s magnificent account shows how one person can make a difference in solving global health problems through a clear-eyed understanding of the interaction of politics, wealth, social systems, and disease. Profound and powerful, Mountains Beyond Mountains takes us from Harvard to Haiti, Peru, Cuba, and Russia as Farmer changes people’s minds through his dedication to the philosophy that “the only real nation is humanity.” WINNER OF THE LETTRE ULYSSES AWARD FOR THE ART OF REPORTAGE This deluxe paperback edition includes a new Epilogue by the author

A Storm of Spears

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Author :
Publisher : Grub Street Publishers
ISBN 13 : 1781594228
Total Pages : 574 pages
Book Rating : 4.7/5 (815 download)

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Book Synopsis A Storm of Spears by : Christopher Matthew

Download or read book A Storm of Spears written by Christopher Matthew and published by Grub Street Publishers. This book was released on 2012-05-09 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “practical and thought provoking” study of the ancient military tactic known as the phalanx—the classic battle formation used in historic Greek warfare (The Historian). In ancient Greece, warfare was a fact of life, with every city brandishing its own fighting force. And the backbone of these classical Greek armies was the phalanx of heavily armored spearmen, or hoplites. These were the soldiers that defied the might of Persia at Marathon, Thermopylae and Plataea and—more often than not—fought each other in countless battles between the Greek city-states. For centuries they were the dominant soldiers of the classical world, in great demand as mercenaries throughout the Mediterranean and Middle East. Yet, despite the battle descriptions left behind and copious evidence in Greek art and archaeology, there are still many aspects of hoplite warfare that are little understood or the subject of fierce academic debate. Christopher Matthew’s groundbreaking work combines rigorous analysis with the new disciplines of reconstructive archaeology, reenactment, and ballistic science. He examines the equipment, tactics, and capabilities of the individual hoplites, as well as how they used juggernaut masses of men and their long spears to such devastating effect. This is an innovative reassessment of one of the most important early advancements in military tactics, and “indispensable reading for anyone interested in ancient warfare (The New York Military Affairs Symposium).

They Say

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Publisher :
ISBN 13 : 9780393664546
Total Pages : 352 pages
Book Rating : 4.6/5 (645 download)

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Book Synopsis They Say by : Cathy Birkenstein

Download or read book They Say written by Cathy Birkenstein and published by . This book was released on 2018 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

In The Meantime

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Publisher : Simon and Schuster
ISBN 13 : 1471108392
Total Pages : 374 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis In The Meantime by : Iyanla Vanzant

Download or read book In The Meantime written by Iyanla Vanzant and published by Simon and Schuster. This book was released on 2012-12-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us go through life with a vision of what the ideal relationship is supposed to be, yet too often our longing for a soul mate leads to disappointment and heartbreak. What we see, desire, or harshly judge in our mate is but a reflection of self, Vanzant explains, as in IN THE MEANTIME she helps us to break free of our fantasies and view a relationship as an ongoing process of discovery and growth. Whether she is offering practical advice on how to avoid making the same relationship mistakes over and over again, or helping us to view the painful end of a relationship as an opportunity to learn and change, Iyanla Vanzant, as author Patrice Gains has said, 'reminds us that every moment is an opportunity to learn and inspires and encourages us to continue our inward daily search'.

The As If Principle

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Publisher : Simon and Schuster
ISBN 13 : 1451675062
Total Pages : 304 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis The As If Principle by : Richard Wiseman

Download or read book The As If Principle written by Richard Wiseman and published by Simon and Schuster. This book was released on 2014-01-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tossing out the rule book, Wiseman--a renowned psychologist with 90,000 Twitter followers and 13 million YouTube viewers--presents a radical new insight on how actions have the power to instantly change the way people think and feel.

The Hacker's Dictionary

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548201579
Total Pages : 508 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis The Hacker's Dictionary by : Eric S. Raymond

Download or read book The Hacker's Dictionary written by Eric S. Raymond and published by Createspace Independent Publishing Platform. This book was released on 2017-06-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document is a collection of slang terms used by various subcultures of computer hackers. Though some technical material is included for background and flavor, it is not a technical dictionary; what we describe here is the language hackers use among themselves for fun, social communication, and technical debate.

Java Concepts

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Publisher : Wiley Global Education
ISBN 13 : 1119031133
Total Pages : 985 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Java Concepts by : Cay S. Horstmann

Download or read book Java Concepts written by Cay S. Horstmann and published by Wiley Global Education. This book was released on 2016-11-16 with total page 985 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Wiley’s Enhanced E-Text, you get all the benefits of a downloadable, reflowable eBook with added resources to make your study time more effective, including: • Code Walkthrough • Video Examples • Code Rearrange Interactivities • Worked Examples • Self-Check Exercises The third edition of Java Concepts, Late Objects (formerly Java for Everyone) provides an approachable introduction to fundamental programming techniques and design skills, helping students master basic concepts and become competent coders. The third edition is thoroughly updated for Java 8, includes new problem solving sections, and more exercises, some from science, engineering, and business. Most importantly, the Enhanced eText contains hundreds of activities for students to practice programming. The text is known for its realistic programming examples, great quantity and variety of homework assignments, and programming exercises that build student problem-solving abilities. Additional visual design elements make this student-friendly text even more engaging. The Enhanced E-Text is also available bundled with an abridged print companion and can be ordered by contacting customer service here: ISBN: 9781119398998 Price: $81.95 Canadian Price: $91.50

Never Be Alone Again

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Publisher : Two Palms Publishing
ISBN 13 : 9780578983004
Total Pages : 162 pages
Book Rating : 4.9/5 (83 download)

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Book Synopsis Never Be Alone Again by : Lina Abascal

Download or read book Never Be Alone Again written by Lina Abascal and published by Two Palms Publishing. This book was released on 2021-11-23 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEVER BE ALONE AGAIN: How Bloghouse United the Internet and the Dancefloor is the first book dedicated to the music and Internet culture in the early 2000s known as bloghouse. With a foreword by DJ/producer A-Trak the book includes over 50 original interviews with musicians, bloggers, music industry professionals, and party people from around the world including Steve Aoki, The Bloody Beetroots, Girl Talk, The Cobra Snake, Chromeo, Flosstradamus, The Cool Kids, MySpace Music, MSTRKRFT, and Simian Mobile Disco. NEVER BE ALONE AGAIN chronicles the rise of the DJ-slash-It Girl, roaming party photography, illegal Mp3 file sharing, canonical scene reports of bloghouse capitals Los Angeles and Paris, the overlooked impact of suburban Latino communities on nightlife, Kanye West's contribution to the movement, and the slow death of the blog itself.

Java Concepts

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Publisher :
ISBN 13 :
Total Pages : 996 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Java Concepts by : Cay S. Horstmann

Download or read book Java Concepts written by Cay S. Horstmann and published by . This book was released on 2005-01-04 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition gives an accessible introduction to the Java language and a grounding in the fundamental computer science concepts. It includes expanded coverage of graphical user interfaces (GUIs) and Applets as well as updated examples and exercises.

If it Fitz

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Publisher :
ISBN 13 : 9780960569281
Total Pages : 308 pages
Book Rating : 4.5/5 (692 download)

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Book Synopsis If it Fitz by : Jim Fitzgerald

Download or read book If it Fitz written by Jim Fitzgerald and published by . This book was released on 1985 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Adventuring with Books

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Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Adventuring with Books by : Amy A. McClure

Download or read book Adventuring with Books written by Amy A. McClure and published by . This book was released on 2002 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this 13th edition of "Adventuring with Books," teachers and librarians will find descriptions of more than 850 texts (published between 1999 and 2001) suitable for student use in background research, unit study, or pleasure reading, and children will find books that delight, amuse, and entertain. The texts described in the book are divided into 24 general topics, including Science Nonfiction; Struggle and Survival; Fantasy Literature; Sports; Games and Hobbies; and Mathematics in Our World. To highlight literature that reflects the schools' multiple ethnicities, the booklist also introduces readers to recent literature that celebrates African American, Asian and Pacific Island, Hispanic American, and indigenous cultures. Each chapter begins with a brief list of selection criteria, a streamlined list of all annotated titles in that chapter, and an introduction in which chapter editors discuss their criteria and the status of available books in that subject area. While the reviews were written by adults, the voices and opinions of children are often included as well, lending credence to adult choices of the quality children's books. (NKA).

A Chainless Soul

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Publisher : Ballantine Books
ISBN 13 : 0449906612
Total Pages : 0 pages
Book Rating : 4.4/5 (499 download)

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Book Synopsis A Chainless Soul by : Katherine Frank

Download or read book A Chainless Soul written by Katherine Frank and published by Ballantine Books. This book was released on 1992-01-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A fine retelling of the Brontës’ story . . . It does much to throw light on the achievement of one of the greatest geniuses of nineteenth-century literature.”—The New York Times Book Review In this compelling, beautifully written book, Emily Brontë emerges for the first time in the full complexity of her nature—the most gifted and intelligent of the Brontë sisters, and also the most passionate, willful, and self-destructive. Katherine Frank, whose biography of Mary Kingsley won wide critical acclaim, brings a novelist’s dramatic flair and a brilliant gift for analysis to this bold reinterpretation of Emily Brontë’s life: the negligence of her sickly father, her affliction with anorexia, the fierce need to rebel that produced Wuthering Heights and her magnificent poetry. Probing the depths of Emily Brontë’s dark nature as no other biographer has done, Frank also sheds new light on her special place in her gifted, doomed family and her consuming relationships with Charlotte and her alcoholic brother, Branwell. A Chainless Soul paints an intimate, vivid, and deeply affecting portrait of one of the greatest, and most misunderstood, artists of nineteenth-century fiction.

Marine Diesel Engines

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Publisher : Adlard Coles
ISBN 13 : 9780713667561
Total Pages : 212 pages
Book Rating : 4.6/5 (675 download)

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Book Synopsis Marine Diesel Engines by : Nigel Calder

Download or read book Marine Diesel Engines written by Nigel Calder and published by Adlard Coles. This book was released on 2003 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nigel Calder, a diesel mechanic for more than 25 years, is also a boatbuilder, cabinetmaker, and machinist. He and his wife built their own cruising sailboat, Nada, a project they completed in 1984. Calder is author of numerous articles for Yachting Monthly and many other magazines worldwide, as well as the bestselling Boatowner's Practical and Technical Cruising Manual and Boatowner's Mechanical and Electrical Manual, both published by Adlard Coles Nautical. Here, in this goldmine of a book, is everything the reader needs to keep their diesel engine running cleanly and efficiently. It explains how diesel engines work, defines new terms, and lifts the veil of mystery that surrounds such engines. Clear and logical, this extensively illustrated guide will enable the reader to be their own diesel mechanic. As Nigel Calder says: 'there is no reason for a boatowner not to have a troublefree relationship with a diesel engine. All one needs is to set the engine up correctly in the first place, to pay attention to routine maintenance, to have the knowledge to spot early warning signs of impending trouble, and to have the ability to correct small ones before they become large ones.'

Attorney for the Damned

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Publisher :
ISBN 13 : 9780671061807
Total Pages : 552 pages
Book Rating : 4.0/5 (618 download)

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Book Synopsis Attorney for the Damned by : Arthur Weinberg

Download or read book Attorney for the Damned written by Arthur Weinberg and published by . This book was released on 1957 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Zoo-phonics

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (287 download)

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Book Synopsis Zoo-phonics by : Georgene E. Bradshaw

Download or read book Zoo-phonics written by Georgene E. Bradshaw and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: