Optimizing Growth

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Optimizing Growth

Author : Jason Green
Publisher : John Wiley & Sons
ISBN 13 : 1119462223
Total Pages : 240 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Optimizing Growth by : Jason Green

Download or read book Optimizing Growth written by Jason Green and published by John Wiley & Sons. This book was released on 2018-05-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data and demand into sustainable profitable growth Optimizing Growth is a handbook for how to succeed in the age of big data. Today’s business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from “survive” to “thrive.” This book provides the approaches, analytics, frameworks, and organizational capabilities required to gain competitive advantage, and describes the new mindset required to leverage these tools into sustainable growth. Develop a deeper understanding of your business’s growth factors Re-sync your thinking to gain greater leverage against disruption Delve deeper into demand, and boost fulfillment capabilities Capture more growth opportunities using precision analytics frameworks The one thing that will never change about business is the goal of growth—but the paths to growth change continuously. New opportunities forge new routes to the top, while others become obsolete—does your company know the difference? The ability to differentiate between fads and genuine evolution is more critical than ever before. Optimizing Growth provides deep knowledge of what’s out there, and a clear framework for forging ahead.

Fit for Growth

Author : Vinay Couto
Publisher : John Wiley & Sons
ISBN 13 : 1119268532
Total Pages : 296 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Fit for Growth by : Vinay Couto

Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

Optimizing Growth

Author : Jason Green
Publisher : John Wiley & Sons
ISBN 13 : 1119462193
Total Pages : 243 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Optimizing Growth by : Jason Green

Download or read book Optimizing Growth written by Jason Green and published by John Wiley & Sons. This book was released on 2018-04-11 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data and demand into sustainable profitable growth Optimizing Growth is a handbook for how to succeed in the age of big data. Today’s business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from “survive” to “thrive.” This book provides the approaches, analytics, frameworks, and organizational capabilities required to gain competitive advantage, and describes the new mindset required to leverage these tools into sustainable growth. Develop a deeper understanding of your business’s growth factors Re-sync your thinking to gain greater leverage against disruption Delve deeper into demand, and boost fulfillment capabilities Capture more growth opportunities using precision analytics frameworks The one thing that will never change about business is the goal of growth—but the paths to growth change continuously. New opportunities forge new routes to the top, while others become obsolete—does your company know the difference? The ability to differentiate between fads and genuine evolution is more critical than ever before. Optimizing Growth provides deep knowledge of what’s out there, and a clear framework for forging ahead.

Optimize for Growth

Author : Jonathan Smith
Publisher :
ISBN 13 : 9780692485316
Total Pages : 82 pages
Book Rating : 4.4/5 (853 download)

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Book Synopsis Optimize for Growth by : Jonathan Smith

Download or read book Optimize for Growth written by Jonathan Smith and published by . This book was released on 2015-09-26 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the CEO of a small business, you know what it means to hit the ceiling. Business leaders often struggle with four primary barriers to growth: people, profit, control, and traction. The heroic efforts you relied on to build your business from the ground up, aren't adequate to take it to the next level. What you need are the three essential resources in the Optimize for Growth Model: * A business operating system helps CEOs articulate a shared vision and build the organization, process, accountability and productivity to achieve their goals.* A peer advisory network provides valuable insights and advice from other leaders who share their experiences in a trusted and confidential setting to leverage the wisdom of the group.* A business coach keeps the CEO accountable and acts as a necessary sounding board and advisor to shape key leadership skills.In his work with growing organizations in all industries, Jonathan B. Smith has helped executives implement the Optimize for Growth Model to foster their success. The book features stories of CEOs from various industries plus Jonathan's own experience building an INC 500 company. Every business owner eventually stalls on the road to growth. CEOs who bring in the right resources can make the difference between staying stuck and catapulting the organization to greater profits, productivity, and traction. The Optimize for Growth Model provides the framework to scale up.Are you ready to optimize for growth? Take our assessment at ChiefOptimizer.com/assessment.

Sales Growth

Author : McKinsey & Company Inc.
Publisher : John Wiley & Sons
ISBN 13 : 1119281083
Total Pages : 326 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Sales Growth by : McKinsey & Company Inc.

Download or read book Sales Growth written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2016-05-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.

Optimizing Talent

Author : Linda D. Sharkey
Publisher : IAP
ISBN 13 : 1617352357
Total Pages : 167 pages
Book Rating : 4.6/5 (173 download)

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Book Synopsis Optimizing Talent by : Linda D. Sharkey

Download or read book Optimizing Talent written by Linda D. Sharkey and published by IAP. This book was released on 2011-01-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimizing Talent is the must have book for every leader and manager looking to sustain the ultimate workforce. Linda and Paul show what works and what doesn’t in talent initiatives to drive business outcomes. This book is a call to action to transform how you think about talent, how you develop and retain talent and how you measure the impact of talent initiatives on the bottom line.

Optimizing Sales as a Leader – Revenue Growth through Strategic Selling & Negotiating

Author : Simone Janson
Publisher : Best of HR - Berufebilder.de®
ISBN 13 : 3965967142
Total Pages : 128 pages
Book Rating : 4.9/5 (659 download)

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Book Synopsis Optimizing Sales as a Leader – Revenue Growth through Strategic Selling & Negotiating by : Simone Janson

Download or read book Optimizing Sales as a Leader – Revenue Growth through Strategic Selling & Negotiating written by Simone Janson and published by Best of HR - Berufebilder.de®. This book was released on 2024-09-02 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Be the Boss" edition, which also in its 2nd edition guides you to leadership success, is published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education. It offers you the concentrated expertise of renowned experts (overview in the book preview), as well as tailored premium content and access to travel deals with discounts of up to 75%. At the same time, you are doing good and supporting sustainable projects. Because sales optimization is crucial for leaders aiming for revenue growth through strategic selling negotiation. This book offers practical approaches for leaders to optimize sales. From sales strategies to effective negotiation, it provides a comprehensive guide for leaders aiming to turn their organizations into successful sales teams. Moreover, it includes in-depth insights into proven sales practices demonstrates how experienced leaders, through their strategic sales approaches, can drive their company's revenue growth. The book is an indispensable resource for leaders seeking to further develop their sales competencies. Today's managers have to fulfil high demands. That's why we have once again explored the topics of our most popular success titles in the light of new strategies - as targeted inspiration for your day-to-day management. With its "Info on Demand" concept, the publisher not only participated in an EU-funded program but was also awarded the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally involved in socially relevant projects such as tree planting campaigns, the establishment of scholarships, sustainable living arrangements, and many other innovative ideas. The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice. In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported data analysis, which assists you in your search for knowledge. You also gain extensive premium services : Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible. That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences. Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media such as WELT, Wirtschaftswoche, and ZEIT - you can learn more about her on Wikipedia.

Improving Plantation Establishment by Optimizing Growth Capacity and Planting Time of Western Yellow Pines

Author : James L. Jenkinson
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Improving Plantation Establishment by Optimizing Growth Capacity and Planting Time of Western Yellow Pines by : James L. Jenkinson

Download or read book Improving Plantation Establishment by Optimizing Growth Capacity and Planting Time of Western Yellow Pines written by James L. Jenkinson and published by . This book was released on 1981 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seedlings of 27 sources of western yellow pines, selected in climates typical of the species, were raised in a nursery in the western Sierra Nevada. Seedling top and root growth capacities were periodically assessed during fall and winter, and field survivals of outplanted seedlings were evaluated in different climates with summer drought. In the nursery, four distinct, innate seasonal patterns of root growth capacity were defined in ponderosa pine from within and outside California, and two distinct patterns were defined in Jeffrey pine. Below snow line in the western Sierra Nevada, seedling survivals were higher in spring plantings than in a winter one, and for California sources than for others. In spring plantings above snow line, survivals for diverse local sources of ponderosa and Jeffrey pines were uniformly high, both on the western slope and east of the Sierra Nevada crest. The results demonstrate that seedlings of any source will have adequate growth capacity and will survive the first year on any well prepared site if they are lifted at the right time, stored properly, and planted in phase with warming soil trends.

Improving Plantation Establishment by Optimizing Growth Capacity and Planting Time of Western Yellow Pines

Author : George T. Ferrell
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Improving Plantation Establishment by Optimizing Growth Capacity and Planting Time of Western Yellow Pines by : George T. Ferrell

Download or read book Improving Plantation Establishment by Optimizing Growth Capacity and Planting Time of Western Yellow Pines written by George T. Ferrell and published by . This book was released on 1980 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trial of 36 species of Eucalyptus near Concord, California, found species of sufficiently rapid growth and good survival to merit further screening. Species from western Australia and of the subgenus Monocalyptus all failed on the site. E. camaldulensis, E. dalrympleana, E. glaucescens, E. grandis, E. nitens, E. ovata, and E. viminalis were the species with best survival and growth.

Optimizing Development Profits in Large Scale Real Estate Projects

Author : Michael D. Wilburn
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Optimizing Development Profits in Large Scale Real Estate Projects by : Michael D. Wilburn

Download or read book Optimizing Development Profits in Large Scale Real Estate Projects written by Michael D. Wilburn and published by . This book was released on 1972 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Conversion Optimization

Author : Khalid Saleh
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 9781449397692
Total Pages : 272 pages
Book Rating : 4.3/5 (976 download)

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Book Synopsis Conversion Optimization by : Khalid Saleh

Download or read book Conversion Optimization written by Khalid Saleh and published by "O'Reilly Media, Inc.". This book was released on 2010-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Optimizing Regional Development Through Transformative Urbanization

Author : Benna, Umar G.
Publisher : IGI Global
ISBN 13 : 1522554491
Total Pages : 348 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Optimizing Regional Development Through Transformative Urbanization by : Benna, Umar G.

Download or read book Optimizing Regional Development Through Transformative Urbanization written by Benna, Umar G. and published by IGI Global. This book was released on 2018-08-10 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assisted by globalization and the rapid application of advanced technologies, the transformative power of urbanization is being felt around the world. The scale and the speed of existing and projected urbanization poses several challenges to researchers in multiple disciplines, such as computer science, engineering, and the social sciences. Optimizing Regional Development Through Transformative Urbanization provides emerging research exploring the theoretical and practical aspects of applications within urban growth interventions. It also explores the strategies for new urban development tools such as the rise of new platforms for digital activities, concepts of sharing economy, collaborative economy, crowdsourcing, and crowdfunding. Featuring coverage on a broad range of topics such as cryptocurrencies, public-private partnership, and urban governance, this book is a vital reference for city development planners, decision makers, policymakers, academicians, researchers, and professionals seeking current research on the delivery of transformative urbanization changes.

Exploring Existential Meaning

Author : Gary T. Reker
Publisher : SAGE
ISBN 13 : 076190994X
Total Pages : 239 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Exploring Existential Meaning by : Gary T. Reker

Download or read book Exploring Existential Meaning written by Gary T. Reker and published by SAGE. This book was released on 2000 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this work, the editors present a forum for an array of international viewpoints and recent research that address the notion of optimal human growth.

Optimizing Bone Mass and Strength

Author : Robin M. Daly
Publisher : Karger Medical and Scientific Publishers
ISBN 13 : 3805582757
Total Pages : 173 pages
Book Rating : 4.8/5 (55 download)

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Book Synopsis Optimizing Bone Mass and Strength by : Robin M. Daly

Download or read book Optimizing Bone Mass and Strength written by Robin M. Daly and published by Karger Medical and Scientific Publishers. This book was released on 2007-01-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Osteoporosis and related fractures are a major public health problem globally. Although traditionally considered to be a disease affecting the elderly, increased recognition that osteoporosis may have its foundation early in life has stimulated substantial research interest into factors which can influence skeletal development, including both genetic and lifestyle factors. This book provides a summary and integrative review of the current state of knowledge of factors that influence the development of bone health during childhood and adolescence. The focus is on the role of physical activity for optimizing bone development. Other relevant topics that are reviewed include the influence of genetics, nutrition, and hormonal factors on skeletal development. In addition, there are expert views on practical lifestyle strategies and guidelines that can be adopted to optimize bone health and prevent fractures during growth. The book provides an excellent source of recent information for exercise specialists, pediatricians, nutritionists, biomedical researchers, health promotion worker and public health professionals.

Convex Optimization

Author : Stephen P. Boyd
Publisher : Cambridge University Press
ISBN 13 : 9780521833783
Total Pages : 744 pages
Book Rating : 4.8/5 (337 download)

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Book Synopsis Convex Optimization by : Stephen P. Boyd

Download or read book Convex Optimization written by Stephen P. Boyd and published by Cambridge University Press. This book was released on 2004-03-08 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convex optimization problems arise frequently in many different fields. This book provides a comprehensive introduction to the subject, and shows in detail how such problems can be solved numerically with great efficiency. The book begins with the basic elements of convex sets and functions, and then describes various classes of convex optimization problems. Duality and approximation techniques are then covered, as are statistical estimation techniques. Various geometrical problems are then presented, and there is detailed discussion of unconstrained and constrained minimization problems, and interior-point methods. The focus of the book is on recognizing convex optimization problems and then finding the most appropriate technique for solving them. It contains many worked examples and homework exercises and will appeal to students, researchers and practitioners in fields such as engineering, computer science, mathematics, statistics, finance and economics.

Perinatal Nutrition

Author : Jatinder Bhatia
Publisher : CRC Press
ISBN 13 : 0203997336
Total Pages : 395 pages
Book Rating : 4.2/5 (39 download)

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Book Synopsis Perinatal Nutrition by : Jatinder Bhatia

Download or read book Perinatal Nutrition written by Jatinder Bhatia and published by CRC Press. This book was released on 2004-12-27 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perinatal Nutrition describes the role of nutrition in newborn growth and development, the reduction of health risks, and the prevention of morbidity in the neonatal period and infancy. This important reference presents valuable nutritional strategies for the care of perinatal patients from preconception through infancy and after hospital release,

Hacking Growth

Author : Sean Ellis
Publisher : Currency
ISBN 13 : 045149721X
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.