Our Least Important Asset

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Our Least Important Asset

Author :
Publisher : Oxford University Press
ISBN 13 : 0197629806
Total Pages : 241 pages
Book Rating : 4.1/5 (976 download)

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Book Synopsis Our Least Important Asset by :

Download or read book Our Least Important Asset written by and published by Oxford University Press. This book was released on 2023-07-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and insightful look at the modern workplace and how employees are managed, where the new approach is driven by the quirks of financial accounting to the detriment of employees and the long-term success of the organization. Real wages have stagnated or declined for most workers, job insecurity has increased, and retirement income is uncertain. Hours of work for white collar employees have increased steadily, opportunities for advancement have withered, and evidence of the negative effects of workplace stress on health continues to accumulate. Why have jobs gotten so much worse? As Peter Cappelli argues, these issues are not a result of companies trying to be cost effective. They stem from the logic of financial accounting--the arbiter for determining whether a company is maximizing shareholder value--and its fundamental flaws in dealing with human capital. Financial accounting views employee costs as fixed costs that cannot be reduced and fails to account for the costs of bad employees and poor management. The simple goal of today's executives is to drive down employment costs, even if it raises costs elsewhere. In Our Least Important Asset, Cappelli argues that the financial accounting problem explains many puzzling practices in contemporary management--employers' emphasis on costs per hire over the quality of hires, the replacement of regular employees with "leased" workers, the shift to unlimited vacations, and the transition of hiring responsibilities from professional recruiters to more expensive line managers. In the process, employers undercut all the evidence about what works to improve the quality, productivity, and creativity of workers. Drawing on decades of experience and research, Cappelli provides a comprehensive and insightful critique of the modern workplace where the gaps in financial accounting make things worse for everyone, from employees to investors.

Why Good People Can't Get Jobs

Author : Peter Cappelli
Publisher : University of Pennsylvania Press
ISBN 13 : 1613630131
Total Pages : 109 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis Why Good People Can't Get Jobs by : Peter Cappelli

Download or read book Why Good People Can't Get Jobs written by Peter Cappelli and published by University of Pennsylvania Press. This book was released on 2012-05-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Cappelli confronts the myth of the skills gap and provides an actionable path forward to put people back to work. Even in a time of perilously high unemployment, companies contend that they cannot find the employees they need. Pointing to a skills gap, employers argue applicants are simply not qualified; schools aren't preparing students for jobs; the government isn't letting in enough high-skill immigrants; and even when the match is right, prospective employees won't accept jobs at the wages offered. In this powerful and fast-reading book, Peter Cappelli, Wharton management professor and director of Wharton's Center for Human Resources, debunks the arguments and exposes the real reasons good people can't get hired. Drawing on jobs data, anecdotes from all sides of the employer-employee divide, and interviews with jobs professionals, he explores the paradoxical forces bearing down on the American workplace and lays out solutions that can help us break through what has become a crippling employer-employee stand-off. Among the questions he confronts: Is there really a skills gap? To what extent is the hiring process being held hostage by automated software that can crunch thousands of applications an hour? What kind of training could best bridge the gap between employer expectations and applicant realities, and who should foot the bill for it? Are schools really at fault? Named one of HR Magazine's Top 20 Most Influential Thinkers of 2011, Cappelli not only changes the way we think about hiring but points the way forward to rev America's job engine again.

The Most Important Asset

Author : Robert J. Greene
Publisher : Routledge
ISBN 13 : 1351393634
Total Pages : 503 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis The Most Important Asset by : Robert J. Greene

Download or read book The Most Important Asset written by Robert J. Greene and published by Routledge. This book was released on 2017-10-23 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principles of sound human resource management are generally understood, but too often practitioners believe the same policies and programs will work in all contexts. The effectiveness of any system is highly dependent on the context within which it must function. And due to globalization and increased workforce diversity, the contexts across and even within organizations have become more varied. The Most Important Asset is a story about new graduates entering the human resources field, encountering and dealing with workforce management challenges and issues and developing their own professional competence through experience. Principles are presented and alternative solutions to problems are explored, providing the reader with a roadmap for analyzing situations and making decisions as to how to act. Placing the characters in different types of organizations provides insights into how different contexts call for different strategies. Alternative strategies for staffing an organization, developing its people, defining, measuring and rewarding performance are used to illustrate how what is done should be compatible with the mission, culture, organizational strategy, and internal and external realities.

Your Most Valuable Asset

Author : Brian Tracy
Publisher : Simple Truths
ISBN 13 : 9781608105816
Total Pages : 0 pages
Book Rating : 4.1/5 (58 download)

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Book Synopsis Your Most Valuable Asset by : Brian Tracy

Download or read book Your Most Valuable Asset written by Brian Tracy and published by Simple Truths. This book was released on 2016-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From this day forward, decide that you are going to earn the amount of money you are truly capable of earning. In seven simple steps, business leader Brian Tracy can show you how to take complete control of your career and your income so you can survive and thrive in any economy." --

The Future of the Office

Author : Peter Cappelli
Publisher : Wharton School Press
ISBN 13 : 1613631367
Total Pages : 109 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Future of the Office by : Peter Cappelli

Download or read book The Future of the Office written by Peter Cappelli and published by Wharton School Press. This book was released on 2021-08-10 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: A GLOBE & MAIL BEST BUSINESS BOOK OF 2021 The COVID-19 pandemic forced an unprecedented experiment that reshaped white-collar work and turned remote work into a kind of "new normal." Now comes the hard part. Many employees want to continue that normal and keep working remotely, and most at least want the ability to work occasionally from home. But for employers, the benefits of employees working from home or hybrid approaches are not so obvious. What should both groups do? In a prescient new book, The Future of the Office: Work from Home, Remote Work, and the Hard Choices We All Face, Wharton professor Peter Cappelli lays out the facts in an effort to provide both employees and employers with a vision of their futures. Cappelli unveils the surprising tradeoffs both may have to accept to get what they want. Cappelli illustrates the challenges we face by in drawing lessons from the pandemic and deciding what to do moving forward. Do we allow some workers to be permanently remote? Do we let others choose when to work from home? Do we get rid of their offices? What else has to change, depending on the approach we choose? His research reveals there is no consensus among business leaders. Even the most high-profile and forward-thinking companies are taking divergent approaches: --Facebook, Twitter, and other tech companies say many employees can work remotely on a permanent basis. --Goldman Sachs, JP Morgan, and others say it is important for everyone to come back to the office. --Ford is redoing its office space so that most employees can work from home at least part of the time, and --GM is planning to let local managers work out arrangements on an ad-hoc basis. As Cappelli examines, earlier research on other types of remote work, including telecommuting offers some guidance as to what to expect when some people will be in the office and others work at home, and also what happened when employers tried to take back offices. Neither worked as expected. In a call to action for both employers and employees, Cappelli explores how we should think about the choices going forward as well as who wins and who loses. As he implores, we have to choose soon.

Our Least Important Asset

Author : Peter Cappelli
Publisher :
ISBN 13 : 9780197629833
Total Pages : 0 pages
Book Rating : 4.6/5 (298 download)

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Book Synopsis Our Least Important Asset by : Peter Cappelli

Download or read book Our Least Important Asset written by Peter Cappelli and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and insightful look at the modern workplace and how employees are managed, where the new approach is driven by the quirks of financial accounting to the detriment of employees and the long-term success of the organization. Real wages have stagnated or declined for most workers, job insecurity has increased, and retirement income is uncertain. Hours of work for white collar employees have increased steadily, opportunities for advancement have withered, and evidence of the negative effects of workplace stress on health continues to accumulate. Why have jobs gotten so much worse? As Peter Cappelli argues, these issues are not a result of companies trying to be cost effective. They stem from the logic of financial accounting--the arbiter for determining whether a company is maximizing shareholder value--and its fundamental flaws in dealing with human capital. Financial accounting views employee costs as fixed costs that cannot be reduced and fails to account for the costs of bad employees and poor management. The simple goal of today's executives is to drive down employment costs, even if it raises costs elsewhere. In Our Least Important Asset, Cappelli argues that the financial accounting problem explains many puzzling practices in contemporary management--employers' emphasis on costs per hire over the quality of hires, the replacement of regular employees with "leased" workers, the shift to unlimited vacations, and the transition of hiring responsibilities from professional recruiters to more expensive line managers. In the process, employers undercut all the evidence about what works to improve the quality, productivity, and creativity of workers. Drawing on decades of experience and research, Cappelli provides a comprehensive and insightful critique of the modern workplace where the gaps in financial accounting make things worse for everyone, from employees to investors.--provided by publisher.

The 18 Immutable Laws of Corporate Reputation

Author : Ronald J. Alsop
Publisher : Simon and Schuster
ISBN 13 : 1439122687
Total Pages : 482 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The 18 Immutable Laws of Corporate Reputation by : Ronald J. Alsop

Download or read book The 18 Immutable Laws of Corporate Reputation written by Ronald J. Alsop and published by Simon and Schuster. This book was released on 2010-05-11 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals. From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers—and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry—from Dow Chemical to Disney to DaimlerChrystler—have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains: • How to protect your reputation when the inevitable crisis hits • How to cope with the many hazards in cyberspace • How to create a reputation for vision and industry leadership • How to establish a culture of ethical behavior • How to measure and monitor your ever-changing public image • How to make employees your reputation champions • How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.

Strong Towns

Author : Charles L. Marohn, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1119564816
Total Pages : 262 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Strong Towns by : Charles L. Marohn, Jr.

Download or read book Strong Towns written by Charles L. Marohn, Jr. and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.

The Hidden Wealth of Customers

Author : Bill Lee
Publisher : Harvard Business Press
ISBN 13 : 1422184005
Total Pages : 230 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Hidden Wealth of Customers by : Bill Lee

Download or read book The Hidden Wealth of Customers written by Bill Lee and published by Harvard Business Press. This book was released on 2012-05-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing “return on relationship” with your most valued customers The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your “return on relationship” with select customers—those that offer rich sources of hidden wealth. A different type of ROI, this strategy of making the most of your firm’s existing relationships is a modern approach to customer relations—one that yields a distinct business advantage. Illustrated by numerous case studies—Salesforce.com, SAS Institute, 3M, Microsoft, and others—The Hidden Wealth of Customers shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability. When done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty. Consider this book a blueprint for finally making the most out of your most valuable customer relationships.

Measuring Inclusion

Author : Paolo Gaudiano
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788606094
Total Pages : 287 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Measuring Inclusion by : Paolo Gaudiano

Download or read book Measuring Inclusion written by Paolo Gaudiano and published by Practical Inspiration Publishing. This book was released on 2024-09-23 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity, Equity and Inclusion is under fire, but attracting and retaining talent is more important than ever. This book introduces an entirely new approach to DEI, showing how and why measuring inclusion is the key for organizations to enjoy higher performance and greater employee satisfaction, without causing any backlash. Measuring Inclusion offers step-by-step directions, sample data, and real-world case studies to help you make meaningful and sustainable improvements in employee recruitment, engagement, productivity, and retention. You will learn to quantify, track, and estimate the financial ROI of your organization’s DEI efforts just as you do with every other business activity—and in the process make your organization more successful and increasingly welcoming for everyone. “A more strategic, data-informed approach to DEI.” – Tiffany Wollbrinck, Global Talent Management and Development, Levi Strauss & Co “Practical, measurable strategies that tie directly to business performance.” – Kirsty Devine, Head of US HR and Global Projects, The Financial Times “The analytical framework practitioners have been looking for in the area of DEI.” – Silke Muenster, Former Chief Diversity Officer, Philip Morris International “A crucial counterpoint to the current backlash against DEI, providing a data-driven justification for why these efforts are essential for business success.” – Jennifer Brown, Keynote Speaker and WSJ best-selling author, How to be an Inclusive Leader A former professor with degrees in mathematics, aerospace engineering, and neuroscience, Paolo Gaudiano is an entrepreneur, a teacher, a prolific writer, and a sought-after speaker. His work transforms how people think about diversity, equity and inclusion (DEI) and what they do about it, with the ultimate goal of making our society more inclusive and equitable while driving greater economic benefits for everyone.

Trust Inc

Author : Barbara Brooks Kimmel
Publisher : Next Decade
ISBN 13 : 9781932919363
Total Pages : 0 pages
Book Rating : 4.9/5 (193 download)

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Book Synopsis Trust Inc by : Barbara Brooks Kimmel

Download or read book Trust Inc written by Barbara Brooks Kimmel and published by Next Decade. This book was released on 2013-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of: 2014 Nautilus Book Award More than 30 leading experts share their insights on the impact of trust on business success in this handbook on organizational trust. Through case studies including Apple s new leadership stories, and solutions, these experts present a holistic perspective that encompasses the role of all stakeholders, not just leaders, in advancing trust and trustworthiness within organizations. Among the contributors are Ben Boyd of Edelman, Randy Conley of Ken Blanchard Companies, Stephen M. R. Covey of CoveyLink, Amy Lyman of the Great Places to Work Institute, and Bob Vanourek of Triple Crown Leadership."

Managing the Merger

Author : Philip H. Mirvis
Publisher : Beard Books
ISBN 13 : 1587981661
Total Pages : 402 pages
Book Rating : 4.5/5 (879 download)

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Book Synopsis Managing the Merger by : Philip H. Mirvis

Download or read book Managing the Merger written by Philip H. Mirvis and published by Beard Books. This book was released on 2003 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two veteran merger and acquisition mavens take readers behind the scenes to examine successful and poorly managed corporate mergers to show what's required to achieve the best strategic, organizational, and cultural fit between any two companies. They outline steps to take before, during, and after.

Work's Intimacy

Author : Melissa Gregg
Publisher : John Wiley & Sons
ISBN 13 : 0745637469
Total Pages : 232 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Work's Intimacy by : Melissa Gregg

Download or read book Work's Intimacy written by Melissa Gregg and published by John Wiley & Sons. This book was released on 2013-04-23 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a long-overdue account of online technology and its impact on the work and lifestyles of professional employees. It moves between the offices and homes of workers in the knew "knowledge" economy to provide intimate insight into the personal, family, and wider social tensions emerging in today’s rapidly changing work environment. Drawing on her extensive research, Gregg shows that new media technologies encourage and exacerbate an older tendency among salaried professionals to put work at the heart of daily concerns, often at the expense of other sources of intimacy and fulfillment. New media technologies from mobile phones to laptops and tablet computers, have been marketed as devices that give us the freedom to work where we want, when we want, but little attention has been paid to the consequences of this shift, which has seen work move out of the office and into cafés, trains, living rooms, dining rooms, and bedrooms. This professional "presence bleed" leads to work concerns impinging on the personal lives of employees in new and unforseen ways. This groundbreaking book explores how aspiring and established professionals each try to cope with the unprecedented intimacy of technologically-mediated work, and how its seductions seem poised to triumph over the few remaining relationships that may stand in its way.

Essentials of Employee Recruitment

Author : Jerel E. Slaughter
Publisher : Taylor & Francis
ISBN 13 : 1040003893
Total Pages : 422 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Essentials of Employee Recruitment by : Jerel E. Slaughter

Download or read book Essentials of Employee Recruitment written by Jerel E. Slaughter and published by Taylor & Francis. This book was released on 2024-04-04 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an insightful and comprehensive summary of the field of employee recruitment. Written from a scientific evidence-based perspective, and with contributions from global experts, it reviews the relevant research in the various areas of recruitment, considers the most pressing current issues in studying recruitment topics, and designs future research agendas for the field. Organized into four sections, the text begins by presenting an overview of the study of recruitment, before moving on to demonstrate effective ways of attracting talent, covering methodology, practices, and organizational characteristics. The third section focuses on recruiting specific populations, including women, ethnic and racial minorities, college students, and employed job seekers. This book concludes by providing practical perspectives, with chapters describing how the applicant population is changing, how applicants interact with people and technology during recruitment, the interaction of applicant and organizational political ideology, and offering insights on how to design recruitment programs today and in the future. A foundational resource on employee recruitment, this is the ideal text for scholars and graduate students in industrial and organizational psychology and human resource management. It will also interest practitioners working in the area, along with executive and line managers tasked with responsibility for talent management.

Over Work

Author : Brigid Schulte
Publisher : Henry Holt and Company
ISBN 13 : 1250801737
Total Pages : 233 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis Over Work by : Brigid Schulte

Download or read book Over Work written by Brigid Schulte and published by Henry Holt and Company. This book was released on 2024-09-17 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Brigid Schulte is a vital voice on the future of work, and her carefully researched book lights the way to fewer hours, less stress, and more meaning.” ―Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the podcast WorkLife From the New York Times bestselling author of Overwhelmed, a deeply reported exploration of why American work isn’t working and how our lives can be made more meaningful Following Overwhelmed, Brigid Schulte’s groundbreaking examination of time management and stress, the prizewinning journalist now turns her attention to the greatest culprit in America’s quality-of-life crisis: the way our economy and culture conceive of work. Americans across all demographics, industries, and socioeconomic levels report exhaustion, burnout, and the wish for more meaningful lives. This full-system failure in our structure of work affects everything from gender inequality to domestic stability, and it even shortens our lifespans. Drawing on years of research, Schulte traces the arc of our discontent from a time before the 1980s, when work was compatible with well-being and allowed a single earner to support a family, until today, with millions of people working multiple hourly jobs or in white-collar positions where no hours are ever off duty. She casts a wide net in search of solutions, exploring the movement to institute a four-day workweek, introducing Japan’s Housewives Brigade—which demands legal protection for family time—and embedding with CEOs who are making the business case for humane conditions. And she demonstrates the power of a collective and creative demand for change, showing that work can be organized in an infinite number of ways that are good for humans and for business. Fiercely argued and vividly told, rich with stories and informed by deep investigation, Over Work lays out a clear vision for ending our punishing grind and reclaiming leisure, joy, and meaning.

Three Things Matter Most

Author : Brett Atlas
Publisher : Addicus Books
ISBN 13 : 1950091570
Total Pages : 224 pages
Book Rating : 4.9/5 (5 download)

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Book Synopsis Three Things Matter Most by : Brett Atlas

Download or read book Three Things Matter Most written by Brett Atlas and published by Addicus Books. This book was released on 2021-08-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Focused on What Matters Most? If you were asked to tell your life story, would it be one of a life well-lived? According to author Brett Atlas, as our lives evolve at an ever-increasing pace, we have become detached from the universal truths which define our existence. As a result, we risk prioritizing the immaterial while neglecting the essential.In Three Things Matter Most, Atlas explains that how we approach time, relationships, and money has the biggest impact on our lives. The way we balance these three precious resources makes the difference between a life filled with meaning and a life rife with disappointment. Drawing from centuries of wisdom, philosophy, and psychology, as well as from personal experience, Atlas offers an easy-to-follow road map to self-fulfillment and happiness. You're Here Only Once. Make It Count.

Finance and the Good Society

Author : Robert J. Shiller
Publisher : Princeton University Press
ISBN 13 : 140084617X
Total Pages : 312 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Finance and the Good Society by : Robert J. Shiller

Download or read book Finance and the Good Society written by Robert J. Shiller and published by Princeton University Press. This book was released on 2013-04-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobel Prize-winning economist explains why we need to reclaim finance for the common good The reputation of the financial industry could hardly be worse than it is today in the painful aftermath of the 2008 financial crisis. New York Times best-selling economist Robert Shiller is no apologist for the sins of finance—he is probably the only person to have predicted both the stock market bubble of 2000 and the real estate bubble that led up to the subprime mortgage meltdown. But in this important and timely book, Shiller argues that, rather than condemning finance, we need to reclaim it for the common good. He makes a powerful case for recognizing that finance, far from being a parasite on society, is one of the most powerful tools we have for solving our common problems and increasing the general well-being. We need more financial innovation—not less—and finance should play a larger role in helping society achieve its goals. Challenging the public and its leaders to rethink finance and its role in society, Shiller argues that finance should be defined not merely as the manipulation of money or the management of risk but as the stewardship of society's assets. He explains how people in financial careers—from CEO, investment manager, and banker to insurer, lawyer, and regulator—can and do manage, protect, and increase these assets. He describes how finance has historically contributed to the good of society through inventions such as insurance, mortgages, savings accounts, and pensions, and argues that we need to envision new ways to rechannel financial creativity to benefit society as a whole. Ultimately, Shiller shows how society can once again harness the power of finance for the greater good.