Pandemic Vs Technology

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Pandemic vs Technology

Author : M.M Rahman
Publisher : Notion Press
ISBN 13 :
Total Pages : 259 pages
Book Rating : 4.8/5 (884 download)

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Book Synopsis Pandemic vs Technology by : M.M Rahman

Download or read book Pandemic vs Technology written by M.M Rahman and published by Notion Press. This book was released on 2023-01-21 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the advancement of digital technologies and epidemiological issues. Modern digital technologies, including artificial intelligence (AI), 5G-based Internet of Things (IoT), and others, are crucial for achieving positive health, social, and economic outcomes when battling the coronavirus pandemic. This book covers these modern digital technologies and their effectiveness in healthcare and socio-economic environments. In addition, with its potential effects in many industries, the use of 5G technology is growing, offering more realtime services than anticipated. This book also intends to showcase 5G-based solutions that can address COVID-19 difficulties in various contexts by concentrating on 5G technology and existing healthcare issues. In order to address current epidemic concerns, this book focuses on the expanding roles of 5G-powered technologies, including artificial intelligence, the Internet of things, big data analytics, cloud computing, and other digital platforms. The context of this book examines numerous technological and healthcare difficulties as well as opportunities for creating AI and 5G-powered healthcare solutions. In addition, it provides a thorough evaluation of 5G-powered emerging applications to tackle the coronavirus outbreak. Key Features • Emphasizes the fundamental concepts of Industry 4.0 technologies and their applications in different sectors. • Covers the pandemic and post-pandemic issues, and presents the deadliest pandemics in human history and a chronological history of the COVID-19 pandemic. • Incorporates artificial intelligence (AI) and related technologies, and presents AI approaches in different facets of healthcare during the pandemic. • Provides insights into several aspects of 5G technology and 5G-powered solutions in handling the coronavirus pandemic and lockdown situations. • Includes the concepts of digital divide and global status of using emerging technologies and the Internet, and their impacts on society. • Highlights the challenges and opportunities of deploying AI and 5G-powered technologies, further research directions, and policy recommendations to the states for the future pandemics.

Empowered or Left Behind

Author : DeeDee M. Bennett Gayle
Publisher : CRC Press
ISBN 13 : 1000904725
Total Pages : 177 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Empowered or Left Behind by : DeeDee M. Bennett Gayle

Download or read book Empowered or Left Behind written by DeeDee M. Bennett Gayle and published by CRC Press. This book was released on 2023-07-14 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused on the United States, this book summarizes the secondary impacts of COVID-19 due to the increased use of technology. Establishing the global response of social distancing, mandates for non-essential business, and working from home, the book centers on the disparate guidance provided domestically at the state and local levels. Marginalized populations are highlighted to identify areas where technology facilitated access and reach or contributed to difficulties catapulted by digital literacy or digital access issues. To explain how people may have been empowered or left behind due to a new and unique reliance on technology, this book is structured based on the social determinants of health domains. Specifically, this book explains how technology was an umbrella domain that impacted every aspect of life during the pandemic including access, use, adoption, digital literacy, and digital equity, as well as privacy and security concerns. Given this book’s focus on the impacts to marginalized populations, there is a thread throughout the book related to the use of technology to perpetuate hate, discrimination, racism, and xenophobic behaviors that emerged as a twin pandemic during COVID-19. Part I explains the defining differences between primary and secondary impacts, as well as the unique guidelines adopted in each state. Part II of the book is focused on specific domains, where each chapter is dedicated to topics including economic stability through employment, education, healthcare, and the social/community context through access to services. Part III focuses on unique technological considerations related to COVID-19, such as mobile health-related apps and privacy or security issues that may have posed barriers to the adoption and use of technology. Finally, the book ends with a conclusion chapter, which explicitly explains the advantages and disadvantages of technology adoption during COVID-19. These exposed benefits and challenges will have implications for policies, disaster management practices, and interdisciplinary research.

Pandemic, Lockdown, and Digital Transformation

Author : Saqib Saeed
Publisher : Springer Nature
ISBN 13 : 3030862747
Total Pages : 207 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Pandemic, Lockdown, and Digital Transformation by : Saqib Saeed

Download or read book Pandemic, Lockdown, and Digital Transformation written by Saqib Saeed and published by Springer Nature. This book was released on 2022-01-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume discusses digital transformation in the context of the COVID-19 pandemic. In the wake of the COVID-19 pandemic and the widespread lockdown policies that followed, digital technologies were touted as an effective means towards ensuring continuity and minimal interruption of day-to-day operations for businesses and other institutions. Digital transformation, however, is an inherently complex process and the pressure of short adoption times may further increase complexities for organizations looking to foster digital technologies. This volume comprises original research contributions on theoretical foundations and empirical studies of digital transformations in the pandemic era. Written by academics and practitioners from diverse disciplines and industries, the chapters cover topics such as psychological and technical implications of pandemic situations, the economic, organizational, social, and legal implications of digital adoption, and case studies for digital transformation in different industries. This book will be useful for academics, technology professionals, business policy makers, NGO managers, and governments looking to optimize their digital transformation processes to better prepare their organizations in the presence of pandemic situations.

The Science behind the COVID Pandemic and Healthcare Technology Solutions

Author : Sasan Adibi
Publisher : Springer Nature
ISBN 13 : 303110031X
Total Pages : 718 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis The Science behind the COVID Pandemic and Healthcare Technology Solutions by : Sasan Adibi

Download or read book The Science behind the COVID Pandemic and Healthcare Technology Solutions written by Sasan Adibi and published by Springer Nature. This book was released on 2022-10-29 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a timely review of modern technologies for health, with a special emphasis on wireless and wearable technologies, GIS tools and machine learning methods for managing the impacts of pandemics. It describes new strategies for forecasting evolution of pandemics, optimizing contract tracing, and for detection and diagnosis of diseases, among others. Written by researchers and professionals with different backgrounds, this book offers a extensive information and a source of inspiration for physiologists, engineers, IT scientists and policy makers in the health and technology sector.

Empowered Or Left Behind

Author : DeeDee Bennett Gayle
Publisher :
ISBN 13 : 9781032335001
Total Pages : 0 pages
Book Rating : 4.3/5 (35 download)

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Book Synopsis Empowered Or Left Behind by : DeeDee Bennett Gayle

Download or read book Empowered Or Left Behind written by DeeDee Bennett Gayle and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Focused on the United States, this book summarizes the secondary impacts of COVID-19 due to the increased use of technology. Establishing the global response of social distancing, mandates for non-essential business, and working from home, the book centers on the disparate guidance provided at the State and local levels, domestically. Marginalized populations are highlighted to identify areas where technology facilitated access and reach or contributed to difficulties catapulted by digital literacy or digital access issues. To explain how people may have been empowered or left behind due to new and unique reliance on technology, this book is structured based on the Social Determinants of Health domains. Specifically, this book explains how technology was an umbrella domain, impacting every aspect of life during the pandemic, and included access, use, adoption, digital literacy, digital equity, as well as privacy and security concerns. Given this book's focus on the impacts to marginalized populations, there is a thread throughout the book related to the use of technology to perpetuate hate, discrimination, racism, and xenophobic behaviors that emerged as a twin pandemic during COVID. Part I explains the defining differences between primary and secondary impacts, as well as the unique guidelines adopted in each state. Part II of the book is focused on specific domains, where each chapter is dedicated to topics including economic stability through employment, education, healthcare, and the social/community context through access to services. Part III focuses on unique technological considerations related to COVID-19 such as mobile health related apps and privacy or security issues that may pose barriers to the adoption and use of technology. Finally, the book ends with a conclusion chapter, which explicitly explains the advantages and disadvantages of technology adoption during COVID-19. These exposed benefits and challenges will have implications for policies, disaster management practices, and interdisciplinary research"--

Roles of Technology During Covid-19

Author : Kanishtrayen Baskaran
Publisher :
ISBN 13 : 9781773691770
Total Pages : 146 pages
Book Rating : 4.6/5 (917 download)

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Book Synopsis Roles of Technology During Covid-19 by : Kanishtrayen Baskaran

Download or read book Roles of Technology During Covid-19 written by Kanishtrayen Baskaran and published by . This book was released on 2020-10-19 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has had devastating impacts on every functional aspect of society, with hundreds of thousands dead and millions more infected in just a few short months. Although many countries and regions, such as Canada and most of Europe, have shown significant decreases in the number of active cases, the pandemic is far from over and, on a global level, the peak has yet to even be reached as of July 2020 (Neustaeter, 2020). What started as a small outbreak in Wuhan, China back in late 2019 quickly snowballed into a "public health emergency of international concern" by the end of January before being declared a global pandemic on March 11, 2020 by the World Health Organization (WHO, 2020a). Within an instant, countries were scrambling to close borders, shut down public spaces and workplaces, and draft new regulations to reduce the spread of COVID-19; the world was in a state of limbo and it seemed as if nobody knew what to do next. For many, this was their first time experiencing a global crisis to this degree and concerns from citizens and governments alike rapidly formed. What will happen to the economy? How will children receive an education? When can families reunite once again? These are just some of the questions that dominated citizens as this "new normal" began to set in. Despite taking some time to adjust, however, solutions to almost all of these concerns began to be put in place largely because of advancements in modern technology.

The Pandemic

Author : Kathryn Rose
Publisher : iUniverse
ISBN 13 : 1663221499
Total Pages : 108 pages
Book Rating : 4.6/5 (632 download)

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Book Synopsis The Pandemic by : Kathryn Rose

Download or read book The Pandemic written by Kathryn Rose and published by iUniverse. This book was released on 2021-04-18 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the questions our own human history evokes. Humanity doesn’t know enough about our own history and as a result we are set to fail as a species. We measure our ancestors by our curent understanding of technology. We can’t begin to fathom the feats they were able to accompolish, which far surpassed our own abilites. At first glance we can marvel at how far we’ve come as a species, but have we been paying attention? Have our efforts been in the best interest of all or might our hunger for more be our demise? Take a journey to investigate not only where we’ve been but will also let history serve as a warning to where we are going. Will we be able to survive ourselves and our own technological advancements? Can awareness save us or will it be too late?

Digital Pandemic

Author : Michael BOCIURKIW
Publisher : Independently Published
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.7/5 (26 download)

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Book Synopsis Digital Pandemic by : Michael BOCIURKIW

Download or read book Digital Pandemic written by Michael BOCIURKIW and published by Independently Published. This book was released on 2021-06-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: In early 2020 on a writing sabbatical, Michael Bociurkiw was on Spain's frontier with Gibraltar when his phone started receiving texts from Asia about a mysterious disease sickening hundreds of people in China's Hubei province. Little did he know at the time that it would quickly morph into the deadliest pandemic in modern history. His early reporting and commentary on what would become known as the coronavirus pandemic has now been collated into the first real time report on the crisis. What follows is a bold global analysis from someone with a truly unique international perspective. Michael Bociurkiw is a writer, global affairs analyst and two-time TEDx speaker. His geopolitical commentary is regularly featured on CNN Opinion. Having worked on the frontlines of humanitarian emergencies, he's become a familiar voice on BBC World Television, CNN, CNN International, Al Jazeera, and Bloomberg Television. His writing has appeared in several media outlets, including: The Los Angeles Times, Forbes, the South China Morning Post, Asia Times, the Globe and Mail and on MSNBC.com. Michael is a former spokesperson for the Organization for Security and Cooperation in Europe (OSCE) and a former global spokesperson for the United Nation's Children's Fund (UNICEF). His international staff work and consultancies with the World Health Organization (WHO), the Pan American Health Organization (PAHO), and UNICEF placed him front and centre in pandemic and public health campaigns and humanitarian emergencies.

COVID-19 PANDEMIC: Monitoring Technologies, Healthcare and Panic buying behaviour

Author : Dr. Safaa Najah Saud Al-Humairi
Publisher : White Falcon Publishing
ISBN 13 : 9389932378
Total Pages : 35 pages
Book Rating : 4.3/5 (899 download)

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Book Synopsis COVID-19 PANDEMIC: Monitoring Technologies, Healthcare and Panic buying behaviour by : Dr. Safaa Najah Saud Al-Humairi

Download or read book COVID-19 PANDEMIC: Monitoring Technologies, Healthcare and Panic buying behaviour written by Dr. Safaa Najah Saud Al-Humairi and published by White Falcon Publishing. This book was released on 2020-06-30 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: COVID-19 is an infectious disease that has become the biggest threat in the year 2020 so far. It has dramatically changed the human life and the world economy. The world has traumatized by the terrifying effect of this virus. Not only the underdeveloped countries but also the most developed countries across the world, USA, Italy, Spain, Germany, to name of few, have witnessed the devastating effect of this lethal virus. Therefore, understanding the risk and management of this group of people is important for effective intervention and reducing the number of cases and fatality. In spite of this, COVID-19 imposes a heavy burden and costs on the health sector, and consequently, providing continuous monitoring by modern technologies will lead to a reduction of health costs and improve control of people's health practices, management, and prevention of this pandemic. Employing the mobile and advanced health systems to offer a remote medical diagnosis and monitoring system will significantly reduce the cost of health care and appropriate management of performance, especially in managing and spreading COVID-19. This book explores the effect of COVID-19 on human health in three essential cores: medically, technologically, and economically. The Internet of Things (IoT) and Artificial Intelligence (AI) includes three principal methods: monitoring, diagnosis, and treatment were discussed. IoT could achieve long-term connectivity between hospitals, patients, and healthcare equipment by integrating sensors, information technology, artificial intelligence, and innovative networking devices, which could significantly enhance current medical conditions. This book also provides a theoretical comparison between normal buying behaviour and panic buying behaviour. Subsequently, it explains the reasons for this behaviour. Not only reasons, but the book also classified products based on this consumer buying pattern during this pandemic. The book ends with a case study on the implementation of the AI algorithms in Malaysia and the achieved results were presented accordingly with a remarkable conclusion.

The Digital Pandemic

Author : João Pedro Cachopo
Publisher : Bloomsbury Publishing
ISBN 13 : 1350284327
Total Pages : 128 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis The Digital Pandemic by : João Pedro Cachopo

Download or read book The Digital Pandemic written by João Pedro Cachopo and published by Bloomsbury Publishing. This book was released on 2022-05-19 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A refreshing approach to the dominance of technology in our contemporary lives, The Digital Pandemic, translated from Portuguese, poses fundamental questions about love, fear, connectedness, proximity, imagination and consciousness. Arguing that the pandemic has ushered in a civilizational digital shock, João Pedro Cachopo charts new channels of relatedness and communication between people through digital technologies for the foreseeable future. The transformation of human experience that began in 2020 creates a break in our sociality that Cachopo pinpoints through key themes of love, travel, study, community and art. In contrast to the growing philosophical literature on the pandemic, this bold theoretical work does not prophesy the fall of capitalism or the end of personal freedom and relationships. Instead, this book carefully investigates the advanced technology that is increasingly inextricable from our lives, using an alternative approach that avoids pessimism, while remaining alert to the risks and threats of the digital age. It opens up the possibility of fostering global solidarity and consciousness beyond physical borders in the 21st century.

The Global Airline Industry

Author : Peter Belobaba
Publisher : John Wiley & Sons
ISBN 13 : 1118881141
Total Pages : 536 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Global Airline Industry by : Peter Belobaba

Download or read book The Global Airline Industry written by Peter Belobaba and published by John Wiley & Sons. This book was released on 2015-07-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013

Enabling Healthcare 4.0 for Pandemics

Author : Abhinav Juneja
Publisher : John Wiley & Sons
ISBN 13 : 111976906X
Total Pages : 352 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Enabling Healthcare 4.0 for Pandemics by : Abhinav Juneja

Download or read book Enabling Healthcare 4.0 for Pandemics written by Abhinav Juneja and published by John Wiley & Sons. This book was released on 2021-09-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: ENABLING HEALTHCARE 4.0 for PANDEMICS The book explores the role and scope of AI, machine learning and other current technologies to handle pandemics. In this timely book, the editors explore the current state of practice in Healthcare 4.0 and provide a roadmap for harnessing artificial intelligence, machine learning, and Internet of Things, as well as other modern cognitive technologies, to aid in dealing with the various aspects of an emergency pandemic outbreak. There is a need to improvise healthcare systems with the intervention of modern computing and data management platforms to increase the reliability of human processes and life expectancy. There is an urgent need to come up with smart IoT-based systems which can aid in the detection, prevention and cure of these pandemics with more precision. There are a lot of challenges to overcome but this book proposes a new approach to organize the technological warfare for tackling future pandemics. In this book, the reader will find: State-of-the-art technological advancements in pandemic management; AI and ML-based identification and forecasting of pandemic spread; Smart IoT-based ecosystem for pandemic scenario. Audience The book will be used by researchers and practitioners in computer science, artificial intelligence, bioinformatics, data scientists, biomedical statisticians, as well as industry professionals in disaster and pandemic management.

Evasive Entrepreneurs and the Future of Governance

Author : Adam Thierer
Publisher : Cato Institute
ISBN 13 : 194864777X
Total Pages : 383 pages
Book Rating : 4.9/5 (486 download)

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Book Synopsis Evasive Entrepreneurs and the Future of Governance by : Adam Thierer

Download or read book Evasive Entrepreneurs and the Future of Governance written by Adam Thierer and published by Cato Institute. This book was released on 2020-04-28 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovators of all stripes—such as Airbnb and Uber—are increasingly using new technological capabilities to circumvent traditional regulatory systems, or at least put pressure on public policymakers to reform laws and regulations that are outmoded, inefficient, or illogical. Disruptive innovators are emerging in other fields, too, using technologies as wide‐ranging as 3D printers, drones, driverless cars, Bitcoin and blockchain, virtual reality, the “Internet of Things,” and more. Some of these innovators just love to tinker. Others want to change the world with new life‐enriching products. And many more are just looking to earn a living and support their families. Regardless of why they are doing it, these evasive entrepreneurs— innovators who don’t always conform to social or legal norms—are changing the world and challenging their governments. Beyond boosting economic growth and raising our living standards, evasive entrepreneurialism can play an important role in constraining unaccountable governmental activities that often fail to reflect common sense or the consent of the governed. In essence, evasive entrepreneurialism and technological civil disobedience are new checks and balances that help us rein in the excesses of the state, make government more transparent and accountable, and ensure that our civil rights and economic liberties are respected. Evasive Entrepreneurs and the Future of Governance explores why evasive entrepreneurs are increasingly engaged in different forms of technological civil disobedience and also makes the case that we should accept—and often even embrace—a certain amount of that activity as a way to foster innovation, economic growth, and accountable government.

Social Vulnerability to COVID-19

Author : Xiaojun (Jenny) Yuan
Publisher : Springer
ISBN 13 : 9783031068966
Total Pages : 0 pages
Book Rating : 4.0/5 (689 download)

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Book Synopsis Social Vulnerability to COVID-19 by : Xiaojun (Jenny) Yuan

Download or read book Social Vulnerability to COVID-19 written by Xiaojun (Jenny) Yuan and published by Springer. This book was released on 2022-12-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the impact of the pandemic in China and the USA and presents a research agenda for use, access, and adoption of information and communication technologies (ICT) in the era of COVID-19. The global COVID-19 pandemic changed lives overnight and exposed socially vulnerable populations to ever-challenging situations. One significant challenge was the use, access, and adoption of technological resources. To understand how socially vulnerable populations managed the COVID-19 pandemic and adapt to the new normal, it is important for researchers and practitioners to identify the challenges and understand the perceptions of technologies. Through various research studies, this edited volume addresses the impact of the global COVID-19 pandemic and the adoption of technologies (from artificial intelligence to telehealth and telecommunications) among some socially vulnerable populations (including children, older adults, COVID-19 patients, and general marginalized populations) in the world. The information divide faced by socially vulnerable groups is studied as well as the dimension of vulnerabilities and the impacts of specific technologies.

Emerging Technologies for Battling Covid-19

Author : Fadi Al-Turjman
Publisher : Springer Nature
ISBN 13 : 3030600394
Total Pages : 359 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Emerging Technologies for Battling Covid-19 by : Fadi Al-Turjman

Download or read book Emerging Technologies for Battling Covid-19 written by Fadi Al-Turjman and published by Springer Nature. This book was released on 2021-03-19 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents recent trends and solutions to help healthcare sectors and medical staff protect themselves and others and limit the spread of the COVID-19. The book also presents the problems and challenges researchers and academics face in tackling this monumental task. Topics include: Unmanned Aerial Vehicle (UAV) or drones that can be used to detect infected people in different areas; robots used in fighting the COVID-19 by protecting workers and staff dealing with infected people; blockchain technology that secures sensitive transactions in strict confidentiality. With contributions from experts from around the world, this book aims to help those creating and honing technology to help with this global threat.

COVID-19 and Public Policy in the Digital Age

Author : Andrea Monti
Publisher : Taylor & Francis
ISBN 13 : 1000326969
Total Pages : 96 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis COVID-19 and Public Policy in the Digital Age by : Andrea Monti

Download or read book COVID-19 and Public Policy in the Digital Age written by Andrea Monti and published by Taylor & Francis. This book was released on 2020-12-23 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: COVID-19 and Public Policy in the Digital Age explores how states and societies have responded to the COVID-19 pandemic and their long-term implications for public policy and the rule of law globally. It examines the extent to which existing methods of protecting public safety and national security measure up in a time of crisis. The volume also examines how these ideas themselves have undergone transformation in the context of the global crisis. This book: Explores the intersection of public policy, individual rights, and technology; Analyzes the role of science in determining political choices; Reconsiders our understanding of security studies on a global scale arising out of antisocial behaviour, panic buying, and stockpiling of food and (in the United States) arms; Probes the role of fake news and social media in crisis situations; and Provides a critical analysis of the notion of global surveillance in relation to the pandemic. A timely, prescient volume on the many ramifications of the pandemic, this book will be essential reading for professionals, scholars, researchers, and students of public policy, especially practitioners working in the fields of technology and society, security studies, law, media studies, and public health.

Adoption of Innovation

Author : Alexander Brem
Publisher : Springer
ISBN 13 : 3319145231
Total Pages : 230 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Adoption of Innovation by : Alexander Brem

Download or read book Adoption of Innovation written by Alexander Brem and published by Springer. This book was released on 2015-04-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.