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Online Virality
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Author :Valérie Schafer, Fred Pailler Publisher :Walter de Gruyter GmbH & Co KG ISBN 13 :3111311651 Total Pages :201 pages Book Rating :4.1/5 (113 download)
Book Synopsis Online Virality by : Valérie Schafer, Fred Pailler
Download or read book Online Virality written by Valérie Schafer, Fred Pailler and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-04-13 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Viral Loop written by Adam Penenberg and published by Hachette UK. This book was released on 2010-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
Book Synopsis Virtual Victorians by : Veronica Alfano
Download or read book Virtual Victorians written by Veronica Alfano and published by Springer. This book was released on 2016-01-18 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring how scholars use digital resources to reconstruct the 19th century, this volume probes key issues in the intersection of digital humanities and history. Part I examines the potential of online research tools for literary scholarship while Part II outlines a prehistory of digital virtuality by exploring specific Victorian cultural forms.
Download or read book Virtual Music written by Shara Rambarran and published by Bloomsbury Publishing USA. This book was released on 2021-04-08 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtuality has entered our lives making anything we desire possible. We are, as Gorillaz once sang, in an exciting age where 'the digital won't let [us] go...' Technology has revolutionized music, especially in the 21st century where the traditional rules and conventions of music creation, consumption, distribution, promotion, and performance have been erased and substituted with unthinkable and exciting methods in which absolutely anyone can explore, enjoy, and participate in creating and listening to music. Virtual Music explores the interactive relationship of sound, music, and image, and its users (creators/musicians/performers/audience/consumers). Areas involving the historical, technological, and creative practices of virtual music are surveyed including its connection with creators, musicians, performers, audience, and consumers. Shara Rambarran looks at the fascination and innovations surrounding virtual music, and illustrates key artists (such as Grace Jones, The Weeknd), creators (such as King Tubby, Kraftwerk, MadVillain, Danger Mouse), audiovisuals in video games and performances (such as Cuphead and Gorillaz), audiences, and consumers that contribute in making this musical experience a phenomenon. Whether it is interrogating the (un)realness of performers, modified identities of artists, technological manipulation of the Internet, music industry and music production, or accessible opportunities in creativity, the book offers a fresh understanding of virtual music and appeals to readers who have an interest in this digital revolution.
Book Synopsis New Technologies in Virtual and Hybrid Events by : Kulshreshtha, Sharad Kumar
Download or read book New Technologies in Virtual and Hybrid Events written by Kulshreshtha, Sharad Kumar and published by IGI Global. This book was released on 2024-08-12 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the COVID-19 pandemic, events have swiftly transitioned to virtual and hybrid formats. This rapid shift has posed numerous challenges for organizers who are now tasked with navigating the digital landscape. From planning logistics to engaging participants, virtual and hybrid events are intricate and demand innovative solutions. New Technologies in Virtual and Hybrid Events is a comprehensive guide that provides practical strategies and insights to make virtual and hybrid events successful, efficient, and profitable. The book offers a platform to publish research on the practical challenges of virtual and hybrid events. It explores key topics such as platform assessment, audience engagement tools, AI integration, and ethical considerations in event technologies. By offering a deep dive into these areas, the book empowers readers to navigate the complexities of virtual and hybrid events with confidence.
Download or read book Going Viral written by Karine Nahon and published by Polity. This book was released on 2013-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
Download or read book Viral Hate written by Abraham H. Foxman and published by St. Martin's Press. This book was released on 2013-06-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emboldened by anonymity, individuals and organizations from both left and right are freely spewing hateful vitriol on the Internet without worrying about repercussions.Lies, bullying, conspiracy theories, bigoted and racist rants, and calls for violence targeting the most vulnerable circulate openly on the web.And thanks to the guarantees of the First Amendment and the borderless nature of the Internet,governing bodies are largely helpless to control this massive assault on human dignity and safety. Abe Foxman and Christopher Wolf expose the threat that this unregulated flow of bigotry poses to the world.They explore how social media companies like Facebook and YouTube, as well as search engine giant Google, are struggling to reconcile the demands of business with freedom of speech and the disturbing threat posed by today's purveyors of hate. And they explain the best tools available to citizens, parents, educators, law enforcement officers, and policy makers toprotect thetwin values of transparency and responsibility. As Foxman and Wolf show, only an aroused and engaged citizenry can stop the hate contagion before it spirals out of control - with potentially disastrous results.
Book Synopsis Analyzing Digital Discourse and Human Behavior in Modern Virtual Environments by : Baggio, Bobbe Gaines
Download or read book Analyzing Digital Discourse and Human Behavior in Modern Virtual Environments written by Baggio, Bobbe Gaines and published by IGI Global. This book was released on 2016-02-09 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though humans have been communicating through virtual mediators since the invention of the telephone, new technologies make the use of virtual communications even more immediate and pervasive than ever before. By understanding the theories and models behind virtual communication, one can understand the way society has been changed and how it will continue to do so. Analyzing Digital Discourse and Human Behavior in Modern Virtual Environments examines the implications of virtual communication and online interaction and the theories and trends associated with them. It will discuss and address the differences and challenges that develop when communicating virtually and explore the various influences virtual communication plays in work, education, and quotidian life. This title provides a foundation of emerging trends from which new theories and models of communication can grow. This book will become a cherished resource for academics, researchers, technology developers, students, and government or institutional leaders.
Book Synopsis Managing Democracy in the Digital Age by : Julia Schwanholz
Download or read book Managing Democracy in the Digital Age written by Julia Schwanholz and published by Springer. This book was released on 2017-09-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: In light of the increased utilization of information technologies, such as social media and the ‘Internet of Things,’ this book investigates how this digital transformation process creates new challenges and opportunities for political participation, political election campaigns and political regulation of the Internet. Within the context of Western democracies and China, the contributors analyze these challenges and opportunities from three perspectives: the regulatory state, the political use of social media, and through the lens of the public sphere. The first part of the book discusses key challenges for Internet regulation, such as data protection and censorship, while the second addresses the use of social media in political communication and political elections. In turn, the third and last part highlights various opportunities offered by digital media for online civic engagement and protest in the public sphere. Drawing on different academic fields, including political science, communication science, and journalism studies, the contributors raise a number of innovative research questions and provide fascinating theoretical and empirical insights into the topic of digital transformation.
Book Synopsis Virtual Theatres by : Gabriella Giannachi
Download or read book Virtual Theatres written by Gabriella Giannachi and published by Routledge. This book was released on 2004-06-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first full-length book of its kind to offer an investigation of the interface between theatre, performance and digital arts, Virtual Theatres presents the theatre of the twenty-first century in which everything - even the viewer - can be simulated. In this fascinating volume, Gabriella Giannachi analyzes the aesthetic concerns of current computer-arts practices through discussion of a variety of artists and performers including: * blast Theory * Merce Cunningham * Eduardo Kac * forced entertainment * Lynn Hershman * Jodi Orlan * Guillermo Gómez-Peña * Marcel-lí Antúnez Roca * Jeffrey Shaw * Stelarc. Virtual Theatres not only allows for a reinterpretation of what is possible in the world of performance practice, but also demonstrates how 'virtuality' has come to represent a major parameter for our understanding and experience of contemporary art and life.
Book Synopsis Virtual Globalization by : David Holmes
Download or read book Virtual Globalization written by David Holmes and published by Routledge. This book was released on 2002-11 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the interrelationship between telecommunications and tourism in shaping the nature of space, place and the urban at the end of the twentieth century. They discuss how these agents are instrumental in the production of homogenous world-spaces, and how these, in turn, presuppose new kinds of political and cultural identity. This work will be of essential interest to scholars and students in the fields of sociology, geography, cultural studies and media studies.
Book Synopsis Learning the Virtual Life by : Peter Pericles Trifonas
Download or read book Learning the Virtual Life written by Peter Pericles Trifonas and published by Routledge. This book was released on 2012-04-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning the Virtual Life offers ways to consider the local and global effects of digital media on educational environments, as well as the cultural transformations of how we now define learning and literacy.
Book Synopsis The Law of Virtual Worlds and Internet Social Networks by : Andrew Sparrow
Download or read book The Law of Virtual Worlds and Internet Social Networks written by Andrew Sparrow and published by CRC Press. This book was released on 2016-03-03 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual worlds are the latest manifestation of the internet's inexorable appetite for development. Organisations of all kinds are enthusiastically pursuing the commercial opportunities offered by the growth of this phenomenon. But if you believe that there are no laws which govern internet social networks and virtual worlds this book will persuade you otherwise. There is law, and a good deal of it. Why would there not be? As with many other aspects of the world wide web, this new medium is unregulated and offers many opportunities for companies to damage their reputation, run into a whole host of problems relating to intellectual property, trade marks and copyrights, and compromise the rights of individuals participating within the virtual environment. By reading The Law of Virtual Worlds and Internet Social Networks you will gain a good understanding of the legal issues which govern this expanding and fascinating world - are you ready for the leap from internet plaything to meaningful social and business tool? The Law of Virtual Worlds and Internet Social Networks is an essential reference for advertising and media agencies; television broadcast producers; academic institutions including university law, knowledge and information departments. In fact, it has been written for anyone interested in virtual worlds and social networks whether commercially because you want to explore the possibilities such environments present, or for academic curiosity.
Book Synopsis Virtual Training Tools and Templates by : Cindy Huggett
Download or read book Virtual Training Tools and Templates written by Cindy Huggett and published by Association for Talent Development. This book was released on 2017-06-27 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your virtual training tools ready for a tune-up? You've discovered the best way to reach remote audiences without boarding a single plane. And you've learned that an effective virtual training program is relatively short, highly relevant, and extremely engaging. Now you need the tried-and-true tools that will make your next program an all-out success. Virtual Training Tools and Templates: An Action Guide to Live Online Learning offers proven resources for delivering top-notch virtual training programs. Make expert trainer Cindy Huggett's professional array of virtual tools your own, and discover new perspectives from a range of training trailblazers. You'll find their real-world lessons learned and get full access to their secrets of the trade. Starting with a simple four-step process (get started, get ready, get buy-in, and get going), Huggett helps you select the right technology, then offers detailed sections on how to design content, develop activities, and work with both facilitators and producers. And if you're wondering how to prepare participants and evaluate program results, Huggett does not disappoint. Follow along as she guides you with new and relevant tips, tools, and templates every step of the way. A virtual training pioneer, Huggett wrote this book for you---instructional designers, facilitating trainers, learning coordinators, and training managers. And she continues to experiment with creative techniques and hone her skills so you can jump in with confidence. This complete guide builds on the author's popular The Virtual Training Guidebook---use them together or on their own to delve into Huggett's holistic approach to virtual training.
Book Synopsis Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations by : Dasgupta, Subhasish
Download or read book Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations written by Dasgupta, Subhasish and published by IGI Global. This book was released on 2013-05-31 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networks are a nearly universal element of modern, information-driven societies, one that presents many opportunities and advantagesand challenges and hazardsfor organizations as well as individuals. Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations provides a cross-cultural perspective of social networking, including ethical considerations and business implications. Readers will find a detailed treatment of technical, social, and legal issues inherent in online virtual communities, exploring methods of effectively implementing the latest social tools in their everyday practices, both professional and personal, in the interest of improved security and sustainability in digital collaborative environments.
Book Synopsis Virtual Influencers by : Esperanza Miyake
Download or read book Virtual Influencers written by Esperanza Miyake and published by Taylor & Francis. This book was released on 2024-08-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood; virtual emotions and intimacy; im/ materialities of virtual everyday life; the biopolitics of virtual human-production; the necropolitics of pandemic virtuality; transmedial and mimetic virtualities; and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. From practices relating to AI- driven, invasive data profiling needed for virtual influencer production to problematic online practices such as buying digital skin colour, the author examines how the virtual influencer’s aesthetic, social, and economic value obfuscates some of the darker aspects of their role as an extractivist technology of virtuality: one which regulates, oppresses, and/ or classifies bodies and datafied bodies that serve the visual, (bio)political, and digital economies of virtual capitalism. In the process, the book simultaneously offers a critique of the virtual influencer as a representational figure existing across multiple digital platforms, spaces, and times, and of how they may challenge, complicate, and reinforce normative ideologies surrounding gender, race, class, sexuality, age, and ableism. As such, the book sheds light on some of the more troubling realities of the virtual influencer’s existence, inasmuch as it celebrates their transformational potential, exploring the implications of both within an increasingly AI- driven, digital culture, society, and economy. Drawing from a wide range of disciplines, this book will appeal to scholars, researchers, and students working in the area(s) of: Popular Culture and Media; Internet, Digital and Social Media Studies; Data justice and Governance; Japanese Media Studies; Celebrity Studies; Fan Studies; Marketing and Consumer Studies; Sociology; Human– Computer Studies; and AI and Technology Studies.
Book Synopsis The Invisible Hand in Virtual Worlds by : Matthew McCaffrey
Download or read book The Invisible Hand in Virtual Worlds written by Matthew McCaffrey and published by Cambridge University Press. This book was released on 2022-02-03 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies the economic order that governs virtual worlds and ways individuals work together to govern social relations in the digital space.