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Ouverture De Marketing Channels And Global Markets
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Book Synopsis Ouverture De 'Marketing Channels and Global Markets' by : Silvio Brondoni
Download or read book Ouverture De 'Marketing Channels and Global Markets' written by Silvio Brondoni and published by . This book was released on 2014 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: An over-supply condition and the global markets favour a 'widespread selectivity' of consumption, and they require, on the one hand, new rules for competition between manufacturers, and on the other, they also stimulate new marketing channels strategies, as an economic and relational entity as a whole. From this point of view, it is important first analyse some key issues relating to marketing channels, and then focusing attention on certain aspects, such as innovation, the impact of technology on the consumer buying process and on his own buying habits, and finally the extension of the retailers offer to non-core services, particularly financial services.
Book Synopsis Ouverture De 'Marketing Research and Global Markets' by : Silvio Brondoni
Download or read book Ouverture De 'Marketing Research and Global Markets' written by Silvio Brondoni and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global markets express a new vision of market research and of marketing research, consistent with the information needs of complex organizations (generally network-based) working with several decision-making points (characterized by high-level delegations and responsibilities) and with very brief action-reaction times. Marketing research and market research represent two distinct information support domains for corporate management, with well-defined theoretical and practical limits. Market research concerns, on the one hand, uncontrollable environmental phenomena (such as demographic and social composition and trends). On the other, it regards influenecable environmental phenomena (e.g. overall product consumption trends, degree of competition, distribution channels, etc.). On the contrary, marketing research tends to develop when increased competition obliges a company to perform analysis of market opportunities and threats. In general terms, marketing research can be defined as the systematic collection and analysis of relevant quantitative and qualitative data and information for a specific marketing situation that a company must face for product, price, place and promotion.
Book Synopsis Competitive Business Management by : Silvio M. Brondoni
Download or read book Competitive Business Management written by Silvio M. Brondoni and published by Taylor & Francis. This book was released on 2018-07-04 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations compete in a competitive marketspace dimension, in other words, competitive boundaries in which space is not a stable element of the decision-making process, but a competitive factor whose complexity depends on markets increasingly characterized by time-based competition and over-supply. In view of today's fierce competition from US and Southeast Asian corporations, this book highlights global business development policies based on innovation, sustainability and intangible assets. The book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape and provides answers to questions such as: What are the new drivers of global capitalism?; How do global businesses deal with new local nationalism?; Which governance systems and behavioural norms qualify global businesses?; What are the main business policies that characterize competitive business management in a global competition perspective? Competitive Business Management neatly explains the global business management domain and helps readers to gain an understanding of global development business policies.
Book Synopsis Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies by : Valea Adams
Download or read book Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies written by Valea Adams and published by GRIN Verlag. This book was released on 2017-01-04 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, The FOM University of Applied Sciences, Hamburg, language: English, abstract: This seminar paper evaluates the dimensions of standardized global marketing and local marketing for global companies by starting with a short insight into globalization and global firms in general, followed by an illustration of the global-local dilemma, that forces a decision on the choice between selling the same product across all boundaries and the implementation of local marketing strategies in order to respond to regional differences. The term paper continues with an explanation of local and standardized global marketing, exemplified by the global players McDonald’s and Apple and concludes with a comparison of both approaches. The debate on standardization and adaptation in marketing has sparked a debate for decades. Dating back to Levitt, who is one of the leading advocates of the standardization approach in marketing, many other researchers followed Levitt’s argument about the homogenization of consumer markets. However, critics of this thesis argue, that just a just a few products can be easily standardized in a global manner. Kotler argues that national marketing can’t be simply extended to an international level as consumer behavior significantly varies depending on the country. Today, virtually every major company is forced to compete in the global market. And global marketers need to navigate through diverse cultures that go along with unpredicted rules and differences. Companies that are taking their business global and aim to successfully sell their products and services in foreign markets face many challenges. The most challenging decision in this progress is the degree of standardization or adaptation in the firm’s operations. Many companies have understood the importance of global activities.
Book Synopsis Global Marketing, 4/E by : Hollensen
Download or read book Global Marketing, 4/E written by Hollensen and published by Pearson Education India. This book was released on 2009-09 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedia of E-Commerce Development, Implementation, and Management by : Lee, In
Download or read book Encyclopedia of E-Commerce Development, Implementation, and Management written by Lee, In and published by IGI Global. This book was released on 2016-03-31 with total page 2440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Book Synopsis Marketing Case Studies in Emerging Markets by : Dilip S. Mutum
Download or read book Marketing Case Studies in Emerging Markets written by Dilip S. Mutum and published by Springer Nature. This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cases in Global Marketing Strategies by : Jean-Pierre Jeannet
Download or read book Cases in Global Marketing Strategies written by Jean-Pierre Jeannet and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mastering Noon Nopi by : 장대련(DEA RYUN CHANG)
Download or read book Mastering Noon Nopi written by 장대련(DEA RYUN CHANG) and published by Yonsei University Press. This book was released on 2015-09-07 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: 눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.
Book Synopsis Return on Strategy by : Michael Moesgaard
Download or read book Return on Strategy written by Michael Moesgaard and published by Routledge. This book was released on 2009-12-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it that many companies meticulously following recipes on management and strategy fail? Did Google, Skype, Ryanair, Huawei and a number of other successful companies buy into a well thought out strategy and adhered to that over time? How do companies deliberately opting out of the recipe game and opting into the out-of-the-box-thinking fare? In short, why is it that some companies achieve a higher Return on Strategy than others? Whereas Return on Investment (RoI) has attracted increased attention over the last couple of decades, little, if any, attention is being paid to whether companies do at all achieve Return on Strategy (RoS) and how. This book provides an overview of contemporary strategy literature and recipes brushed up with a view to identifying explanations as to how recipes has seldom worked as intended. One out of several reasons rests on the fact that recipes do not take the so-called X-factor into account. With the X-factor as the starting point the book examines a sample of 50 global companies of which some has achieved a remarkable high Return on Strategy and others failed. The 50 companies covers most continents as some are from the North America, some are from the European continent and others are from different parts of the emerging Asian region – threatening companies from the Western hemisphere. The book explains the reason behind success and failures and provides practical tools as to how companies may increase their Return on Strategy. In the toolbox, you will find a framework on how to increase the Return on Strategy as well a number of dynamic positioning tools, road maps and bearing points. Invariably, more and more companies - including consultants, business leaders and MBAs - now work diligently in order to increase their Return on Strategy and the best of them are here to stay successfully – are you?
Book Synopsis Marketing Channels by : Michael G. Harvey
Download or read book Marketing Channels written by Michael G. Harvey and published by . This book was released on 1982 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing written by and published by . This book was released on 2016 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Mirage Of Global Markets: How Globalizing Companies Can Succeed As Markets Localize by : David Arnold
Download or read book The Mirage Of Global Markets: How Globalizing Companies Can Succeed As Markets Localize written by David Arnold and published by . This book was released on 2004 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International market entry and channel evolution: a resource-based perspective: a marketing and strategic management literature review, and a methodological application by : Carlos Lucas de Freitas
Download or read book International market entry and channel evolution: a resource-based perspective: a marketing and strategic management literature review, and a methodological application written by Carlos Lucas de Freitas and published by . This book was released on 2002 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Marketing by : Svend Hollensen
Download or read book Global Marketing written by Svend Hollensen and published by Financial Times/Prentice Hall. This book was released on 2006-09-01 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing strategy by : Seminaire International de Recherche en Marketing
Download or read book Marketing strategy written by Seminaire International de Recherche en Marketing and published by . This book was released on 1980 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Channels by : Robert F. Lusch
Download or read book Marketing Channels written by Robert F. Lusch and published by . This book was released on 1982 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
