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Book Synopsis Outsource Smart: Be Your Own Boss . . . Without Letting Your Business Become the Boss of You by : Daven Michaels
Download or read book Outsource Smart: Be Your Own Boss . . . Without Letting Your Business Become the Boss of You written by Daven Michaels and published by McGraw Hill Professional. This book was released on 2012-12-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to outsourcing and task delegation for entrepreneurs and small businesses
Book Synopsis Online Marketing for Professional Services by : Lee W. Frederiksen
Download or read book Online Marketing for Professional Services written by Lee W. Frederiksen and published by . This book was released on 2012-06 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.
Book Synopsis Outsourcing for Your Business by : Anthony Ekanem
Download or read book Outsourcing for Your Business written by Anthony Ekanem and published by Anthony Ekanem. This book was released on 2016-08-12 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outsourcing is the movement of workload to another source which can provide assistance in that particular area for an agreed price either as a onetime service or as an ongoing complementing service. In doing so, the principal company can effectively save time, get staff to be more committed and speedier work results. The essence of outsourcing is simply engaging the services of an individual or organization outside your full time staff to handle certain aspects of your business plan. These aspects may be public relations, marketing, clerical and administrative functions, or IT management. In fact, with today's virtual environment, there is really no part of the business that could not be outsourced effectively. Of course, the big question is whether or not there are any benefits to outsourcing, especially for persons who are building their business on the Internet. There are several good reasons to outsource certain functions. Often times, an Internet business is set up with a shoestring budget and one person doing all the work. As the business grows, it is easy to get caught up in dealing with general office functions, such as answering emails, handling correspondence and maintaining client lists. By outsourcing your clerical support needs, you can spend more time focusing on the expansion of your business, not the day-to-day details of running it. Second, promoting your online presence is a full time job all by itself. You can hardly manage that and still be involved in making the big decisions that impact the overall operations of your company. Using outside agents to promote your presence and to stimulate sales makes it possible for you to do what owners need to do, which is grow the companies' roster of goods and services. Last, outsourcing allows you not to get bogged down with employee taxes, withholding and providing a benefit package.
Book Synopsis Outsourcing Your Business by : RD king
Download or read book Outsourcing Your Business written by RD king and published by 大賢者外語. This book was released on with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover How You Too Can Get More Done Quicker, Easier, Better And Save Time By Getting Other People To Do The Work You're Absolutely a Dummy at or Just Hate Doing and Start Making More Profits! Do you ever wonder why some people are successful business online and others are struggling just to get one of their projects done? Do you feel like a monkey who looks like "the-one-man-band", hitting the drums and playing the flute and piano at the same time to entertain people? Outsourcing is The Smartest Decision You'll Ever Make in Your Online Business Venture This 21-page book reveals everything you need to know about outsourcing your online business. There's no fluff, just information you need to know to maximize and take advantage of the power of outsourcing. Here's just some of the things you'll discover in this book: In-depth information of outsourcing and why it's the perfect time to outsource your business Exactly, what to look for when hiring a freelance worker to do your work Why you shouldn't pay upfront before you even receive what you wanted How and why outsourcing has increased dramatically over the past few years How outsourcing and hiring people online works How you can set your own budget for a project or task you'd like done How outsourcing is a tool for investment How outsourcing can actually save you time and money versus doing everything in your business on your own. A list of best sites and places to outsource your business A list of things you can outsource Why outsourcing freelance workers can be more of an advantage than hiring an employee or staff Exactly, what should be included when submitting your project to freelance workers and sites Tips and tactics of getting your projects/tasks done for cheaper Why you shouldn't be afraid of outsourcing
Book Synopsis The Marketing Guide For Financial Advisors by : Claire Akin
Download or read book The Marketing Guide For Financial Advisors written by Claire Akin and published by . This book was released on 2019-11-06 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing.
Book Synopsis The Visible Expert by : Lee W. Frederiksen
Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Book Synopsis The Marketing Agency Blueprint by : Paul Roetzer
Download or read book The Marketing Agency Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2011-11-29 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Download or read book Outsourcing written by Steven M. Bragg and published by John Wiley & Sons. This book was released on 2006-03-24 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As companies in growing numbers look to outsource functions not related to their core competencies, Bragg's work provides an excellent road map. Demonstrating a firm grasp of the topic, he intelligently walks the reader through the maze, analyzing all aspects of the process (including whether the function should or should not be outsourced). This is a must-read for both novices and veterans alike." --Mary S. Schaeffer Editorial Director and Publisher Accounts Payable Now & Tomorrow "Steve Bragg's Outsourcing gives business decision-makers the insights needed to make the case for or against outsourcing. The first half provides a thorough discussion of all aspects, including evaluating risks and rewards, selecting, contracting, and terminating. The second half provides in-depth analysis of ten different types of outsourcing services, including janitorial, customer service, and accounting. This book provides practical advice that will benefit everyone regardless of the extent of their prior experience." --Dr. Will Yancey, PHD, CPA Independent Consultant "Once again, Steve Bragg has compiled a comprehensive, well-written book that will yield an excellent return on time invested by readers. This is a must-have guide in outsourcing for any manager, whether newly exposed or an expert. I came away with some great ideas from the book!" --James A. Bologa Executive Vice President and CFO Daticon Inc. "Use of carefully considered outsourcing can be a critical component of any corporate strategy. In Outsourcing, Steve Bragg has given an excellent overview of why and when outsourcing should be considered, some precautionary thoughts, and specifics of how to successfully implement and manage any outsourced functions. He has created an excellent guide to the use of outsourcing as a means to enhance corporate success in today's challenging business climate." --Richard V. Souders President and CEO Premier Data Services
Book Synopsis Bringing Your Product to Market...In Less Than a Year by : Don Debelak
Download or read book Bringing Your Product to Market...In Less Than a Year written by Don Debelak and published by John Wiley & Sons. This book was released on 2005-06-24 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including the Internet have drastically changed the world of inventing. In the past, inventors had to handle production, manufacturing, packaging, and distribution by themselves. Today, large companies are constantly looking for new inventions to license, and new technology makes it easier than ever for inventors to outsource what they can't handle themselves. A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with trustworthy, proven advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors like you. Inside, you'll learn how to: * Recognize a valuable, moneymaking idea * Determine if your product is market-ready * Create a custom, step-by-step product-to-market strategy * Adjust your strategy for changing market conditions * Find financial help from investors and partners * Use turbo-outsourcing to bring your product to market in a year or less * Find a manufacturer to cover up-front development costs With more funding, licensing, and outsourcing options available, it's easier and cheaper than ever to get your product on the shelves. So why wait? Whether you're an experienced inventor who wants to sell more of your creations, or just someone with a million-dollar idea, this is your guide to financial success. Don Debelak's expert advice and timeless wisdom have already helped thousands of people turn their inventions into cash. Don't miss the boat!
Book Synopsis Guerrilla Marketing 101 Lab by : Jay Conrad Levinson
Download or read book Guerrilla Marketing 101 Lab written by Jay Conrad Levinson and published by Morgan James Pub. This book was released on 2005-01-30 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workbook containing various workshop activities and projects.
Book Synopsis Start Small, Stay Small by : Rob Walling
Download or read book Start Small, Stay Small written by Rob Walling and published by The Numa Group LLC. This book was released on 2010 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.
Book Synopsis Outsourcing the Sales Function by : Erin M. Anderson
Download or read book Outsourcing the Sales Function written by Erin M. Anderson and published by South-Western Pub. This book was released on 2005 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Outsourcing field sales is on the rise and the benefits are becoming more obvious. This book is a must-read for senior managers, including marketing and sales executives."--BOOK JACKET.
Book Synopsis Successful Outsourcing and Multi-Sourcing by : Mr Derek Parlour
Download or read book Successful Outsourcing and Multi-Sourcing written by Mr Derek Parlour and published by Gower Publishing, Ltd.. This book was released on 2014-08-28 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are books on outsourcing, but most are by academics or consultants. Few address multi-sourcing. The author of Successful Outsourcing and Multi-Sourcing, is a practitioner who headed an operation that handles over 500 million customer contacts a year with less than 30 staff, through both outsourcing and multi-sourcing. Multi-sourcing occurs where each individual function is contracted directly by the client rather than using a large system integrator or prime contractor. This approach lowers costs, reduces reliance on suppliers, speeds up change and generates a greater degree of innovation. The downside is it places much more of the risk on the client and needs specialist skills to run effectively. As well as a focus on multi-sourcing, the book addresses the question of why a business should outsource in the first place and how decisions to do this should be strategic, rather than it being something that happens by accident. Chapters then illuminate the benefits of single-sourcing; the benefits of multi-sourcing; how best to decide what outsourcing model to choose; how to transition to outsourcing; and what steps to take to maximise benefit and minimise risk. Downsides are clearly spelled out and alternatives to outsourcing are examined, including partial outsourcing and insourcing. This book serves as a valuable source of practical guidance for organisations looking at outsourcing strategy, outsourcing professionals, and those teaching or studying business topics.
Book Synopsis Outsourcing Management Information Systems by : Schniederjans, Ashlyn
Download or read book Outsourcing Management Information Systems written by Schniederjans, Ashlyn and published by IGI Global. This book was released on 2006-09-30 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book balances the positive outcomes of outsourcing, which have made it a popular management strategy with the negative to provide a more inclusive decision; it explores risk factors that have not yet been widely associated with this strategy. It focuses on the conceptual "what", "why", and "where" aspects of outsourcing as well as the methodological "how" aspects"--Provided by publisher.
Book Synopsis Data-First Marketing by : Janet Driscoll Miller
Download or read book Data-First Marketing written by Janet Driscoll Miller and published by John Wiley & Sons. This book was released on 2020-08-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
Book Synopsis Marketing for Manufacturers by : Carl Jarvis
Download or read book Marketing for Manufacturers written by Carl Jarvis and published by Lulu.com. This book was released on 2017 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your small to mid-size manufacturing business the best-kept secret in the market? Are you looking for a series of powerful marketing breakthroughs to change all that? If so, 'Marketing for Manufacturers' is written specifically for you. If you're interested in winning new orders, want new customers, more sales, proven marketing methods, and learning how to avoid numerous costly marketing pitfalls and mistakes, reading 'Marketing for Manufacturers' will give you a series of actionable marketing strategies you can implement in your manufacturing business today! Since 1999, Senior Marketing Advisor, Carl Jarvis, has specialised in advising SME manufacturing businesses, like yours, with increasing your sales and revenues, maximising your profitability, reducing your marketing costs, increasing your customers, developing more cost-effective sales and marketing approaches, and strengthening your business development activities. This book will show you how!
Book Synopsis Engagement Marketing by : Gail F. Goodman
Download or read book Engagement Marketing written by Gail F. Goodman and published by John Wiley & Sons. This book was released on 2012-04-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.