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Overcome Digital Challenges In Automotive Industry
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Book Synopsis Overcome Digital Challenges In Automotive Industry by : Harry Blowers
Download or read book Overcome Digital Challenges In Automotive Industry written by Harry Blowers and published by . This book was released on 2021-08-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The automotive industry has contributed significantly to shaping up the global economy. The faster the growth, the greater the necessity of target marketing for industry-specific manufacturers. Besides, digital and mobile channels drastically influence buyers' decision-making nowadays. With escalated demand and stiff competition around, auto vendors are compelled to market through digital platforms. But how? This book will improve your automotive digital marketing strategy so you can start putting some measurable actions behind the words in your TV commercials. Inside, you'll read about: - Learn how to drive your strategic operations and establish checkpoints - Know and understand your competition and how they affect your strategy - Decide on your approach how, when and what you will tackle with the right marketing vehicles - Discover proven techniques and tips that will accelerate your overall digital goals
Book Synopsis Digital Marketing in the Automotive Electronics Industry by : Uli Schneider
Download or read book Digital Marketing in the Automotive Electronics Industry written by Uli Schneider and published by Springer Nature. This book was released on 2023-06-08 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
Book Synopsis Digital Transformation of Business by : Everlin Piccinini
Download or read book Digital Transformation of Business written by Everlin Piccinini and published by Cuvillier Verlag. This book was released on 2016-08-26 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: History of corporations is replete with stories of fundamental organizational change in the face of breakthroughs in technology and significant economic changes. Yet pervasive digitalization, i.e., a socio-technical process whereby digital technology capabilities are embedded into everyday artifacts and life, altering everyday experiences and interactions, brings about substantial changes in environmental conditions not seen before. The fast-paced, unbounded, ongoing, and potentially disruptive nature of change in today’s digitized world is fueled by the generativity of digital innovation, forcing incumbents across industries to transform and adapt. This cumulative dissertation presents five studies that provide a comprehensive understanding on the emerging phenomenon of digital transformation of business. With the help of primary data collected from more than 40 industry experts as well as secondary data, it aimed at explaining through a configurational perspective how, in certain contextual conditions, a combination of particular mechanisms, may lead automotive manufacturing organizations to embark on a sustainable digital transformation of their business. Overall, the findings derive a holistic view of the investigated phenomenon, indicating that it stems from socio-technical developments in the macro, meso, and micro levels of business, fostering incumbents to build new mechanisms that activate digital transformation capabilities to rapidly respond to such socio-technical developments, fundamentally altering their traditional business logics. Nevertheless, research on the phenomenon of digital transformation is in its infancy in both information systems and organizational science research, therefore more in-depth empirical accounts are still needed.
Book Synopsis The Challenge of Digital Transformation in the Automotive Industry by : Jan Drahokoupil
Download or read book The Challenge of Digital Transformation in the Automotive Industry written by Jan Drahokoupil and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Transformation for Improved Industry and Supply Chain Performance by : Khan, Muhammad Rahies
Download or read book Digital Transformation for Improved Industry and Supply Chain Performance written by Khan, Muhammad Rahies and published by IGI Global. This book was released on 2024-05-01 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of Industry 4.0, integrating digital technologies into supply chain management (SCM) presents opportunities and challenges. While Industry 4.0 promises increased efficiency, productivity, and competitiveness, its impact on sustainability within SCM remains a pressing concern. Existing literature often needs to look more into the holistic integration of Industry 4.0 technologies with sustainable practices in SCM, leaving a critical gap in understanding and implementation. This gap not only inhibits the realization of sustainable performance but also hinders firms from aligning with global sustainability agendas such as the United Nations Sustainable Development Goals (UNSDG) 2030. Digital Transformation for Improved Industry and Supply Chain Performance offers a comprehensive solution by examining the integration of Industry 4.0 technology and SCM sustainability. It addresses the urgent need for firms to undergo digital transformation to achieve sustainable performance. It provides insights into how Industry 4.0 technologies can be strategically leveraged to promote sustainability in SCM operations. Through in-depth analysis of critical topics such as cybersecurity, resilience, circular economy practices, and ethical considerations, this book equips readers with the knowledge and tools necessary to navigate the complexities of Industry 4.0-enabled SCM sustainability.
Book Synopsis Meeting the Technology Management Challenges in the Automotive Industry by : Ashok Boghani
Download or read book Meeting the Technology Management Challenges in the Automotive Industry written by Ashok Boghani and published by SAE International. This book was released on 2000-02-25 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's automotive industry, developing new products and systems is more important than ever before. Central to the creation of innovative products is technology development. However, managing technology development has often proven to be a difficult task for many American firms. This book provides instruction on how to make technology management more effective and efficient. It discusses several ways to leverage technology development to get more value with fewer resources. Alignment, globalization, centralization/decentralization, sourcing, co-development, technology intelligence, and intellectual property are all extensively covered. Advice is provided on how to ease implementation of these solutions, and several examples of the successes enjoyed by best-practice companies are detailed. Chapters cover: Global Trends in Automotive Systems Management of Technology Challenges in Automotive Technology Management Meeting Technology Management Challenges Best Practice Case Studies
Book Synopsis The Digital Transformation of the Automotive Industry by : Uwe Winkelhake
Download or read book The Digital Transformation of the Automotive Industry written by Uwe Winkelhake and published by Springer. This book was released on 2017-12-15 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommendations for action regarding the digital transformation of the automotive and supplier industries. At the heart is the transition from a vehicle-focused to a mobility-oriented business model. Based on the catalysts of the digital change, four digitisation fields are structured, and a roadmap for their transformation is presented. The topics of comprehensive change in corporate culture and an agile and efficient information technology are covered in detail as vital success factors. Selected practical examples of innovative digitisation projects provide additional ideas and impulses. An outlook on the automotive industry in the year 2040 completes the discourse.
Book Synopsis Automotive Disruption and the Urban Mobility Revolution by : Martin Lempp
Download or read book Automotive Disruption and the Urban Mobility Revolution written by Martin Lempp and published by Springer Nature. This book was released on 2022-01-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an integrated perspective of the automotive market for the next decade. It shows how customers and producers are shaping the market simultaneously and contends that the first steps of the mobility revolution have already been taken. It compels automotive companies to strike new paths to participate in this journey. The authors provide a comprehensive analysis of the automotive industry, including prevailing business models of OEMs and 'tier-n' automotive suppliers, the competitive environment they are embedded in as well as socio-economic changes affecting future market conditions. Subsequently, elements of the automotive disruption are presented; these enable the provision of novel urban mobility concepts and offer a new source for additional services accompanying the user. A comprehensive insight into consumer behavior, potential automotive business models which can be sustained by 2030, smart city models, transformation strategies, and diverse market penetration scenarios are also provided in the book. It also outlines the challenges and key actions that shape the automotive sector even beyond 2030 as well as knock-on effects across different industries arising from the technological and economic changes in the automotive market are projected.
Book Synopsis Smart Digital Manufacturing by : Rene Wolf
Download or read book Smart Digital Manufacturing written by Rene Wolf and published by John Wiley & Sons. This book was released on 2020-10-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world progresses toward Industry 4.0, and manufacturers are challenged to successfully navigate this unique digital journey. To some, digitalization is a golden opportunity; to others, it is a necessary evil. But to optimist and pessimist alike, there is a widespread puzzlement over the practical details of digitalization. To many manufacturers, digital transformation is a vague and confusing concept they nevertheless must grapple with in order to survive the Fourth Industrial Revolution. The proliferation of digital manufacturing technologies adds to the confusion, leaving many manufacturers perplexed and unprepared, with little real insight into how emerging technologies can help them sustain a competitive edge in their markets. This book effectively conveys Siemens's knowledge and experience through a concept called "Smart Digital Manufacturing," a stepwise approach to realizing the promise of the Fourth Industrial Revolution. The Smart Digital Manufacturing roadmap provides guidance and enables low-risk, high-reward adoption of new manufacturing software technologies through a series of tipping-point investment decisions that result in optimized manufacturing performance. The book provides readers with a clear understanding of what digital technology has to offer them, and how and when to invest in these essential components of tomorrow?s factories. René Wolf is Senior Vice President of Manufacturing Operations Management Software for Siemens Digital Industries Software, a business unit of the Siemens Digital Factory Division. Raffaello Lepratti is Vice President of Business Development and Marketing for Siemens Digital Industries Software.
Book Synopsis Digitalization Cases by : Nils Urbach
Download or read book Digitalization Cases written by Nils Urbach and published by Springer. This book was released on 2018-09-20 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by emerging technologies, the digital economy is a highly volatile, uncertain, complex and ambiguous place – and one that holds substantial challenges and opportunities for established organizations. Against this backdrop, this book reports on best practices and lessons learned from organizations that have succeeded in overcoming the challenges and seizing the opportunities of the digital economy. It illustrates how twenty-one organizations have leveraged their capabilities to create disruptive innovations, to develop digital business models, and to digitally transform themselves. These cases stem from various industries (e.g. automotive, insurance, consulting, and public services) and countries, reflecting the many facets of digitalization. As all case descriptions follow a uniform schema, they are easily accessible, and provide insightful examples for practitioners as well as interesting cases for researchers, teachers and students. Digitalization is reshaping business on a global scale, and it is evident that organizations must transform to thrive in the digital economy. Digitalization Cases provides first-hand insights into the efforts of renowned companies. The presented actions, results, and lessons learned are a great inspiration for managers, students, and academics. Anna Kopp, Head of IT Germany, Microsoft Understanding digitalization in all its facets requires knowledge about its opportunities and challenges in different contexts. Providing 21 cases from different companies all around the world, Digitalization Cases makes an important contribution toward the comprehensibility of digitalization – from a practical and a scientific point of view. Dorothy Leidner, Ferguson Professor of Information Systems, Baylor University This book is a great source of inspiration and insight on how to drive digitalization. It shows easy to understand good practice examples which illustrate opportunities, and at the same time helps to learn what needs to be done to realize them. I consider this book a must-read for every practitioner who cares about digitalization. Martin Petry, Chief Information Officer and Head of Business Excellence, Hilti
Book Synopsis The Green Transition of the Automotive Industry by : Anna Cabigiosu
Download or read book The Green Transition of the Automotive Industry written by Anna Cabigiosu and published by Springer Nature. This book was released on 2023-12-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario. The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.
Book Synopsis AI Impacts in Digital Consumer Behavior by : Musiolik, Thomas Heinrich
Download or read book AI Impacts in Digital Consumer Behavior written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-03-04 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.
Book Synopsis Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies by : Wynn, Martin George
Download or read book Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies written by Wynn, Martin George and published by IGI Global. This book was released on 2021-10-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Book Synopsis Digital Business Strategies in Blockchain Ecosystems by : Umit Hacioglu
Download or read book Digital Business Strategies in Blockchain Ecosystems written by Umit Hacioglu and published by Springer Nature. This book was released on 2019-11-09 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.
Book Synopsis The Future of the Automotive Industry by : Inma Martínez
Download or read book The Future of the Automotive Industry written by Inma Martínez and published by Apress. This book was released on 2021-06-23 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing defined the 20th century more than the evolution of the car industry. The 2020 decade will see the automotive industry leap forward beyond simply moving people geographically toward a new purpose: to become a services industry. This book takes readers on a journey where cars will evolve towards becoming “computers on wheels." The automotive industry is one of the sectors most profoundly changed by digitalization and the 21st century energy needs. You'll explore the shifting paradigms and how cars today represent a new interpretation of what driving should be and what cars should offer. This book presents exciting case studies on how artificial intelligence (AI) and data analytics are used to design future cars, predict car efficiency, ensure safety and simulate engineering dynamics for its design, as well as a new arena for IoT and human data. It opens a window into the origins of cars becoming software-run machines, first to run internal diagnostics, and then to become machines connected to other external machines via Bluetooth, to finally the Internet via 5G. From transportation to solving people’s problems, The Future of the Automotive Industry is less about the technology itself, but more about the outcomes of technology in the future, and the transformative power it has over a much beloved item: cars. What You’ll Learn Explore smart cities and their evolution when it comes to traffic and vehicles Gain a new perspective on the future of cars and transportation based on how digital technologies will transform vehicles Examine how AI and IoT will create new contexts of interactions with drivers and passengers alike Review concepts such as personalizing the driving experience and how this will take form See how self-driving cars impact data mining of personal data Who This Book Is For Anyone with an interest in digital advancements in the automotive industry beyond the connected car.
Book Synopsis Current Achievements, Challenges and Digital Chances of Knowledge Based Economy by : Svetlana Igorevna Ashmarina
Download or read book Current Achievements, Challenges and Digital Chances of Knowledge Based Economy written by Svetlana Igorevna Ashmarina and published by Springer Nature. This book was released on 2020-05-29 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on research from Russia, Hungary, Bulgaria, Great Britain, Switzerland and the Czech Republic on issues related to knowledge-based economy development. The idea for this book was developed during three international conferences on digitalization: VI, VII and VIII International Scientific Weeks, organized by Samara State University of Economics (Samara, Russia) in 2018–2020. It is an initiative by the scientific and business organizations in the Samara Region and their Russian and international partners to analyze the current digitalization of social-economic systems, the problems and perspectives of this process, and its role in the creation and development of a new type of economy and new quality of human capital. All the contributions focus on the search for effective ways of adapting to the new digital reality and are based analyses of international statistics, and data from specific companies, educational institutions and governmental development programs. The book explores a variety of topics, including • Knowledge and Information as Basic Values of a New Economic Paradigm; • Information Technologies for Ensuring Sustainable Development of Organizations; • Augmented Reality, Artificial Intelligence and Big Data in Education and Business; • Digital Platforms and the Sharing Economy; • Potential of Digital Footprints in Economies and Education; • Sociocultural Consequences of Digitalization.
Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
