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Os Segredos Do Marketing Digital O Grande Livro Segredo Para Fazer O Seu Negocio Crescer Atraves Da Internet
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Book Synopsis Os Segredos do Marketing Digital: O Grande Livro Segredo Para Fazer o Seu Negócio Crescer Através da Internet by : Thyago Guimarães
Download or read book Os Segredos do Marketing Digital: O Grande Livro Segredo Para Fazer o Seu Negócio Crescer Através da Internet written by Thyago Guimarães and published by . This book was released on 2020-05-06 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Como Ganhar Dinheiro?Com certeza usando a internet e o marketing digital.O Marketing Digital é o futuro, principalmente nos dias de hoje. Entender esse assunto e os segredos por trás do marketing na internet pode ser a grande diferença entre o sucesso e o fracasso.Todos precisam saber marketing digital, principalmente nos dias de hoje.Os que entenderem os grandes segredos por trás das vendas na internet, sem dúvida nenhuma, sairão na frente dos demais.Seja um deles.
Book Synopsis The Library at Night by : Alberto Manguel
Download or read book The Library at Night written by Alberto Manguel and published by Vintage Canada. This book was released on 2011-07-27 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of A History of Reading, this book is an account of Manguel’s astonishment at the variety, beauty and persistence of our efforts to shape the world and our lives, most notably through something almost as old as reading itself: libraries. The Library at Night begins with the design and construction of Alberto Manguel’s own library at his house in western France – a process that raises puzzling questions about his past and his reading habits, as well as broader ones about the nature of categories, catalogues, architecture and identity. Thematically organized and beautifully illustrated, this book considers libraries as treasure troves and architectural spaces; it looks on them as autobiographies of their owners and as statements of national identity. It examines small personal libraries and libraries that started as philanthropic ventures, and analyzes the unending promise – and defects – of virtual ones. It compares different methods of categorization (and what they imply) and libraries that have built up by chance as opposed to by conscious direction. In part this is because this is about the library at night, not during the day: this book takes in what happens after the lights go out, when the world is sleeping, when books become the rightful owners of the library and the reader is the interloper. Then all daytime order is upended: one book calls to another across the shelves, and new alliances are created across time and space. And so, as well as the best design for a reading room and the makeup of Robinson Crusoe’s library, this book dwells on more "nocturnal" subjects: fictional libraries like those carried by Count Dracula and Frankenstein’s monster; shadow libraries of lost and censored books; imaginary libraries of books not yet written. The Library at Night is a fascinating voyage through the mind of one our most beloved men of letters. It is an invitation into his memory and vast knowledge of books and civilizations, and throughout – though mostly implicitly – it is also a passionate defence of literacy, of the unique pleasures of reading, of the importance of the book. As much as anything else, The Library at Night reminds us of what a library stands for: the possibility of illumination, of a better path for our society and for us as individuals. That hope too, at the close, is replaced by something that fits this personal and eclectic book even better: something more fragile, and evanescent than illumination, though just as important.
Book Synopsis The Story of My Typewriter by : Paul Auster
Download or read book The Story of My Typewriter written by Paul Auster and published by Distributed Art Publishers (DAP). This book was released on 2002 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of a manual Olympia typewriter, more than 25 years old, and the agent of transmission for the work of one of the most varied and critically acclaimed contemporary authors. Also the story of a relationship, between Auster, his typewriter, and the artist Sam Messer, who, as Auster writes, 'has turned an inanimate object into a being with a personality and a presence in the world.' Written in Auster's discerning prose and illustrated with Messer's obsessive drawings and paintings, this book will stun fans and fine-book lovers alike. 30 pages in full-colour.
Download or read book Hit Makers written by Derek Thompson and published by Penguin. This book was released on 2017-02-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —Adam Grant Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren’t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that “going viral” is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Book Synopsis Animating Your Career by : Steve Hickner
Download or read book Animating Your Career written by Steve Hickner and published by . This book was released on 2013-09-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Animating Your Career is the exciting new book by filmmaker Steve Hickner, director of The Prince of Egypt and Bee Movie, who has had his hands in the development of dozens of major motion pictures. Animating Your Career is Steve's guide to navigating the journey of a career in the creative fields¿from getting your foot in the door to directing a project involving hundreds of artistic professionals. The book is filled with practical advice from Steve and the many top creatives he has worked with over the years. Whether you are still in school and awaiting your first job, or are a seasoned professional, Animating Your Career will help guide you to success.
Book Synopsis Civil and Commercial Mediation in Europe (set - Vols. 1&2) by : Carlos Esplugues Mota
Download or read book Civil and Commercial Mediation in Europe (set - Vols. 1&2) written by Carlos Esplugues Mota and published by . This book was released on 2014-03-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally available as two separate volumes, Intersentia's Civil and Commercial Mediation in Europe is now available as a two volume set. *** About Volume I on National Mediation Rules and Procedures: Mediation is becoming an increasingly important tool for resolving civil and commercial disputes. Although it has been long since recognized in many legal systems, in recent years it has received an important boost and is currently one of the most topical issues in the field of dispute resolution. The European Directive 2008/52/EC of the European Parliament and of the Council of 21.5.2008 on certain aspects of mediation in civil and commercial matters, prescribes a set of minimum common rules on mediation for all EU Member States, with the exception of Denmark. This book examines the current legal framework in every EU Member State regarding mediation in civil and commercial matters, as well as the way in which the Directive has been, or is expected to be, implemented in the near future. It is written by renowned specialists on mediation in Europe and provides an exhaustive account for both scholars and practitioners in Europe and beyond the continent. Every chapter on national law analyzes: both out-of-court and court-annexed mediation in the existing legal framework * the areas of law covered by mediation * the value and formal requirements of the agreement to submit any dispute to mediation * personal features and requirements for mediators * procedural requirements in the mediation procedure * the relationship between the mediator and public authorities * the outcome of the mediation procedure * in the scenario in which a mediation settlement is reached, its requirements and effects. *** About Volume II on Cross-Border Mediation: Mediation plays a leading role within the movement of Alternative Dispute Resolution after centuries in which for several reasons the State and State courts were regarded as the only available instrument to ensure access to justice to citizens. In the European Union the institution of mediation has received much support in the form of Directive 2008/52/EC which sets forth a minimum common legal framework for mediation in the Member States. The 2008 Directive has finally been implemented in the Member States and this book provides the much needed in-depth analysis of the status of the mediation regimes in the European Union. The analysis covers the legal regimes of the Member States set up for cross-border and national mediation. This volume includes national reports on cross-border mediation including in-depth information on all the relevant aspects of cross-border mediation: the notion of cross-border mediation, the law applicable to the mediation clause, the mediation proceedings and the content of the settlement reached by the parties. Special attention is of course given to the recognition and enforcement in the European Union of settlements reached in other Member States and outside Europe. In addition the role of mediators and requirements to become a mediator are examined. This book provides a unique picture of the legal situation in the European Union for cross-border mediation. It is an invaluable instrument for those who want to know more about this complex topic or want to become a mediator in Europe themselves.
Book Synopsis Markets for Technology by : Ashish Arora
Download or read book Markets for Technology written by Ashish Arora and published by MIT Press. This book was released on 2004-01-30 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and development with activities such as production, marketing, and distribution. Today firms are forming joint ventures, research and development alliances, licensing deals, and a variety of other outsourcing arrangements with universities, technology-based start-ups, and other established firms. In many industries, a division of innovative labor is emerging, with a substantial increase in the licensing of existing and prospective technologies. In short, technology and knowledge are becoming definable and tradable commodities. Although researchers have made significant advances in understanding the determinants and consequences of innovation, until recently they have paid little attention to how innovation functions as an economic process. This book examines the nature and workings of markets for intermediate technological inputs. It looks first at how industry structure, the nature of knowledge, and intellectual property rights facilitate the development of technology markets. It then examines the impacts of these markets on firm boundaries, the division of labor within the economy, industry structure, and economic growth. Finally, it examines the implications of this framework for public policy and corporate strategy. Combining theoretical perspectives from economics and management with empirical analysis, the book also draws on historical evidence and case studies to flesh out its research results.
Book Synopsis Noble Savages by : Napoleon A. Chagnon
Download or read book Noble Savages written by Napoleon A. Chagnon and published by Simon and Schuster. This book was released on 2014-02-18 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biography.
Download or read book Play to Learn written by Sharon Boller and published by Association for Talent Development. This book was released on 2017-03-03 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: When trainers use games, learners win big. As a trainer interested in game design, you know that games are more effective than lectures. You've seen firsthand how immersive games hold learners' interest, helping them explore new skills and experience different points of view. But how do you become the Milton Bradley of learning games? Play to Learn is here to help. This book bridges the gap between instructional design and game design; it's written to grow your game literacy and strengthen crucial game design skills. Experts Sharon Boller and Karl Kapp share real examples of in-person and online games, and offer an online game for you to try as you read. They walk you through evaluating entertainment and learning games, so you can apply the best to your own designs. Play to Learn will also show you how to: Link game design to your business needs and learning objectives. Test your prototype and refine your design. Deploy your game to motivated and excited learners. So don't just play around. Think big, design well, and use Play to Learn as your guide.
Download or read book Legal Muscle written by Rick Collins and published by Legal Muscle Publishing. This book was released on 2002 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shatters the myths and misconceptions about steroid use in America. Authored by the nationally recognized legal authority on anabolics and founder of www.SteroidLaw.com, it's essential reading for natural and juiced athletes alike, and for coaches, sports trainers, physicians, journalists, and anyone in the criminal justice system. Legal Muscle is the never-before-told truth!
Book Synopsis Popular and Visual Culture by : Ricardo Campos
Download or read book Popular and Visual Culture written by Ricardo Campos and published by Cambridge Scholars Publishing. This book was released on 2014-10-02 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular and Visual Culture: Design, Circulation and Consumption is a transnational project that fosters a dialogue with multiple origins, both in geographical and academic terms. From the onset, this book questions the concepts of visual and popular culture, terms which are currently applied both to describe scientific fields, as operative concepts in theoretical discourse, and to characterize specific cultural contexts. The book’s analysis and categorization of visual and popular culture pursues discourses and practices which mark different historical eras and shape social orders. Because popular iconic and written productions are the outcome of a network of political, economic, ideological and social circumstances that are often hardly detectable and too taken for granted to be critically recognized, even by those who draw, paint or write (and live) under their influence. That is why visual figurations of popular culture should be studied as the support of a deeply motivated symbolic discourse on the values shared by a community. This book deals, in a way or another, with how popular and visual artefacts and sceneries are socially built, preserved and/or contested. The volume brings together, not only different disciplinary perspectives, but also diverse empirical phenomena, while approaching the wide subject of visuality and popular culture.
Book Synopsis Japanese Cost Management by : Yasuhiro Monden
Download or read book Japanese Cost Management written by Yasuhiro Monden and published by World Scientific. This book was released on 2000 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the systems of cost reduction that originated in Japan. These are mostly new systems that did not exist in western practices before they were utilized in Japan. The book also presents the Japanese ways of carrying out the globally popular cost reduction practices.(1) It describes the strategic cost management conducted by top management through alliances between companies and/or between government and industry.(2) It shows the functional cost reduction systems along the various phases of the product life cycle, as follows: R&D ? Product development ? Manufacturing ? Administration and indirect operations(3) It conducts some humanistic or behavioral aspects of Japanese cost reduction systems.
Book Synopsis Technical Change and Economic Theory by : Giovanni Dosi
Download or read book Technical Change and Economic Theory written by Giovanni Dosi and published by Burns & Oates. This book was released on 1988 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sustained critique of mainstream economic theory and discussion of the development of an alternative. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis From Here to Diversity by : Clara Sarmento
Download or read book From Here to Diversity written by Clara Sarmento and published by Cambridge Scholars Publishing. This book was released on 2010-08-11 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Here to Diversity: Globalization and Intercultural Dialogues sees interculturalism as movement, transit, travel, and the dynamics between cultures. Contemporary intercultural travel is a global journey, a circumnavigation at the speed of light that underwrites all the comings and goings, the departures and arrivals, the transmissions and receptions that are implicit in this title. Hence, From Here to Diversity examines the motivations, characteristics and implications of cultural interactions in their perpetual movement, devoid of spatial or temporal borders, in a dangerous but stimulating indefinition of limits. In the contemporary intercultural dialogue, new voices are making themselves heard, as valuable sources of study: the voices of women; non-occidentals; the non-powerful; forgotten narratives of a past that was as intercultural as the present (after all, what is colonialism other than a perverse form of interculturality?); global entertainment; tourism; oral literature; diaries; mythical narratives; the cinema; ethnography; and new teachings, among so many others. Because this project is also intercultural at its source and subject, From Here to Diversity: Globalization and Intercultural Dialogues adds to the coherence of the project by including contributions from the most wide-ranging backgrounds and nationalities, without fear of the alterity that, after all, we propose to study.
Book Synopsis Technological Innovation by : Marie C. Thursby
Download or read book Technological Innovation written by Marie C. Thursby and published by Emerald Group Publishing. This book was released on 2016-08-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 2nd edition of Technological Innovation. Profiting from technological innovation requires scientific and engineering expertise, and an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship.
Book Synopsis The Graphic Novel by : Gary Hoppenstand
Download or read book The Graphic Novel written by Gary Hoppenstand and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an examination and analysis of the contemporary graphic novel as literature. Specific attention is paid to the use of narrative genre in the graphic novel. Attention is also be paid to the most important and most frequently discussed graphic novels published during the past three decades.
Download or read book Reset Modernity! written by Bruno Latour and published by National Geographic Books. This book was released on 2016-05-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Texts and images document the disconnection between modernity and ecological crisis: do we need to reset modernity's operating system? Modernity has had so many meanings and tries to combine so many contradictory sets of attitudes and values that it has become impossible to use it to define the future. It has ended up crashing like an overloaded computer. Hence the idea is that modernity might need a sort of reset. Not a clean break, not a “tabula rasa,” not another iconoclastic gesture, but rather a restart of the complicated programs that have been accumulated, over the course of history, in what is often called the “modernist project.” This operation has become all the more urgent now that the ecological mutation is forcing us to reorient ourselves toward an experience of the material world for which we don't seem to have good recording devices. Reset Modernity! is organized around six procedures that might induce the readers to reset some of those instruments. Once this reset has been completed, readers might be better prepared for a series of new encounters with other cultures. After having been thrown into the modernist maelstrom, those cultures have difficulties that are just as grave as ours in orienting themselves within the notion of modernity. It is not impossible that the course of those encounters might be altered after modernizers have reset their own way of recording their experience of the world. At the intersection of art, philosophy, and anthropology, Reset Modernity! has assembled close to sixty authors, most of whom have participated, in one way or another, in the Inquiry into Modes of Existence initiated by Bruno Latour. Together they try to see whether such a reset and such encounters have any practicality. Much like the two exhibitions Iconoclash and Making Things Public, this book documents and completes what could be called a “thought exhibition:” Reset Modernity! held at ZKM | Center for Art and Media Karlsruhe from April to August 2016. Like the two others, this book, generously illustrated, includes contributions, excerpts, and works from many authors and artists. Contributors Jamie Allen, Terence Blake, Johannes Bruder, Dipesh Chakrabarty, Philip Conway, Michael Cuntz, Eduardo Viveiros de Castro, Didier Debaise, Gerard de Vries, Philippe Descola, Vinciane Despret, Jean-Michel Frodon, Martin Giraudeau, Sylvain Gouraud, Lesley Green, Martin Guinard-Terrin, Clive Hamilton, Graham Harman, Antoine Hennion, Andrés Jaque, Pablo Jensen, Bruno Karsenti, Sara Keel, Oleg Kharkhordin, Joseph Leo Koerner, Eduardo Kohn, Bruno Latour, Christophe Leclercq, Vincent-Antonin Lépinay, James Lovelock, Patrice Maniglier, Claudia Mareis, Claude Marzotto, Kyle McGee, Lorenza Mondada, Pierre Montebello, Stephen Muecke, Cyril Neyrat, Cormac O'Keeffe, Hans Ulrich Obrist, P3G, John Palmesino, Nicolas Prignot, Donato Ricci, Ann-Sofi Rönnskog, Maia Sambonet, Henning Schmidgen, Isabelle Stengers, Hanna Svensson, Thomas Thwaites, Nynke van Schepen, Consuelo Vásquez, Peter Weibel, Richard White, Aline Wiame, Jan Zalasiewicz Exhibition April 10, 2016–August 21, 2016 ZKM | Center for Art and Media Karlsruhe Edited by Bruno Latour with Christophe Leclerc Copublished with ZKM | Center for Art and Media, Karlsruhe
