Ounces of Philosophy in a World of Ads

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Author :
Publisher : Max Milo
ISBN 13 : 2315012856
Total Pages : 113 pages
Book Rating : 4.3/5 (15 download)

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Book Synopsis Ounces of Philosophy in a World of Ads by : Gilles Vervisch

Download or read book Ounces of Philosophy in a World of Ads written by Gilles Vervisch and published by Max Milo. This book was released on 2023-10-12 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: “That’s the game my dear Lucette!” (What is happiness?) “Beef, the taste of being together.” (What is religion?) “Because you’re worth it.” (Who am I?) The “creators” of ads seem to be teaching us to live through the great “concepts” of philosophy, such as happiness, freedom, nature, the self or religion. But how many ounces of philosophy are there in this world of ads? That’s the question this book asks, without forgetting to include a dose of humor in its ingredients. Born in Rouen in 1974, Gilles Vervisch is an associate professor of philosophy, a high school teacher and a radio host. He is the author of Comment ai-je pu croire au Père Noël? (2009), De la tête aux pieds (2010), and Tais-toi et double! (2011).

Ounces of Philosophy in a World of Ads

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Author :
Publisher :
ISBN 13 : 9782315012626
Total Pages : 0 pages
Book Rating : 4.0/5 (126 download)

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Book Synopsis Ounces of Philosophy in a World of Ads by : Gilles Vervisch

Download or read book Ounces of Philosophy in a World of Ads written by Gilles Vervisch and published by . This book was released on 2023-10-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising seems to teach us how to live through great "concepts" like happiness, freedom, nature, the self and religion. But how many grams of philosophy are there in this world of ads? That's the question posed in this humorous essay.

The Medical World

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Author :
Publisher :
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The Medical World by :

Download or read book The Medical World written by and published by . This book was released on 1894 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Magical Worlds of the Wizard of Ads

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Author :
Publisher : Wizard of Ads
ISBN 13 : 9781885167538
Total Pages : 0 pages
Book Rating : 4.1/5 (675 download)

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Book Synopsis Magical Worlds of the Wizard of Ads by : Roy H. Williams

Download or read book Magical Worlds of the Wizard of Ads written by Roy H. Williams and published by Wizard of Ads. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

Issues in Philosophy

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Publisher : Springer
ISBN 13 : 0230376584
Total Pages : 352 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Issues in Philosophy by : C. Pinchin

Download or read book Issues in Philosophy written by C. Pinchin and published by Springer. This book was released on 2004-12-17 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This substantially revised and updated edition of Calvin Pinchin's balanced and lucid introductory guide to philosophy is organized around the key areas students will cover, including: Theory of Knowledge; Ethics; Social and Political Philosophy; Philosophy of Religion; Philosophy of Mind; and - new for this edition - Philosophy of Science.

Heroes and Philosophy

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Publisher : John Wiley & Sons
ISBN 13 : 0470730390
Total Pages : 312 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Heroes and Philosophy by : David K. Johnson

Download or read book Heroes and Philosophy written by David K. Johnson and published by John Wiley & Sons. This book was released on 2009-07-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first unauthorized look at the philosophy behind Heroes, one of TV's most popular shows When ordinary individuals from around the world inexplicably develop superhuman abilities, they question who they are, struggle to cope with new responsibilities, and decide whether to use their new power for good or for evil. Every episode of Tim Kring's hit TV show Heroes is a philosophical quandary. Heroes and Philosophy is the first book to analyze how philosophy makes this show so compelling. It lets you examine questions crucial to our existence as thinking, rational beings. Is the Company evil, or good? Does Hiro really have a destiny? Do we? Is it okay to lie in order to hide your powers or save the world? Heroes and Philosophy offers answers to these and other intriguing questions. Brings the insight of history's philosophical heavyweights such as Plato and Nietzche to Heroes characters and settings Adds a fun and fascinating dimension to your understanding of the show Expands your thinking about Heroes as the series expands from graphic and text novels to action figures and a video game Whether you're new to Heroes or have been a fan since day one, this book will take your enjoyment of the show to the next level.

Paid Attention

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749473614
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Paid Attention by : Faris Yakob

Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

The Advertising Age Encyclopedia of Advertising

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Author :
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Philosophy for a Better World

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Author :
Publisher : Prometheus Books
ISBN 13 : 1616145048
Total Pages : 296 pages
Book Rating : 4.6/5 (161 download)

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Book Synopsis Philosophy for a Better World by : Floris Van Den Berg

Download or read book Philosophy for a Better World written by Floris Van Den Berg and published by Prometheus Books. This book was released on 2013-06-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: You won’t see the world in the same light after reading this urgent and inspiring call to action. In this thought-provoking book, Dutch philosopher Floris van den Berg proposes a new perspective, called universal subjectivism, which can be adopted by anyone regardless of religious or philosophical orientation. It takes into consideration the universal capacity for suffering and, through raising awareness, seeks to diminish that suffering and increase happiness. With consistent and compelling moral reasoning, van den Berg shows that the world can be organized to ensure more pleasure, beauty, justice, happiness, health, freedom, animal welfare, and sustainability. The author emphasizes that today the near-term future is our greatest challenge: our affluent western lifestyle will soon exceed the limits of the earth’s sustainable capacity and must soon change drastically to ward off a worldwide environmental collapse. Knowing this, we should all reevaluate the daily routines we take for granted: taking the car to work, boarding a plane to a business or vacation destination, eating meat, or using plastic bags in stores. There are ethical and ecological objections to each of these examples. In fact, if we applied a strict ethical analysis to our lifestyle, almost nothing we do would pass muster. A lot of avoidable suffering attaches to our way of life. After reading this book, the world won’t look the same. Concluding with an eco-humanist manifesto, this book not only offers much food for thought but, more importantly, an urgent and inspiring call to action.

Brutal Simplicity of Thought

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Author :
Publisher : St. Martin's Press
ISBN 13 : 1250012945
Total Pages : 112 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Brutal Simplicity of Thought by : M&C Saatchi

Download or read book Brutal Simplicity of Thought written by M&C Saatchi and published by St. Martin's Press. This book was released on 2013-04-16 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents deceptively simple examples of concepts that have changed the world—from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enable us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. This book started life as a training manual for Saatchi advertising employees, and its approach has shaped the Saatchistory for forty years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands. Whether you are a student, an artist, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

The World's Greatest Literature

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Author :
Publisher :
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The World's Greatest Literature by :

Download or read book The World's Greatest Literature written by and published by . This book was released on 1900 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:

If You Can Read This

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Author :
Publisher : Random House
ISBN 13 : 1588369501
Total Pages : 241 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis If You Can Read This by : Jack Bowen

Download or read book If You Can Read This written by Jack Bowen and published by Random House. This book was released on 2010-03-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A PICTURE MAY BE WORTH A THOUSAND WORDS— BUT A FEW CHOICE WORDS CAN SPEAK VOLUMES! • If Ignorance Is Bliss, Why Aren’t More People Happy? • Bottled Water Is for Suckers • Clones Are People Too • At Least the War on the Environment Is Going Well • Don’t Believe Everything You Think • The Revolution Will Be Tweeted Long before blogs, tweets, and sound bites, people were telling the world how they felt in brief, blunt bursts of information plastered on the backs of their cars. Whether they’re political or religious, passionate or proud, controversial or corny, these brightly colored, boldly lettered mini manifestos are declarations of who we are, where we stand, and what we’d rather be doing. But as bestselling author and noted philosopher Jack Bowen reveals, there’s much more to the pop-culture phenomenon of bumper stickers than rolling one-liners and drive-by propaganda—no less, in fact, than a wise, funny, poignant, contentious, and truthful discourse on the human condition. Mixing pop culture with the ideas of historically prominent philosophers and scientists, If You Can Read This exposes the deeper wisdom couched behind these slogans—or, as need be, exposes where they have gone wrong. If you brake for big ideas, now’s the time.

The Christian philosopher; or, The connection of science and philosophy with religion. Celestial scenery; or, The wonders of the planetary system displayed. The sidereal heavens and other subjects connected with astronomy. The practical astronomer. The solar system: with moral and religious reflections, in reference to the wonders therein displayed. The atmosphere and atmospherical phenomena

Download The Christian philosopher; or, The connection of science and philosophy with religion. Celestial scenery; or, The wonders of the planetary system displayed. The sidereal heavens and other subjects connected with astronomy. The practical astronomer. The solar system: with moral and religious reflections, in reference to the wonders therein displayed. The atmosphere and atmospherical phenomena PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 892 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Christian philosopher; or, The connection of science and philosophy with religion. Celestial scenery; or, The wonders of the planetary system displayed. The sidereal heavens and other subjects connected with astronomy. The practical astronomer. The solar system: with moral and religious reflections, in reference to the wonders therein displayed. The atmosphere and atmospherical phenomena by : Thomas Dick

Download or read book The Christian philosopher; or, The connection of science and philosophy with religion. Celestial scenery; or, The wonders of the planetary system displayed. The sidereal heavens and other subjects connected with astronomy. The practical astronomer. The solar system: with moral and religious reflections, in reference to the wonders therein displayed. The atmosphere and atmospherical phenomena written by Thomas Dick and published by . This book was released on 1850 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Christian philosopher; or, The connection of science and philosophy with religion. Celestial scenery; or, The wonders of the planetary system displayed. The sidereal heavens and other subjects connected with astronomy. The practical astronomer. The solar system: with moral and religious reflctions, in reference to the wonders therein displayed. The atmosphere and atmospherical phenomena

Download The Christian philosopher; or, The connection of science and philosophy with religion. Celestial scenery; or, The wonders of the planetary system displayed. The sidereal heavens and other subjects connected with astronomy. The practical astronomer. The solar system: with moral and religious reflctions, in reference to the wonders therein displayed. The atmosphere and atmospherical phenomena PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 892 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The Christian philosopher; or, The connection of science and philosophy with religion. Celestial scenery; or, The wonders of the planetary system displayed. The sidereal heavens and other subjects connected with astronomy. The practical astronomer. The solar system: with moral and religious reflctions, in reference to the wonders therein displayed. The atmosphere and atmospherical phenomena by : Thomas Dick

Download or read book The Christian philosopher; or, The connection of science and philosophy with religion. Celestial scenery; or, The wonders of the planetary system displayed. The sidereal heavens and other subjects connected with astronomy. The practical astronomer. The solar system: with moral and religious reflctions, in reference to the wonders therein displayed. The atmosphere and atmospherical phenomena written by Thomas Dick and published by . This book was released on 1851 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Agency

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Author :
Publisher :
ISBN 13 :
Total Pages : 1128 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Advertising Agency by :

Download or read book Advertising Agency written by and published by . This book was released on 1928 with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Coca-Globalization

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Author :
Publisher : Springer
ISBN 13 : 023061017X
Total Pages : 275 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis Coca-Globalization by : R. Foster

Download or read book Coca-Globalization written by R. Foster and published by Springer. This book was released on 2008-02-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Advertising & Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt: