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Author : Christophe Sempels
Publisher : Pearson Education France
ISBN 13 : 2744073571
Total Pages : 226 pages
Book Rating : 4.7/5 (44 download)
Download or read book Oser le marketing durable written by Christophe Sempels and published by Pearson Education France. This book was released on 2009 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sihem Dekhili
Publisher : Pearson
ISBN 13 : 9782326002654
Total Pages : 216 pages
Book Rating : 4.0/5 (26 download)
Download or read book Marketing durable written by Sihem Dekhili and published by Pearson. This book was released on 2021-07-09 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face aux enjeux environnementaux et sociaux majeurs auxquels est confrontée notre société, le marketing évolue pour intégrer, de manière approfondie, le développement durable. Cet ouvrage vise à offrir les outils pour concevoir et piloter un marketing durable, de la stratégie au marketing-mix, en intégrant l'évolution des comportements des consommateurs. Marketing durable a pour objectif d’être le manuel pédagogique de référence pour tout étudiant ou professeur souhaitant développer ses compétences en matière de marketing durable. Dans une dynamique pédagogique, il intègre des éclairages théoriques et définitionnels, des outils et des exemples concrets pour mieux analyser et identifier les stratégies des entreprises et les comportements des consommateurs.
Author : C. Sempels
Publisher : Springer
ISBN 13 : 1137352612
Total Pages : 201 pages
Book Rating : 4.1/5 (373 download)
Download or read book Sustainable Innovation Strategy written by C. Sempels and published by Springer. This book was released on 2013-10-04 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insightful case studies from mature and developing markets to demonstrate how sustainability needs to be at the core of every organization's strategy and innovation.
Author : Renu Agarwal
Publisher : Springer
ISBN 13 : 144716590X
Total Pages : 858 pages
Book Rating : 4.4/5 (471 download)
Download or read book The Handbook of Service Innovation written by Renu Agarwal and published by Springer. This book was released on 2015-04-08 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation holistically and systemically across various service areas, including health, education, tourism, hospitality, telecommunications, and retail. It addresses contemporary issues through conceptual and applied contributions across industry, academia, and government, providing insights for improved practice and policy making. Featuring cutting-edge research contributions, practical examples, implementations and a select number of case studies across several growth service industries, this book also includes examples of failed service innovation attempts in order to demonstrate a balanced view of the topic and to make clear the pitfalls to be avoided. Culminating in a suggested step-by-step guide to enable service organization’s managers to understand and implement the concepts of service innovation and manage its evolutionary processes effectively, this book will prove a valuable resource to a wide reaching audience including researchers, practitioners, managers, and students who aspire to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation. Includes endorsements from professionals in the field of service innovation.
Author : Sihem|Merle Dekhili (Aurelie|Ochs, Adeline)
Publisher :
ISBN 13 : 9782326061552
Total Pages : 0 pages
Book Rating : 4.0/5 (615 download)
Download or read book Marketing Durable, 1CU 12 Mois written by Sihem|Merle Dekhili (Aurelie|Ochs, Adeline) and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierre Volle
Publisher : De Boeck Supérieur
ISBN 13 : 2807336256
Total Pages : 327 pages
Book Rating : 4.8/5 (73 download)
Download or read book Marketing (plus) durable written by Pierre Volle and published by De Boeck Supérieur. This book was released on 2022-10-17 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marketing peut jouer un rôle positif dans les transformations en cours. Les enjeux de développement durable n’ont pas changé en profondeur les façons de pratiquer le marketing. Et pourtant, la question n’est plus de savoir si les professionnels du marketing doivent intégrer ces enjeux, mais plutôt comment. C’est l’objectif de ce livre : dans le souci d’une croissance durable et à parti d’initiatives réussies, leur montrer la voie pour qu’ils fassent évoluer leur pratique au quotidien. Rédigé par deux experts du marketing, l’ouvrage passe en revue l’ensemble des facettes de la création de valeur à travers le prisme du développement durable : • conception de l’offre?; • commercialisation?; • communication. Il aide ainsi les professionnels - et enseignants - du marketing à imaginer les expériences durables que leurs clients veulent vivre et à mobiliser les parties prenantes autour de leur nouvelle ambition. Des QR codes donnent accès à des développements complémentaires en ligne : études de cas, focus et exemples. Un glossaire sous format Excel - qui permet alors d'effectuer des tris selon les besoins - est également disponible en ligne. Les enseignants pourront avoir accès à des PPT en s'identifiant sur notre site.
Author :
Publisher : Odile Jacob
ISBN 13 : 2738178367
Total Pages : 433 pages
Book Rating : 4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elodie Gentina
Publisher : Emerald Group Publishing
ISBN 13 : 1800432208
Total Pages : 260 pages
Book Rating : 4.8/5 (4 download)
Download or read book The New Generation Z in Asia written by Elodie Gentina and published by Emerald Group Publishing. This book was released on 2020-10-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Generation Z in Asia: Dynamics, Differences, Digitalization is the first book to compare the Asiatic Generation Z (born 1990–1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.
Author : Eugene Rimmel
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.A/5 ( download)
Download or read book The Book of Perfumes written by Eugene Rimmel and published by . This book was released on 1867 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judy Green
Publisher : American Mathematical Soc.
ISBN 13 : 0821843761
Total Pages : 371 pages
Book Rating : 4.8/5 (218 download)
Download or read book Pioneering Women in American Mathematics written by Judy Green and published by American Mathematical Soc.. This book was released on 2009 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is the result of a study in which the authors identified all of the American women who earned PhD's in mathematics before 1940, and collected extensive biographical and bibliographical information about each of them. By reconstructing as complete a picture as possible of this group of women, Green and LaDuke reveal insights into the larger scientific and cultural communities in which they lived and worked." "The book contains an extended introductory essay, as well as biographical entries for each of the 228 women in the study. The authors examine family backgrounds, education, careers, and other professional activities. They show that there were many more women earning PhD's in mathematics before 1940 than is commonly thought." "The material will be of interest to researchers, teachers, and students in mathematics, history of mathematics, history of science, women's studies, and sociology."--BOOK JACKET.
Author : Sandy Black
Publisher :
ISBN 13 : 9780500290569
Total Pages : 0 pages
Book Rating : 4.2/5 (95 download)
Download or read book The Sustainable Fashion Handbook written by Sandy Black and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive guide to the complex issues surrounding modern clothing production, use, and disposal
Author : Michael R. Solomon
Publisher : Routledge
ISBN 13 : 1315526913
Total Pages : 751 pages
Book Rating : 4.3/5 (155 download)
Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Author : Christian Scholz
Publisher : Emerald Group Publishing
ISBN 13 : 1789734932
Total Pages : 231 pages
Book Rating : 4.7/5 (897 download)
Download or read book Generations Z in Europe written by Christian Scholz and published by Emerald Group Publishing. This book was released on 2019-09-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generations Z in Europe brings together differing geographic perspectives from a range of researchers to present a fascinating picture of the contemporary reality for 'Gen-Z' workers from nine European countries. The findings will help readers understand the diversity of issues and commonalities for this new part of the global workforce.
Author : Kiyo Kurisu
Publisher : Springer
ISBN 13 : 4431558349
Total Pages : 176 pages
Book Rating : 4.4/5 (315 download)
Download or read book Pro-environmental Behaviors written by Kiyo Kurisu and published by Springer. This book was released on 2016-01-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a much-needed practical and conceptual guide for various pro-environmental behaviors. Written by an expert in both the environmental psychology and engineering fields, the book presents an overview of various pro-environmental behaviors (Chapter 1), the psychological background of behaviors (Chapters 2 and 3), how to survey and understand pro-environmental behaviors using questionnaires (Chapter 4) and how to know the actual environmental burdens derived by each behavior using life-cycle assessment (LCA) (Chapter 5), and measures to foster the behaviors and selected case studies for practitioners (Chapter 6). Readers will find Chapters 1, 4, and 5 particularly unique and useful; they provide an overview of many environmental behaviors and also the practical academic tools for analyzing environmental behaviors, such as questionnaire procedures, questions lists (“scales” in psychology), statistical tools, software, LCA methodologies, and databases. The book addresses the needs of academics and practitioners and is well suited as a textbook and reference guide for those studying or working in environmental engineering (systematic research), social psychology (environmental psychology), environmental education, and sustainability science. Policymakers will find the questionnaire list useful, as it can help them to grasp citizens’ environmental concerns and actual behaviors. The behavior list and LCA can be used to make manuals or guidelines for citizens to enhance environmental behaviors, and the case studies provide an informative basis for designing programs and workshops for citizens. Although the field of “pro-environmental behaviors” has been intensively dealt with by European researchers, their approaches have largely been limited to psychological viewpoints and program (education) development through small case studies. Further, the target behaviors are often limited to recycling and energy/water savings. In contrast, this book provides the first introduction to pro-environmental behaviors as a whole. As pro-environmental behaviors have become increasingly important not only in developed but also in developing countries, this publication represents a timely resource for the growing number of researchers exploring pro-environment behaviors.
Author : Lucia A. Reisch
Publisher : Edward Elgar Publishing
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.F/5 ( download)
Download or read book The Ecological Economics of Consumption written by Lucia A. Reisch and published by Edward Elgar Publishing. This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on consumption from an environmental perspective has exploded since the late 1990s. This important new volume cuts across disciplines to present the latest research in the field. The book is divided into three parts, the first of which addresses the problems of consumption both as a concept and as an economic and social force with high environmental impact. In the second part, the authors try to explain consumption as an attempt by individuals to satisfy different types of needs whilst simultaneously being embedded in certain lifestyles and constrained by time and daily routines. The final section looks at how change towards less environmentally damaging consumption patterns can be achieved through national sustainability and consumer policy measures, as well as through community building and individual action. In accordance with the transdisciplinary nature of ecological economics, the original contributions emanate from a variety of different perspectives to reflect the diversity of research in this growing field. By seriously exploring the role of consumption within ecological economics, this fine book will provide invaluable reading for students and researchers interested in sustainable consumption, ecological economics and consumer research.
Author : Thomas Janoski
Publisher : Cambridge University Press
ISBN 13 : 1108148093
Total Pages : 1412 pages
Book Rating : 4.1/5 (81 download)
Download or read book The New Handbook of Political Sociology written by Thomas Janoski and published by Cambridge University Press. This book was released on 2020-03-05 with total page 1412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political sociology is a large and expanding field with many new developments, and The New Handbook of Political Sociology supplies the knowledge necessary to keep up with this exciting field. Written by a distinguished group of leading scholars in sociology, this volume provides a survey of this vibrant and growing field in the new millennium. The Handbook presents the field in six parts: theories of political sociology, the information and knowledge explosion, the state and political parties, civil society and citizenship, the varieties of state policies, and globalization and how it affects politics. Covering all subareas of the field with both theoretical orientations and empirical studies, it directly connects scholars with current research in the field. A total reconceptualization of the first edition, the new handbook features nine additional chapters and highlights the impact of the media and big data.
Author : J. Hoffmann
Publisher : Springer
ISBN 13 : 0230361544
Total Pages : 220 pages
Book Rating : 4.2/5 (33 download)
Download or read book Luxury Strategy in Action written by J. Hoffmann and published by Springer. This book was released on 2016-01-05 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
