Over 300 DIRECT links + WAYS TO MARKET, PROMOTE YOUR MUSIC AND MAKE YOUR PRESENCE KNOWN IN THE MUSIC INDUSTRY !!!

Download Over 300 DIRECT links + WAYS TO MARKET, PROMOTE YOUR MUSIC AND MAKE YOUR PRESENCE KNOWN IN THE MUSIC INDUSTRY !!! PDF Online Free

Author :
Publisher : Lulu.com
ISBN 13 : 1304815765
Total Pages : 40 pages
Book Rating : 4.3/5 (48 download)

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Book Synopsis Over 300 DIRECT links + WAYS TO MARKET, PROMOTE YOUR MUSIC AND MAKE YOUR PRESENCE KNOWN IN THE MUSIC INDUSTRY !!! by : LEVERN GREEN

Download or read book Over 300 DIRECT links + WAYS TO MARKET, PROMOTE YOUR MUSIC AND MAKE YOUR PRESENCE KNOWN IN THE MUSIC INDUSTRY !!! written by LEVERN GREEN and published by Lulu.com. This book was released on 2014-01-17 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 300 DIRECT links + WAYS TO MARKET, PROMOTE YOUR MUSIC AND MAKE YOUR PRESENCE KNOWN IN THE MUSIC INDUSTRY !!! "Links to sites to market and promote your Music, Artist, Bands, Management, Publishing and Record label Companies..., Social media, Blogs, Video sites and much more...,"

Over 1000 WAYS to MARKET, PROMOTE YOUR MUSIC

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Author :
Publisher :
ISBN 13 : 9781520606774
Total Pages : 82 pages
Book Rating : 4.6/5 (67 download)

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Book Synopsis Over 1000 WAYS to MARKET, PROMOTE YOUR MUSIC by : Levern Green

Download or read book Over 1000 WAYS to MARKET, PROMOTE YOUR MUSIC written by Levern Green and published by . This book was released on 2017-02-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Links to sites to market and promote your Music, Artist,Bands, Management, Publishing and Record label Companies...,Social media,Blogs,Video sites and much more...,"This information took me years to put together. Sure you can research and find the information I provide but you need results now ! Ive compiled years of work into this 1 location you can start at the top and go all the way to the bottom.( I GUARANTEE IF YOU ADD YOURSELF TO ALL THESE LOCATIONS YOU WILL GET NOTICE !!)

101 Ways To Market Your Music On The Web

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Author :
Publisher : Lulu.com
ISBN 13 : 1445757761
Total Pages : 258 pages
Book Rating : 4.4/5 (457 download)

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Book Synopsis 101 Ways To Market Your Music On The Web by : Simon Adams

Download or read book 101 Ways To Market Your Music On The Web written by Simon Adams and published by Lulu.com. This book was released on 2010-08-27 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Save thousands of dollars in PR agency fees, this book will tell you which digital promotion tools & marketing techniques music publicists are using themselves!101 Ways To Market Your Music On The Web is a great book for independent artists, bands and labels seeking to market and promote their music via the web at little or no cost. Written by MyMusicSuccess Co-Founder Simon Adams, he shares his 25 years of music industry experience as an artist, producer, publicist and promoter to help independent musicians around the world harness the power of internet music promotionThis 256 page book is the most comprehensive and practical manual ever compiled on digital music marketing. With interviews and quotes from music industry executives, promoters and successful independent artists you'll also gain an insight into some of the ways others have successfully used the world wide web to build their fanbase, collaborate in new projects, and increase the exposure of their music.

This Business of Global Music Marketing

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Author :
Publisher : Billboard Books
ISBN 13 : 0307830128
Total Pages : 300 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis This Business of Global Music Marketing by : Tad Lathrop

Download or read book This Business of Global Music Marketing written by Tad Lathrop and published by Billboard Books. This book was released on 2013-04-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

The 9 Irrefutable Laws of Music Marketing

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781542393324
Total Pages : 128 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis The 9 Irrefutable Laws of Music Marketing by : Bob Baker

Download or read book The 9 Irrefutable Laws of Music Marketing written by Bob Baker and published by Createspace Independent Publishing Platform. This book was released on 2017-01-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Know These Nine Timeless Music Marketing Principles? From the author of the "Guerrilla Music Marketing Handbook" ... The business of making, promoting and selling music has changed drastically since the dawn of the 21st Century. (How's that for overstating the obvious?) I've been immersed in music marketing since the early 1990s. I've witnessed, participated in, and written often about the huge shifts that have taken place. I know first-hand how confusing and frustrating it can be to stay on top of everything - all of the new websites, new technologies, and new routes to success. However, from this perspective I've also come to another realization: Hidden among all of these changes are some timeless, irrefutable principles that many musicians, songwriters, managers, publicists, and other music pros have sadly lost sight of. Sure, the tools and tactics evolve. But if you really look under the hood, you'll find several factors that have always powered the link between musicians, self-expression, fans, popularity, and ultimate success as an artist. For the purposes of this book, I am calling these factors "Laws." After decades of intimate involvement with the topic, I consider them to be the foundational, undeniable principles that govern music marketing. These laws were in effect decades ago, they are alive and well today, and they will continue to influence musicians, songwriters, bands, and fans for decades to come. Why obey these laws? In a world filled with ever-changing options, I find it comforting to know there are some things I can always count on. I may not know what the hot new website or app will be six months from now, but I can be certain that when that shiny new thing pops up, I'll have a good idea how to use it. Why? Because I have at my disposal a set of rock-solid principles to guide me. I often use the topic of weight loss to illustrate this point. There have been many times in my life when I've felt confused and overwhelmed about what to eat and how to exercise. There are so many books, programs, experts, and options out there on the subject. The sheer magnitude of choices often keeps me from taking any action whatsoever. Perhaps you've felt the same way at some point in your life. However, years ago I realized a simple, timeless principle related to healthy living that helped me immensely. And I could sum it up in four words: "Eat less, move more." For me, that became my weight-loss "law." Whenever I start to feel frustrated, I come back to this fundamental idea, which practically every weight-loss book, program or diet is built upon. When I stay focused on this underlying law, I maintain my balance and purpose. And that's what I hope these nine irrefutable laws of music marketing do for you - give you a solid set of principles to build your music career upon. With each law, I give you well-known examples and personal stories from my own life in music and marketing. I also give you a short statement in bold text that sums up the main idea of the law. Each chapter ends with a list of ways you can implement the law and put it into practice. The hope these music marketing laws give you the knowledge and clarity you'll need to make major progress with your career as an artist (or as someone who supports an artist as a manager, publicist, producer, or agent). One final thing about these music marketing laws No one will arrest you or fine you if you disobey them. However, if you seriously use these laws as a set of guiding principles, I truly believe you'll find yourself with more exposure, more fans, more sales, and you'll make more of an impact with your music. Scroll up and click the Buy Now button! To your success! -Bob

Music Marketing for the DIY Musician

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538134632
Total Pages : 454 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

How to Make It in the Music Business

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Author :
Publisher :
ISBN 13 : 9781521884942
Total Pages : 102 pages
Book Rating : 4.8/5 (849 download)

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Book Synopsis How to Make It in the Music Business by : Ousala Aleem

Download or read book How to Make It in the Music Business written by Ousala Aleem and published by . This book was released on 2017-07-29 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How To Make Money Marketing Music Online! If You Learn The Secrets In This Book... You WILL SUCCEED In The Music Business! This new music business marketing book is made for artists, singers, songwriters, managers, producers, record labels, students, music fans and anyone who wants to learn how to win in the lucrative music and entertainment business. This book was written by a Grammy Nominated entertainment industry insider who spent over a decade studying & learning the tricks you will need to know, to be successful in the new digital media era. This book will teach you everything you need to know about viral marketing and online promotion, which will help you get more views and propel your brand to the top, in the least amount of time! Learn how to be successful, even with limited funds and resources! With a laptop and the skills taught in this book, you can rise to the top of the music industry, sell millions of records and make millions and millions of dollars!-Music Industry Secrets & Viral Marketing Secrets Revealed-Learn How To Sell Millions of Records, Streams & Digital Downloads-Learn How To Make Millions Selling Your Music Online Independently-Learn How To Use YouTube and Social Media To The Fullest-Everything You Need To Know About How To Go Viral Online-Learn Viral Marketing Secrets From Someone Who Has Actually Gone Viral-Learn Viral Marketing Techniques That Have Worked Over & Over-Learn How I Made An Unknown Artist Famous & Signed To A Major Label In Less Than 3 Years-Learn How To Create a Multi-Million Dollar Major Label Bidding War-Learn How To Win A Grammy Award-Learn From Real Life, Hands On, Experience-Learn How To Get Your Own RIAA Gold & Platinum Plaque-Learn What Pitfalls To Avoid-Learn How To Build A Huge Social Media FollowingThis book will teach you how to successfully start marketing your brand online. This book covers all aspects of being successful in online branding, not just the music business. Various topics are covered such as: Starting an LLC, Getting Your Music in All Digital Music Stores, 360 Record Deals and Contracts, Entertainment Lawyers, Split Sheets, Online Marketing, Advertising and Going Viral, Publishing, Building Successful YouTube Channels and Gaining Millions of Subscribers, Getting Major Record Deals, Starting a Record Label, Publishing Deals, Royalties, PROs, Instagram & Twitter Marketing, How To Properly Use Social Media, The Rise of Streaming and More! Learn how to stay relevant in the New Age Digital Music & Entertainment World by reading this book!

The New Music Industry

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781523230877
Total Pages : 0 pages
Book Rating : 4.2/5 (38 download)

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Book Synopsis The New Music Industry by : David Andrew Wiebe

Download or read book The New Music Industry written by David Andrew Wiebe and published by Createspace Independent Publishing Platform. This book was released on 2016-01-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The music industry has changed, and there has never been a greater time for independent artists to build a community of followers and fans through the myriad of new media tools available to them. As an independent musician, developing a profitable and sustainable music career is more realistic today than it has ever been in the past. However, in order to take advantage of the opportunities at hand, it is vital for career-minded musicians to understand the changes that the industry has gone through, and how that impacts their approach. Then, they must determine a career course for themselves and act on the best information available to them.First, The New Music Industry: Adapting, Growing, and Thriving in The Information Age explains exactly how the music industry has changed, and the 11 components it is divided into today. These 11 components include: engagement, campaigns, community, collaboration, vinyl records, social media, video, radio, touring, music licensing & placements, and streaming sites. The industry is clearly more complex than it used to be, and has more moving pieces than ever before. Not only that, but the music business continues to morph, and the future is sure to bring more changes. Understanding the bigger picture is the first step to clarifying one's thinking, and developing a much needed career focus.Then, the book explains what the information age represents for artists. With the industrial age firmly in the past, the implications are far reaching. It isn't just jobs and pension programs that have been affected. Artists of every kind have also been witnesses to the effects of the massive transition into a new age. Whether it's online or offline, there are many things competing for people's attention, and cutting through the noise has become the new motto for businesses and musicians alike. The key to adapting, growing and thriving in the information age lies in a willingness to experiment and to change. Human nature is to resist the inevitable, but this inclination will not serve musicians in the age we find ourselves in. The information age is about observing trends, keeping a finger on the pulse of rapid technological advancement, and being agile and flexible enough in your approach to change when necessary. Failing to adapt could mean getting left behind, and we have seen many organizations and individuals fall from grace for this very reason.This book then walks musicians through the foundational aspects of music marketing, touring & live performance, radio, music instruction, blogging, podcasting, email marketing, social media, video marketing, and more. These are the essential elements of every music career, and are also necessary parts of building a presence online. A musician's online presence supports their offline presence and vice versa. However, it's unwise to rely on one or the other. The information age is the meaningful convergence of personal connection and viral marketing.Musicians can also delve into personal development and business concepts that will enable them to approach their music careers with a success mindset. Many people find that they have mindset issues to deal with as they grow and become the people they need to in order to achieve what they want to. Without the right mindset, the right strategies can fail. Handling the mental aspect of setting goals and working towards their accomplishment is critical to one's ultimate success.The New Music Industry also documents many of the mistakes made by its author, David Andrew Wiebe, and what he learned from his many music career missteps and errors. Refreshingly honest and practical, Wiebe offers independent musicians an insider's view into what it means to build a career of their dreams in their chosen field. The book is packed with actionable insights and tips that will aid musicians in their pursuit to profit from their passion. Wiebe draws on over a decade of experience in the music industry.

Making a Living in Your Local Music Market

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Author :
Publisher : Hal Leonard Corporation
ISBN 13 : 1423484509
Total Pages : 299 pages
Book Rating : 4.4/5 (234 download)

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Book Synopsis Making a Living in Your Local Music Market by : Dick Weissman

Download or read book Making a Living in Your Local Music Market written by Dick Weissman and published by Hal Leonard Corporation. This book was released on 2010 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making a Living in Your Local Music Market is a Hal Leonard publication.

How-To Turn Music into Money

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Author :
Publisher : 3D Radiance Publishing, LLC
ISBN 13 :
Total Pages : 85 pages
Book Rating : 4./5 ( download)

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Book Synopsis How-To Turn Music into Money by : The Dollar Writers

Download or read book How-To Turn Music into Money written by The Dollar Writers and published by 3D Radiance Publishing, LLC. This book was released on 2023-06-16 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: From our Five Dollar Reader Series - Welcome to "How-To Turn Music into Money: Building a Future-Proof Music Business," the first book in The Five Dollar Reader Series. In this guide, The Dollar Writers provide practical advice and strategies for musicians and music business professionals to build a successful and sustainable music business in today's dynamic landscape. From understanding the music business landscape to identifying opportunities, developing effective marketing and promotion strategies, managing finances and cash flow, building strong relationships with fans and supporters, and future-proofing your music business, this book offers strategic how-to information and exercises to help you turn your music into money. Our principles guide everything we do, and this book is no exception. We believe in creating valuable content that is well-researched and informative, while also prioritizing ethical and socially responsible business practices. " How-To Turn Music into Money: Building a Future-Proof Music Business " is a great read that is accessible to everyone of all levels of expertise. Join The Dollar Readers’ community and empower yourself with the knowledge and tools to achieve your personal and professional goals. Each book in this series offers practical and actionable advice on cutting-edge techniques in film, music, and digital business. Be sure to check out our other titles in The Five Dollar Reader Series and start your journey towards success today! Titles in The Five Dollar Reader Series: "How-To Make Millions with Megabytes: Mastering the Strategies of Young Millionaires" & "How to Produce a Successful Movie: The Producer's Blueprint" Join The Dollar Reader community today and become an expert in the fields of film, music, and digital business!

Marketing Your Music Program

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Author :
Publisher : Hal Leonard Corporation
ISBN 13 : 1574634836
Total Pages : 141 pages
Book Rating : 4.5/5 (746 download)

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Book Synopsis Marketing Your Music Program by : Sean Dennison Smith

Download or read book Marketing Your Music Program written by Sean Dennison Smith and published by Hal Leonard Corporation. This book was released on 2018-11-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Meredith Music Resource). This book will easily guide you through today's world of marketing both traditional and modern forms of social media and websites. With quality content, a strong brand and a clear strategy, you can greatly increase the presence of your choir, orchestra and band. It will also help you discover effective and efficient ways to fundraise while building important connections with a wide-reaching community. Topics covered include: marketing overview for your music program * branding your choir, orchestra and band * websites * "Power Four" platforms * additional marketing platforms * marketing your program in 30 minutes a week * the road to success * social media best practices * helpful resources and websites * equipment needs * press release templates * 50 content marketing ideas to enrich your music program.

An Insider's Guide to Today's Music Biz 06: Marketing and Promotion

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (112 download)

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Book Synopsis An Insider's Guide to Today's Music Biz 06: Marketing and Promotion by : Steve Rennie

Download or read book An Insider's Guide to Today's Music Biz 06: Marketing and Promotion written by Steve Rennie and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Self-Promoting Musician

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Author :
Publisher : Hal Leonard Corporation
ISBN 13 : 1476867488
Total Pages : 234 pages
Book Rating : 4.4/5 (768 download)

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Book Synopsis The Self-Promoting Musician by : Peter Spellman

Download or read book The Self-Promoting Musician written by Peter Spellman and published by Hal Leonard Corporation. This book was released on 2008-12-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). This updated second edition will teach you how to take charge of your musical career with crucial do-it-yourself strategies. Filled with empowering resources and tips for self-managed musicians, including: How to write a business plan, create press kits, sharpen your business chops; Using the Internet to promote your music; How to customize your demos for maximum exposure; Secrets to getting your music played on the radio; 12 things you can do to get the most out of every gig; The most comprehensive musician's resource list on the planet, updated continually online!

Web Marketing for the Music Business

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Author :
Publisher : Taylor & Francis
ISBN 13 : 0240823702
Total Pages : 306 pages
Book Rating : 4.2/5 (48 download)

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Book Synopsis Web Marketing for the Music Business by : Thomas William Hutchison

Download or read book Web Marketing for the Music Business written by Thomas William Hutchison and published by Taylor & Francis. This book was released on 2013 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion. * Provides instruction on promoting both music and the artist on the Internet, showing how to develop maximum online exposure * Offers guidance in website development, to save money by getting the site up and running right the first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the Internet a tool that works for you

Return of the Hustle

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Author :
Publisher : Springer
ISBN 13 : 1137582022
Total Pages : 250 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Return of the Hustle by : Eric Sheinkop

Download or read book Return of the Hustle written by Eric Sheinkop and published by Springer. This book was released on 2016-03-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

Musician 2.0

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Author :
Publisher : Stefano Calicchio
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.2/5 (22 download)

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Book Synopsis Musician 2.0 by : Stefano Calicchio

Download or read book Musician 2.0 written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2020-11-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to turn your passion for music into a source of income? Is it possible to sell your music directly on the web? How can you promote your work at low cost while achieving important results? The whole truth and much more is available in "Musician 2.0", a complete guide to the art of producing and selling your music thanks to the new tools offered by the internet. Inside you will discover why the music market today is able to offer excellent earning possibilities to all independent musicians, how to realize step by step your marketing plan and how to distribute your contents on the main world music stores (iTunes, Spotify, Amazon Music and many others). Finally, you will find tips and step-by-step guides to promote your music business. Stop waiting for the great opportunity and start creating endless career opportunities in the world music market with the tips, guides and step-by-step examples in this manual.

Start and Run Your Own Record Label, Third Edition

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Author :
Publisher : Billboard Books
ISBN 13 : 0823084639
Total Pages : 356 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Start and Run Your Own Record Label, Third Edition by : Daylle Deanna Schwartz

Download or read book Start and Run Your Own Record Label, Third Edition written by Daylle Deanna Schwartz and published by Billboard Books. This book was released on 2009-02-03 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: •Balancing on and offline promotion and marketing •Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) •Using digital distribution profitably •Licensing your recordings for use in the media •Marketing music overseas Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.