Author : Nigel MacLennan
Publisher : Gower Publishing Company, Limited
ISBN 13 : 9780566074974
Total Pages : 150 pages
Book Rating : 4.0/5 (749 download)
Book Synopsis Opportunity Spotting by : Nigel MacLennan
Download or read book Opportunity Spotting written by Nigel MacLennan and published by Gower Publishing Company, Limited. This book was released on 1994-01-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ideas are the life blood of every organization. Whether it's the search for new products and services or the need to adapt to rapidly changing markets, the company that fails to exploit available opportunities is doomed. This unusual new book sets out a systematic approach to opportunity-seeking. It provides strategies for generating ideas and openings in a wide range of contexts." "Practising the creativity he preaches, Dr MacLennan uses cartoon-style illustrations, real-life commercial examples and exercises designed to develop the reader's own skill. In addition to describing techniques for identifying opportunities, he shows how to recognize those with the greatest potential, how to overcome the inevitable barriers, how to turn promising ideas into actual revenue - and how to achieve an organizational culture in which everyone becomes opportunity-minded."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved