Opportunities In Advertising

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BookBub Ads Expert

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Author : David Gaughran
Publisher : David Gaughran
ISBN 13 : 918710928X
Total Pages : 129 pages
Book Rating : 4.1/5 (871 download)

Book Synopsis BookBub Ads Expert by : David Gaughran

Download or read book BookBub Ads Expert written by David Gaughran and published by David Gaughran. This book was released on with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

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Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Customer Relationship Management

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Author : V. Kumar
Publisher : Springer
ISBN 13 : 3662553813
Total Pages : 422 pages
Book Rating : 4.6/5 (625 download)

Book Synopsis Customer Relationship Management by : V. Kumar

Download or read book Customer Relationship Management written by V. Kumar and published by Springer. This book was released on 2018-05-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Advertising and Sales Promotion

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Author :
Publisher : Nirali Prakashan
ISBN 13 : 9788185790794
Total Pages : 118 pages
Book Rating : 4.7/5 (97 download)

Book Synopsis Advertising and Sales Promotion by :

Download or read book Advertising and Sales Promotion written by and published by Nirali Prakashan. This book was released on 1969 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Rules of Work

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Author : Alexandra Cavoulacos
Publisher :
ISBN 13 : 0451495675
Total Pages : 338 pages
Book Rating : 4.4/5 (514 download)

Book Synopsis The New Rules of Work by : Alexandra Cavoulacos

Download or read book The New Rules of Work written by Alexandra Cavoulacos and published by . This book was released on 2017 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between"--

English for Marketing and Advertising

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Author : Sylee Gore
Publisher : Oxford University Press, USA
ISBN 13 : 9780194579209
Total Pages : 80 pages
Book Rating : 4.5/5 (792 download)

Book Synopsis English for Marketing and Advertising by : Sylee Gore

Download or read book English for Marketing and Advertising written by Sylee Gore and published by Oxford University Press, USA. This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expanding series of short, specialist English courses for different professions, work skills, and industries.

Creativity and Advertising

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Author : Andrew McStay
Publisher : Routledge
ISBN 13 : 1135045305
Total Pages : 197 pages
Book Rating : 4.1/5 (35 download)

Book Synopsis Creativity and Advertising by : Andrew McStay

Download or read book Creativity and Advertising written by Andrew McStay and published by Routledge. This book was released on 2013-06-19 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.

Opportunity Monograph

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Author : United States. Federal Board for Vocational Education
Publisher :
ISBN 13 :
Total Pages : 882 pages
Book Rating : 4.E/5 ( download)

Book Synopsis Opportunity Monograph by : United States. Federal Board for Vocational Education

Download or read book Opportunity Monograph written by United States. Federal Board for Vocational Education and published by . This book was released on 1918 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

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Author : Kavo?lu, Samet
Publisher : IGI Global
ISBN 13 : 1799817369
Total Pages : 222 pages
Book Rating : 4.7/5 (998 download)

Book Synopsis Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities by : Kavo?lu, Samet

Download or read book Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities written by Kavo?lu, Samet and published by IGI Global. This book was released on 2019-10-25 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

Opportunities in Marketing Careers, Rev. Ed.

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Author : Margery Steinberg
Publisher : McGraw Hill Professional
ISBN 13 : 9780071448987
Total Pages : 198 pages
Book Rating : 4.4/5 (489 download)

Book Synopsis Opportunities in Marketing Careers, Rev. Ed. by : Margery Steinberg

Download or read book Opportunities in Marketing Careers, Rev. Ed. written by Margery Steinberg and published by McGraw Hill Professional. This book was released on 2005-09-22 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for the latest information to open the door to the career of your dreams? Opportunities in Marketing Careers covers a range of jobs in this industry, from those that require high school and trade school to associate, four-year, and graduate degrees. You'll find up-to-date salary statistics, training requirements, as well as the lowdown on life on the job. This comprehensive, no-nonsense guide takes the stress out of launching a career that's both satisfying and financially rewarding.

Careers in Focus

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Author : Facts on File
Publisher : Infobase Publishing
ISBN 13 : 1438117167
Total Pages : 209 pages
Book Rating : 4.4/5 (381 download)

Book Synopsis Careers in Focus by : Facts on File

Download or read book Careers in Focus written by Facts on File and published by Infobase Publishing. This book was released on 2010-05-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles jobs in the advertising and marketing industry such as advertising account executives, advertising and marketing managers, art directors, models, photo stylists, and more.

Careers in Focus

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Author :
Publisher : Infobase Publishing
ISBN 13 : 1438117191
Total Pages : 225 pages
Book Rating : 4.4/5 (381 download)

Book Synopsis Careers in Focus by :

Download or read book Careers in Focus written by and published by Infobase Publishing. This book was released on 2009 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: For each position, the authors include a brief overview and its history. Discussions of education, certifications, or licensing required; a detailed job description; salary; and the future outlook are also supplied.

Advertising Management

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Author : C. L. Tyagi
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126902576
Total Pages : 452 pages
Book Rating : 4.9/5 (25 download)

Book Synopsis Advertising Management by : C. L. Tyagi

Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Career Opportunities in Advertising and Public Relations

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Author : Shelly Field
Publisher : Ferguson Publishing Company
ISBN 13 : 9780816062454
Total Pages : 323 pages
Book Rating : 4.0/5 (624 download)

Book Synopsis Career Opportunities in Advertising and Public Relations by : Shelly Field

Download or read book Career Opportunities in Advertising and Public Relations written by Shelly Field and published by Ferguson Publishing Company. This book was released on 2006 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores career opportunities within the advertising and public relations field, including prerequisites, salary, and prospects.

Marketing Management

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Author : R S N Pillai
Publisher : S. Chand Publishing
ISBN 13 : 8121932440
Total Pages : 560 pages
Book Rating : 4.1/5 (219 download)

Book Synopsis Marketing Management by : R S N Pillai

Download or read book Marketing Management written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.

Digital and Social Media Marketing

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Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Careers in Focus

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Author : Ferguson
Publisher : Infobase Publishing
ISBN 13 : 1438111398
Total Pages : 193 pages
Book Rating : 4.4/5 (381 download)

Book Synopsis Careers in Focus by : Ferguson

Download or read book Careers in Focus written by Ferguson and published by Infobase Publishing. This book was released on 2010-05-21 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles jobs in the publishing industry such as art directors, bindery workers, columnists, editors, indexers, reporters, writers, and more.