The Olympic Games Effect

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Publisher : John Wiley & Sons
ISBN 13 : 1118171713
Total Pages : 284 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Olympic Games Effect by : John A. Davis

Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Routledge Handbook of the Olympic and Paralympic Games

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Publisher : Routledge
ISBN 13 : 0429802641
Total Pages : 562 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Routledge Handbook of the Olympic and Paralympic Games by : Dikaia Chatziefstathiou

Download or read book Routledge Handbook of the Olympic and Paralympic Games written by Dikaia Chatziefstathiou and published by Routledge. This book was released on 2020-07-12 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact. The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.

The Politics of the Olympic Games

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Publisher : Univ of California Press
ISBN 13 : 9780520043954
Total Pages : 260 pages
Book Rating : 4.0/5 (439 download)

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Book Synopsis The Politics of the Olympic Games by : Richard Espy

Download or read book The Politics of the Olympic Games written by Richard Espy and published by Univ of California Press. This book was released on 1981-01-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Philosophies of Organizational Change

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Publisher : Edward Elgar Publishing
ISBN 13 : 1839105097
Total Pages : 328 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Philosophies of Organizational Change by : Aaron C.T. Smith

Download or read book Philosophies of Organizational Change written by Aaron C.T. Smith and published by Edward Elgar Publishing. This book was released on 2020-11-27 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and extended second edition evaluates the diverse approaches to organizational change that have defined the field. Explaining the assumptions and implications that accompany these diverse philosophies, this book demystifies the complexities of conflicting perspectives and delivers valuable insights into the research and practice of organizational change.

Olympic Event Organization

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Publisher : Routledge
ISBN 13 : 1136375740
Total Pages : 208 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Olympic Event Organization by : Eleni Theodoraki

Download or read book Olympic Event Organization written by Eleni Theodoraki and published by Routledge. This book was released on 2010-08-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Olympic Event Organization is the first text to address a number of important questions in contemporary mega-event management: Which organizations are involved in the Olympic Movement and in what capacity? What are the interorganizational flows of authority and finance between them? How is work grouped, in what unit sizes, how specialized and formalized are work processes? How complex, dynamic, diversified, or friendly is their environment? What are the power issues and how do the technological processes affect these organizations? How do the OCOGs evolve in their life cycle, what pressures shape their structures and management processes and how is work co-ordinated? The examination of the Olympic Games event organization in the 10-year period, from bidding to post-games closing down, draws material from host cities to explore the types of interorganizational flows that take place at various stages for the Olympic Games to be delivered. Knowledge transfer from one host city to the next and an established organizational field also means that management practises sometimes follow some externally imposed organizing logics. The challenges faced by organizers are discussed and the tensions that a strong management template from the IOC creates are also examined. Finally, the issue of sustainability of the Olympic Games is identified along with an analysis of the ways in which the concepts of impact are appropriated by the various stakeholders involved with the Olympic Games as they attempt to influence public opinion. Written in an accessible and insightful manner Olympic Event Organization is essential reading for both academics and practitioners alike.

The Professionalization of Action Sports

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Publisher : Routledge
ISBN 13 : 1000625788
Total Pages : 149 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Professionalization of Action Sports by : Guillaume Dumont

Download or read book The Professionalization of Action Sports written by Guillaume Dumont and published by Routledge. This book was released on 2022-07-28 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Action sports have undergone dramatic growth, commercialization, and institutionalization over recent decades. This book uncovers the social, political, economic and organizational dynamics of their professionalization. After sketching some of the main transformations at stake in the field, the contributors provide novel insights into the changing structures in the action sports industry and the effects on athletes, coaches, agents and the cultures more broadly. Such trends came to the fore in the inclusion of surfing, skateboarding, sport climbing and BMX freestyle into the Tokyo Olympic Games. The book explores the working lives of action sports athletes, more specifically when it comes to their social media practices and the commercial pressure emerging from sponsors, and it also provides key insights into the institutionalization and professionalization of action sports amid ongoing processes of globalization, commodification and incorporation. Overall, the book reveals how different action sports (i.e., snowboarding, surfing, kiteboarding, parkour, climbing, skateboarding), and across countries, are at various stages in the professionalization process, with local, national and international responses and reactions to such trends differing considerably. The chapters in this book were originally published as a special issue of Sport in Society.

Advances in Applied Economics, Business and Development

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Publisher : Springer Science & Business Media
ISBN 13 : 3642230199
Total Pages : 624 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Advances in Applied Economics, Business and Development by : Qingyuan Zhou

Download or read book Advances in Applied Economics, Business and Development written by Qingyuan Zhou and published by Springer Science & Business Media. This book was released on 2011-07-22 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume-set (CCIS 208, 209, 210, 211) constitutes the refereed proceedings of the International Symposium on Applied Economics, Business and Development, ISAEBD 2011, held in Dalian, China, in August 2011. The papers address issues related to Applied Economics, Business and Development and cover various research areas including Economics, Management, Education and its Applications.

The 1904 Anthropology Days and Olympic Games

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Publisher : U of Nebraska Press
ISBN 13 : 0803210981
Total Pages : 490 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis The 1904 Anthropology Days and Olympic Games by : Susan Brownell

Download or read book The 1904 Anthropology Days and Olympic Games written by Susan Brownell and published by U of Nebraska Press. This book was released on 2008-12-01 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the more problematic sport spectacles in American history took place at the 1904 World?s Fair in St. Louis, which included the third modern Olympic Games. Associated with the Games was a curious event known as Anthropology Days organized by William J. McGee and James Sullivan, at that time the leading figures in American anthropology and sports, respectively. McGee recruited Natives who were participating in the fair?s ethnic displays to compete in sports events, with the ?scientific? goal of measuring the physical prowess of ?savages? as compared with ?civilized men.? This interdisciplinary collection of essays assesses the ideas about race, imperialism, and Western civilization manifested in the 1904 World?s Fair and Olympic Games and shows how they are still relevant. A turning point in both the history of the Olympics and the development of modern anthropology, these games expressed the conflict between the Old World emphasis on culture and New World emphasis on utilitarianism. Marked by Franz Boas?s paper at the Scientific Congress, the events in St. Louis witnessed the beginning of the shift in anthropological research from nineteenth-century evolutionary racial models to the cultural relativist paradigm that is now a cornerstone of modern American anthropology. Racist pseudoscience nonetheless reappears to this day in the realm of sports.

The Oxford Handbook of Sport and Society

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Publisher : Oxford University Press
ISBN 13 : 0197519032
Total Pages : 1201 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis The Oxford Handbook of Sport and Society by : Lawrence A. Wenner

Download or read book The Oxford Handbook of Sport and Society written by Lawrence A. Wenner and published by Oxford University Press. This book was released on 2022-09-27 with total page 1201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has come to have an increasingly large impact on daily life and commerce across the globe. From mega-events, such as the World Cup or Super Bowl, to the early socialization of children into sport, the study of sport and society has developed as a distinctly wide-ranging scholarly enterprise, centered in sociology, sport studies, and cultural, media, and gender studies. In The Oxford Handbook of Sport and Society, Lawrence Wenner brings together contributions from the world's leading scholars on sport and society to create the premier comprehensive and interdisciplinary reference for scholars and students looking to understand key areas of inquiry about the role and impacts of sport in contemporary culture. The Handbook offers penetrating analyses of the key ways that today's outsized sport is integrated into the lives of both athletes and fans and increasingly shapes the social fabric and cultural logics across the world. Featuring 85 leading international scholars, the volume is organized into six sections: society and values, enterprise and capital, participation and cultures, lifespan and careers, inclusion and exclusion, and spectator engagement and media. To aid comprehension and comparison, each chapter opens with a brief introduction to the area of research and features a common organizational scheme with three main sections of key issues, approaches, and debates to guide scholars and students to what is currently most important in the study of each area. Written at an accessible level and offering rich resources to further study each topic, this handbook is an essential resource for scholars and students as well as general readers who wish to understand the growing social, cultural, political, and economic influences of sport in society and our everyday lives.

International Diplomacy and the Olympic Movement

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Publisher : Springer
ISBN 13 : 1137032944
Total Pages : 204 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis International Diplomacy and the Olympic Movement by : Aaron Beacom

Download or read book International Diplomacy and the Olympic Movement written by Aaron Beacom and published by Springer. This book was released on 2012-07-31 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relationship between diplomatic discourse and the Olympic Movement, charting its continuity and change from an historical perspective. Using the recent body of literature on diplomacy it explores the evolution of diplomatic discourse around a number of themes, in particular the increasing range of stakeholders engaged in the Olympic bid, disability advocacy and the mainstreaming of the Paralympic Games and the evolution of the Olympic boycott. The work addresses the increasing engagement of a number of non-state actors, in particular the IOC and the IPC, as indicative of the diffusion of contemporary diplomacy. At the same time it identifies the state as continuing in the role of primary actor, setting the terms of reference for diplomatic activity beyond the pursuit of its own policy interests. Its historical investigation, based around a UK case study, provides insights into the characteristics of diplomatic discourse relating to the Games, and creates the basis for mapping the future trajectory of diplomacy as it relates to the Olympic Movement.

The International Olympic Committee and the Olympic System

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Publisher : Routledge
ISBN 13 : 1134083688
Total Pages : 225 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The International Olympic Committee and the Olympic System by : Jean-Loup Chappelet

Download or read book The International Olympic Committee and the Olympic System written by Jean-Loup Chappelet and published by Routledge. This book was released on 2008-08-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the athletes enter the stadium and the Olympic flame is lit, the whole world watches. Billions will continue to follow the events and to share in the athletes' joys and sorrows for the next sixteen days. Readers of this book, however, will watch forthcoming editions of the Olympic Games in a completely different light. Unlike many historical or official publications and somewhat biased commercial works, it provides -- in a clear, readable form -- informative and fascinating material on many aspects of what Olympism is all about: its history, its organization and its actors. Although public attention is often drawn to various issues surrounding this planetary phenomenon -- whether concerning the International Olympic Committee, the athletes, the host cities or even the scandals that have arisen -- the Olympic System as such is relatively little known. What are its structures, its goals, its resources? How is it governed and regulated? What about doping, gigantism, violence in the stadium? In addition to providing a wealth of information on all these subjects, the authors also show how power, money and image have transformed Olympism over the decades. They round off the work with thought-provoking reflections regarding the future of the Olympic System and the obstacles it must overcome in order to survive.

Organization Development Interventions on Chinese Language Learners: A Learning Community Perspective

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Author :
Publisher : Springer Nature
ISBN 13 : 9819985617
Total Pages : 245 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Organization Development Interventions on Chinese Language Learners: A Learning Community Perspective by : Ling Li

Download or read book Organization Development Interventions on Chinese Language Learners: A Learning Community Perspective written by Ling Li and published by Springer Nature. This book was released on with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Voluntary Sport Organizations

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Publisher : Routledge
ISBN 13 : 1134010125
Total Pages : 289 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Managing Voluntary Sport Organizations by : Leigh Robinson

Download or read book Managing Voluntary Sport Organizations written by Leigh Robinson and published by Routledge. This book was released on 2010-10-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book fills a significant gap in the literature on sport management by setting out the principles and practices necessary for effective management of voluntary sport organisations around the world. In addition to applying and adapting established management strategies and techniques to voluntary sport organisations, this book is the first to fully relate mainstream organisational theory to this important sector of sport management.

The Youth Olympic Games

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Publisher : Routledge
ISBN 13 : 1134471335
Total Pages : 270 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis The Youth Olympic Games by : Dag Vidar Hanstad

Download or read book The Youth Olympic Games written by Dag Vidar Hanstad and published by Routledge. This book was released on 2014-06-05 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first summer Youth Olympic Games (YOG) were held in Singapore in 2010 and the first winter Youth Olympic Games in Innsbruck in 2012. The IOC hopes that the YOG will encourage young people to be more active and that they will bring the Olympic movement closer to its original founding values. This is the first book to be published on the Youth Olympic Games. It critically examines the origins of the Games and the motives of the Games organisers, as well as the organisation and management of the Games and their wider impact and significance. The first part of the book discusses the relationship between the YOG and the ideology of Olympism, in the context of broader developments in youth sport competitions. The second part investigates a wide range of managerial aspects including the bidding process, finance, the prominent role of young people on the organising committees and as volunteers, the role of media and sponsors, and the distinctive competition structure. The final part of the book assesses the current and likely future impact of the YOG on the host cities and countries, the IOC and on national youth sport policies. The Youth Olympic Games is essential reading for any researcher, advanced student or policy maker with an interest in Olympic Studies, sports development, sport policy, youth sport or event management.

Management of Sports Development

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Publisher : Routledge
ISBN 13 : 1136385967
Total Pages : 310 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Management of Sports Development by : Vassil Girginov

Download or read book Management of Sports Development written by Vassil Girginov and published by Routledge. This book was released on 2009-06-04 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management of Sports Development is the first book to offer a holistic approach to a field which has been growing in importance for some years. Although many books exist on various aspects of development, never before has there been a text which addresses the process of development in such a comprehensive manner. This book offers eveything needed to develop an understanding of the process of sports development. The book provides comprehensive coverage of the major themes in the process of sports development with contributions from an internationally renowned author team. These themes include: models of sports development funding of sports development mega sporting events networks and partnerships in sports development sports development and social change It is also supplemented with a dedicated accompanying website featuring updates and extra material. This accessible book is essential reading for students or lecturers in the field of sports development and is set to be a vital contribution to the literature in this area.

Understanding Sport Organizations

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Publisher : Human Kinetics
ISBN 13 : 9780736056397
Total Pages : 376 pages
Book Rating : 4.0/5 (563 download)

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Book Synopsis Understanding Sport Organizations by : Trevor Slack

Download or read book Understanding Sport Organizations written by Trevor Slack and published by Human Kinetics. This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference offers an analysis of the issues and theoretical construction behind sport organisations. The practical case studies and profiles illustrate how the theory and knowledge can be applied to realistic examples. There is also information on strategic alliances and research in sports management.

Informatics and Management Science V

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Publisher : Springer Science & Business Media
ISBN 13 : 1447147960
Total Pages : 776 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Informatics and Management Science V by : Wenjiang Du

Download or read book Informatics and Management Science V written by Wenjiang Du and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Conference on Informatics and Management Science (IMS) 2012 will be held on November 16-19, 2012, in Chongqing, China, which is organized by Chongqing Normal University, Chongqing University, Shanghai Jiao Tong University, Nanyang Technological University, University of Michigan, Chongqing University of Arts and Sciences, and sponsored by National Natural Science Foundation of China (NSFC). The objective of IMS 2012 is to facilitate an exchange of information on best practices for the latest research advances in a range of areas. Informatics and Management Science contains over 600 contributions to suggest and inspire solutions and methods drawing from multiple disciplines including: Computer Science Communications and Electrical Engineering Management Science Service Science Business Intelligence