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Optimization In Social Networks
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Book Synopsis Handbook of Optimization in Complex Networks by : My T. Thai
Download or read book Handbook of Optimization in Complex Networks written by My T. Thai and published by Springer Science & Business Media. This book was released on 2011-11-25 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complex Social Networks is a newly emerging (hot) topic with applications in a variety of domains, such as communication networks, engineering networks, social networks, and biological networks. In the last decade, there has been an explosive growth of research on complex real-world networks, a theme that is becoming pervasive in many disciplines, ranging from mathematics and computer science to the social and biological sciences. Optimization of complex communication networks requires a deep understanding of the interplay between the dynamics of the physical network and the information dynamics within the network. Although there are a few books addressing social networks or complex networks, none of them has specially focused on the optimization perspective of studying these networks. This book provides the basic theory of complex networks with several new mathematical approaches and optimization techniques to design and analyze dynamic complex networks. A wide range of applications and optimization problems derived from research areas such as cellular and molecular chemistry, operations research, brain physiology, epidemiology, and ecology.
Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Book Synopsis Social Media Metrics by : Jim Sterne
Download or read book Social Media Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2010-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Book Synopsis A Survival Guide to Social Media and Web 2.0 Optimization by : Deltina Hay
Download or read book A Survival Guide to Social Media and Web 2.0 Optimization written by Deltina Hay and published by Dalton Publishing. This book was released on 2009 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!
Book Synopsis Searchial Marketing by : Alan Glazier
Download or read book Searchial Marketing written by Alan Glazier and published by AuthorHouse. This book was released on 2011 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "buzz" surrounding social media focuses on how business can build relationships by participating in the online "conversation". When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. "Searchial" is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a "searchial" media campaign. It demonstrates the added value of practicing "searchial media" instead of just "social media". Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term "Searchial" reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.
Book Synopsis Optimal Social Influence by : Wen Xu
Download or read book Optimal Social Influence written by Wen Xu and published by Springer. This book was released on 2020-01-30 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This self-contained book describes social influence from a computational point of view, with a focus on recent and practical applications, models, algorithms and open topics for future research. Researchers, scholars, postgraduates and developers interested in research on social networking and the social influence related issues will find this book useful and motivating. The latest research on social computing is presented along with and illustrations on how to understand and manipulate social influence for knowledge discovery by applying various data mining techniques in real world scenarios. Experimental reports, survey papers, models and algorithms with specific optimization problems are depicted. The main topics covered in this book are: chrematistics of social networks, modeling of social influence propagation, popular research problems in social influence analysis such as influence maximization, rumor blocking, rumor source detection, and multiple social influence competing.
Book Synopsis Social Media Analytics Strategy by : Alex Gonçalves
Download or read book Social Media Analytics Strategy written by Alex Gonçalves and published by Apress. This book was released on 2017-11-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing
Book Synopsis Social Media Optimization by : Doralyn Rossmann
Download or read book Social Media Optimization written by Doralyn Rossmann and published by ALA TechSource. This book was released on 2016-12-01 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for both libraries who are just starting to implement a social media strategy and those looking to enhance current efforts, this guide will help you employ SMO principles to create a self-sustaining online community of engaged users who regularly use the library and its spaces, services, and collections.
Book Synopsis Evolutionary Multi-Criterion Optimization by : Hisao Ishibuchi
Download or read book Evolutionary Multi-Criterion Optimization written by Hisao Ishibuchi and published by Springer Nature. This book was released on 2021-03-24 with total page 781 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 11th International Conference on Evolutionary Multi-Criterion Optimization, EMO 2021 held in Shenzhen, China, in March 2021. The 47 full papers and 14 short papers were carefully reviewed and selected from 120 submissions. The papers are divided into the following topical sections: theory; algorithms; dynamic multi-objective optimization; constrained multi-objective optimization; multi-modal optimization; many-objective optimization; performance evaluations and empirical studies; EMO and machine learning; surrogate modeling and expensive optimization; MCDM and interactive EMO; and applications.
Book Synopsis Network Models and Optimization by : Mitsuo Gen
Download or read book Network Models and Optimization written by Mitsuo Gen and published by Springer Science & Business Media. This book was released on 2008-07-10 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Network models are critical tools in business, management, science and industry. “Network Models and Optimization” presents an insightful, comprehensive, and up-to-date treatment of multiple objective genetic algorithms to network optimization problems in many disciplines, such as engineering, computer science, operations research, transportation, telecommunication, and manufacturing. The book extensively covers algorithms and applications, including shortest path problems, minimum cost flow problems, maximum flow problems, minimum spanning tree problems, traveling salesman and postman problems, location-allocation problems, project scheduling problems, multistage-based scheduling problems, logistics network problems, communication network problem, and network models in assembly line balancing problems, and airline fleet assignment problems. The book can be used both as a student textbook and as a professional reference for practitioners who use network optimization methods to model and solve problems.
Book Synopsis Data Mining in Dynamic Social Networks and Fuzzy Systems by : Bhatnagar, Vishal
Download or read book Data Mining in Dynamic Social Networks and Fuzzy Systems written by Bhatnagar, Vishal and published by IGI Global. This book was released on 2013-06-30 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations, whether in the public or private sector, have begun to take advantage of the tools and techniques used for data mining. Utilizing data mining tools, these organizations are able to reveal the hidden and unknown information from available data. Data Mining in Dynamic Social Networks and Fuzzy Systems brings together research on the latest trends and patterns of data mining tools and techniques in dynamic social networks and fuzzy systems. With these improved modern techniques of data mining, this publication aims to provide insight and support to researchers and professionals concerned with the management of expertise, knowledge, information, and organizational development.
Book Synopsis Big Data in Complex and Social Networks by : My T. Thai
Download or read book Big Data in Complex and Social Networks written by My T. Thai and published by CRC Press. This book was released on 2016-12-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents recent developments on the theoretical, algorithmic, and application aspects of Big Data in Complex and Social Networks. The book consists of four parts, covering a wide range of topics. The first part of the book focuses on data storage and data processing. It explores how the efficient storage of data can fundamentally support intensive data access and queries, which enables sophisticated analysis. It also looks at how data processing and visualization help to communicate information clearly and efficiently. The second part of the book is devoted to the extraction of essential information and the prediction of web content. The book shows how Big Data analysis can be used to understand the interests, location, and search history of users and provide more accurate predictions of User Behavior. The latter two parts of the book cover the protection of privacy and security, and emergent applications of big data and social networks. It analyzes how to model rumor diffusion, identify misinformation from massive data, and design intervention strategies. Applications of big data and social networks in multilayer networks and multiparty systems are also covered in-depth.
Book Synopsis Proceedings of the 20th International Conference Companion on World Wide Web by : S. Sadagopan
Download or read book Proceedings of the 20th International Conference Companion on World Wide Web written by S. Sadagopan and published by . This book was released on 2011 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Modeling and Optimization for Mobile Social Networks by : Zhou Su
Download or read book Modeling and Optimization for Mobile Social Networks written by Zhou Su and published by Springer. This book was released on 2016-11-25 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the modeling and optimization issues in mobile social networks (MSNs). Firstly, the architecture and applications of MSNs are examined. The existing works on MSNs are reviewed by specifying the critical challenges and research issues. Then, with the introduction of MSN-based social graph and information dissemination mechanisms, the analytical model for epidemic information dissemination with opportunistic Links in MSNs is discussed. In addition, optimal resource allocation is studied based on a heterogeneous architecture, which provides mobile social services with high capacity and low latency. Finally, this book summarize some open problems and future research directions in MSNs. Written for researchers and academics, this book is useful for anyone working on mobile networks, network architecture, or content delivery. It is also valuable for advanced-level students of computer science.
Book Synopsis Optimization and Design of Geodetic Networks by : Erik W. Grafarend
Download or read book Optimization and Design of Geodetic Networks written by Erik W. Grafarend and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the period April 25th to May 10th, 1984 the 3rd Course of the International School of Advanced Geodesy entitled "Optimization and Design of Geodetic Networks" took place in Erice. The main subject of the course is clear from the title and consisted mainly of that particular branch of network analysis, which results from applying general concepts of mathematical optimization to the design of geodetic networks. As al ways when dealing with optimization problems, there is an a-priori choice of the risk (or gain) function which should be minimized (or maximized) according to the specific interest of the "designer", which might be either of a scientific or of an economic nature or even of both. These aspects have been reviewed in an intro ductory lecture in which the particular needs arising in a geodetic context and their analytical representations are examined. Subsequently the main body of the optimization problem, which has been conven tionally divided into zero, first, second and third order design problems, is presented. The zero order design deals with the estimability problem, in other words with the definition of which parameters are estimable from a given set of observa tions. The problem results from the fact that coordinates of points are not univocally determined from the observations of relative quantities such as angles and distances, whence a problem of the optimal choice of a reference system, the so-called "datum problem" arises.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Neural Networks in Optimization by : Xiang-Sun Zhang
Download or read book Neural Networks in Optimization written by Xiang-Sun Zhang and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: People are facing more and more NP-complete or NP-hard problems of a combinatorial nature and of a continuous nature in economic, military and management practice. There are two ways in which one can enhance the efficiency of searching for the solutions of these problems. The first is to improve the speed and memory capacity of hardware. We all have witnessed the computer industry's amazing achievements with hardware and software developments over the last twenty years. On one hand many computers, bought only a few years ago, are being sent to elementary schools for children to learn the ABC's of computing. On the other hand, with economic, scientific and military developments, it seems that the increase of intricacy and the size of newly arising problems have no end. We all realize then that the second way, to design good algorithms, will definitely compensate for the hardware limitations in the case of complicated problems. It is the collective and parallel computation property of artificial neural net works that has activated the enthusiasm of researchers in the field of computer science and applied mathematics. It is hard to say that artificial neural networks are solvers of the above-mentioned dilemma, but at least they throw some new light on the difficulties we face. We not only anticipate that there will be neural computers with intelligence but we also believe that the research results of artificial neural networks might lead to new algorithms on von Neumann's computers.
