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Optimal Product Line Design
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Book Synopsis Optimal Product Line Design by : Ariel Fligler
Download or read book Optimal Product Line Design written by Ariel Fligler and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this marketing-oriented era where manufacturers maximize profits through customer satisfaction, there is an increasing need to design a product line rather than a single product. By offering a product line, the manufacturer can customize his or her products to the needs of a variety of segments in order to maximize profits by satisfying more customers than a single product would. When the amount of data on customer preferences or possible product configurations is large and no analytical relations can be established, the problem of an optimal product line design becomes very difficult and there are no traditional methods to solve it. In this paper, we show that the usage of Genetic Algorithms, a mathematical heuristic mimicking the process of biological evolution, can efficiently solve the problem. Special domain operators were developed to help the genetic algorithm mitigate cannibalization and enhance the algorithm's local search abilities. Using manufacturer's profits as the criteria for fitness in evaluating chromosomes, the usage of domain specific operators was found to be highly beneficial with better final results. We also have hybridized the genetic algorithm with a linear programming post-processing step to fine tune the prices of products in the product line. Attacking the core difficulty of canibalization in the algorithm, the operators introduced in this work are unique. Furthermore, applying our algorithm to a particular product line design problem, we find that the profile of the optimal single product is the core product of the optimal product line. The various brands in the product line are slight variations of the single product solution.
Book Synopsis Product Platform and Product Family Design by : Timothy W. Simpson
Download or read book Product Platform and Product Family Design written by Timothy W. Simpson and published by Springer Science & Business Media. This book was released on 2006-03-20 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how product platform and product family design can be used successfully to increase variety within a product line, shorten manufacturing lead times, and reduce overall costs within a product line. The material serves as a reference and a hands-on guide for practitioners involved in the design, planning and production of products. Real-life case studies that explain the benefits of platform based product development are included.
Book Synopsis Designing Optimal Products by : Stelios Tsafarakis
Download or read book Designing Optimal Products written by Stelios Tsafarakis and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The high cost of a product failure makes it imperative for a company to assess the market penetration of a new product at its early design. In this context, the Optimal Product Line Design problem was formulated thirty five years ago, and remains a significant research topic in the area of quantitative marketing until today. In this chapter we provide a brief description of the problem, which belongs to the class of NP-hard problems, and review the optimization algorithms that have been applied to it. The performance of the algorithms is evaluated, and the best two approaches are applied to simulated data, as well as a real world scenario. Emphasis is placed on Genetic Algorithms, since the results of the study indicate them as the approach that better fits to the specific marketing problem. Finally, the relevant marketing systems that deal with the problem are presented, and their pros and cons are discussed.
Book Synopsis Software Architecture by : Tomas Bures
Download or read book Software Architecture written by Tomas Bures and published by Springer Nature. This book was released on 2019-09-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 13th European Conference on Software Architecture, ECSA 2019, held in Paris, France, in September 2019. In the Research Track, 11 full papers presented together with 4 short papers were carefully reviewed and selected from 63 submissions. They are organized in topical sections as follows: Services and Micro-services, Software Architecture in Development Process, Adaptation and Design Space Exploration, and Quality Attributes. In the Industrial Track, 6 submissions were received and 3 were accepted to form part of these proceedings.
Book Synopsis An Integrated Marketing System for the Optimal Product Line Design Problem, in a Competitive Reaction Context, Based on the Qualitative Consumer Behavior Analysis by : Stelios Tsafarakis
Download or read book An Integrated Marketing System for the Optimal Product Line Design Problem, in a Competitive Reaction Context, Based on the Qualitative Consumer Behavior Analysis written by Stelios Tsafarakis and published by . This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Product Family and Product Platform Design by : Timothy W. Simpson
Download or read book Advances in Product Family and Product Platform Design written by Timothy W. Simpson and published by Springer Science & Business Media. This book was released on 2013-09-13 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Product Family and Product Platform Design: Methods & Applications highlights recent advances that have been made to support product family and product platform design along with successful applications in industry. This book provides not only motivation for product family and product platform design (i.e., address questions about “why and when should we platform”) but also methods and tools to support the design and development of families of products based on shared platforms (i.e. address the “how” and “what” questions about platforming). It begins with a general overview of product family design to introduce the general reader to the topic and then progress to more advanced topics and design theory to help designers, engineers, and project managers plan, architect, and implement platform-based product development strategies for their company. Finally, successful industry applications provide readers and practitioners with case studies and “talking points” to become platform advocates and leaders within their organization.
Download or read book Decision-Based Design written by Wei Chen and published by Springer Science & Business Media. This book was released on 2012-08-22 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building upon the fundamental principles of decision theory, Decision-Based Design: Integrating Consumer Preferences into Engineering Design presents an analytical approach to enterprise-driven Decision-Based Design (DBD) as a rigorous framework for decision making in engineering design. Once the related fundamentals of decision theory, economic analysis, and econometrics modelling are established, the remaining chapters describe the entire process, the associated analytical techniques, and the design case studies for integrating consumer preference modeling into the enterprise-driven DBD framework. Methods for identifying key attributes, optimal design of human appraisal experiments, data collection, data analysis, and demand model estimation are presented and illustrated using engineering design case studies. The scope of the chapters also provides: A rigorous framework of integrating the interests from both producer and consumers in engineering design, Analytical techniques of consumer choice modelling to forecast the impact of engineering decisions, Methods for synthesizing business and engineering models in multidisciplinary design environments, and Examples of effective application of Decision-Based Design supported by case studies. No matter whether you are an engineer facing decisions in consumer related product design, an instructor or student of engineering design, or a researcher exploring the role of decision making and consumer choice modelling in design, Decision-Based Design: Integrating Consumer Preferences into Engineering Design provides a reliable reference over a range of key topics.
Book Synopsis Optimal Product Design and Resource Allocation Within a Normative Benefit Segmentation Framework by : Mitzi M. Montoya-Weiss
Download or read book Optimal Product Design and Resource Allocation Within a Normative Benefit Segmentation Framework written by Mitzi M. Montoya-Weiss and published by . This book was released on 1995 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A probabilistic one-step approach to the optimal product line design problem using conjoint and cost data by : Winfried J. Steiner
Download or read book A probabilistic one-step approach to the optimal product line design problem using conjoint and cost data written by Winfried J. Steiner and published by . This book was released on 2001 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Particle Swarm Optimization for Optimal Product Line Design by : Stelios Tsafarakis
Download or read book Particle Swarm Optimization for Optimal Product Line Design written by Stelios Tsafarakis and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing optimal products is one of the most critical activities for a firm to stay competitive. Except for genetic algorithms, previous approaches that solve the optimal product line design problem provide the decision maker with a single best solution. Furthermore, they assume a static market, in which the incumbent firms will not respond to the entrance of a new player. In this paper we apply a new population-based algorithm called particle swarm optimization to the problem and employ a Monte Carlo simulation to compare its performance to that of genetic algorithms. The results indicate that the proposed particle swarm optimization algorithm constitutes an attractive alternative for solving the optimal product line design problem because its performance is comparable to that of genetic algorithms concerning the best solution found while it outperforms genetic algorithms regarding the diversity of the final set of provided solutions. Furthermore, we use concepts from game theory to illustrate how the algorithm can be extended to incorporate retaliatory actions from competitors. The dynamic approach is illustrated through a real-world case in which a firm intends to enter the Greek retail milk market. While employing highly simplifying assumptions, the incorporation of the Nash equilibrium concept provides useful insights, such as the attribute levels that may be resistant to competitive reactions and the incumbent firms that will benefit most in the long term.
Book Synopsis The Palgrave Handbook of Managing Continuous Business Transformation by : Horst Ellermann
Download or read book The Palgrave Handbook of Managing Continuous Business Transformation written by Horst Ellermann and published by Springer. This book was released on 2016-12-27 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive and unparalleled reference point for studying continuous business transformation. Asserting that change will be the new normal and highlighting the fact that business transformation can never be complete, this important resource is a tool for coping with ongoing change in order to become and stay resilient, the predominant concern of executives across industries. Containing case study material to illustrate issues and solutions, The Palgrave Handbook of Managing Continuous Business Transformation takes an interdisciplinary approach weaving together strategic concepts with real-life experiences, connecting human resource issues with shifts in information technology and linking customers with the businesses from which they buy. Structured into four parts; transformational shifts, achieving customer centricity, dealing with new technology and leading the change, this handbook is crucial reading for academics, scholars and practitioners of business transformation.
Book Synopsis Product Variety Management by : Teck-Hua Ho
Download or read book Product Variety Management written by Teck-Hua Ho and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.
Book Synopsis Marketing Intelligent Systems Using Soft Computing by : Jorge Casillas
Download or read book Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and published by Springer. This book was released on 2010-10-05 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.
Book Synopsis Learning and Intelligent Optimization by : Nikolaos F. Matsatsinis
Download or read book Learning and Intelligent Optimization written by Nikolaos F. Matsatsinis and published by Springer Nature. This book was released on 2020-01-21 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed pChania, Crete, Greece, in May 2019. The 38 full papers presented have been carefully reviewed and selected from 52 submissions. The papers focus on advancedresearch developments in such interconnected fields as mathematical programming, global optimization, machine learning, and artificial intelligence and describe advanced ideas, technologies, methods, and applications in optimization and machine learning.
Book Synopsis E-Commerce and the Digital Economy by : Michael J. Shaw
Download or read book E-Commerce and the Digital Economy written by Michael J. Shaw and published by Routledge. This book was released on 2015-05-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.
Book Synopsis Issues in Industrial Relations and Management: 2011 Edition by :
Download or read book Issues in Industrial Relations and Management: 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Industrial Relations and Management: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Industrial Relations and Management. The editors have built Issues in Industrial Relations and Management: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Industrial Relations and Management in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Industrial Relations and Management: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Book Synopsis Taxmann's Principles of Marketing (UGCF | NEP) – Comprehensive textbook for marketing practices, integrating—core concepts | real-world examples | case studies within the Indian context | B.Com. by : Prof. Kavita Sharma
Download or read book Taxmann's Principles of Marketing (UGCF | NEP) – Comprehensive textbook for marketing practices, integrating—core concepts | real-world examples | case studies within the Indian context | B.Com. written by Prof. Kavita Sharma and published by Taxmann Publications Private Limited. This book was released on 2024-08-09 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is developed to provide a comprehensive understanding of marketing practices. It discusses the core marketing concepts, drawing from extensive literature, real-world examples, and case studies. All cases and examples are contextualised within the Indian market, providing relevant and relatable analysis. It introduces value concepts and reorients the discussion on marketing mix decisions, incorporating ethical considerations. Additionally, it covers sustainable marketing, aligning with the undergraduate curriculum requirements under the National Education Policy (NEP) 2020. Case-based practical exercises are included at the end of each chapter to deepen the understanding of various concepts. The book benefits undergraduate and graduate students pursuing degrees in commerce, business administration, and related fields, which aligns with NEP 2020. It is also valuable for marketing professionals seeking to deepen their understanding of marketing principles and stay updated with current trends, including sustainable and digital marketing. Additionally, business professionals aiming to enhance their strategic decision-making will find the insights in this book advantageous. Educators can use it as a comprehensive textbook to support their teaching of marketing concepts. The Present Publication is the 3rd Edition, authored by Prof. (Dr) Kavita Sharma and Dr Swati Aggarwal. The noteworthy features of this book are as follows: • [Comprehensive Coverage] The book covers all fundamental and advanced topics in marketing, catering to the learning needs of undergraduate and graduate-level courses • [Indian Context] All examples and case studies are contextualised within the Indian market, making the content highly relevant and relatable for students in India • [Updated Content—National Education Policy (NEP) 2020] The book includes discussions on value concepts, ethical aspects of marketing decisions, and sustainable marketing in line with the NEP • [Practical Exercises] Each chapter ends with case-based practical exercises that enhance understanding and application of marketing concepts in real-world scenarios • [Pedagogical Features] The book includes discussion questions, relevant pictures, product advertisements, figures, tables, and flow charts to support and enrich the learning experience • [Case Studies] Real-world case studies from various industries provide practical insights into marketing practices and strategies • [Segmentation | Targeting | Positioning] Detailed understanding of market segmentation, targeting, and positioning helps students understand how companies can strategically place their products in the market • [Marketing Mix] In-depth discussion on the marketing mix (product, price, place, promotion) with examples and case studies to illustrate the application of these concepts • [Consumer Behaviour] Comprehensive analysis of consumer behaviour, buying processes, and factors influencing buying decisions • [New Product Development] Detailed explanation of the new product development process and the stages of the product life cycle, with corresponding marketing strategies • [Ethical and Sustainable Marketing] Coverage of ethics in marketing, evolution of green marketing, and sustainable marketing practices. • [Relationship Marketing] Understanding of relationship marketing concepts, focusing on building long-term customer relationships • [Digital Marketing] Inclusion of modern marketing developments, such as digital marketing, social media marketing, and integrated marketing communication • [Holistic Approach] The book adopts a holistic approach, integrating traditional and modern marketing concepts to provide a well-rounded perspective • [Resource for Practitioners] In addition to being a valuable academic resource, the book is also relevant for marketing professionals seeking to enhance their conceptual understanding and practical skills The detailed contents of this book are as follows: • Introduction to Marketing o Basics of Marketing § This chapter lays the groundwork for understanding marketing by introducing its fundamental concepts. It explains marketing, its nature, and scope, highlighting its crucial role in modern business. The chapter discusses the importance of marketing in creating customer value and building customer relationships. It differentiates between selling (focusing on transactions) and marketing (emphasising relationships). The concept of the marketing mix (Product, Price, Place, Promotion) is elaborated, including the unique aspects of services marketing, which adds three more Ps (People, Process, Physical evidence) § Real-life examples and case studies on Britannia and Apollo Hospitals illustrate these concepts, providing context and practical insights. § Practical exercises at the end of the chapter help students reinforce their learning through application o Marketing Environment § Understanding the marketing environment is critical for developing effective marketing strategies. This chapter analyses the microenvironment (factors close to the company, such as suppliers, customers, competitors, and the public) and the macroenvironment (broader societal forces, such as demographic, economic, natural, technological, political, and cultural factors) that impact a business. By analysing these environments, businesses can anticipate and respond to changes that affect their ability to serve customers § The chapter includes a detailed case study on Nestle, providing insights into how a global company navigates its marketing environment § Discussion questions and practical exercises help students apply environmental analysis concepts to real-world scenarios • Market Selection o Consumer Behaviour § This chapter discusses the importance of understanding consumer behaviour for effective marketing. It examines the consumer buying process, which includes need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. Factors influencing consumer decisions, such as cultural, social, personal, and psychological factors, are discussed in detail § Real-world examples, like Gillette, illustrate how companies leverage consumer behaviour insights to design their marketing strategies § Practical exercises at the end of the chapter enable students to apply their knowledge and better understand consumer behaviour o Market Selection – Segmentation, Targeting, and Positioning § Segmentation, targeting, and positioning (STP) are critical for achieving competitive advantage. This chapter explains the target marketing process, starting with market segmentation, where markets are divided into groups based on common characteristics. It discusses bases for segmenting consumer and business markets, such as geographic, demographic, psychographic, and behavioural criteria. The chapter then moves to market targeting, where companies evaluate and select target market segments, and positioning, where they develop a positioning strategy to differentiate their offerings in the minds of target customers § Case studies, like that of Airtel, provide practical insights, and exercises help students apply STP concepts • Marketing Decisions Related to Product o Product Decisions § Product decisions are central to delivering value to customers. This chapter covers various aspects of product management, including levels of products (core, actual, and augmented), product classifications, and product-mix decisions (product lines and product items). Branding and brand building are discussed, highlighting strategies for creating strong brands. The chapter also covers packaging and labelling, emphasising their roles in marketing § The case study on Patanjali provides a practical example of product decisions in action § Exercises at the end of the chapter help students apply these concepts o New Product Development § Innovation and new product development are crucial for business growth. This chapter outlines the stages of the new product development process: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialisation. It also discusses the product life cycle (PLC) and marketing strategies for different PLC stages (introduction, growth, maturity, and decline) § The Toyota case study illustrates how a leading company manages new product development § Practical exercises provide hands-on experience with these processes • Marketing Decisions Related to Pricing and Distribution o Pricing Decisions § Pricing is a critical factor affecting a product's market success. This chapter discusses the significance of pricing, various pricing objectives (such as profit maximisation and market penetration), and factors influencing pricing decisions (costs, demand, competition, and legal considerations). It analyses major pricing methods (cost-based, value-based, and competition-based pricing) and pricing strategies (such as skimming and penetration). Ethical issues in pricing, including price discrimination and predatory pricing, are also examined § The Starbucks case study provides a real-world example of pricing strategies § Practical exercises reinforce the concepts learned o Distribution Decisions § Effective distribution ensures that products reach consumers efficiently. This chapter covers the meaning and importance of distribution channels, types of channels (direct and indirect), and factors affecting channel choice. It discusses major distribution strategies, including intensive, selective, and exclusive distribution. The concept of distribution logistics, which involves managing the physical flow of products, is also analysed § The case study on Pepsi International illustrates practical distribution strategies § Exercises help students apply theoretical knowledge to real-world distribution decisions o Retailing § Retailing is a vital marketing mix component, connecting producers with consumers. This chapter examines different types of retailing, including store-based retailing (e.g., supermarkets, speciality stores) and non-store-based retailing (e.g., e-commerce, direct selling). It provides an overview of retail management, covering store layout, merchandising, and customer service. The changing retail scenario in India, driven by factors such as economic growth and technological advancements, is also discussed § The BPCL case study provides insights into retailing strategies § Practical exercises enhance students' understanding of retail management • Marketing Decisions Related to Promotion and New Developments o Promotion Decisions § Promotion involves communicating value to customers. This chapter covers various promotion mix tools, including advertising, personal selling, sales promotion, public relations, and direct marketing. It discusses factors affecting promotion mix decisions and the concept of integrated marketing communication (IMC), which ensures consistent messaging across all promotional channels. The chapter also highlights the growing importance of digital and social media marketing § The Maggi case study provides practical insights into promotion strategies § Exercises at the end of the chapter help students apply promotion concepts o Relationship Marketing § Building long-term customer relationships is essential for sustained business success. This chapter analyses the dimensions and scope of relationship marketing, focusing on developing and maintaining strong customer relationships. It discusses the benefits of relationship marketing, such as increased customer loyalty and advocacy. A collaborative approach to relationship marketing, involving partnerships with suppliers and other stakeholders, is also examined § The chapter includes a case study and practical exercises to deepen students' understanding of relationship marketing o Developments in Marketing § This chapter addresses new and emerging developments in marketing. It covers the importance of ethics in marketing, discussing issues such as deceptive advertising and consumer privacy. The evolution of green and sustainable marketing practices is analysed, highlighting their significance in today's business environment. The chapter also examines rural marketing, social marketing, and digital marketing, providing insights into their unique challenges and opportunities § Case studies and practical exercises offer real-world applications of these concepts, helping students stay updated with current marketing trends and practices
