Outlines Highlights For Entertainment Marketing Comunication

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Outlines and Highlights for Entertainment Marketing and Communication

Author : Cram101 Textbook Reviews
Publisher : Academic Internet Pub Incorporated
ISBN 13 : 9781428830653
Total Pages : 108 pages
Book Rating : 4.8/5 (36 download)

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Book Synopsis Outlines and Highlights for Entertainment Marketing and Communication by : Cram101 Textbook Reviews

Download or read book Outlines and Highlights for Entertainment Marketing and Communication written by Cram101 Textbook Reviews and published by Academic Internet Pub Incorporated. This book was released on 2009-11 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780131986220 .

Outlines & Highlights for entertainment marketing & comunication

Author : Shay Sayre
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (19 download)

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Book Synopsis Outlines & Highlights for entertainment marketing & comunication by : Shay Sayre

Download or read book Outlines & Highlights for entertainment marketing & comunication written by Shay Sayre and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Media and Entertainment Law

Author : Ursula Smartt
Publisher : Taylor & Francis
ISBN 13 : 1136736417
Total Pages : 545 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Media and Entertainment Law by : Ursula Smartt

Download or read book Media and Entertainment Law written by Ursula Smartt and published by Taylor & Francis. This book was released on 2011-04-19 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Entertainment Law presents a contemporary analysis of the law relating to the media and entertainment industry both in terms of its practical application and its theoretical framework. Looking at key aspects such as TV and radio broadcasting, the print press, the music industry, online news and entertainment and social networking sites, this textbook provides students with detailed coverage of the key principles, cases and legislation as well as a critical analysis of regulatory bodies such as the Press Complaints Commission and OFCOM. Media and Entertainment Law is also the first book to discuss superinjunctions and the phone-hacking scandal involving News of the World.

Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466661151
Total Pages : 1693 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-06-30 with total page 1693 pages. Available in PDF, EPUB and Kindle. Book excerpt: In todays interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Sports and Entertainment Marketing, 2e

Author : Ken Kaser
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Sports and Entertainment Marketing, 2e by : Ken Kaser

Download or read book Sports and Entertainment Marketing, 2e written by Ken Kaser and published by Thomson South-Western. This book was released on 2005 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specializations in sports and entertainment marketing. In this text, you will explore the intriguing world of sports and entertainment from the perspective of marketing. The functions of marketing that are presented are intended to be a guide in taking your first career step into the exciting worls of sports and entertainment. - To the student.

Entertainment-Education

Author : Arvind Singhal
Publisher : Routledge
ISBN 13 : 1135669430
Total Pages : 280 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Entertainment-Education by : Arvind Singhal

Download or read book Entertainment-Education written by Arvind Singhal and published by Routledge. This book was released on 2012-12-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Careers in Communications and Entertainment

Author : Leonard Mogel
Publisher : Leonard Mogel
ISBN 13 : 9780982959602
Total Pages : 388 pages
Book Rating : 4.9/5 (596 download)

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Book Synopsis Careers in Communications and Entertainment by : Leonard Mogel

Download or read book Careers in Communications and Entertainment written by Leonard Mogel and published by Leonard Mogel. This book was released on 2000-01-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing at the Confluence between Entertainment and Analytics

Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 331947331X
Total Pages : 1484 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Marketing at the Confluence between Entertainment and Analytics by : Patricia Rossi

Download or read book Marketing at the Confluence between Entertainment and Analytics written by Patricia Rossi and published by Springer. This book was released on 2017-04-29 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Notes and Queries: A Medium of Inter-Communication for Literary Men, Artists, Antiquaries, Genealogists, Etc

Author :
Publisher :
ISBN 13 :
Total Pages : 720 pages
Book Rating : 4.+/5 (25 download)

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Book Synopsis Notes and Queries: A Medium of Inter-Communication for Literary Men, Artists, Antiquaries, Genealogists, Etc by :

Download or read book Notes and Queries: A Medium of Inter-Communication for Literary Men, Artists, Antiquaries, Genealogists, Etc written by and published by . This book was released on 1865 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Communications

Author :
Publisher :
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Marketing Communications by :

Download or read book Marketing Communications written by and published by . This book was released on 1981 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creating Your Career in Communications and Entertainment

Author : Leonard Mogel
Publisher : Psychology Press
ISBN 13 : 9780883622087
Total Pages : 316 pages
Book Rating : 4.6/5 (22 download)

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Book Synopsis Creating Your Career in Communications and Entertainment by : Leonard Mogel

Download or read book Creating Your Career in Communications and Entertainment written by Leonard Mogel and published by Psychology Press. This book was released on 1998 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This premiere edition from Leonard Mogel provides up-to-date "snapshots"--with data, forecasts, and analyses--of career opportunities in the worlds of publishing, communications, media, and entertainment. A veteran of the printing, publishing, and movie industries, Mogel offers dozens of specific career tips and many interviews with experts in each field. Offering visions of "dream" jobs with a healthy dose of perspective and wisdom, this volume is intended for readers interested in pursuing careers in media and entertainment.

Communication in Sport Management

Author : Paul M. Pedersen
Publisher : Taylor & Francis
ISBN 13 : 1040186742
Total Pages : 243 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Communication in Sport Management by : Paul M. Pedersen

Download or read book Communication in Sport Management written by Paul M. Pedersen and published by Taylor & Francis. This book was released on 2024-11-11 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents cutting‐edge perspectives on Communication in Sport Management, a core component of contemporary sport business. Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‐disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting‐edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal. Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.

Business Communication: Essential Starategies for 21st Century Managers, 2nd Edition"

Author : Shalini Verma
Publisher : Vikas Publishing House
ISBN 13 : 9325981173
Total Pages : pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Business Communication: Essential Starategies for 21st Century Managers, 2nd Edition" by : Shalini Verma

Download or read book Business Communication: Essential Starategies for 21st Century Managers, 2nd Edition" written by Shalini Verma and published by Vikas Publishing House. This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book Business Communication: Essential Strategies for Twenty-first Century Managers brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book must be read by students of MBA, practicing managers, executives, corporate trainers and professors. KEY FEATURES Learning Objectives: They appear at the beginning of each chapter and enumerate the topics/concepts that the readers would gain an insight into after reading the chapter Marginalia: These are spread across the body of each chapter to clarify and highlight the key points Case Study 1: It sets the stage for the areas to be discussed in the concerned chapter Case Study 2: It presents real-world scenarios and challenges to help students learn through the case analysis method Tech World: It throws light on the latest advancements in communication technology and how real-time business houses are leveraging them to stay ahead of their competitors Communication Snippet: It talks about real organizations/people at workplaces, their on-job communication challenges and their use of multiple communication channels to gain a competitive edge Summary: It helps recapitulate the different topics discussed in the chapter Review and Discussion Questions: These help readers assess their understanding of the different topics discussed in the chapter Applying Ethics: These deal with situation-based ethical dilemmas faced by real managers in their professional lives Simulation-based Exercise: It is a roleplay management game that helps readers simulate real managers or workplace situations, and thereby enables students to apply the theoretical concepts Experiential Learning: It provides two caselets, each followed by an Individual Activity and a Team Activity, based on real-time business processes that help readers feel or experience the concepts and theories they learn in the concerned chapter to gain hands-on experience References: These are given at the end of each chapter for the concepts and theories discussed in the chapter

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1991-10-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Integrated Marketing Communications with Online Study Tools 12 Months

Author : Bill Chitty
Publisher : Cengage AU
ISBN 13 : 0170386511
Total Pages : 558 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Integrated Marketing Communications with Online Study Tools 12 Months by : Bill Chitty

Download or read book Integrated Marketing Communications with Online Study Tools 12 Months written by Bill Chitty and published by Cengage AU. This book was released on 2017-11-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

Social Media for Strategic Communication

Author : Karen Freberg
Publisher : SAGE Publications
ISBN 13 : 150638711X
Total Pages : 337 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Social Media for Strategic Communication by : Karen Freberg

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2018-07-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.